15 Methods for Optimizing Your Facebook Ads

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Do you want to learn how to get better results on Facebook? View Rocco's #SEJThinkTank webinar to learn 15 methods to optimize existing campaigns and dive into more complex and effective Facebook Ads marketing strategies

Social Media Marketing

• Digital Nomad
• “Most Valuable Professional Award” by
Microsoft for work on Bing Ads
• Google Partners All-Stars Winner
• Google Success Panel Speaker
• Stevie Awards, SEMY Awards, European & US
Search Awards
• SEJ Contributor

CROSS-CHANNEL
REMARKETING
Optimize targeting by leveraging existing traffic:
Retarget people on Facebook who first came via Google
AdWords/Organic/Etc with remarketing & custom audiences.
@Rocco_Zebra_Adv
#SEJThinkTank

OPTIMIZE DESKTOP
NEWS FEED &
RIGHT-COLUMN
ADS SEPARATELY
• Optimizing campaigns by device, placement and any other targeting option.
• Facebook allows you to customize your targeting for desktops in a submenu
of the Placement menu at the Ad Set level.
@Rocco_Zebra_Adv
#SEJThinkTank

TEST DIFFERENT
IMAGES
@Rocco_Zebra_Adv
#SEJThinkTank

1.1% CTR
2.2% CTR
1.4% CTR
@Rocco_Zebra_Adv
#SEJThinkTank

KEEP MOBILE &
DESKTOP
SEPARATE
• Optimize your ads, bids and conversions based on device.
• Ads and calls to action are likely to perform differently on desktop versus
mobile, and any ad setup should take that into account.
• Power Editor: select the device targeting directly from the Ad Set Menu.
@Rocco_Zebra_Adv
#SEJThinkTank

SEGMENT
AUDIENCES INTO
AD SET
@Rocco_Zebra_Adv
#SEJThinkTank

AD SET 1
• AdWords
• AdWords
Export
• Google
Certification
• Program
• Facebook Ads
• Facebook Marketing
• Facebook Marketing
Solutions
• Facebook Marketing
Hour Day
• Online
Advertising
• Digital
Marketing
• Marketing
Online
AD SET 2 AD SET 3
@Rocco_Zebra_Adv
#SEJThinkTank

INSTALL MULTIPLE
CONVERSION
PIXEL
@Rocco_Zebra_Adv
#SEJThinkTank

OPTIMIZE BY
CONVERSION
TYPE
@Rocco_Zebra_Adv
#SEJThinkTank

USE MORE THAN
ONE CONVERSION
PIXEL
@Rocco_Zebra_Adv
#SEJThinkTank

TARGET BY
BEHAVIORS
@Rocco_Zebra_Adv
#SEJThinkTank

TARGET BY
INCOME
@Rocco_Zebra_Adv
#SEJThinkTank

#1
Behaviors
@Rocco_Zebra_Adv
#SEJThinkTank
@Rocco_Zebra_Adv
#SEJThinkTank

SET UP A
REMARKETING
PIXEL
@Rocco_Zebra_Adv
#SEJThinkTank

IDENTIFY
PROFITABLE
AGE GROUPS &
GENDERS
@Rocco_Zebra_Adv
#SEJThinkTank

TEST LOOKALIKE
AUDIENCES
@Rocco_Zebra_Adv
#SEJThinkTank

TARGET AN
EMAIL LIST
Facebook allows you to create a custom advertising
audience based on email lists.
@Rocco_Zebra_Adv
#SEJThinkTank

.csv
.txt
Phone
Numbers
Facebook
User IDs
Mobile
Advertiser
IDs
Email
Addresses
@Rocco_Zebra_Adv
#SEJThinkTank

TEST BIDDING
STRATEGIES
Find out what reduces the cost per conversion but still gets enough volume.
Recommend start with CPC & Conversion Optimizer.
Set up your bidding method at the Ad Set level in the Optimization and Pricing
section, shown here.
@Rocco_Zebra_Adv
#SEJThinkTank

The three main bidding types:
• cost per click
• cost per thousand
impressions
• conversion optimizer
(requires conversion code)
@Rocco_Zebra_Adv
#SEJThinkTank

Whenever you bid per click
or use the conversion
optimizer, you can decide
your maximum cost per
click or target cost per
acquisition, or let Facebook
pick a value for you.
@Rocco_Zebra_Adv
#SEJThinkTank

SCHEDULED ADS
Facebook allows you to segment your ads by days and hours. This option is
available only with a lifetime budget and not with the daily budget option.
@Rocco_Zebra_Adv
#SEJThinkTank

Lifetime Budget: total budget of an
ad set, technically no daily limit.
Right choice if the campaign has a
reliable performance pattern that has
been proven successful over time.
@Rocco_Zebra_Adv
#SEJThinkTank

R O C C O B A L D A S S A R R E
Founder & CEO
Zebra Advertisement
r.baldassarre@zebraadvertisement.com
www.zebraadvertisement.com
T W I T T E R : @Rocco_Zebra_Adv

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It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...

Search Engine Journal

In today's rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources and intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies. Check out this exclusive webinar, where we will delve into a two-pronged strategy of driving campaign efficiencies while laying the foundation for long-term success. You’ll learn expert tips for: - Driving efficiency in paid media campaigns. - Working towards long-term success. - Leveraging cross-channel strategies. Integrating CRO with Paid channels to deliver optimum results. With Tim Murphy and Susovan Ray, we’ll explore a scalable and sustainable acquisition framework to support long-term growth objectives. Whether you're a marketing leader seeking practical strategies or a performance marketer looking to enhance your company's digital presence, this webinar will equip you with insights needed to break through barriers and achieve success in digital acquisition.

2024's Top PPC Tactics: Triple Your Google Ads Local Leads

Search Engine Journal

Looking to build a PPC strategy that will increase your leads up to 3 times in 2024? Check out this webinar as we unlock the secret to Redesign's time-tested Google Ads strategies that have skyrocketed their lead gen strategy. You’ll get the keys to success for lead gen mastery based on their launch process, keyword selection, ad copy and more. Chris Sosnowski of Redesign will show you bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success. You’ll learn: - An A-Z successful lead generation strategy based on proven case studies. - The major pitfalls in lead generation, and what you should do instead. - How to navigate Google's recommendations, and separate the good from the bad. Chris will also share examples of how Redesign has turned underperforming accounts into success stories, and how you can do the same with your business. You’ll hear firsthand accounts of how Redesign has supercharged the impact of home service contractors using their PPC blueprint, along with ways you can apply it to your 2024 strategy.

Content Marketing: How To Find The True Value Of Your Marketing Funnel

Search Engine Journal

Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. So how do you identify and take advantage of these opportunities for growth? Watch this webinar as we explore a comprehensive approach for measuring the value of your content initiatives, so you can optimize resource allocation for maximum impact. You’ll learn: - Fresh methods for measuring your content's impact. - Fascinating insights using first-touch attribution, and how it differs from the usual last-touch perspective. - Ways to persuade decision-makers to invest in more content by showcasing its value convincingly. With Bill Franklin and Oliver Tani of DAC Group, we'll unravel the nuances of attribution modeling, emphasizing the significance of layering first-touch and last-touch attribution within your measurement strategy. You’ll also get insights to help you craft compelling content tailored to each stage, using an approach rooted in first-hand experience to ensure your content resonates. Whether you're a seasoned marketer or new to content measurement, this webinar promises valuable insights and actionable tactics to elevate your SEO game and optimize your content initiatives for success.

Holistic Website Health & Technical Tips for SEO Success

Search Engine Journal

Your website’s technical health is crucial to its overall performance – not only to succeed in SEO but also to drive more user engagement, conversions, and ultimately, revenue. Check out this webinar as we discuss the key areas of website health you need to focus on in 2024, and provide actionable tips for how to get the right platforms and processes in place to improve all your key site health metrics. You'll learn: - Why SEOs and website managers need to expand their view beyond content and keywords for maximum business results. - Tips for improving your website's technical health (including crawlability, indexability, site speed, accessibility and more). - How to build streamlined connected website health workflows to align your team and resolve issues faster. With Richard Barrett and Matt Ford of Lumar, we’ll dive into ways to enable faster fixes and cause less stress for everyone involved. With these tips, you’ll come away with ways to improve efficiency and efficacy, streamlining your website health improvement processes and ensuring every member of your team is on the same page.

2024 Google SERP Features: New Strategies To Gain Visibility

Search Engine Journal

With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments. Let us help. Join us for a deep dive into all things SERP features, what they are, and why they’re important. We’ll also show you how you can snag some for your own business. STAT’s Senior Search Scientist, Tom Capper, will show you all you need to know to craft an end-to-end strategy, with the latest research on SERP features in 2024, including how frequently each is appearing, and how much visibility each is driving, with comparative analysis across device type and geographic market. We’ll show you: - An overview of SERP features: what they are, why they’re important, and what’s new. - How the top 5 SERP features stack up with fresh data on prevalence and share of voice. - How to craft your own tailor-made SERP feature strategy to win visibility. You’ll come away knowing how to uncover strategic SERP feature insights in your space for content, competitive research, and on-page optimizations, in order to boost your organic presence. Ready to learn how to incorporate a more robust approach to SERP features into your SEO strategy? Check out this webinar!

9 Major Google Updates From 2023 & 2024 SEO Predictions

Search Engine Journal

In 2023, Google delivered several impactful algorithm updates that have changed the SEO landscape. It’s time to adapt your 2024 strategy to account for these drastic changes. Watch this webinar for an in-depth, actionable recap of the need-to-know Google updates from 2023, along with key predictions for 2024. You'll walk away with a crystal clear understanding of Google's focus and where it's headed, plus actionable tips to drive more qualified organic traffic in 2024. You’ll also learn: - The top Google updates from 2023, including core updates and the Helpful Content Update. - Predictions on Google’s core areas of focus in 2024, and how they impact your strategy. - Proven insights on how to align your SEO efforts for greater visibility and increased organic traffic. With Spencer Stein, Strategic Account Director at Conductor, and Nick Gallagher, SEO Team Lead at Conductor, we’ll dive into all the major updates of 2023, crafting strategic insights to boost your SEO success in the year ahead. If you’re looking to achieve SEO success in a changing landscape, buckle up for this high-value webinar.

10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]

Search Engine Journal

Not sure what to focus on to improve your website's rankings? Wondering which tactics can lead to quick SEO wins? Instead of optimizing 800+ meta descriptions and calling it a day, there are easy ways you can win the heart of your clients and save time doing it. Check this webinar for an exclusive demonstration from Ahrefs, as they show you 10 quick optimization wins, and how you can achieve them using their tools. You’ll learn: - How to monitor content decay and take action. - How to uncover content opportunities and gaps between you and your competitors. - How to boost your rankings with internal linking and other link building tactics. - How you can prioritize technical issues and resolve critical issues quickly. Andrei Țiț, Product Marketer at Ahrefs will show you how you can prioritize the SEO tasks with the highest impact, and how Ahrefs can help complete them within seconds. Watch and discover 10 quick and easy SEO wins to boost your site’s rankings.

How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days

Search Engine Journal

Struggling to earn links from journalists and the press? Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be a challenge creatively. That’s where we come in. Watch this as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days. You’ll learn: - The process and tools to earn press links in just 30 days. - A scalable process to gather data to enhance journalist storylines. - How to combine data and expert commentary for the press. Kevin Rowe, Founder and Head of Strategy at PureLinq, will give away the process his firm has used to secure hundreds of meaningful links and mentions on top-tier domains using data-driven digital PR, with proven examples. Kevin’s firm has systematized a scalable process for data-driven digital PR for SEO, and now he wants to share it with you. Discover how to earn quality links through a strong digital PR presence.

SEO In 2024: Top Priorities, Challenges, And Opportunities

Search Engine Journal

The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts. It’s time to chart a course for SEO success in this changing landscape. Check out this webinar as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year. You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools. You’ll also learn: - The top SEO priorities and challenges for 2024. - The role of AI in SEO – how to get ahead of the anticipated disruption of SGE and AI overall, plus SGE-specific SEO priorities. - Winning SEO resourcing strategies and reporting insights to fuel success. With Shannon Vize, Conductor’s Sr. Content Marketing Manager, and Ryan Maloney, Conductor’s SEO Success Manager, we’ll take a deep dive into the top trends, priorities, and challenges shaping the future of SEO. Watch and discover timely insights and unlock new SEO growth potential in 2024.

How We Built A Strong $10 Million Agency: A Proven Framework

Search Engine Journal

Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours? Check out this informative webinar, as link building expert Jon Ball will reveal the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency. We’ll show you: - The foundational principles on which to build your business to succeed. - The importance of delegation, market positioning, and staffing. - More proven lessons learned from 14 years of experience. With Jon, we’ll provide you with actionable insights that you can use to take your business to the next level, using foundational principles that have contributed to Page One Power's success. If you’re looking to establish yourself as a successful entrepreneur or grow your agency in the constantly evolving world of SEO, this webinar is for you. Learn the secrets of establishing a thriving agency in an increasingly competitive SEO space.

2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024

Search Engine Journal

From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level next year. Check this out and explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We'll also reveal our top predictions for the key SEO trends, challenges, and opportunities coming in 2024. You’ll learn: - The most important SEO updates from 2023, and what they mean for the future of SEO. - How to prepare and protect your rankings and SEO strategy to align with new search engine updates like SGE. - Actionable predictions for featured snippets, voice search, and more in the coming year. In this info-packed webinar hosted by Pat Reinhart, Conductor’s leading SEO expert, we’ll explore how you can align your 2024 strategy based on the most significant SEO trends, updates, and challenges from 2023. Register and learn the keys to staying ahead of the curve in 2024.

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

Search Engine Journal

In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy? Watch and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year. You’ll learn: - Why leveraging first-party data rather than third-party data is key for success. - Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula. - Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account. With Garrett Mehrguth, co-founder and Chief Executive Officer of Directive, we’ll explore how to use financial modeling using LTV:CAC formulas across your channels for better budget allocation that your CFO will love. Register and get expert tips and proven strategies for hitting your growth goals next year.

Emergency SEO: How To Recover When SERP Rankings Suddenly Drop

Search Engine Journal

With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO. But what happens when they suddenly drop? Do you know what steps to take to restore your rankings? Watch this for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how to navigate this common challenge, along with the best ways to assess the impact of the drop on affected pages. We’ll also show you the ways to identify if rankings have truly dropped or if it’s just an analytics issue. You’ll takeaway: - The proper steps to take to evaluate the impact of changing Google rankings. - How to protect your website and stay ahead of sudden ranking drops. - How to identify the cause of lowered rankings. With Ryan Maloney, SEO Success Manager at Conductor, we’ll explore how to take proactive steps to protect your rankings following the latest Google algorithm updates, so you can mitigate drops in the future. Register now and learn to protect and rescue your rankings from sudden drops.

2023 Survey Review: State Of Marketing Data Standards In The AI Era

Search Engine Journal

Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings. Want to learn how you can mitigate privacy risks and boost ROI through data standards? Watch and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns. In this webinar, you will: - Gain a better understanding of how your marketing data management compares to enterprise advertisers. - Get an overview of the current state of data standards and analytics, and how marketers are managing risk while improving the ROI of their programs. - Walk away with tactics and best practices that you can use to improve your marketing data now. Chris Comstock, Chief Growth Officer at Claravine, will show you the marketing data trends of top advertisers and the potential pitfalls that come with poor data standards. Register and learn the key ways to level up your data strategy to pinpoint campaign success.

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2. • Digital Nomad • “Most Valuable Professional Award” by Microsoft for work on Bing Ads • Google Partners All-Stars Winner • Google Success Panel Speaker • Stevie Awards, SEMY Awards, European & US Search Awards • SEJ Contributor

3. TESTED 17K FACEBOOK ADS

4. CROSS-CHANNEL REMARKETING Optimize targeting by leveraging existing traffic: Retarget people on Facebook who first came via Google AdWords/Organic/Etc with remarketing & custom audiences. @Rocco_Zebra_Adv #SEJThinkTank

5. @Rocco_Zebra_Adv #SEJThinkTank

6. OPTIMIZE DESKTOP NEWS FEED & RIGHT-COLUMN ADS SEPARATELY • Optimizing campaigns by device, placement and any other targeting option. • Facebook allows you to customize your targeting for desktops in a submenu of the Placement menu at the Ad Set level. @Rocco_Zebra_Adv #SEJThinkTank

7. @Rocco_Zebra_Adv #SEJThinkTank

8. TEST DIFFERENT IMAGES @Rocco_Zebra_Adv #SEJThinkTank

9. 1.1% CTR 2.2% CTR 1.4% CTR @Rocco_Zebra_Adv #SEJThinkTank

10. KEEP MOBILE & DESKTOP SEPARATE • Optimize your ads, bids and conversions based on device. • Ads and calls to action are likely to perform differently on desktop versus mobile, and any ad setup should take that into account. • Power Editor: select the device targeting directly from the Ad Set Menu. @Rocco_Zebra_Adv #SEJThinkTank

11. #1 #2 @Rocco_Zebra_Adv #SEJThinkTank

12. #3 @Rocco_Zebra_Adv #SEJThinkTank

13. SEGMENT AUDIENCES INTO AD SET @Rocco_Zebra_Adv #SEJThinkTank

14. AD SET 1 • AdWords • AdWords Export • Google Certification • Program • Facebook Ads • Facebook Marketing • Facebook Marketing Solutions • Facebook Marketing Hour Day • Online Advertising • Digital Marketing • Marketing Online AD SET 2 AD SET 3 @Rocco_Zebra_Adv #SEJThinkTank

15. INSTALL MULTIPLE CONVERSION PIXEL @Rocco_Zebra_Adv #SEJThinkTank

16. #1 #2 @Rocco_Zebra_Adv #SEJThinkTank

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19. USE MORE THAN ONE CONVERSION PIXEL @Rocco_Zebra_Adv #SEJThinkTank

20. @Rocco_Zebra_Adv #SEJThinkTank

21. TARGET BY BEHAVIORS @Rocco_Zebra_Adv #SEJThinkTank

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26. #1 Behaviors @Rocco_Zebra_Adv #SEJThinkTank @Rocco_Zebra_Adv #SEJThinkTank

27. @Rocco_Zebra_Adv #SEJThinkTank

28. SET UP A REMARKETING PIXEL @Rocco_Zebra_Adv #SEJThinkTank

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30. #3 #4 @Rocco_Zebra_Adv #SEJThinkTank

31. IDENTIFY PROFITABLE AGE GROUPS & GENDERS @Rocco_Zebra_Adv #SEJThinkTank

32. #1 #2 #3 @Rocco_Zebra_Adv #SEJThinkTank

33. TEST LOOKALIKE AUDIENCES @Rocco_Zebra_Adv #SEJThinkTank

34. #1 #2 @Rocco_Zebra_Adv #SEJThinkTank

35. #3 #4 @Rocco_Zebra_Adv #SEJThinkTank

36. TARGET AN EMAIL LIST Facebook allows you to create a custom advertising audience based on email lists. @Rocco_Zebra_Adv #SEJThinkTank

37. #1 #2 @Rocco_Zebra_Adv #SEJThinkTank

38. .csv .txt Phone Numbers Facebook User IDs Mobile Advertiser IDs Email Addresses @Rocco_Zebra_Adv #SEJThinkTank

39. TEST BIDDING STRATEGIES Find out what reduces the cost per conversion but still gets enough volume. Recommend start with CPC & Conversion Optimizer. Set up your bidding method at the Ad Set level in the Optimization and Pricing section, shown here. @Rocco_Zebra_Adv #SEJThinkTank

40. The three main bidding types: • cost per click • cost per thousand impressions • conversion optimizer (requires conversion code) @Rocco_Zebra_Adv #SEJThinkTank

41. Whenever you bid per click or use the conversion optimizer, you can decide your maximum cost per click or target cost per acquisition, or let Facebook pick a value for you. @Rocco_Zebra_Adv #SEJThinkTank

42. SCHEDULED ADS Facebook allows you to segment your ads by days and hours. This option is available only with a lifetime budget and not with the daily budget option. @Rocco_Zebra_Adv #SEJThinkTank

43. Lifetime Budget: total budget of an ad set, technically no daily limit. Right choice if the campaign has a reliable performance pattern that has been proven successful over time. @Rocco_Zebra_Adv #SEJThinkTank

44. R O C C O B A L D A S S A R R E Founder & CEO Zebra Advertisement r.baldassarre@zebraadvertisement.com www.zebraadvertisement.com T W I T T E R : @Rocco_Zebra_Adv

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