This document provides tips for realtors to use Facebook to generate more referrals. It recommends setting up a profile page and fan page to engage with friends and stay top of mind. Customizing the fan page with tabs and applications can help engage clients and prospects. It also suggests developing a strategy to determine goals and consistently provide engaging content to listen and connect with the target audience. Hiring a strategic partner like Elify provides assistance with setup, management, and strategy consultation services.