Downloaded 27 times
![EXAMPLES …..
Manage Abundance, Not Scarcity. Scarcity has been obliterated by the internet.
The more content Google has to organize and the more sites to place ads on, the better. Google‐owned YouTube already has
more search queries than Yahoo. Amazon’s approach is to offer customers more books and CD’s that could ever fit in one physical
store.
Make Mistakes Well. Mistakes can be valuable, if you learn from them.
A recent trend involves releasing products that are not properly finished, i.e. in ‘beta’ version, allowing customer feedback to
identify bugs and comment on the user experience. This feedback is then incorporated into the finished product. Proctor &
Gamble endeavors to keep the company’s rate of failure with new product launches at about 40‐50%. It encourages employees to
think ambitiously and take risks.
Open the Dialogue. This openness leads to a sharp decline in the negative buzz.
Dell launched a Web site to get customers’ ideas after a flood of criticism over poor service. Starbucks launched
mystarbucksidea.com and got 70,000 ideas in the first year. A study by the London School of Economics highlighted that a 1%
decline in negative buzz leads to a 2% increase in Sales [link]
Price as low as you can go (Free is Better) The more users, the stronger
your competitive position.
The fastest‐growing Net companies ‐Google, Skype, TenCent, Kaixin001, Amazon and eBay charge as little as they possibly can.
Execution and Speed. An idea is only as good as its execution.
Cumbersome processes and official launch days are of the past; permanent beta, alpha or even pre‐alpha. Get out there get the
feedback and then incorporate that feedback. Do less than your competitors to beat them. Solve the simple problems and leave
the hairy, difficult, nasty problems to everyone else.](https://image.slidesharecdn.com/exiconinnovationmar2009-091210022050-phpapp02/85/Exicon-Innovation-Mar-2009-23-320.jpg)
Exicon Innovation Mar 2009
This document provides an executive summary of Exicon, a consulting firm specializing in strategy and execution for mobile and internet communication services. Exicon customizes teams to match client project needs, drawing from a network of specialized independent professionals focused on areas like developer programs, applications, APIs, mobile money, and market strategies. Since 2001 Exicon has worked with Fortune 500 and digital startup clients globally. It focuses on underserved, growing, and fragmented markets and helps launch and resource startups in communications and software. Exicon believes innovation results from the profitable implementation of ideas and strives to nurture it through leadership, culture, resources, and collaboration.
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More from Stefan Rust - Exicon Leading digital portfolio management
Exicon Innovation Mar 2009
- 1. INNOVATION ? STEFAN RUST www.exicon.mobi March 2009
- 2. EXECUTIVE SUMMARY A core team of professionals specializing in Strategy and Execution for mobile and internet communication services. For each client we customize our teams to match the requirements of the project by tapping into our database of trusted specialized independent professionals focusing on the fields of › Developer Programs and Communities › Application Sourcing › Network and handset services level API’s › Mobile Money › Social Media Marketing & Social Commerce › Digital Media › Market entry strategies Since 2001 we have been working on a global basis with clients from the Fortune 500 multinationals (e.g. Morgan Stanley, Sun Microsystems, GSMA, Standard Chartered, The Economist, Motorola) to innovative digital startups.
- 3. MORE THAN YOURSTANDARD CONSULTANT Independent Professionals Start Ups Developers Angel Investors Publishing Partners Advertising Networks
- 4. launch, mentor & resource startups in the areas of Communications and Software over the Internet on any device
- 5. THE DISPARITY Venture Capital per University Engineering Graduate $2.12K/ engineer Early‐stage Startup activity $3.68K/ % of adult population involved in early‐stage 20 engineer entrepreneurial activity China 15 India $260K/ Malaysia 10 US Britain 5 Japan engineer China’s patent grants and IP litigation cases, ‘000 0 10 20 30 40 50 GDP per person at PPP*, 2006, $000 Patents granted Lawsuits *Purchasing-power parity 400 20 Sources: Global Entrepreneurship Monitor High Growth Report 2007 300 15 200 10 100 5 0 0 2003 04 05 06 07 Sources: State Intellectual Property Office; Jones Day
- 6. GREAT MARKETS Under Serviced Growing Highly Fragmented
- 7.
- 8. INNOVATION IS 10% Invention 90% Adoption
- 9. MASS ADOPTION ISA COMBINATION OF Technology Usability Marketing Commercial
- 10. INNOVATION IS THEPROFITABLE IMPLEMENTATION OF IDEAS. It drives economic growth It improves quality of life
- 11. The most innovative periods are times of strife. War, social upheaval, economic hardship.
- 12. OUR CURRENT CHALLENGESARE: Economic meltdown Environment Energy Reliance Raw Material It’s Global
- 13. The naturally innovative nature of man comes out.
- 14. TWO PRIMARY KINDSOF INNOVATION: 1. Incremental Use of an existing product in a new way 2. Disruptive Development of a completely new product or service rendering others obsolete
- 15. INNOVATION ECO‐SYSTEM Capital Culture Universities Media
- 16. INNOVATING ON AGLOBAL SCALE THE ROLE OF GOVERNMENT IN INNOVATION FUNDING •Resources need to be made available; •Collaboration between public and private sector – these are not mutually exclusive. EDUCATION •Encourage individuality, creativity, collaboration; •Explain question framing; •Teach focus. POLICY •Focus education system to mind development; •Fund research and innovation competitions; •Extend planning horizons; •Collaboration between public and private sector, central and local government. STRATEGIC PLANNING •Identify areas for innovation; •Fund ‘clusters’ to address specific challenges.
- 17. THE MAGIC OFINNOVATION
- 18. 5 CORE VALUES INLEADERSHIP QUESTIONING curiosity, evaluation, critical self assessment, Non Judgmental freedom RISK vulnerability, attitude towards failure, fail early, learn from failures, accept failure OPENNESS to imagination fantasy new data sharing, surprise, opinion, change path PATIENCE tenacity, patient capital TRUST in oneself and others.
- 19. ENEMIES OF INNOVATION MANAGEMENT AND MEASUREMENT TECHNIQUES Process, Tight Structures, Metrics BUREAUCRACY Inflexible Processes RISK AVERSION Incentive, Safety net, Lack of Trust BARRIERS TO OPENESS Business Units, Insecurity, Secrecy LACK OF Resources, Diversity, Incentive
- 20. INNOVATION NEEDS TOBE NURTURED “INSPIRATION FROM THE TOP, INNOVATION FROM THE BOTTOM” Create the environment » make resources available » Use instinct to build a team of complimentary skills Create the Culture » Support risk and possible failure as means to assess, learn and move on » Be committed, patient and encourage the right discussions » Set goals but extend planning horizons » Encourage trust; ideas and data sharing Create the Eco‐System » Demonstrate openness and promote collaboration » Listen to opinion » Have the courage to change your path if necessary – but stick to your guns if you need to. » Capacity for change in balance
- 21. INNOVATION AND MONETIZATION? Leadership Focus, Direction, Questions, Needs resources resources Research Development Creativity Goal Applying sciences in new ways. Courage Tenacity Practicality Producing Products and services Application Income
- 22. BUT REALLY ONLY4 KEY ELEMENTS “Rather than a swift series of eureka moments, progress took shape in setting goals, testing, tweaking and then setting more goals” – Jon Gertner The Technologist The Creative Technology Design The Optimist Program All working toward the Management same, clearly Business Leadership identified goal, which The Pragmatist is grounded in The Strategist common core values.
- 23. EXAMPLES ….. Manage Abundance, Not Scarcity. Scarcity has been obliterated by the internet. The more content Google has to organize and the more sites to place ads on, the better. Google‐owned YouTube already has more search queries than Yahoo. Amazon’s approach is to offer customers more books and CD’s that could ever fit in one physical store. Make Mistakes Well. Mistakes can be valuable, if you learn from them. A recent trend involves releasing products that are not properly finished, i.e. in ‘beta’ version, allowing customer feedback to identify bugs and comment on the user experience. This feedback is then incorporated into the finished product. Proctor & Gamble endeavors to keep the company’s rate of failure with new product launches at about 40‐50%. It encourages employees to think ambitiously and take risks. Open the Dialogue. This openness leads to a sharp decline in the negative buzz. Dell launched a Web site to get customers’ ideas after a flood of criticism over poor service. Starbucks launched mystarbucksidea.com and got 70,000 ideas in the first year. A study by the London School of Economics highlighted that a 1% decline in negative buzz leads to a 2% increase in Sales [link] Price as low as you can go (Free is Better) The more users, the stronger your competitive position. The fastest‐growing Net companies ‐Google, Skype, TenCent, Kaixin001, Amazon and eBay charge as little as they possibly can. Execution and Speed. An idea is only as good as its execution. Cumbersome processes and official launch days are of the past; permanent beta, alpha or even pre‐alpha. Get out there get the feedback and then incorporate that feedback. Do less than your competitors to beat them. Solve the simple problems and leave the hairy, difficult, nasty problems to everyone else.
- 24. STRATEGY AND EXECUTION Mobile and Internet specialists Totally focused on Mobile and Internet Team Proven track record Repeat global clients since 2001 Immersed in the Industry In the flow and in the know CORE team Innovative thought leaders Highly experienced recognized experts with backgrounds in Multinationals and start ups CORE+ team Scalable, qualified value based resources Global reach with specialist network
- 25. OVERVIEW OF RELEVANTEXPERIENCE • Represents 100% of EXICON’s worldwide consulting activity • Projects across all major markets • Specialization • Globe Telecom Technology • SingTel Group • Wide network &Telecom & • Betavine within global Internet Mobile • Orange Partners mobile and Web 2.0 Known • Java Application developer in the • Litmus O2 & Community Mobile • Sony Ericsson Web Content • Android Ecosystem • Asia Pacific, World • MEF Europe, and Track • GSMA Record North America • MMA • RIM • Nokia • Breakthrough Strategy • Delivering results • Execution support and commitment • Working Global 1000 companies
- 26. SERVING CLIENTS WORLDWIDE SINCE 2001 From the World’s Largest Multinationals to the Most Innovative Digital Startups and Associations
- 27. OTHER SOURCES Judy Estrin: http://www.youtube.com/watch?v=uToaWrvSVB4 http://gettingreal.37signals.com/toc.php
- 28.