Learn how to increase the number of times customers view your businesses profile, improve your reviews, and drive more sales by using Yelp for your business.
This deck will show you how to:
-- Optimize your Yelp profile to increase your traffic
-- Strategies to make sure your reviews don't end up in the Yelp Filter
-- Best practices when you respond to reviews (both positive and negative)
-- Tips for generating more reviews
-- Leverage customer review to boost engagement, and sales
What is guest post and its way to do so. Benefits of Guest post/blog. To know more about Upendra S Rana Visit this page- URL: https://plus.google.com/+UpendraRana/about.
Visit: www.makeyourbrandz.com
As an Author: www.upendrarana.in
An overview of Yelp and its features and benefits for business. Yelp is an online community of real people and real reviews, sometimes in real time, providing opportunities for real engagement.
How to Select the Right Online Platform for Any MeetingT Harris
Online meetings systems are designed to support a range of meeting types, but no product supports ALL meetings well.
Meetings are not nails, so you should stop trying to use a single online meeting platform hammer.
Groups have more productive and engaging meetings when they use tools designed for the type of meetings they run.
For best results, companies and organizations may need to invest in more than one meeting platform.
This project involves predictive analysis on user reviews, review count, neighborhoods of businesses etc. and deriving star rating for different businesses in the YELP application.
Technologies used: Machine Learning Models (Navie Bayes, KNN, Decision Tree), Weka, Hadoop, Hive, Java
You can also find the blog at
https://sjsubigdata.wordpress.com/2014/12/19/data-mining-on-yelp-dataset-2/
A thorough research was conducted to diagnose the Restaurant Booking Apps Space in India.
The App features were dissected and evaluated on the basis of App functionality, usability, content and experience.
What is guest post and its way to do so. Benefits of Guest post/blog. To know more about Upendra S Rana Visit this page- URL: https://plus.google.com/+UpendraRana/about.
Visit: www.makeyourbrandz.com
As an Author: www.upendrarana.in
An overview of Yelp and its features and benefits for business. Yelp is an online community of real people and real reviews, sometimes in real time, providing opportunities for real engagement.
How to Select the Right Online Platform for Any MeetingT Harris
Online meetings systems are designed to support a range of meeting types, but no product supports ALL meetings well.
Meetings are not nails, so you should stop trying to use a single online meeting platform hammer.
Groups have more productive and engaging meetings when they use tools designed for the type of meetings they run.
For best results, companies and organizations may need to invest in more than one meeting platform.
This project involves predictive analysis on user reviews, review count, neighborhoods of businesses etc. and deriving star rating for different businesses in the YELP application.
Technologies used: Machine Learning Models (Navie Bayes, KNN, Decision Tree), Weka, Hadoop, Hive, Java
You can also find the blog at
https://sjsubigdata.wordpress.com/2014/12/19/data-mining-on-yelp-dataset-2/
A thorough research was conducted to diagnose the Restaurant Booking Apps Space in India.
The App features were dissected and evaluated on the basis of App functionality, usability, content and experience.
Keeping your customers' loyalty: Why your restaurant needs an appJudo Payments
Whether you are a small or a big restaurant, you want to be able to distill and own your loyal customers. You may be relying on Just Eat and Hungry House for traffic but how do you keep that traffic coming back for more? Do it with an app effortlessly. Trust us, this is the best marketing tool you can own today.
Settle — food pre-ordering and table booking appAnna Polishchuk
With Settle, you can pre-order food and pay for it in advance so that your food is ready when you arrive at a restaurant. You dine 60% faster, as you skip waiting for your table, food and check. Settle makes lunch your best time of the day by giving you delicious meals and more time for a real break.
OpenTable Timeline Presentation by Mitesh M MotwaniMitesh M Motwani
Here's the OpenTable Timeline Presentation prepared by me, Mitesh M Motwani.
I've covered the following:
The Idea
The Business Model
Journey : Pre - IPO
Journey : IPO
Journey : Post - IPO
Acquisitions
Stats
Financials
Competition
Ways to reach me:
LinkedIn: www.BeingMCuBE.com
Twitter: @BeingMCuBE
DocCity online platform UX design case study Lana Shauchenka
UX Project that built DocCity online platform that enables rapid connections between people and ideas in a diverse range of locations in urban areas – living rooms, backyards, rooftops, warehouses, parks, communal rooms, and studios – creates opportunities for social connection, learning, and social inclusion that will impact communities.
RestroApp - Create Your Own Restaurant AppBrian Merrick
Create a powerful and professional mobile app for your restaurant with RestroApp. We help you put your customers first and engage them 24X7 on the go. We build great mobile apps that are easy to use and manage. We create mobile apps that change lives. With Restro App you will be able to interact, deliver and put your menu along with locations directly into your customers hands. Our team is working hard to make your entry into mobile markets simple and pain-free.
The Top Skills That Can Get You Hired in 2017LinkedIn
We analyzed all the recruiting activity on LinkedIn this year and identified the Top Skills employers seek. Starting Oct 24, learn these skills and much more for free during the Week of Learning.
#AlwaysBeLearning https://learning.linkedin.com/week-of-learning
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Learn how to ROCK your lead generation from the experts at ToutApp and LaunchBit.
Key Topics Covered:
Elizabeth from LaunchBit covered tactical content to improve your lead generation including: Packaging content into ebooks, pdfs, whitepapers, building and optimizing landing pages. Driving traffic: through email, through ads, through other channels, analyzing your results and using drip marketing to cultivate your audience.
And, TK from ToutApp covered tactical content on how you can take those leads and convert them: How to actually write a cold-email to generate leads. So you've got leads, now what? 3 real tactics on how to follow up and get them engaged. Anyone can handle a small number of leads, what do you do when you've got hundreds? How do you scale your sales? Emails are a great start, when should you actually get on the phone with those leads?
Whether you just created a Business Page on Facebook or you’ve had one for a while, a common challenge for small businesses is how to get more Facebook "Likes."
This LocalVox SlideShare presentation includes strategies and tactics that help you leverage Facebook so you drive increase engagement with your local business.
Topics covered:
-- Setting up your Facebook Page -- what’s important?
-- How to engage your customers
-- What and when to post for maximum results
-- Networking with influencers to increase your word of mouth.
-- What metrics to measure
-- Tools you can use to make your life easier
Keeping your customers' loyalty: Why your restaurant needs an appJudo Payments
Whether you are a small or a big restaurant, you want to be able to distill and own your loyal customers. You may be relying on Just Eat and Hungry House for traffic but how do you keep that traffic coming back for more? Do it with an app effortlessly. Trust us, this is the best marketing tool you can own today.
Settle — food pre-ordering and table booking appAnna Polishchuk
With Settle, you can pre-order food and pay for it in advance so that your food is ready when you arrive at a restaurant. You dine 60% faster, as you skip waiting for your table, food and check. Settle makes lunch your best time of the day by giving you delicious meals and more time for a real break.
OpenTable Timeline Presentation by Mitesh M MotwaniMitesh M Motwani
Here's the OpenTable Timeline Presentation prepared by me, Mitesh M Motwani.
I've covered the following:
The Idea
The Business Model
Journey : Pre - IPO
Journey : IPO
Journey : Post - IPO
Acquisitions
Stats
Financials
Competition
Ways to reach me:
LinkedIn: www.BeingMCuBE.com
Twitter: @BeingMCuBE
DocCity online platform UX design case study Lana Shauchenka
UX Project that built DocCity online platform that enables rapid connections between people and ideas in a diverse range of locations in urban areas – living rooms, backyards, rooftops, warehouses, parks, communal rooms, and studios – creates opportunities for social connection, learning, and social inclusion that will impact communities.
RestroApp - Create Your Own Restaurant AppBrian Merrick
Create a powerful and professional mobile app for your restaurant with RestroApp. We help you put your customers first and engage them 24X7 on the go. We build great mobile apps that are easy to use and manage. We create mobile apps that change lives. With Restro App you will be able to interact, deliver and put your menu along with locations directly into your customers hands. Our team is working hard to make your entry into mobile markets simple and pain-free.
The Top Skills That Can Get You Hired in 2017LinkedIn
We analyzed all the recruiting activity on LinkedIn this year and identified the Top Skills employers seek. Starting Oct 24, learn these skills and much more for free during the Week of Learning.
#AlwaysBeLearning https://learning.linkedin.com/week-of-learning
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Learn how to ROCK your lead generation from the experts at ToutApp and LaunchBit.
Key Topics Covered:
Elizabeth from LaunchBit covered tactical content to improve your lead generation including: Packaging content into ebooks, pdfs, whitepapers, building and optimizing landing pages. Driving traffic: through email, through ads, through other channels, analyzing your results and using drip marketing to cultivate your audience.
And, TK from ToutApp covered tactical content on how you can take those leads and convert them: How to actually write a cold-email to generate leads. So you've got leads, now what? 3 real tactics on how to follow up and get them engaged. Anyone can handle a small number of leads, what do you do when you've got hundreds? How do you scale your sales? Emails are a great start, when should you actually get on the phone with those leads?
Whether you just created a Business Page on Facebook or you’ve had one for a while, a common challenge for small businesses is how to get more Facebook "Likes."
This LocalVox SlideShare presentation includes strategies and tactics that help you leverage Facebook so you drive increase engagement with your local business.
Topics covered:
-- Setting up your Facebook Page -- what’s important?
-- How to engage your customers
-- What and when to post for maximum results
-- Networking with influencers to increase your word of mouth.
-- What metrics to measure
-- Tools you can use to make your life easier
Beyond Engagement: 4 steps to turning digital visitors into customersRobert Levin
Learn how to go beyond engagement and turn digital visitors into revenue with content using these key 4 steps: act like a media company, 3 content musts, right content at the right time, and getting your visitors to act.
(Presentation by RSL Media CEO Rob Levin at CEB's 2017 Marketing to Small Business Summit)
SES New York Ads in a Quality Score WorldLevelwing
More and more, ranking well in paid search listings is less and less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
Presentation given to Wyoming County NY New Entrepreneurs group on 5/1/2014. An overview of some of the factors needed to increase your website traffic and what you can do to increase your traffic.
Introduction to Growth Hacking, part 1 – TrueUp at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
INTRODUCTION TO GROWTH HACKING
What is growth hacking? Is it an alternative to marketing? Is it just about conversion rate optimisation? What about APIs? Is it completely legal? Is it only for coders? Is it a technique or state of mind?
In this session we'll explore why Growth Hacking has become one of the bigger buzz terms of 2013 and how a number of highly successful startups have used growth hacking techniques to achieve unprecedented levels of success.
We'll look at a variety of different growth hacks, tips and tricks that cleverly utilise data, technology and behavioural science across acquisition, conversion, retention, advocacy and the product.
This session will also teach you how create a structured framework that focus these techniques on the areas that will make the biggest difference to your business.
Liam Reynolds, Founder, True Up
Found vs. Chosen: How to Earn the Long Click with Content HubsRonell Smith
It's no longer enough to earn the click in the SERPs and get web visitors' eyes on your website's pages. Now, more than ever, it's important that you earn the click and help them go deeper and deeper on the web to access essential, meaningful information. Google is likely to reward you for the being a resource and a jumping off point, and web visitors are likely to view your brand as an indispensable resource.
You can take a blog, an email list, a few social sites and a bit of content marketing and make a simple digital marketing plan that is designed to bring you leads and sales from people who WANT to buy from you.
Your Classified Ad Promoted to 1000's+ Advertising Pages Each Month! Try It Today! Let Us Post Your Classified Ads For You Each Month To Thousands Of Websites Giving Your Ad Exposure To Thousands Of Potential Customers Go to: http://bit.ly/2vmXh9P
Found Vs. Chosen: Earn the Long Click to Win the Battle for Trust, Authority ...Ronell Smith
Prospects often don't blindly choose the first result in the SERPs. They prefer to select brands they have an affinity for and whose content best serves their needs. Is your brand doing what it takes to earn the click?
For local businesses, the ability to gain insight into how users on social networks connect and react to your content is extremely important, as it is powerful and immediate feedback provided directly by your customers. In addition to the tremendous data and results provided by the LocalVox platform, Facebook itself provides a free, easy to use interface for tracking analytics called Facebook Insights, that helps show how well your business's profile is performing.
Copywriting is a skill that all types of businesses require. Whether you are revamping your website and need a new product description page, or you're revising your advertising and promotional materials to reflect your current services, copywriting is an essential skill that will help you convey your message to a customer.
Effective copywriting follows a few rules, especially when it comes to digital marketing and social media. For example, customers prefer a more conversational tone on social media vs. a hard sales pitch.
We've gathered our top 5 copywriting tips that will turn your writing skills from average to expert.
Growing your business's Facebook Page's fan base can be a daunting task, but it doesn't need to be difficult.
Just like you grew your customer base, you can grow your Facebook Page Likes (but it will be even easier because you already did all the hard work!).
Using a few simple steps and already established marketing channels, your fan base will begin to represent your customer base, full of new and recognizable names (and faces).
This SlideShare deck has our top 7 tips to get more Facebook Page Likes to establish your presence on the social network:
Drive more sales and increase your loyal customer base
Great branding -- such as Coca Cola's red and white lettering or Tiffany & Co.'s robin's egg blue boxes -- will help you grow your sales by creating business recognition and increasing the perceived value of your product/service.
However, you don't have to be a worldwide brand (with a huge marketing budget) to use brand recognition to positively influence customers purchase intent.
This deck will teach you about:
-- Optimizing your brand to grow engagement
-- Budget-friendly branding ideas
-- Tips on leveraging your brand to boost sales
-- Mistakes to avoid
Download today and you’ll walk away with new ideas you can implement and a strategy that will give your local business brand recognition.
INCREASE THE REACH OF YOUR POSTS + GROW YOUR BUSINESS
As businesses compete for limited space on Facebook, it’s become harder and harder to reach customers without paying for them — a huge frustration if you’ve spent a lot of time building up your followers.
The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.
This SlideShare presentation will:
-- Deconstruct Facebook’s News Feed algorithm
-- What and when to post to maximize your reach
-- Mobile marketing on Facebook
-- Creating effective ads that convert
If you’ve seen your Facebook engagement drop, download our Facebook for Business deck and learn how to get back in the News Feed.
MOBILE MARKETING CAN BE A GAME-CHANGER FOR YOUR BUSINESS.
The fact that mobile search traffic has officially surpassed desktop, combined with an audience that takes action (50% of local searchers visit the location in 24 hours), can result in more sales for your business ... if you have a mobile marketing strategy.
This deck covers:
-- #Mobilegeddon's impact (what it means for your business)
-- How to increase your website's traffic
-- Going beyond the bare minimum to grow your sales
-- Mobile marketing strategies that convert local mobile search into paying customers
By now, you know the basics of using social media for your business (getting setup, how to post, etc.).
Take your social media strategy to the next level and go from “intermediate” to “expert,” so you can start seeing significant growth in your business.
In this social media marketing presentation, you will learn:
-- How to convert your current followers into paying customers
-- Using tactics the experts use to increase engagement
-- Turning your engagement into recurring business
-- Covers major platforms: Twitter, Facebook, Google+, Instagram, LinkedIn
Content marketing is a great way for businesses to reach customers — without spending a fortune.
This deck will show you how you can build content into your marketing strategy so you can grow your revenue by fueling repeat business (loyal customers) and driving new sales (new customers).
Included in the presentation:
-- Growth strategies and tricks of the trade
-- Analytics and using them to measure your efforts
-- Core components of an effective content marketing strategy
LinkedIn is the largest professional social media network and provides businesses of all types -- small businesses included -- with a great platform to market themselves.
While LinkedIn is not a platform local businesses traditionally think of when looking to grow, this network of professionals offers countless marketing opportunities that can have a significant impact on your bottom line by increasing your business.
This deck will teach you:
-- How to build an engaging LinkedIn Company Page
-- Best practices
-- Getting started with LinkedIn Groups
-- Posts that will help you increase your reach
-- How to get the most out of LinkedIn endorsements
Learn how to make Twitter an asset that will help you grow your business with this LocalVox SlideShare.
Twitter is one of the most powerful social networks -- and it's free. But knowing how to make it work to your benefit takes work and knowledge.
Here's what we cover in this deck:
* The basics of Twitter
* Why your small business needs to be on Twitter
* How to build a following
* 4 tips for Advanced Search
* Content inspiration
* Sample schedules
* 9 tips for success
Did you know that over half of all teenagers would rather lose their pinky rather than part ways with their smart phone? Find out that interesting tidbit among other important mobile marketing statistics that affect how you manage your small business marketing campaigns.
http://localvox.com/
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
2. Title Text
Title Text
Your logo goes here
Webinar Outline
✓ Why Yelp is important to your business
✓ Setting up and optimizing your page
✓ Responding to reviews
✓ 8 tips to generate more positive reviews
✓ Navigating the Yelp Review Filter
✓ Leverage customer reviews to boost sales
4. Title Text
How to Grow Your Business with Yelp // Why Yelp is Important to Your Business
+ Manage Your Image
✓ Yelp is the #1 local/regional website
and app
✓ Claim your business to upload
photos, add website link and ensure
hours, phone number and other
information is always up-to-date
✓ Yelp has free tools that showcase
your business to their community
Control Your Business’s Information
5. Title Text
How to Grow Your Business with Yelp // Why Yelp is Important to Your Business
✓ A Yelp Business Owner Account
allows you to connect with
customers and respond to reviews
✓ Use the free response tools
available in Yelp for Business
Owners to join conversations
✓ You can respond via a private
message, or post a public comment
for all future consumers to see
(Current + Potential)
Connect with Customers
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How to Grow Your Business with Yelp // Why Yelp is Important to Your Business
✓ Yelp makes customers more
comfortable choosing small
businesses over major brands
✓ In past, customers relied on brand
name to be assured of quality
✓ Research has shown that if a local
business is on Yelp, customers will
choose them over a big brand
Over Big National Brands
Gives You a Competitive Advantage
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How to Grow Your Business with Yelp // Why Yelp is Important to Your Business
✓ Google’s local search algorithm update
(Jul. 14) gives more prominence to local
map and directory sites, such as Yelp
✓ In many cases, your Yelp listing may
outrank your website
✓ A Yelp listing gives you organic SEO
✓ Gives search engines social proof
Yelp Helps Increase Your Rank
Local Search
8. Title Text
How to Grow Your Business with Yelp // Why Yelp is Important to Your Business
✓ 4 out of 5 Yelp users visit the site
when they plan to spend money
✓ 98% of Yelp users made a purchase at
a business they found on Yelp
✓ 55% of Yelp users take action (call,
visit, etc.) with a local business
frequently/every time they visit the site
Your Listing Helps Them Decide Where
Yelp Users Spend $$
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How to Grow Your Business with Yelp // Why Yelp is Important to Your Business
MORE EDUCATED
57% of Yelp users have a Bachelor’s degree or higher
Vs. 38% of all online users
MORE AFFLUENT
$68,000 annual income
Vs. $54,000 for all online users
YOUNGER
Average age of 41.1 years
Vs. 44.8 years for all online users
to Build Your Business
Connect with a Powerful Audience
10. Title Text
How to Grow Your Business with Yelp // Why Yelp is Important to Your Business
Be Ready!
…Your Customers Will Find You
VS.
As Yelp Continues to Grow…
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Title TextTitle Text
How to Grow Your Business with Yelp // Setting Up and Optimizing Your Page
Visit biz.yelp.com
Follow the step-by-step prompts
Step 1: Find and Claim Your Business
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Title TextTitle Text
How to Grow Your Business with Yelp // Setting Up and Optimizing Your Page
…Respond to reviews privately and publicly
After you setup your page, you can…
Step 2: Respond to Reviews
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Title TextTitle Text
How to Grow Your Business with Yelp // Setting Up and Optimizing Your Page
…Track your user views and customer leads
After you setup your page, you can…
Step 3: Track Reviews
15. Title Text
Title TextTitle Text
How to Grow Your Business with Yelp // Setting Up and Optimizing Your Page
…Add photos and a link to your page
After you setup your page, you can…
Step 4: Add Photos
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Title TextTitle Text
How to Grow Your Business with Yelp // Setting Up and Optimizing Your Page
…Update important information such as your
business hours and phone number
After you setup your page, you can…
Step 5: Keep it Updated
18. Title Text
How to Grow Your Business with Yelp // Responding to Reviews
✓ Respond in a timely manner
✓ You are saying “thank you” to a customer that went
out of their way
✓ Responding to positive reviews is now part of Yelp’s
Best Practice Guidelines
Respond to Positive Reviews
Build a Loyal Customer Base
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How to Grow Your Business with Yelp // Responding to Reviews
Use Reviews to Your Advantage
✓ Make sure the negative review is surrounded by
positive ones
✓ A Harris poll showed that customers actually trust
businesses more when they see a few bad apples
✓ Be sure to respond to the negative review quickly to
show that your business is addressing the problem
Managing Negative Reviews
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How to Grow Your Business with Yelp // Responding to Reviews
✓ Address the problem directly
✓ Identify the underlying issue and lead with an
apology
✓ Establish empathy by adding a human element to
your response - this will help mend the wound
Step 1: Proactively Respond
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How to Grow Your Business with Yelp // Responding to Reviews
✓ A short response is less likely to trigger additional
negative feelings
✓ Never accuse the customer of wrong doing or lying
✓ Always be polite and professional
Step 2: Keep it Brief and Polite
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How to Grow Your Business with Yelp // Responding to Reviews
✓ Always avoid back-and-forth arguments online
✓ Suggest you bring the conversation offline and
bring in a manager or owner (if applicable)
✓ Include a name and a direct phone line to establish
credibility
Step 3: Take It Offline
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Title Text
How to Grow Your Business with Yelp // 8 Tips to Generate More Positive Reviews
Tip #1
Start with Family and Friends
✓ If you’ve done work for family and friends, there’s nothing wrong with
asking them to leave you a review
✓ Pace your requests; you don’t want to use all your resources up front
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How to Grow Your Business with Yelp // 8 Tips to Generate More Positive Reviews
Tip #2
Include a Link in Your Email Signature
✓ There is a strong chance you email customers, vendors and
partners on a regular basis
✓ “Have we done business together? Please review us on Yelp!”
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How to Grow Your Business with Yelp // 8 Tips to Generate More Positive Reviews
Tip #3
Never Stop Asking
✓ Make a habit of asking for reviews whenever the opportunity arises
✓ Solicit verbally, at point-of-sale, with window signage, showcasing
positive reviews in-store, etc.
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How to Grow Your Business with Yelp // 8 Tips to Generate More Positive Reviews
Tip #4
Reach Out to Previous Reviewers
✓ If you have positive reviews on other platforms, reach out to those
reviewers and ask them to leave you feedback on Yelp
✓ You already know that they review and that they like your business
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How to Grow Your Business with Yelp // 8 Tips to Generate More Positive Reviews
Tip #5
Ask During Phone Calls
✓ Did you just have a great phone conversation with a customer?
✓ Did a previous customer leave a “review card” with their phone
number?
✓ Ask them to review their experience with you
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How to Grow Your Business with Yelp // 8 Tips to Generate More Positive Reviews
Tip #6
Build a Reviews “Cheat Sheet”
✓ Include instructions that tells your customers how to review your
business
✓ Provide links to your Yelp profile and give them to your customers at
the point of sale (i.e. cash register, final bill, in the mail, etc.)
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Title Text
How to Grow Your Business with Yelp // 8 Tips to Generate More Positive Reviews
Tip #7
Add a Reviews Page on Your Website
✓ Similar to the physical review “cheat sheet” but accessible online
✓ Provide links to your online profile with review instructions
✓ Make the URL to your review page easy to remember
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Title Text
How to Grow Your Business with Yelp // 8 Tips to Generate More Positive Reviews
Tip #8
Email Marketing
✓ You do collect emails, right? If you don’t, you need to start today
✓ It’s as easy as collecting business cards or having a sign up sheet
✓ When sending emails out to customers, always ask for a review or
provide a link to your newly created “Review Page” on your website
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Title Text
How to Grow Your Business with Yelp // Navigating the Yelp Review Filter
The Yelp Review Filter
Searches for Fake Reviews
✓ Good and bad reviews can be filtered
out if Yelp believes they are fake
✓ Source of pain for local businesses
who are honest when using the
platform
✓ Yelp does a better job of filtering than
most other review sites
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Title Text
How to Grow Your Business with Yelp // Navigating the Yelp Review Filter
How a Yelp Review is Marked “Spam”
Be Sure Your Reviews Comply
✓ When it is from someone who has only
written one review
✓ When it is from someone who has no profile
info (profile photo, additional info, Facebook
link, etc.)
✓ When it is strongly slanted both positively
and negatively
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How to Grow Your Business with Yelp // Navigating the Yelp Review FilterYour logo goes here
Why Are Legitimate Reviews Filtered?
You Aren’t Alone
✓ If you ask customers for Yelp reviews, you
run the risk of having a positive review
filtered out
✓ If your reviewer doesn’t have a long
history, creates a minimal profile and post
only one slanted review, Yelp may flag it
✓ How can you avoid this?
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How to Grow Your Business with Yelp // Navigating the Yelp Review Filter
Help Your Positive Reviews
Make It Through Yelp’s Filter
✓ Add the reviewer as a friend
✓ Send the reviewer a message
✓ Respond (which you should be doing for all Yelp reviews)
✓ Vote the review as “Useful” or “Funny” or both
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How to Grow Your Business with Yelp // Navigating the Yelp Review Filter
Help Your Customers and Friends
By Creating a Real Yelp Footprint
✓ Leave Yelp reviews for local businesses
✓ Follow customers and friends
✓ Leave honest reviews that have realistic
distributions (1 to 5)
✓ Connect to your Facebook account
✓ Make friends (you can use Facebook or
email to send invites)
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How to Grow Your Business with Yelp // Navigating the Yelp Review Filter
Help Your Customers and Friends
By Creating a Real Yelp Footprint Cont’d
✓ Download the Yelp app and check in
✓ Leave tips (show that you are more than
just review scores)
✓ Leave reviews over time
✓ Continue building your profile and you
might even be invited to join the Yelp
Elite Squad!
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How to Grow Your Business with Yelp // Navigating the Yelp Review Filter
So…
Should I Solicit Yelp Reviews or not?
✓ Okay to encourage customers to leave you a review, just not a
“good” review
✓ Never, ever pay for positive reviews! If Yelp catches you, it will label
you a Yelp Review Cheater
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