Social
Media In
10 Mins
Per Day
by Natalie Alaimo
Super Simple Strategies To Attract New
Clients & Sales From Facebook
WRONG
Do You Wonder What’s
With YOU?
RESULTS
Why Others Are Getting
But You Aren’t?
I’VE BEEN THERE TOO!
And You Don’t Have
To Be There Any
More!
Who Is Natalie?
International Company
McDonald’s & Parents Biz
During Uni
Business Owners & Parents
Facebook & Digital Strategy
Web Design & Online
Marketing
Head of Marketing For Mum’s
Printing Business
I was going to be a....
MILLIONAIRE
Didn’t I get the
surprise of my life!
Business was hard...
Corporate = Small Biz
Marketing Budget =
No Money
My Life Now
2 31
Common SM Issues!
No Post
Engagement
Low or No
Exposure
News Feed
Not Sure
What Content
To Share
5 64
Common SM Issues!
Not Enough
Fans
No Sales Why Bother?
More than 60% of business
owners using social media are
not seeing results.
-Forbes
I CRACKED THE CODE
ALONE
Facebook
Isn’t Enough
ROCK
You Need A
SOLID
MARKETING
PLAN
6
Step
Rock Solid
Marketing
Plan
“Advertising on the
web is less about
just hitting someone
with a message...
it's about
engagement.”
WHY SOCIAL MEDIA?
Recommendations
from people you
know
Consumer Opinions
Posted Online
SeeMe +
BelieveMe =
PayMe Formula
1
First Introduction
To You + Your
Business
It’s not who you know,
but who knows you!
SeeMe Phase
Must Be Known To
Your Idea...
Sharing Great Content
BelieveMe Phase
Positioning You As
The Expert
Increase Your
BelieveMe Bank
More Referrals & Sales
PayMe Phase
Design & Live the
Life You Want!
Keep The Sales
Funnel Full
What’s Your Sales
Process?
2
• Without clearly mapping out a path for your clients to move
through you are leaving your sales up to chance.
• Must know...
Buy Products/
Services
Sign Up For
Your Offer
Find You On
Facebook
What Is Your Sales Process?
Lots of BelieveMe Bank Buil...
Define Your
Market
3
The Person In The
Bullseye Represents
Your Ideal Client
• Love To Work With
• Pay Their Bills On Time
• Wants What You Off...
• Understanding your ideal clients assists with;
• where you market your business + events you attend
• how you communicat...
Define Your Market
Do You Think The Same Person
Would Book Both These People?
Define Your Market
Holy Three Of
Online
Marketing
4
ALONE
Facebook
Isn’t Enough
TRAFFIC
Website needs
EMAILS
Must Collect
For Marketing
Create A Loop Where You Are
Engaging Your Audience
Goal Is To Convert To Sale When
The Time Is Right For You Both
First Impression:
Facebook
5
• Your Market is already there + don’t make them come to
you
• First Goal: Attract + Engage with your market
• Second Goal...
• Almost 12 million Australians on Facebook
• 65% of Australian users log on daily to Facebook
• 50% check Facebook in the...
First Impressions Count
First Impressions Count
First Impressions Count
First Impressions Count
First Impressions Count
First Impressions Count
First Impressions Count
Facebook Content
Creation
6
MAIN
Content Is Your
Form Of
Communication
Online
Motivate + Inspire
Influence + Engage
Find + Reach
Convert Your
Audience
• Content Helps People Decide If You Are A Good Fit
• That You Can Help Them + Understand Them
• Your Content Must Connect...
SeeMe = Attraction Content
SeeMe = Attraction Content
SeeMe = Attraction Content
BelieveMe = Business Content
BelieveMe = Business Content
BelieveMe = Business Content
BelieveMe = Business Content
EngageMe = Interaction Content
EngageMe = Interaction Content
PayMe = Converting Content
PayMe = Converting Content
PayMe = Converting Content
PayMe = Converting Content
• Aim for 2 - 3 posts per day
• 80/20 rule
• Test + Measure The Best Times To Post (higher engagement)
• Post Consistently...
• Must Focus On Converting + Moving People From Facebook
• You Don’t Own Facebook (me either!) + It Could Be Gone
Tomorrow...
• Must have an Rock Solid Online Marketing Plan
• Create Monthly Sales Funnel Focus
• Brainstorm Your Content & Add to Edi...
WHERE TO NEXT?
ROCK
DO YOU
HAVE A
SOLID
MARKETING
PLAN?
SUCCESS
It’s The
Difference
Between
And
FAILURE
Imagine What It Would
Feel Like To Have A Rock
Solid Online Marketing
Plan That You Can Follow
Introducing
The Ask Natalie Academy is an
online training portal for people
who want to
MARKET THEIR BUSINESS
ONLINE + ACTUALLY GET
RE...
As A Member You’ll Have
Access To...
CORE TRAINING
CREATE
YOUR
ROCK
SOLID
PLAN
SPECIALISED TRAINING
But That’s Not All...
www.asknatalieacademy.com
But That’s Not All...
www.asknatalieacademy.com
But That’s Not All...
www.asknatalieacademy.com
But That’s Not All...
www.asknatalieacademy.com
But That’s Not All...
www.asknatalieacademy.com
But That’s Not All...
www.asknatalieacademy.com
Only $47 per month
$297
MONTH
$97
MONTH
www.OnlineEdgeAcademy.com/Trialwww.asknatalieacademy.com
www.asknatalieacademy.com
www.asknatalieacademy.com
Best Investment
www.asknatalieacademy.com
with Natalie, it took just a
few hours
www.asknatalieacademy.com
www.asknatalieacademy.com
17,000 fans + 125 sales
318K Post Reach
www.asknatalieacademy.com
Get The Help, Insights & Plan That
Will Push Your Business To The
Next Level + Live The Life You Love
www.asknatalieacadem...
I Can Help You Transform Your
Business
Where will you be 6 months
from now? Or Even 1 month
from now?
www.asknatalieacadem...
Cancel At Any Time
Enrolment Closes 21st March
Join The Ask Natalie Academy
Now For Only $47 per month
www.asknatalieacade...
Questions?
www.asknatalieacademy.com
Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Virtual Assistance Conference Brisbane 2014
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Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Virtual Assistance Conference Brisbane 2014

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Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Super Simple Strategies To Attract New Clients & Sales From Facebook.

This presentation was delivered live at the annual Virtual Assistance Conference in Brisbane Qld March 2014.

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Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Virtual Assistance Conference Brisbane 2014

  1. 1. Social Media In 10 Mins Per Day by Natalie Alaimo Super Simple Strategies To Attract New Clients & Sales From Facebook
  2. 2. WRONG Do You Wonder What’s With YOU?
  3. 3. RESULTS Why Others Are Getting But You Aren’t?
  4. 4. I’VE BEEN THERE TOO!
  5. 5. And You Don’t Have To Be There Any More!
  6. 6. Who Is Natalie?
  7. 7. International Company McDonald’s & Parents Biz During Uni Business Owners & Parents
  8. 8. Facebook & Digital Strategy Web Design & Online Marketing Head of Marketing For Mum’s Printing Business
  9. 9. I was going to be a.... MILLIONAIRE
  10. 10. Didn’t I get the surprise of my life! Business was hard... Corporate = Small Biz Marketing Budget = No Money
  11. 11. My Life Now
  12. 12. 2 31 Common SM Issues! No Post Engagement Low or No Exposure News Feed Not Sure What Content To Share
  13. 13. 5 64 Common SM Issues! Not Enough Fans No Sales Why Bother?
  14. 14. More than 60% of business owners using social media are not seeing results. -Forbes
  15. 15. I CRACKED THE CODE
  16. 16. ALONE Facebook Isn’t Enough
  17. 17. ROCK You Need A SOLID MARKETING PLAN
  18. 18. 6 Step Rock Solid Marketing Plan
  19. 19. “Advertising on the web is less about just hitting someone with a message... it's about engagement.”
  20. 20. WHY SOCIAL MEDIA?
  21. 21. Recommendations from people you know Consumer Opinions Posted Online
  22. 22. SeeMe + BelieveMe = PayMe Formula 1
  23. 23. First Introduction To You + Your Business It’s not who you know, but who knows you! SeeMe Phase Must Be Known To Your Ideal Client!
  24. 24. Sharing Great Content BelieveMe Phase Positioning You As The Expert Increase Your BelieveMe Bank
  25. 25. More Referrals & Sales PayMe Phase Design & Live the Life You Want! Keep The Sales Funnel Full
  26. 26. What’s Your Sales Process? 2
  27. 27. • Without clearly mapping out a path for your clients to move through you are leaving your sales up to chance. • Must know the exact steps people must take to give you $$$ • This isn’t salesy, sleazy or manipulative. • It’s about understanding human behaviour and your product/services. • Your sales process will be, or potentially could be, different for each product + service you provide. • You will need to map out the process for both new clients and repeat clients What Is Your Sales Process?
  28. 28. Buy Products/ Services Sign Up For Your Offer Find You On Facebook What Is Your Sales Process? Lots of BelieveMe Bank Building
  29. 29. Define Your Market 3
  30. 30. The Person In The Bullseye Represents Your Ideal Client • Love To Work With • Pay Their Bills On Time • Wants What You Offer, How You Want To Offer It • Any Other Factors That Are Important To You! Not Every Customer You Get Will Be In The Bullseye
  31. 31. • Understanding your ideal clients assists with; • where you market your business + events you attend • how you communicate (language, style, tone) • where you communicate (timing, media) • Tailor Your Communication to Only One Person. • Connect With Them. Build Rapport + Connection. • By Gaining Ideal Client Clarity Your Business Becomes Easier To Market, You Gain More Clients and Have Heaps More Fun! Define Your Market
  32. 32. Define Your Market
  33. 33. Do You Think The Same Person Would Book Both These People?
  34. 34. Define Your Market
  35. 35. Holy Three Of Online Marketing 4
  36. 36. ALONE Facebook Isn’t Enough
  37. 37. TRAFFIC Website needs
  38. 38. EMAILS Must Collect For Marketing
  39. 39. Create A Loop Where You Are Engaging Your Audience Goal Is To Convert To Sale When The Time Is Right For You Both
  40. 40. First Impression: Facebook 5
  41. 41. • Your Market is already there + don’t make them come to you • First Goal: Attract + Engage with your market • Second Goal: Get them off Facebook to your website and email list! • You should be using Facebook to generate warm qualified leads to your business • It’s essential to have both a personal profile and business page Facebook
  42. 42. • Almost 12 million Australians on Facebook • 65% of Australian users log on daily to Facebook • 50% check Facebook in the morning - before they get out of bed! • Average Facebook session is 22 minutes • Facebook fans outspend non fans by 4 times • 48% of your fans believe that you are a trustworthy source of information Facebook
  43. 43. First Impressions Count
  44. 44. First Impressions Count
  45. 45. First Impressions Count
  46. 46. First Impressions Count
  47. 47. First Impressions Count
  48. 48. First Impressions Count
  49. 49. First Impressions Count
  50. 50. Facebook Content Creation 6
  51. 51. MAIN Content Is Your Form Of Communication Online
  52. 52. Motivate + Inspire Influence + Engage Find + Reach Convert Your Audience
  53. 53. • Content Helps People Decide If You Are A Good Fit • That You Can Help Them + Understand Them • Your Content Must Connect With Your Audience • Based On SeeMe + BelieveMe = PayMe Formula There Are Four Types Of Content • SeeMe • BelieveMe • EngageMe • PayMe Content Creation
  54. 54. SeeMe = Attraction Content
  55. 55. SeeMe = Attraction Content
  56. 56. SeeMe = Attraction Content
  57. 57. BelieveMe = Business Content
  58. 58. BelieveMe = Business Content
  59. 59. BelieveMe = Business Content
  60. 60. BelieveMe = Business Content
  61. 61. EngageMe = Interaction Content
  62. 62. EngageMe = Interaction Content
  63. 63. PayMe = Converting Content
  64. 64. PayMe = Converting Content
  65. 65. PayMe = Converting Content
  66. 66. PayMe = Converting Content
  67. 67. • Aim for 2 - 3 posts per day • 80/20 rule • Test + Measure The Best Times To Post (higher engagement) • Post Consistently • Ask For The Interaction • Understand What Your Audience Wants • Your Content Should Be Relevant To Your Market - Not YOU! Content Creation
  68. 68. • Must Focus On Converting + Moving People From Facebook • You Don’t Own Facebook (me either!) + It Could Be Gone Tomorrow • 20% Of Content Should Be Converting People To The Next Steps Based On Your Sales Process • Don’t Sell Too Much On Facebook Directly Move People From Facebook
  69. 69. • Must have an Rock Solid Online Marketing Plan • Create Monthly Sales Funnel Focus • Brainstorm Your Content & Add to Editorial Calendar • Schedule Your Content In Advanced • Daily: 2 x 2 mins - check & respond to comments • Daily: 6 mins - check & respond to comments • Use FB as your page & look through your news feed (comment any what takes your eye) • Take note of potential topics for content • GET OFF! SET A TIMER IF YOU HAVE TO! 10 Minutes Per Day
  70. 70. WHERE TO NEXT?
  71. 71. ROCK DO YOU HAVE A SOLID MARKETING PLAN?
  72. 72. SUCCESS It’s The Difference Between And FAILURE
  73. 73. Imagine What It Would Feel Like To Have A Rock Solid Online Marketing Plan That You Can Follow
  74. 74. Introducing
  75. 75. The Ask Natalie Academy is an online training portal for people who want to MARKET THEIR BUSINESS ONLINE + ACTUALLY GET RESULTS
  76. 76. As A Member You’ll Have Access To...
  77. 77. CORE TRAINING CREATE YOUR ROCK SOLID PLAN
  78. 78. SPECIALISED TRAINING
  79. 79. But That’s Not All... www.asknatalieacademy.com
  80. 80. But That’s Not All... www.asknatalieacademy.com
  81. 81. But That’s Not All... www.asknatalieacademy.com
  82. 82. But That’s Not All... www.asknatalieacademy.com
  83. 83. But That’s Not All... www.asknatalieacademy.com
  84. 84. But That’s Not All... www.asknatalieacademy.com
  85. 85. Only $47 per month $297 MONTH $97 MONTH www.OnlineEdgeAcademy.com/Trialwww.asknatalieacademy.com
  86. 86. www.asknatalieacademy.com
  87. 87. www.asknatalieacademy.com Best Investment
  88. 88. www.asknatalieacademy.com with Natalie, it took just a few hours
  89. 89. www.asknatalieacademy.com
  90. 90. www.asknatalieacademy.com 17,000 fans + 125 sales 318K Post Reach
  91. 91. www.asknatalieacademy.com
  92. 92. Get The Help, Insights & Plan That Will Push Your Business To The Next Level + Live The Life You Love www.asknatalieacademy.com
  93. 93. I Can Help You Transform Your Business Where will you be 6 months from now? Or Even 1 month from now? www.asknatalieacademy.com
  94. 94. Cancel At Any Time Enrolment Closes 21st March Join The Ask Natalie Academy Now For Only $47 per month www.asknatalieacademy.com Door Prize - 6 Month Membership Valued at $282
  95. 95. Questions? www.asknatalieacademy.com

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