SlideShare a Scribd company logo
Let’s get real
Leon Pals 
Chairman Startup Foundation 
@LeonPals / @StartupFNDTN
How did I get here?
eBay for Twitter 
First product 
No businessmodel 
Lots of spam 
digital menu’s 
Press + Epiphany 
Tough market 
Product took ton of time 
Pre 2012: 
Editor Shareables 
First startup experience 
Cool environment 
Tasks were less inspiring
Startup Foundation 
An independent not for profit [or for impact] 
organisation, driving innovation by supporting startups
We have a diverse and worldwide network of volunteers 
Most work for organisations that are of significance to startups such as: 
Rockstart, StartupBus, Startup Bootcamp & UP global
Startup Foundation: 
Experience 
Covering Effectuation, Customer Development, Lean 
Startup and much more 
Giving participants hands on experience
Rotterdam
Antwerp
Middlesbrough
Newcastle
Venlo
Cyprus
Amsterdam
Startup Foundation: 
Meetups 
Monthly get togethers, workshops, talks and drinks
Brainstorms
Knowledge sharing
Keynote party
Workspace..
Startup Foundation: 
Startup Port
Startup Foundation: 
Net
What have we learned?
Ideas are generic
Jargon & Buzzwords 
Make Lean Startup less actionable
Customer Interviews = 
Customer Conversations 
The term interviews puts people on the wrong path
MVP = test 
Test implies your testing an hypothesis and you keep it efficient
Observation: 
More peers talk, read and share information about 
Lean Startup than we see it being put to use
Tests
Why get hands on?
"Entrepreneurship is something 
you learn best by doing it” 
- Paul Graham
+ it can be fun
Intro 
Is there a market for anonymous STD tests?
Intro 
Anonymous 
Reliable 
Pre-emptive
Progress 
How did their weekend go?
Clubbing 
Do new couples have fear about STD’s? 
Should the team have anticipated getting into a fight?
Gay scene 
Prove you are STD free 
They get weekly checkups, for free
The promiscuous 
Prove you are STD free 
Bingo
Text
But most of all
It is reality 
The red pill
“Put your ideas into practise, they will improve 
if you take note of what happens next”
“Put your ideas into practise, they will improve 
if you take note of what happens next” 
- Leon Pals
So why do we see so many 
peers struggling?
So why do we see so many 
peers struggling? 
Fear
“The greatest barrier to 
success is the fear of failure” 
Sven Goran Eriksson
Three tips 
To flip the switch
Run a Marshmallow challenge
Do the work
“Do a little, see if it works” 
- Tendayi Viki, last night
Enjoy yourself
It is okay to start like this
Theorising/debating/planning 
Might make you sound smart, or not
Lessons learned
Gain credibility
You might create something
Red pill 
Blue pill 
Assumptions 
Meetings 
Theory 
Your comfort zone 
Validated learnings 
Running tests 
Experience 
Where the magic happens
Thank you. 
Any questions? 
@LeonPals Thank you. Any questions?

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