The document discusses brand promotion services offered by Weekend Nuts, an event planning and brand promotion company. It outlines conventional below-the-line (BTL) marketing activations like promotions at tech parks, malls, exhibitions and social media campaigns. It notes that BTL activities are typically low cost, easy to customize and plan, and effective for raising brand awareness. The document promotes Weekend Nuts' services for developing both conventional and unconventional BTL promotions through activities like media relations, executive events, sponsored shows, and guerrilla marketing tactics.
Presentation to University of West Georgia PR StudentsErika Ludwig
I created this PowerPoint presentation for a guest speaking opportunity at The University of West Georgia. I spoke with PR and Mass Comm students at the university.
This document discusses various promotion mix tools that can be used to promote tourism in Poland, including advertising, sales promotion, public relations, personal selling, and direct marketing. It provides examples for each tool. For advertising it suggests leaflets, print, radio, sponsorships, displays, billboards, e-marketing and brochures. For sales promotion it discusses establishing a brand image, organizing events, and creating special deals. Public relations involves publications, media promotion, brand ambassadors, and government support. Personal selling involves face-to-face interactions to provide knowledge about destinations. Direct marketing encompasses flyers, booklets, brochures, business cards, and magazine/newspaper inserts.
The W Hotel is looking to increase brand awareness and reach new target markets through a digital strategy focused on social media, mobile apps, and online marketing. The target audience is socially active men and women ages 20-35 interested in fashion, music, and nightlife. Goals include creating new target markets and increasing awareness and loyalty. Success will be measured through app downloads/usage, social media engagement, and online impressions and clicks generated from SEM and content on the W Hotel website and blogs.
Julia Lee Kuan is a strategic account planner seeking opportunities in advertising, marketing, and branding. She has a Master's in advertising from the Academy of Art University and work experience managing client communications and projects for freelance strategic planning roles. Her background includes conducting consumer research and developing creative briefs and strategies for brands in various industries.
The document discusses luxury marketing and branding services. It promotes strategies for incisive branding, global expansion, and boosting client value through insights and trends. The purpose is to tell stories of brands and market them in a luxurized way for businesses in a rapidly changing world. A variety of services are mentioned, including advertising, annual reports, events, and retail strategies.
This document discusses services for helping businesses grow and sell more tickets to their events. It offers strategy development to establish proper social media foundations and connect with audiences. Social media advertising services help efficiently reach existing and new markets through targeted ad campaigns. Content creation speaks to target audiences through creative tools. Reporting turns analytics into insights to inform future campaigns and improve customer experience.
This document discusses marketing, communications, and audience development strategies for arts organizations. It defines key terms like marketing, communications, and audience development. It also outlines the 4 P's marketing mix model and introduces the 4 E's model. The document provides tips for developing a marketing plan, including conducting an organizational profile and environmental analysis, identifying challenges and opportunities, setting objectives, and creating a marketing strategy and process. It emphasizes thinking about the audience experience and using multiple layers of communication.
The document discusses brand promotion services offered by Weekend Nuts, an event planning and brand promotion company. It outlines conventional below-the-line (BTL) marketing activations like promotions at tech parks, malls, exhibitions and social media campaigns. It notes that BTL activities are typically low cost, easy to customize and plan, and effective for raising brand awareness. The document promotes Weekend Nuts' services for developing both conventional and unconventional BTL promotions through activities like media relations, executive events, sponsored shows, and guerrilla marketing tactics.
Presentation to University of West Georgia PR StudentsErika Ludwig
I created this PowerPoint presentation for a guest speaking opportunity at The University of West Georgia. I spoke with PR and Mass Comm students at the university.
This document discusses various promotion mix tools that can be used to promote tourism in Poland, including advertising, sales promotion, public relations, personal selling, and direct marketing. It provides examples for each tool. For advertising it suggests leaflets, print, radio, sponsorships, displays, billboards, e-marketing and brochures. For sales promotion it discusses establishing a brand image, organizing events, and creating special deals. Public relations involves publications, media promotion, brand ambassadors, and government support. Personal selling involves face-to-face interactions to provide knowledge about destinations. Direct marketing encompasses flyers, booklets, brochures, business cards, and magazine/newspaper inserts.
The W Hotel is looking to increase brand awareness and reach new target markets through a digital strategy focused on social media, mobile apps, and online marketing. The target audience is socially active men and women ages 20-35 interested in fashion, music, and nightlife. Goals include creating new target markets and increasing awareness and loyalty. Success will be measured through app downloads/usage, social media engagement, and online impressions and clicks generated from SEM and content on the W Hotel website and blogs.
Julia Lee Kuan is a strategic account planner seeking opportunities in advertising, marketing, and branding. She has a Master's in advertising from the Academy of Art University and work experience managing client communications and projects for freelance strategic planning roles. Her background includes conducting consumer research and developing creative briefs and strategies for brands in various industries.
The document discusses luxury marketing and branding services. It promotes strategies for incisive branding, global expansion, and boosting client value through insights and trends. The purpose is to tell stories of brands and market them in a luxurized way for businesses in a rapidly changing world. A variety of services are mentioned, including advertising, annual reports, events, and retail strategies.
This document discusses services for helping businesses grow and sell more tickets to their events. It offers strategy development to establish proper social media foundations and connect with audiences. Social media advertising services help efficiently reach existing and new markets through targeted ad campaigns. Content creation speaks to target audiences through creative tools. Reporting turns analytics into insights to inform future campaigns and improve customer experience.
This document discusses marketing, communications, and audience development strategies for arts organizations. It defines key terms like marketing, communications, and audience development. It also outlines the 4 P's marketing mix model and introduces the 4 E's model. The document provides tips for developing a marketing plan, including conducting an organizational profile and environmental analysis, identifying challenges and opportunities, setting objectives, and creating a marketing strategy and process. It emphasizes thinking about the audience experience and using multiple layers of communication.
DMNmedia is a media company that owns multiple brands in North Texas including The Dallas Morning News and Al Día. It can reach 100% of the local market through its print, digital, social, and experiential offerings. The document describes DMNmedia's innovative solutions and proven results from partnering with clients to understand their marketing challenges. It provides an overview of the various services and brands DMNmedia offers to attract audiences, including custom publications, events, research and analytics, and targeted digital and social media solutions.
DAA is a branding and promotional agency based in four Indian cities. They offer services including brand strategy, outdoor media planning, print and digital advertising, social media marketing, event planning, and more. DAA has experience promoting brands across many industries. They use research and creative strategies to help brands connect with customers. DAA also organizes various events in cities across India, such as fashion shows, product launches, and musical performances.
How to work with tourism boards & travel brandsOliver Gradwell
This is a talk I delivered at the Tots 100 blogcamp event in Birmingham. It served as an introduction for delegates into working with the travel industry, namely tourism boards and travel brands.
Check out our Happy Creative PR packages Nick Hyde
This document describes three PR packages - Thriller, Action, and Adventure - offered by Happy Creative. The Thriller package includes writing one PR story and blog post per month, distributing content, and basic measurement and value reporting. The Action package adds writing one additional blog post per month and more detailed monthly reporting. The Adventure package further adds writing one case study per month. All packages include initial research and establishing an understanding of the client.
How PR Impacts Sales by Solomon TurnerSteve Turner
Public relations is used to drive awareness and sales by establishing beneficial relationships between organizations and their publics. It differs from advertising in that the media, not the organization, controls the message. Public relations involves obtaining publicity through news releases about new businesses, contracts, events, awards, or other newsworthy items. Once obtained, publicity can be used as a sales tool, in newsletters, on websites and social media to build credibility and engage clients. Questions should be directed to the contact provided.
Hecktic Media is a social media marketing agency specializing in travel brands. They have expertise developing and executing large influencer campaigns that reach millions. The company was co-founded by Dalene and Pete Heck, who have decades of combined experience in business, strategy, project management, and are avid travelers. They work with top brands and destinations to build custom social media strategies and campaigns, and have achieved significant results such as helping one client increase their user base by over 7 times in one year.
Ty Jones has 25 years of experience in special events, marketing, and branding. He has held leadership roles at various organizations in Santa Rosa, California, including 6W9 Media, Ty Jones & Co., Artistic Wonders Society, Regatta Art, and the City of Santa Rosa Economic Development Department. Jones has a background in strategic planning, public relations, event planning, and business management. He creates and grows events by leading focused teams and working collaboratively.
Event management and advertising is a growing multi-million dollar industry that promotes important marketing campaigns through effective events. There are numerous career opportunities in fields like marketing, design, production, and administration. To succeed, one must have strong communication, presentation, leadership, motivation, and negotiation skills to work with agencies and corporate clients. While a degree is sufficient, training in areas like hospitality, tourism, and public relations can enhance one's chances of getting hired. Maintaining an updated portfolio highlighting achievements is also advised.
Differentiating the Message
Meg Williams,
New Zealand Festival
The New Zealand Festival attracts around 72,000 people to purchase tickets at more than 70 unique arts events. When every show is different and every person is different – how do you match them up with your messaging?
Festival Marketing and Development Manager Meg Williams will look at ways to differentiate the message for a range of audience segments, using examples from the recent 2014 New Zealand Festival and give frank feedback about what worked and what didn’t. Meg will provide tips on creating relevant content, the power of endorsement and recommendation, being active in your communities and personalising the arts experience.
This session would be relevant to anyone who is working on targeted plans to attract audiences to arts events. This is an interactive breakout which you’ll leave with a number of methods to put into practice in your organisation as well as a takeaway planner.
CAN YOU MEASURE THE ROI OF SOCIAL MEDIA MARKETING CAMPAIGNUjjwal Dalmia
This document discusses measuring the return on investment (ROI) of social media marketing. It acknowledges that traditionally ROI was focused on direct financial gains, but social media objectives like brand awareness and engagement are harder to directly link to sales. The document proposes a framework that focuses on relationship building and understanding customer motivations for social engagement. It outlines metrics for objectives like awareness, engagement, and word-of-mouth that go beyond just reach and likes. Finally, it predicts that an ideal social media approach will involve creating additional brand content, using platforms like Twitter to understand trends, and facilitating customer experiences and participation.
Sponsorship Secrets: What Every Event Organizer Needs to KnowEventbrite
Andrew Reid, co-founder and C.T.O., SponsorHub
Landing sponsors for an event can be difficult, especially when trying to win over big-name brands. In this session, Andrew Reid of SponsorHub will present strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events. Explore all aspects of sponsorships including negotiations, B2B vs. B2C sponsorships, how event talent affects sponsorships, new sponsorship technologies, category exclusivity, and much more.
In this session you will learn about Destination Marketing Organization (DMO) consumer projects to meet every budget, the benefits of partnering within the industry and the importance of exceptional destination-wide customer service strategies. The session will unite these topics in a conversational, practical manner that brings together the strategic and tactical levels of travel marketing and public relations.
The document provides guidance on how to write an effective marketing plan in 3 steps:
1. Start with an executive summary and define measurable marketing objectives based on understanding strengths, weaknesses, and business environment.
2. Conduct a thorough internal and external situation analysis using a SWOT framework to identify target markets and guide strategy.
3. Develop strategies and an implementation plan to achieve objectives, then establish tracking and evaluation metrics to ensure success.
This document outlines an advertising plan to target a new market of young, confident wine drinkers. The plan seeks to position a wine brand as fresh, convenient, white, and youthful. It will show moments of confidence and achievement in a group of friends through print, television, outdoor, social media, and event advertising. The goal is to trigger this confident moment for the target audience and have them want to experience it through the wine brand.
Afrikan Makoti Media is a South African public relations, marketing and events management firm established in 2007. It offers customized solutions for clients including public relations, social media management, marketing, and event planning. The company aims to build and maintain positive relationships between organizations and their stakeholders while staying true to their vision and values, which include efficiency, transparency, honesty, and community development.
In 2016, Don’t underestimate the power of DIGITAL MARKETING!Sonia Specialist
As we have stepped in 2016, let me start by reiterating a well-known fact that “We are living in a DIGITAL ERA!” And, any business doesn’t realize this as of now, may have to lag behind, it may sound harsh but it’s a reality.
Trisha Anderson Mohle has over 20 years of experience in marketing, public relations, and event planning. She has worked with a variety of organizations across multiple industries to create marketing strategies and foster partnerships. She currently owns her own marketing consultancy firm and has previously held director level marketing positions at several companies.
This document discusses civil society engagement with global health organizations like GAVI and PMNCH. It provides details on how GAVI and PMNCH have expanded civil society representation over time to include more organizations and constituencies, like health professional societies and academic institutions. These civil society groups can play important roles in several areas, like advocacy, implementation, research, and advising on policies. The document emphasizes the potential for progress in health if different civil society stakeholders learn to collaborate effectively and have meaningful participation alongside other partners like governments and multilaterals.
The document discusses using social media for indie artists, labels, and entertainment businesses. It recommends seven top social media sites: Flickr for photos, YouTube for videos, Yelp for reviews, MySpace and Facebook for networking and sharing music/videos/photos, LinkedIn for business networking, and Twitter for relationships and short updates. It emphasizes using these sites to engage fans, promote shows and venues, and expand one's career and business networks. It also notes the importance of dedicating time to maintain an online presence and network on these platforms.
Panel 4 Anton Kerr Aids Alliance, Financing The Ihp Intent, Commitments, Ex...ihp
The document discusses the funding needs to achieve health-related Millennium Development Goals. It estimates that $24-36 billion per year is needed to increase health spending in low-income countries to $40 per person annually. This would require a small percentage of GDP from developed countries. Lessons from AIDS funding show the importance of long-term commitments from both international donors and national governments. For health systems to be strengthened sustainably, the International Health Partnership must outline long-term foreign assistance through at least 2021 to convince countries to invest in expanding health workforces. Sustainable health financing will require commitments from donors and governments to meet funding targets and accept international responsibility for ensuring health resources.
Panel 1.Grace Mukasa, Harnessing The Critical Role Of Health Care Workersihp
The document discusses the global shortage of healthcare workers, highlighting that there is a gap of 4.2 million workers across 57 countries, especially in Sub-Saharan Africa. It notes the underlying causes of the crisis include underfunding, poor training and skills development, lack of respect for healthcare workers, and low morale and motivation. The presentation calls on IHP+ to address this crisis by requiring that every health plan it validates includes a comprehensive and costed health worker strategy, and to finance these plans through long-term pooled funding.
DMNmedia is a media company that owns multiple brands in North Texas including The Dallas Morning News and Al Día. It can reach 100% of the local market through its print, digital, social, and experiential offerings. The document describes DMNmedia's innovative solutions and proven results from partnering with clients to understand their marketing challenges. It provides an overview of the various services and brands DMNmedia offers to attract audiences, including custom publications, events, research and analytics, and targeted digital and social media solutions.
DAA is a branding and promotional agency based in four Indian cities. They offer services including brand strategy, outdoor media planning, print and digital advertising, social media marketing, event planning, and more. DAA has experience promoting brands across many industries. They use research and creative strategies to help brands connect with customers. DAA also organizes various events in cities across India, such as fashion shows, product launches, and musical performances.
How to work with tourism boards & travel brandsOliver Gradwell
This is a talk I delivered at the Tots 100 blogcamp event in Birmingham. It served as an introduction for delegates into working with the travel industry, namely tourism boards and travel brands.
Check out our Happy Creative PR packages Nick Hyde
This document describes three PR packages - Thriller, Action, and Adventure - offered by Happy Creative. The Thriller package includes writing one PR story and blog post per month, distributing content, and basic measurement and value reporting. The Action package adds writing one additional blog post per month and more detailed monthly reporting. The Adventure package further adds writing one case study per month. All packages include initial research and establishing an understanding of the client.
How PR Impacts Sales by Solomon TurnerSteve Turner
Public relations is used to drive awareness and sales by establishing beneficial relationships between organizations and their publics. It differs from advertising in that the media, not the organization, controls the message. Public relations involves obtaining publicity through news releases about new businesses, contracts, events, awards, or other newsworthy items. Once obtained, publicity can be used as a sales tool, in newsletters, on websites and social media to build credibility and engage clients. Questions should be directed to the contact provided.
Hecktic Media is a social media marketing agency specializing in travel brands. They have expertise developing and executing large influencer campaigns that reach millions. The company was co-founded by Dalene and Pete Heck, who have decades of combined experience in business, strategy, project management, and are avid travelers. They work with top brands and destinations to build custom social media strategies and campaigns, and have achieved significant results such as helping one client increase their user base by over 7 times in one year.
Ty Jones has 25 years of experience in special events, marketing, and branding. He has held leadership roles at various organizations in Santa Rosa, California, including 6W9 Media, Ty Jones & Co., Artistic Wonders Society, Regatta Art, and the City of Santa Rosa Economic Development Department. Jones has a background in strategic planning, public relations, event planning, and business management. He creates and grows events by leading focused teams and working collaboratively.
Event management and advertising is a growing multi-million dollar industry that promotes important marketing campaigns through effective events. There are numerous career opportunities in fields like marketing, design, production, and administration. To succeed, one must have strong communication, presentation, leadership, motivation, and negotiation skills to work with agencies and corporate clients. While a degree is sufficient, training in areas like hospitality, tourism, and public relations can enhance one's chances of getting hired. Maintaining an updated portfolio highlighting achievements is also advised.
Differentiating the Message
Meg Williams,
New Zealand Festival
The New Zealand Festival attracts around 72,000 people to purchase tickets at more than 70 unique arts events. When every show is different and every person is different – how do you match them up with your messaging?
Festival Marketing and Development Manager Meg Williams will look at ways to differentiate the message for a range of audience segments, using examples from the recent 2014 New Zealand Festival and give frank feedback about what worked and what didn’t. Meg will provide tips on creating relevant content, the power of endorsement and recommendation, being active in your communities and personalising the arts experience.
This session would be relevant to anyone who is working on targeted plans to attract audiences to arts events. This is an interactive breakout which you’ll leave with a number of methods to put into practice in your organisation as well as a takeaway planner.
CAN YOU MEASURE THE ROI OF SOCIAL MEDIA MARKETING CAMPAIGNUjjwal Dalmia
This document discusses measuring the return on investment (ROI) of social media marketing. It acknowledges that traditionally ROI was focused on direct financial gains, but social media objectives like brand awareness and engagement are harder to directly link to sales. The document proposes a framework that focuses on relationship building and understanding customer motivations for social engagement. It outlines metrics for objectives like awareness, engagement, and word-of-mouth that go beyond just reach and likes. Finally, it predicts that an ideal social media approach will involve creating additional brand content, using platforms like Twitter to understand trends, and facilitating customer experiences and participation.
Sponsorship Secrets: What Every Event Organizer Needs to KnowEventbrite
Andrew Reid, co-founder and C.T.O., SponsorHub
Landing sponsors for an event can be difficult, especially when trying to win over big-name brands. In this session, Andrew Reid of SponsorHub will present strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events. Explore all aspects of sponsorships including negotiations, B2B vs. B2C sponsorships, how event talent affects sponsorships, new sponsorship technologies, category exclusivity, and much more.
In this session you will learn about Destination Marketing Organization (DMO) consumer projects to meet every budget, the benefits of partnering within the industry and the importance of exceptional destination-wide customer service strategies. The session will unite these topics in a conversational, practical manner that brings together the strategic and tactical levels of travel marketing and public relations.
The document provides guidance on how to write an effective marketing plan in 3 steps:
1. Start with an executive summary and define measurable marketing objectives based on understanding strengths, weaknesses, and business environment.
2. Conduct a thorough internal and external situation analysis using a SWOT framework to identify target markets and guide strategy.
3. Develop strategies and an implementation plan to achieve objectives, then establish tracking and evaluation metrics to ensure success.
This document outlines an advertising plan to target a new market of young, confident wine drinkers. The plan seeks to position a wine brand as fresh, convenient, white, and youthful. It will show moments of confidence and achievement in a group of friends through print, television, outdoor, social media, and event advertising. The goal is to trigger this confident moment for the target audience and have them want to experience it through the wine brand.
Afrikan Makoti Media is a South African public relations, marketing and events management firm established in 2007. It offers customized solutions for clients including public relations, social media management, marketing, and event planning. The company aims to build and maintain positive relationships between organizations and their stakeholders while staying true to their vision and values, which include efficiency, transparency, honesty, and community development.
In 2016, Don’t underestimate the power of DIGITAL MARKETING!Sonia Specialist
As we have stepped in 2016, let me start by reiterating a well-known fact that “We are living in a DIGITAL ERA!” And, any business doesn’t realize this as of now, may have to lag behind, it may sound harsh but it’s a reality.
Trisha Anderson Mohle has over 20 years of experience in marketing, public relations, and event planning. She has worked with a variety of organizations across multiple industries to create marketing strategies and foster partnerships. She currently owns her own marketing consultancy firm and has previously held director level marketing positions at several companies.
This document discusses civil society engagement with global health organizations like GAVI and PMNCH. It provides details on how GAVI and PMNCH have expanded civil society representation over time to include more organizations and constituencies, like health professional societies and academic institutions. These civil society groups can play important roles in several areas, like advocacy, implementation, research, and advising on policies. The document emphasizes the potential for progress in health if different civil society stakeholders learn to collaborate effectively and have meaningful participation alongside other partners like governments and multilaterals.
The document discusses using social media for indie artists, labels, and entertainment businesses. It recommends seven top social media sites: Flickr for photos, YouTube for videos, Yelp for reviews, MySpace and Facebook for networking and sharing music/videos/photos, LinkedIn for business networking, and Twitter for relationships and short updates. It emphasizes using these sites to engage fans, promote shows and venues, and expand one's career and business networks. It also notes the importance of dedicating time to maintain an online presence and network on these platforms.
Panel 4 Anton Kerr Aids Alliance, Financing The Ihp Intent, Commitments, Ex...ihp
The document discusses the funding needs to achieve health-related Millennium Development Goals. It estimates that $24-36 billion per year is needed to increase health spending in low-income countries to $40 per person annually. This would require a small percentage of GDP from developed countries. Lessons from AIDS funding show the importance of long-term commitments from both international donors and national governments. For health systems to be strengthened sustainably, the International Health Partnership must outline long-term foreign assistance through at least 2021 to convince countries to invest in expanding health workforces. Sustainable health financing will require commitments from donors and governments to meet funding targets and accept international responsibility for ensuring health resources.
Panel 1.Grace Mukasa, Harnessing The Critical Role Of Health Care Workersihp
The document discusses the global shortage of healthcare workers, highlighting that there is a gap of 4.2 million workers across 57 countries, especially in Sub-Saharan Africa. It notes the underlying causes of the crisis include underfunding, poor training and skills development, lack of respect for healthcare workers, and low morale and motivation. The presentation calls on IHP+ to address this crisis by requiring that every health plan it validates includes a comprehensive and costed health worker strategy, and to finance these plans through long-term pooled funding.
This short document appears to be discussing distance but is difficult to understand due to formatting issues. It contains repeated words related to distance but their meaning and connection is unclear from the text alone.
The document discusses several working groups and their objectives at an IHP+ meeting. The groups aim to:
1) Provide guidance on developing health sector strategies and linking strategies for priority diseases to health plans.
2) Develop common frameworks for monitoring performance and strengthening health information systems.
3) Promote learning about what works in health financing and disseminating results to increase accountability and long-term financing.
4) Contribute to evidence on aid effectiveness through a joint program to identify constraints to financing and strengthen accountability.
The document discusses national strategy applications (NSAs) for funding from the Global Fund, including advantages, principles of validation, options for validation, and urgency. Some key points:
NSAs allow funding for existing national health plans, improve efficiency by reducing duplicate work, and enable financing for intersectoral work and health systems. Validation of national strategies would be done by an independent review mechanism based on agreed criteria, with minimal extra information required. There is a need to fast track the validation process to potentially catch Round 9 funding in 2008, as Round 8 deadlines are approaching and there is a time lag before first funds are received.
Panel 1.Brook Baker, Overview Of Cs Principles On Ihp+ihp
This document discusses principles for civil society regarding global health funding. It makes three main points:
1) All health initiatives, including priority diseases and health system strengthening, require more funding to achieve universal primary healthcare coverage. Priority programs need to better integrate with primary care systems.
2) Both developing country governments and donors must increase long-term, predictable funding to address the major funding gaps for health worker education and salaries, HIV/AIDS, TB, malaria, and maternal and child health.
3) Civil society voices, especially grassroots organizations, must be meaningfully included in health governance and funding decisions at both the national and international levels.
Panel 5.Var Chivorn, Cs Engagement In The Ihp+ In Cambodiaihp
This document discusses civil society engagement in the International Health Partnership initiative in Cambodia. It outlines existing mechanisms for CSO involvement at national and provincial levels, including technical working groups and committees. It notes that CSOs are unclear on the meaning and purpose of IHP+, and whether it is a complementary coordinating process or a funding mechanism. It proposes using existing CSO involvement mechanisms, raising awareness among CSOs, and strengthening their collective voice through existing forums and financial support to ensure their meaningful participation in IHP+.
Panel 2.Carol Nyirenda Unitaid Civil Society Forum Of Ihp And Related Initiat...ihp
UNITAID was launched in 2006 with 5 founding members and now has additional countries and 18 African countries as members. Its mission is to increase access to HIV/AIDS, malaria, and tuberculosis treatment in developing countries by reducing drug and diagnostic prices and making them more widely available. Civil society organizations (CSOs) participate on UNITAID's board on an equal level as donor countries. CSO representation is independently selected and managed by the constituencies themselves, not the board or secretariat. The board values CSO input to provide a reality check on representations made by international health organizations.
This document discusses Ethiopia's progress in health sector harmonization and alignment according to the International Health Partnership framework. It outlines Ethiopia's roadmap for realizing the IHP compact, including developing the roadmap through consultation, updating costs for their health sector development plan, and analyzing financing gaps. The document estimates Ethiopia will need between $3.3-$4.6 billion to scale up its health programs to meet Millennium Development Goals, but there is currently a $2.8 billion gap in financing to do so.
The document discusses current and future techniques for detecting mobile devices and touchscreens, including device detection using server-side code, screen detection using CSS media queries, and touch detection using JavaScript events. It recommends combining techniques like media queries and touch detection for rich interfaces, and taking a progressive enhancement approach to ensure fallbacks for unsupported devices. Key techniques covered include media queries, touch events, and preventing default behaviors.
Al Qaeda is an Islamist extremist group founded in the late 1980s by Osama Bin Laden and Abdullah Azzam with the goals of ending foreign influence in the Middle East and achieving a worldwide Islamist government. It is known for catastrophic attacks including the September 11 attacks that killed nearly 3,000 people in New York City in 2001. While its main stronghold was historically the cave networks on the Afghan-Pakistani border, the US War on Terror has left the group destabilized and decentralized, playing a smaller role in terrorism than it once did.
Panel 5.Peter Kamau Kanco, Cs Engagement In The Ihp+ Processes In Kenyaihp
This document summarizes civil society engagement in Kenya's IHP+ processes. It notes that Kenya has one policy direction, one national strategic plan, and one coordinating body for health through the Ministry of Health. It discusses CSO representation in the Health Sector Coordinating Committee and their role in providing input but limited decision-making power. It identifies challenges including the government-driven nature of IHP+, lack of defined CSO engagement, and political issues that have affected coordination. Recommendations include strengthening CSO guidelines, involvement, and adopting a human rights approach to ensure equitable resources.
USC dot EDU: A Responsive Design Case StudyTim Wright
The document discusses responsive design practices and opinions. It covers the early days of responsive design, solutions that were developed, common problems encountered, ongoing challenges, and areas where responsive design is succeeding. The author expresses gratitude at the end.
The document is a presentation about HTML 5 and discusses several key points:
- HTML 5 introduces new semantic elements like <header>, <nav>, <article>, and <footer> that provide more meaning than generic <div> tags.
- HTML 5 offers new form input types, audio/video elements, and JavaScript APIs that allow for richer user experiences and interactions compared to previous versions of HTML.
- While HTML 5 is still a work in progress, many of the new features are already supported in modern browsers, and fallback techniques exist to provide support for older browsers. The presentation encourages developers to start using HTML 5 now where feasible.
Tim Wright gives a presentation on environmental design on the web. He discusses the history of responsive design and mobile web, current approaches like responsive design and their limitations. He then outlines new techniques using device APIs to detect properties like battery, network connectivity, and sensors to adapt designs. Finally, he proposes a library to simplify accessing these APIs and environmental properties for adaptive design.
Cristie Vito is a Director and Owner of Stellar Marketing & Event Agency in Ottawa, ON. She has over 15 years of experience in public relations, marketing, event planning and management. Her areas of expertise include strategic communications planning, media relations, social media management, and client relationship building. She is seeking an intermediate role in a Toronto PR agency to further her career.
1) Integrated Brand Promotion (IBP) uses a wide range of promotional tools working together to create brand exposure, including advertising, direct marketing, public relations, sponsorships, and product placements.
2) Advertising is one component of IBP and must meet four criteria - it must be paid for, identify the advertiser, be delivered through mass media, and attempt to persuade.
3) IBP and advertising aim to build brands, introduce new products, and create brand loyalty, though 8 in 10 new products ultimately fail.
The document provides an overview of a presentation on social media in action given by Andrea Pecoraro of identitypr.com. It discusses case studies of social media strategies for companies like ADESA, Verizon Wireless, and BRU Fest Michigan. It also covers paid social media tools, skills to develop like using Google Analytics and Facebook Insights, and tips for preparing to work in social media such as networking and maintaining an active online presence.
FischTank is an integrated marketing and communications firm founded in 2013 and headquartered in New York City. They work with clients across various industries to develop messaging, implement marketing campaigns, and drive results through public relations, digital marketing, social media, and other services. FischTank aims to serve as a strategic partner rather than just a vendor by leveraging corporate news and data to achieve media coverage, thought leadership, and deal flow for clients.
Jennifer nash pr_comms. credentials_contactSpotlightNetTv
This document provides a summary of Jennifer Nash's PR and communications credentials and experience. She has extensive experience in PR and communications strategies across multiple industries including property, construction, retail, luxury goods, and non-profits. Her skills include strategic planning, media relations, social media management, event planning, and stakeholder engagement. She has worked with a variety of clients in the UK, US, Africa on projects such as residential and commercial real estate developments, business re-launches, and non-profit initiatives.
Guest lecture to Alternative Media and Public Relations class, Texas A&M University by Catherine Jones and Caitlin Jeansonne.
In this presentation to an Alternative Media and Public Relations class, the MMI agency guest speakers gave the students a look into the life of a PR/social professional. Catherine and Caitlin describe the individual responsibilities and skills of PR, social media, and experiential. The students are given advice and tips about honing their skills and how to get started after they graduate.
The Chamber Group is a public relations firm established in 2006 that provides strategic counsel and campaigns to enhance businesses and brands. Based in New York City, the firm draws on its team to provide quality personalized campaigns for clients in industries like media, entertainment, music, and fashion. The document discusses The Chamber Group's services like brand communications, event marketing, digital strategies, and outreach to help clients gain exposure and build their profile, legacies, and revenue opportunities through strategic planning and multimedia coverage.
Twist is a lean, agile, relationship-rich campaign development + influencer relations + creative powerhouse specializing in getting your company noticed. Not overburdened with unnecessary overhead and big egos, we flow nicely into your team dynamic and help drive off-the-chart results.
This document provides an overview of an international marketing and advertising firm that operates in the UAE, Saudi Arabia, and India. They offer a range of services including strategy development, brand development, content marketing, social media engagement, customer experience management, advertising, production, and media services. Their approach involves developing compelling content for clients' websites and social media platforms to engage customers and drive traffic to landing pages.
The document summarizes the services provided by The Influencer Network (TIN), a boutique PR and social media agency in Singapore. TIN was established in 2011 to connect brands to diverse audiences through social influencers and media networks. The agency focuses on marketing consultancy, influencer marketing, public relations, blogger management, social media marketing, and special projects. TIN's founder Dennis Toh has over 13 years of experience in marketing and PR and leads a team of over 60 bloggers and influencers. The agency's services include developing marketing campaigns, influencer identification and engagement, public relations campaigns, social media management, and special networking and educational events.
Creating content that works | Midlands Networking Group | 7 Feb 2017CharityComms
Anthony Tattum, MD at Big Cat
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Outwrite PR Mold Business Forum PresentationWill Catterall
Outwrite provides public relations services including content creation, digital strategies, and crisis management. They help enhance client reputations by distributing information through paid, earned, and owned media channels. Their strategies seek media coverage, build social media communities, and increase awareness of clients within their industries. Outwrite's experienced team works to position brands in a positive light and build trust with target audiences no matter the media channel.
Elevate - A Public Relations and Digital Communications Agency for Leading B...Elevate Communications
Elevate is a full-service public relations agency representing leading consumer and business-to-business (B2B) brands in the sports, financial services, media, and technology sectors. Established in 2003, our team is comprised of experienced PR agency professionals – seasoned strategists and creative thinkers – who are dedicated to capturing mind and market share for our clients. We have a passion for developing and executing integrated, multi-channel communications programs that inspire action, drive results and achieve our client’s business objectives. Elevate’s PR and digital programs draw upon a portfolio of agency services including media relations; thought leadership; digital PR, influencer engagement; social media marketing; sponsorship activation, event marketing and reporting/ media analytics. Elevate Communications is located in the historic Back Bay neighborhood in Boston, Massachusetts. Visit us at elevatecom.com
Crossborder Strategic Communications was founded in 1996 and provides strategic communications, marketing, media relations and research services to clients in the US-Mexico border region. It has offices in San Diego and Tijuana and specializes in bilingual outreach. Some of its services include social media management, surveys, marketing materials distribution, and event planning. The document describes three of Crossborder's projects: helping promote the Tijuana Innovadora conference through bilingual media outreach; creating new marketing materials to attract investment to Tijuana; and rebranding a manufacturing client through an integrated campaign.
Centurion Strategies provides publicity, marketing, and strategic communications services for start-ups, private brands, public companies, and thought leaders to help grow their business through traditional and non-traditional tactics. They also represent athletes and entertainers to create additional exposure and marketing opportunities. Additionally, Centurion has experience influencing governments and organizations through communications campaigns on issues such as consumer privacy and the environment.
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
This document discusses the participants involved in integrated marketing communications (IMC). It describes the roles of advertisers, advertising agencies, media organizations, collateral service agencies like direct response agencies, sales promotion agencies, interactive agencies, and public relations firms. It also discusses how these organizations work together in the IMC process to plan and execute marketing communications strategies with the ultimate goal of reaching the consumer.
This document discusses how to create an ideal brand. It explains that a brand is a roadmap for the customer experience and internal team expectations, not just logos or marketing. It emphasizes understanding target customers and filling their needs consistently through habit or standard procedures. The brand should be unique while meeting needs, and allow the customer community to promote it through lived experience. Measuring financial and customer feedback results helps innovate the brand over time. Building a brand requires understanding the target, consistency, uniqueness, community engagement, and continual improvement.
If you own a luxury travel, lifestyle, or consumer goods business, your brand should DEFINITELY be connecting with the Hispanic community. Affluent Hispanics account for $500 MILLION dollars in spending power, are fiercely loyal, younger than non-Hispanics, and are heavy users of social media- especially Facebook, YouTube, and Twitter. Developing in language and in culture social media campaigns, digital media advertising, and digital marketing should prove both beneficial and financially rewarding for your business.
Memphis PR Firm- VIDA Communications Group- delivers strategic planning and branding, for businesses and organizations preparing to launch a crowdfunding campaign. At the end of 90 days, your brand, organization, or project will have increased media and community attention, and a community of investors ready to back you.
Memphis PR Firm- VIDA Communications Group- launched "Habla! Digital Creative,"a digital ad, digital marketing, and social media division. The team will focus on helping businesses and organizations understand and engage the Hispanic community, especially millennial and affluent members of the community, who account for $500 million of the Hispanic community's TRILLION dollars in spending power. Social media expertise will be focued on sites most heavily populated by these groups, including Facebook, Twitter, and YouTube.
This document provides information on setting up and using a Facebook page for a small business. It emphasizes that a Facebook page builds trust through peer reviews and photos while allowing a business to be part of online conversations with their target market. The document outlines goals for a Facebook page, such as defining the business brand and providing value. It then gives step-by-step instructions for setting up a page and provides tips for engaging visitors through apps, tabs, posts and other reminders to drive traffic to the page.
Using Social and Traditional Media to share music and grow a fan base. Types of social media, how to use social media, best types of social media for music artists, types of traditional media (print, radio, tv, internet), and how to develop story angles, outside of music, to create media placements.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Welcome to vida
1. Public Relations & MarketingMedia Relations | Social Media|CrisisManagementVIDA COMMUNICATIONS GROUP
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2. THE LEADERSHIP TEAM
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Dominique Anderson
Publicist | Crisis Manager
•15 Years of Experience
•Specialties: Community outreach & Engagement, Media Placement, Brand Management, Crisis Training & Management, Media Training, Bilingual Campaigns, Fluent in Spanish
Timothy C. Anderson
Marketing | Visual Branding
•18 Years of Experience
•Specialties: Visual Branding & Design, Brand Development, Strategic Advertising & Marketing Design, Campaign Research
Maurice Rivera
Digital Marketing | Media Consulting
•20 Years of Experience
•Specialties: Social Media Planning and Management, Digital Marketing, SEO, Content Management, Community Building, Media Planning & Buying, Multicultural
3. WHAT WE DO
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Public Relations
•Media Placement
•Community Outreach
•Events
•Writing
•Strategic Partnerships
•Customer Experience
Hispanic Communications
•Spanish Media Engagement
•Community Relations
•Advertising & Marketing
•Dual Language Websites
•Dual Language Social Media
Digital/Social Media
•Campaign Planning & Maintenance
•Digital Marketing & Ads
•Content Creation
•Community Building
•Training & Consulting
Crisis Management
•Crisis Planning & Training
•Crisis Management
•Digital, Media & Community Crisis
•Multicultural | Diversity Crisis
4. We wake up every day to build passionate brands that inspire others through creative, strategic and multicultural campaigns. We are equally passionate about taking excellent care of our client family by listening to, and proactively meeting their needs.
WHYWE’RE GREAT AT WHAT WE DO
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5. From our 90 day, brand building incubator for entertainers & athletes (Star Power), to our bilingual & bi-cultural digital ad, digital marketing & social media division (Habla! Digital Creative),to our 90 day intensive process for crowdfunding (Crowdfunding Path to Success),we stay ahead of the crowd, to give our client’s the best of what’s next.
ONLY AT VIDA
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6. HOW OUR SERVICES HELP YOUR BRAND
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Media Placement
•Print, Radio, TV, Blogger pitching & placements
•Press releases and media alerts
•Spokesperson Training & Representation (in English & Spanish)
Increase revenue and brand recognition via media placements, stories, and editorials
7. HOW OUR SERVICES HELP YOUR BRAND
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Marketing and Branding
•Visual Branding
•Graphic Design
•Website and Social Media Page Design
Develop the Story Behind Your Brand, Convey Your Message, and Create the Visuals to Match.
•Event Visual Design
•Overall Brand Maintenance and Consulting
8. HOW OUR SERVICES HELP YOUR BRAND
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Social Media and Digital Marketing
•Social Media Pages Concept and Maintenance
•Social Media Analytics
•Search Engine Optimization
•Content Creation and Management
•Training & Consulting
Design Campaign to Encourage Online Engagement, Social Media Reviews, and enhance customer service- Bilingual & Bi-Cultural
9. HOW OUR SERVICES HELP YOUR BRAND
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Crisis Communications
Anticipate All Possible Crisis Situations, Develop Crisis Plan, Train Team to Handle A Crisis, Represent Your Brand During a Crisis.
•Crisis Plans and Training
•Immediate Response Crisis Management
•Social and Traditional Media Crisis Management
•Spokesperson Training & Representation
•Responses in Spanish or English
•Quick. Quiet. Connected.
•24/7 Availability
10. Public Relations
•Event Creation
•Press Release & Media Kit Development and Distribution
•Media Representation and Outreach
•Maintain Brand in All Digital and Traditional Media
•Community Outreach
•Maintain Internal Communications
Sharing Your Passion With Your Ideal Clients, Internal Team, and the Media. Making All Parties Passionate About Your Brand.
HOW OUR SERVICES HELP YOUR BRAND
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11. The Return On Investment For PR/Marketing Can Be Measured By:
•Media placements and increased business from that media
•Calculating the amount saved in a certain media outlet vs running an advertisement
•Increased traffic to website and social media sites during campaign
•Conversion of social media visitors and viewers to in person customers
•Amount saved in legal fees, negative publicity, and payments to victims during a crisis
•Access to the fiercely brand loyalHispanic community with a TRILLION dollars in sending power
WHAT’S THE ROI?
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12. We appreciate your time. We look forward to working with you.
Contact Us:
901-236-5298 inquiries@onevida.com
WHAT NOW?
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