My presentation from SMX Israel 2015 outines 7 simple Facebook ad campaign optimization strategies and techniques to help you acquire more users from your ads and generate more ROI.

1. 7 Habits of Highly Effective
Facebook Ads
Aaron Zakowski

2. Aaron Zakowski
CEO & Founder, Zammo Digital Marketing
I help leading startups accelerate user
acquisition and achieve scale through
Facebook Ads. I have managed over
$1million in Facebook ads generating
over 180,000 leads and signups for
clients such as eBay, InVision, Cuisinart,
Webydo, Treehouse and many more.

3. A Few Of My Clients

4. Have You Ever Run A Facebook Campaign
That Just SUCKED?

5. You can be a Facebook Ads Hero Too!

6. Habit #1:
Focus on Conversions

7. Habit #1:
Focus on Conversions: App Installs

8. Habit #1:
Focus on Conversions: New User Signups

9. Habit #1:
Focus on Conversions: Checkouts

10. Ignore Vanity Metrics
(CPC, CTR, Impressions, Etc)

11. Habit #2
Don’t Sell To Cold Leads

12. WARM
Them Up
First

13. Promote Content
Cookie more prospects
for Retargeting

14. Promote Content
Cookie more prospects
for Retargeting
- Blog Posts
- Ebooks
- Free Downloads

15. Offer a Free Trial

16. Habit #3:
Use Lookalike Audiences

17. Remember…

18. Remember…
Facebook is Smarter Than You

19. Create A Lookalike
Audience Based On
Your Conversion Pixel

20. Habit #4:
Trust Facebook

22. Use Optimized CPM (oCPM) Bidding
with a Lookalike Audience of over
500,000 people to optimize for
conversions.

23. Habit #5:
Use Right Column Ads

24. Habit #5:
Use Right Column Ads
(They really work)

25. Case Study:
−45% of New Signups on Facebook came via
Right Column Ads.
−Average CPA for Signups from Right Column
Ads was 36% cheaper than Newsfeed or Mobile

26. Habit #6
Rotate Your Ads

27. Keep an eye on:
1) Frequency
2) Relevance Score
3) Negative Feedback
4) Negative Comments

28. Habit #7
Segment Different Placements
into Different Ad Sets

29. Create a unique Ad Set for:
1) Desktop Newsfeed
2) Desktop Right Column
3) Mobile Ads

30. Bonus:
Get Started With
InstaGram Ads

31. The 7 Habits of Highly Effective Facebook Ads
Habit #1: Focus on Conversions
Habit #2: Don’t Sell To Cold Leads
Habit #3: Use Lookalike Audiences
Habit #4: Trust Facebook
Habit #5: Use Right Column Ads
Habit #6: Rotate Your Ads
Habit #7: Segment Different Placements into Different Ad Sets
Bonus: Get Started with InstaGram Ads

32. Go Apply These Habits to Your
Facebook Campaigns

33. Thank you!
Aaron Zakowski
Email: aaron@zammodigital.com
Blog: AaronZakowski.com
Twitter: @AaronZakowski
OR
Download My Free Ebook
www.ZammoDigital.com/ebook