Memphis PR Firm- VIDA Communications Group- launched "Habla! Digital Creative,"a digital ad, digital marketing, and social media division. The team will focus on helping businesses and organizations understand and engage the Hispanic community, especially millennial and affluent members of the community, who account for $500 million of the Hispanic community's TRILLION dollars in spending power. Social media expertise will be focued on sites most heavily populated by these groups, including Facebook, Twitter, and YouTube.

1. Contact Dominique Anderson
Telephone (901) 236-5298
Cell (615) 829-4475
Email dominique@onevida.com
Website Onevida.com
FOR IMMEDIATE RELEASE
October 17, 2014
VIDA COMMUNICATIONS GROUP LAUNCHES ¡HABLA! DIGITAL CREATIVE
VIDA launches a bilingual digital division for clients to reach millennial & affluent Hispanic
audiences through key social networking sites & digital marketing & digital advertising
Memphis, TN, October 17, 2014– VIDA Communications Group, a Memphis-area firm specializing in
media publicity, social media, and crisis management, in Spanish and English, announces the launch of
¡Habla! Digital Creative division. The division will assist their clients in understanding, reaching, and
engaging the Hispanic community, in language and in culture. Services include: Digital Strategy and
Analytics, Digital Marketing, Digital Experience, and Social Media/Networking.
Maurice Rivera, a Digital and Social Media Strategist and Consultant, will assist with development of the
clients’ digital and social media strategy, research and analytics. Talia Palacios, a Bilingual Education
and Hispanic Community Outreach Specialist, will guide the division’s overall Spanish language and
Hispanic culture content.
“We see an opportunity to help clients expand their current digital media programs, or develop
a new one, to connect them with the fiercely brand loyal Hispanic consumer, on the sites that
receive the most traffic” said Dominique Anderson.
The Hispanic community is a young, fast growing, and diverse group, with a trillion dollars in spending
power. Research shows that upscale, affluent Hispanics ($75,000+/yr.) are a fast growing Hispanic
group, with half a trillion dollars in spending power. Hispanic millennials (18-29 yrs. old) are another fast
growing, high economic impact segment. VIDA’s team will specialize in connecting luxury brands,
consumer goods, politicians, financial services, and non-profit organizations with both segments, on
their top 3 social networking sites- Facebook, Twitter, and YouTube- through content management,
digital marketing, and digital advertising.
About VIDA Communications Group:
VIDA Communications Group is a full-service, bilingual communications and crisis management firm providing positive
messaging to government, political, non-profit organizations, luxury, lifestyle, and consumer goods clients; allowing
them to understand, and connect to, the Hispanic community, while avoiding and navigating cultural and discrimination
crises throughout diverse communities. For more information about VIDA visit www.onevida.com
# # #
If you would like more information about this topic, please contact Dominique Anderson at (901) 236-
5298 or email at dominique@onevida.com.