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Social In Your Indies

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An overview of social media to aid entertainers and entertainment companies

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Social In Your Indies

  1. 1. <ul><li>Social networking for indie artist/labels and entertainment businesses </li></ul>
  2. 2. What Is Social Media?
  3. 4. VIDA’s Top 7 Sites for Entertainers <ul><li>Here are the top ten sites VIDA recommends for entertainers. </li></ul><ul><li>Multimedia: Photo and Video Sharing </li></ul><ul><li>Entertainment: Reviews </li></ul><ul><li>Communication: Microblogging and Social Networking </li></ul>Twitter Flickr Yelp Face Book MySpace You Tube LinkedIn
  4. 5. 1. Flick r <ul><li>With Flickr you can: </li></ul><ul><ul><li>Upload, Edit, Organize, and Share Photos </li></ul></ul><ul><li>Why does this matter to you as an entertainer, club owner, promoter, etc? </li></ul><ul><ul><li>Create a “behind the scenes” photo album for your band/group </li></ul></ul><ul><ul><li>Visitor photo album(s) for your venue or events </li></ul></ul><ul><ul><li>Make sense? Let’s move on…  </li></ul></ul>
  5. 6. 2. <ul><li>With You Tube you can: </li></ul><ul><ul><li>Upload, Edit, Organize, and Share Videos </li></ul></ul><ul><li>Why does this matter to you as an entertainer, club owner, promoter, etc? </li></ul><ul><ul><li>Take videos of live performances, venue events, etc </li></ul></ul><ul><ul><li>Create and share a daily tour log on You Tube </li></ul></ul><ul><ul><li>Video makes fans/patrons feel like you’re talking just to them </li></ul></ul><ul><ul><li>Make sense? Let’s move on…  </li></ul></ul>
  6. 7. 3. <ul><li>With Yelp you can: </li></ul><ul><ul><li>Find, review and talk about places in your area </li></ul></ul><ul><li>Why does this matter to you as an entertainer, club owner, promoter, etc? </li></ul><ul><ul><li>As an entertainer, you can do mini reviews for venues where you will be performing </li></ul></ul><ul><ul><li>As a venue owner you would, of course, list your venue for visitor reviews </li></ul></ul><ul><ul><li>As a promoter, you could do reviews of the venues where you do events </li></ul></ul><ul><ul><li>Make sense? Let’s move on…  </li></ul></ul>
  7. 8. 4. <ul><li>With MySpace you can: </li></ul><ul><ul><li>Upload music/video/pictures, build a network of fans, patrons, etc. </li></ul></ul><ul><li>Why does this matter to you as an entertainer, club owner, promoter, etc? </li></ul><ul><ul><li>MySpace is an outstanding place for musicians to showcase music, build a raving fan base, post tour schedule, etc </li></ul></ul><ul><ul><li>A great place to keep “friends” up-to-date on club promotions, main acts, etc. </li></ul></ul><ul><ul><li>Make sense? Let’s move on…  </li></ul></ul>
  8. 9. 5. <ul><li>With FaceBook you can: </li></ul><ul><ul><li>Upload music/video/pictures, build a network of fans, patrons, etc. </li></ul></ul><ul><li>Why does this matter to you as an entertainer, club owner, promoter, etc? </li></ul><ul><ul><li>FaceBook is very similar to MySpace; however, in order to build more business networks, send mass posts, and communicate clearly, FaceBook is outstanding </li></ul></ul><ul><ul><li>Create groups, Post messages, etc </li></ul></ul><ul><ul><li>Make sense? Let’s move on…  </li></ul></ul>
  9. 10. 6. <ul><li>With LinkedIn you can: </li></ul><ul><ul><li>Find and create relationships with individuals from music lovers to record label CEOs </li></ul></ul><ul><ul><li>Very much a business networking site- not for music sharing, etc. </li></ul></ul><ul><li>Why does this matter to you as an entertainer, club owner, promoter, etc? </li></ul><ul><ul><li>LinkedIn is VERY important for the business of music </li></ul></ul><ul><ul><ul><li>Network with VIPs, etc to expand your music career, perhaps to find funding or expertise with your business ventures </li></ul></ul></ul><ul><ul><ul><li>Find contractors to work for your venue </li></ul></ul></ul><ul><ul><li>Make sense? Let’s move on…  </li></ul></ul>
  10. 11. 7. <ul><li>With Twitter you can: </li></ul><ul><ul><li>Find and create relationships with individuals from music lovers, record label CEOs, and journalists. </li></ul></ul><ul><ul><li>You will communicate with them in a maximum of 140 characters </li></ul></ul><ul><li>Why does this matter to you as an entertainer, club owner, promoter, etc? </li></ul><ul><ul><li>Done correctly, Twitter is an outstanding outlet to meet people you’d never meet face-to-face </li></ul></ul><ul><ul><li>Post short updates about brand/tours/shows, etc- in a real time format </li></ul></ul><ul><ul><li>Make sense? Let’s move on…  </li></ul></ul>
  11. 13. You Know Where to Go, Now What? <ul><li>Once you’ve decided where you’ll do your networking, you have to be realistic about the amount of time you have available to dedicate to building your network of friends/followers. </li></ul><ul><li>You may choose to have an assistant, friend, etc maintain your sites, with your guidance. </li></ul><ul><li>This person can update your entire page, only tour dates or photos, etc. You can decide the arrangement by what works best with your schedule. </li></ul>
  12. 16. Get Out There And Network!! <ul><li>Just jump in with both feet! Plan your cyber route and start networking your way to success! </li></ul><ul><li>Remember… </li></ul><ul><li>… Be good to you friends/followers </li></ul><ul><li>(Do some freebies, behind the scenes, follower only “insides”, etc) </li></ul><ul><li>Most importantly- Enjoy Yourself! </li></ul>
  13. 17. Dominique Pryor-Anderson and VIDA <ul><li>Dominique Pryor-Anderson </li></ul><ul><li>President and Senior Publicist </li></ul><ul><li>VIDA PR & Marketing Group </li></ul><ul><li>[email_address] </li></ul><ul><li>www.onevida.com </li></ul>Follow Me On: Twitter: www.twitter.com/vidapr MySpace: www.myspace.com/onevida LinkedIn: www.linkedin.com/in/vidapr FaceBook: www.facebook.com/home.php?#/profile.php?id=513634194&ref=profile

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