This document discusses online advertising. It provides examples of different types of online ads such as banner ads, social network advertising, and email marketing. It outlines key events in the development of online advertising from 1994 to today. It notes the advantages of online advertising like large target audiences and the ability to track advertising figures. However, it also discusses disadvantages such as ads being seen as spam and customers experiencing advertising fatigue from many websites having ads.

1. ONLINE
ADVERTISING
-Is a form of promotion
that uses the Internet
and World Wide Web
marketing messages to
attract customers.

2. EXAMPLE OF ONLINE
ADVERTISING
>CONTEXTUAL ADS
>BANNER ADS
>BLOGS
>RICH MEDIA ADS
>SOCIAL NETWORK ADVERTISING
>INTERSTITIAL ADS
>ONLINE CLASSIFIED ADVERTISING
>ADVERTISING NETWORKS
>E-MAIL MARKETING
>E-MAIL SPAM

3. 1994- Pay-per-click keyboard
advertising debuts at GoTo.com
1998- HotWired is the site to sell
banner ads in large quantities
to corporate advertisers.
2000- Google rolls out AdWords,
a pay-per-click service.

4. 2001- Pop-up ads fill users
screens.
2005- video ads bring $121
million- just over 1% of online
ad revenue.
2007- Facebook debuts its
advertising system, including
beacon.

5. 2009- Companies such as
Lotame begin to experiment
with engagement as the new
ad unit an social networks.
Today, it is one of the
essentials of a successful
business, a media platform that
allows interaction with
customers.

6. ADVANTAGES
Larger Target audience
- post an ad on the internet, and
you have the internet embracing
your service with arms wide
open.
Easy to keep a Track of
- it isn’t that easy track and
measure the advertising figures
in case of offline marketing.

7. Better information
- Advertiser has the capability of
conveying more details with regards
to the product he is selling, at a very
low cost.
Faster than Other mediums
- Start sending out your ads the
moment you sign up for the
campaign, unlike other sources of
advertising.

8. Lets Consumers decide
- It lets consumers or viewers to
decide whether to view the
advertisement at all or not.

9. DISADVANTAGES
>Many advertisement are seen
spam and there are blockers to
protect against the ads.
>Many websites have ads, so
customers experience
advertising fatigue or blidness
and may not see the ad.

10. >Websites lack the first- hand
experience that a store offers,
which can lead to high returns
on sales stemming from online
advertising.
>Spring up from the expense,
and often low return, of online
ads.

11. By:
Nobleza,Jessa Kris
Orbita,Remie
Padua,Donabel
Rosales,Carol Mae