Uploaded byTim Homuth
Facebook Ads Methodology
This document provides an overview of Facebook ads and how to optimize them. It discusses how Facebook's Edgerank algorithm works and how to increase reach beyond just organic posts. It recommends using sponsored stories and ads to promote content once a week and increase engagement. The document then covers how to set goals, design ads, target audiences, bid on ads, and manage ad campaigns over time through testing. Resources for learning more about Facebook ads are also provided.
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Facebook Ads Methodology
- 1. Want to learnabout Facebook Ads?
- 2. But first Everything youneed to know about Facebook in 5 minutes
- 3. Edgerank ∑u w d edges e e e e Ue – affinity score between viewing user and edge creator We – weight for this edge type (create, comment, like, tag, etc.) De – time decay factor based on how long ago the edge was created
- 4. Edgerank In other words… • If I like you less than my significant other • If my friends don’t Like your post • If I’ve been away from Facebook for more than three hours …I most likely wont see your post.
- 5. You Are NotMore Interesting Than Than This…
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- 9. Turns out he’s notalways That interesting either…
- 10. The Secret to Facebooksuccess
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- 12. Pin to Topyour awesomeness Once a Week h"ps://www.facebook.com/help?faq=235598533193464
- 13. Facebook says… “You onlyreach 16% of your fans in the newsfeed.”
- 14. Facebook says… “Sponsored storiescan get you 3 to 5 times the reach.”
- 15. Use Facebook Adsto increase reach xyz xyz xyz
- 16. Use Sponsored Storiesto get fans xyz xyz xyz
- 17. Use Facebook Adsto Make money xyz page xyz Do this now! xyz Do this now!
- 18. results • Consistently highengagement rate • New fans faster and for less money • Drive traffic to your offer = measurable ROI
- 19. Now on tokicking ass with Facebook Ads
- 20. Types of FacebookAds # Ads • Page • App • Post • URL Sponsored Stories • Page like story • Page post story
- 21. Set goals # • Fans • Engagement • Conversion (sales, email sign up, etc.)
- 22. Design your ad (think web UI design) # Great image Brief copy Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectetur amet, consectetur# adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, #
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- 26. Target your ads (It’s different than Google Adwords) • It’s about interests & inventory • Not search & volume
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- 28. People with creditcards and friends xyz xyz xyz xyz
- 29. rich people xyz
- 30. How to bid on ads
- 31. Pricing xyz
- 32. Manage Your Ads xyz xyz Ad 1 xyz Ad 2 xyz Sponsored Story
- 33. Manage Your Ads • Testing – Give ads a few days to acclimate – Always use a control ad • Note that your audience reach will reset with a new campaign • Ads get stale (sometimes)
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- 35. Process • Set goals – Fan Growth – Engagement – Conversion (sales, email sign up, etc.) • Micro Target Your Audience • Metrics • Test, Test, Test, and Test some more
- 36. Resources Facebook Ads Guide – www.facebook.com/business/ads/ • Download the PDFs at the bottom Facebook Marketing Stuff – www.facebook.com/business/fmc – www.learnfacebookpages.com – www.learnpageinsights.com TimHomuth@gmail.com linkedin.com/in/timhomuth facebook.com/timhomuth twitter.com/timhomuth#