Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Virtual Assistance Conference Brisbane 2014
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Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Super Simple Strategies To Attract New Clients & Sales From Facebook. This presentation was delivered live at the annual Virtual Assistance Conference in Brisbane Qld March 2014.
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Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Virtual Assistance Conference Brisbane 2014
- 1. Social Media In 10 Mins Per Day by Natalie Alaimo Super Simple Strategies To Attract New Clients & Sales From Facebook
- 2. WRONG Do You Wonder What’s With YOU?
- 3. RESULTS Why Others Are Getting But You Aren’t?
- 4. I’VE BEEN THERE TOO!
- 5. And You Don’t Have To Be There Any More!
- 7. International Company McDonald’s & Parents Biz During Uni Business Owners & Parents
- 8. Facebook & Digital Strategy Web Design & Online Marketing Head of Marketing For Mum’s Printing Business
- 9. I was going to be a.... MILLIONAIRE
- 10. Didn’t I get the surprise of my life! Business was hard... Corporate = Small Biz Marketing Budget = No Money
- 11. My Life Now
- 12. 2 31 Common SM Issues! No Post Engagement Low or No Exposure News Feed Not Sure What Content To Share
- 13. 5 64 Common SM Issues! Not Enough Fans No Sales Why Bother?
- 15. More than 60% of business owners using social media are not seeing results. -Forbes
- 16. I CRACKED THE CODE
- 20. “Advertising on the web is less about just hitting someone with a message... it's about engagement.”
- 22. Recommendations from people you know Consumer Opinions Posted Online
- 23. SeeMe + BelieveMe = PayMe Formula 1
- 24. First Introduction To You + Your Business It’s not who you know, but who knows you! SeeMe Phase Must Be Known To Your Ideal Client!
- 25. Sharing Great Content BelieveMe Phase Positioning You As The Expert Increase Your BelieveMe Bank
- 26. More Referrals & Sales PayMe Phase Design & Live the Life You Want! Keep The Sales Funnel Full
- 28. • Without clearly mapping out a path for your clients to move through you are leaving your sales up to chance. • Must know the exact steps people must take to give you $$$ • This isn’t salesy, sleazy or manipulative. • It’s about understanding human behaviour and your product/services. • Your sales process will be, or potentially could be, different for each product + service you provide. • You will need to map out the process for both new clients and repeat clients What Is Your Sales Process?
- 29. Buy Products/ Services Sign Up For Your Offer Find You On Facebook What Is Your Sales Process? Lots of BelieveMe Bank Building
- 31. The Person In The Bullseye Represents Your Ideal Client • Love To Work With • Pay Their Bills On Time • Wants What You Offer, How You Want To Offer It • Any Other Factors That Are Important To You! Not Every Customer You Get Will Be In The Bullseye
- 32. • Understanding your ideal clients assists with; • where you market your business + events you attend • how you communicate (language, style, tone) • where you communicate (timing, media) • Tailor Your Communication to Only One Person. • Connect With Them. Build Rapport + Connection. • By Gaining Ideal Client Clarity Your Business Becomes Easier To Market, You Gain More Clients and Have Heaps More Fun! Define Your Market
- 34. Do You Think The Same Person Would Book Both These People?
- 40. Create A Loop Where You Are Engaging Your Audience Goal Is To Convert To Sale When The Time Is Right For You Both
- 42. • Your Market is already there + don’t make them come to you • First Goal: Attract + Engage with your market • Second Goal: Get them off Facebook to your website and email list! • You should be using Facebook to generate warm qualified leads to your business • It’s essential to have both a personal profile and business page Facebook
- 43. • Almost 12 million Australians on Facebook • 65% of Australian users log on daily to Facebook • 50% check Facebook in the morning - before they get out of bed! • Average Facebook session is 22 minutes • Facebook fans outspend non fans by 4 times • 48% of your fans believe that you are a trustworthy source of information Facebook
- 52. MAIN Content Is Your Form Of Communication Online
- 53. Motivate + Inspire Influence + Engage Find + Reach Convert Your Audience
- 54. • Content Helps People Decide If You Are A Good Fit • That You Can Help Them + Understand Them • Your Content Must Connect With Your Audience • Based On SeeMe + BelieveMe = PayMe Formula There Are Four Types Of Content • SeeMe • BelieveMe • EngageMe • PayMe Content Creation
- 55. SeeMe = Attraction Content
- 56. SeeMe = Attraction Content
- 57. SeeMe = Attraction Content
- 58. BelieveMe = Business Content
- 59. BelieveMe = Business Content
- 60. BelieveMe = Business Content
- 61. BelieveMe = Business Content
- 62. EngageMe = Interaction Content
- 63. EngageMe = Interaction Content
- 64. PayMe = Converting Content
- 65. PayMe = Converting Content
- 66. PayMe = Converting Content
- 67. PayMe = Converting Content
- 68. • Aim for 2 - 3 posts per day • 80/20 rule • Test + Measure The Best Times To Post (higher engagement) • Post Consistently • Ask For The Interaction • Understand What Your Audience Wants • Your Content Should Be Relevant To Your Market - Not YOU! Content Creation
- 69. • Must Focus On Converting + Moving People From Facebook • You Don’t Own Facebook (me either!) + It Could Be Gone Tomorrow • 20% Of Content Should Be Converting People To The Next Steps Based On Your Sales Process • Don’t Sell Too Much On Facebook Directly Move People From Facebook
- 70. • Must have an Rock Solid Online Marketing Plan • Create Monthly Sales Funnel Focus • Brainstorm Your Content & Add to Editorial Calendar • Schedule Your Content In Advanced • Daily: 2 x 2 mins - check & respond to comments • Daily: 6 mins - check & respond to comments • Use FB as your page & look through your news feed (comment any what takes your eye) • Take note of potential topics for content • GET OFF! SET A TIMER IF YOU HAVE TO! 10 Minutes Per Day
- 71. WHERE TO NEXT?
- 74. Imagine What It Would Feel Like To Have A Rock Solid Online Marketing Plan That You Can Follow
- 75. Introducing
- 76. The Ask Natalie Academy is an online training portal for people who want to MARKET THEIR BUSINESS ONLINE + ACTUALLY GET RESULTS
- 77. As A Member You’ll Have Access To...
- 80. But That’s Not All... www.asknatalieacademy.com
- 81. But That’s Not All... www.asknatalieacademy.com
- 82. But That’s Not All... www.asknatalieacademy.com
- 83. But That’s Not All... www.asknatalieacademy.com
- 84. But That’s Not All... www.asknatalieacademy.com
- 85. But That’s Not All... www.asknatalieacademy.com
- 86. Only $47 per month $297 MONTH $97 MONTH www.OnlineEdgeAcademy.com/Trialwww.asknatalieacademy.com
- 89. www.asknatalieacademy.com with Natalie, it took just a few hours
- 91. www.asknatalieacademy.com 17,000 fans + 125 sales 318K Post Reach
- 93. Get The Help, Insights & Plan That Will Push Your Business To The Next Level + Live The Life You Love www.asknatalieacademy.com
- 94. I Can Help You Transform Your Business Where will you be 6 months from now? Or Even 1 month from now? www.asknatalieacademy.com
- 95. Cancel At Any Time Enrolment Closes 21st March Join The Ask Natalie Academy Now For Only $47 per month www.asknatalieacademy.com Door Prize - 6 Month Membership Valued at $282