The Future of Facebook and Instagram Advertising
New Data on Facebook and Instagram Ad Trends in North America,
Europe, Asia Pacific, and Latin America
This document is a benchmark report on Facebook advertising from Salesforce Marketing Cloud. It contains data on key performance indicators (KPIs) like click-through rate, cost per click, and cost per impression for different types of Facebook ads, industries, and geographical locations. The report aims to provide marketers a baseline for metrics on Facebook ads to help inform their strategies and decision making. It analyzes over one million ad units and over 114 billion impressions from January to March 2013.
The document provides an overview of Facebook advertising strategies and best practices. It discusses developing a content strategy, targeting the right audiences, optimizing ad campaigns, tracking conversions, and analyzing performance metrics. Case studies are presented showing how companies like Banana Republic, iTrueMart, Vichy, and Salesforce used custom audiences, retargeting, and audience insights to increase sales, boost brand awareness, and improve return on ad spend. Resources for continuing education on Facebook marketing are also listed.
If you really want to be a business success online, then you need to attract hungry markets targeted to your niche. During the early years of the internet, there were only a few ways to build your business using simple traffic methods such Pay Per Click and Search Engine Optimization.
But now with the power of social media marketing the game has changed and there are now even more ways to build your online business without the hassle of SEO or paying a small fortune for PPC. Yes that's right, the playing field has well and truly been leveled to accommodate anyone seeking to make their online fortune.
A very big trend of newly marketing era of Digital Marketing. Facebook marketing will help you for making advertise your product on Facebook for business Leads and awareness.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
This document provides guidance on using Facebook ads for colleges and universities. It recommends creating a dedicated Facebook ads account to run targeted ads to attract student applicants, increase event attendance, and solicit alumni donations. The document outlines best practices for ad creation, including using images of smiling people and school names, and writing copy that benefits the target audience. It also discusses campaign setup, pricing, ad approval processes, and integrating ads with Google Analytics for reporting.
This document is a benchmark report on Facebook advertising from Salesforce Marketing Cloud. It contains data on key performance indicators (KPIs) like click-through rate, cost per click, and cost per impression for different types of Facebook ads, industries, and geographical locations. The report aims to provide marketers a baseline for metrics on Facebook ads to help inform their strategies and decision making. It analyzes over one million ad units and over 114 billion impressions from January to March 2013.
The document provides an overview of Facebook advertising strategies and best practices. It discusses developing a content strategy, targeting the right audiences, optimizing ad campaigns, tracking conversions, and analyzing performance metrics. Case studies are presented showing how companies like Banana Republic, iTrueMart, Vichy, and Salesforce used custom audiences, retargeting, and audience insights to increase sales, boost brand awareness, and improve return on ad spend. Resources for continuing education on Facebook marketing are also listed.
If you really want to be a business success online, then you need to attract hungry markets targeted to your niche. During the early years of the internet, there were only a few ways to build your business using simple traffic methods such Pay Per Click and Search Engine Optimization.
But now with the power of social media marketing the game has changed and there are now even more ways to build your online business without the hassle of SEO or paying a small fortune for PPC. Yes that's right, the playing field has well and truly been leveled to accommodate anyone seeking to make their online fortune.
A very big trend of newly marketing era of Digital Marketing. Facebook marketing will help you for making advertise your product on Facebook for business Leads and awareness.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
This document provides guidance on using Facebook ads for colleges and universities. It recommends creating a dedicated Facebook ads account to run targeted ads to attract student applicants, increase event attendance, and solicit alumni donations. The document outlines best practices for ad creation, including using images of smiling people and school names, and writing copy that benefits the target audience. It also discusses campaign setup, pricing, ad approval processes, and integrating ads with Google Analytics for reporting.
This document provides information on setting up and optimizing Facebook and Instagram ads. It discusses setting up a Facebook business page, understanding Facebook and Instagram ads, and includes case studies. The goal is to help businesses use social media advertising to reach customers locally and affordably through targeted ads on Facebook and Instagram.
Reach more people by placing an ad on Facebook instead of just the usual post. You can make ads for Instagram too.
Check out this step-by-step tutorial on how to create a Facebook Ad.
Millenium Consulting Services America has managed over 700 display ads in the last three years, and we work closely with a variety of data providers and ad exchanges to figure out the best targeting available to advertisers and agencies. When it comes to comparing the availability of the biggest sets of targeting data, age and gender, Facebook wins hands down.
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
This document provides an overview of Facebook ad types including page post ads, questions ads, offers ads, and event ads as well as sponsored stories. It details the format and sizing of each ad type across different placements like newsfeed, right-hand sidebar, and mobile to help advertisers understand how to best utilize each format. The document also explains how to purchase ads through different channels like the ads manager, power editor, API, and with a Facebook representative.
Optimizing for conversions means your ads are more likely to be shown to people likely to convert. Learn what advertiser controls and how choosing the right goals influence who sees your ads.
New advertising opportunities are available within Twitter. Twitter Promoted Products offer three different options: Promoted Tweets, Promoted Trends, and Promoted Accounts; all of which are supported with the new Analytics dashboard.
For more information, please visit www.ovrdrv.com
Optimizing Audience Buying on Facebook and InstagramBlitzMetrics
Placement optimization, which allows advertising budgets to be dynamically allocated across Facebook and Instagram, led to improved campaign delivery over using Facebook alone in a study of 10 brand advertising campaigns. Specifically, placement optimization resulted in 4.1% higher reach and 5.2% lower cost per impression, on average. While there was no statistically significant difference in brand lift between the two approaches, placement optimization achieved the same level of lift at a lower average cost per lift of 10-27% due to its ability to reach more people within the same budget.
If your company needs to submit a Facebook Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2ZK1nti
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
Instagram has launched advertising for all brands. Find out what's new, why you should use it and how to get started. Brands like Taco Bell, Electronic Arts and Michael Kors are already using Instagram ads. With over 300 million Instagram users, you don't want your brand missing out! By Social@Ogilvy's Hannah Law and Neo's Daniala Badalan.
Why Facebook ads are important | FaceBook Advertising | Facebook Marketing | ...ContentWritingCompan
Are you looking to know more about Facebook advertising? Facebook ads offers much more flexibility to the social media marketing experts in this global era.
This document summarizes Mari Smith's presentation on successful Facebook marketing. The presentation covers three critical Facebook trends: the growth of mobile video and Facebook's potential to overtake YouTube as a video platform, the emphasis on Messenger for Business, and the importance of brand storytelling. It also discusses the top mistakes businesses make with Facebook marketing, such as not responding to posts or having promotional rather than engaging content. Smith presents her four-phase social media profit system and strategies for content, engagement, and using ads to generate leads. The overall message is that businesses should focus on adding value to their community before promoting products.
We are sharing Facebook Marketing Overview & Proposal. We provide FaceBook ads marketing, ads optimization, campaign management services to all type of business. Promote your business, products & services on FaceBook to get more ROI. We are expert in designing a customize facebook timeline or business pages & facebook apps.
Facebook marketing involves creating a Facebook page for a business to interact with and attract customers. With nearly a billion users, Facebook allows businesses of all sizes to promote their brand and engage with potential customers more easily than through a traditional website. The article provides an overview of Facebook marketing and its benefits for businesses looking to take advantage of the large and growing Facebook audience.
Placing ads on Facebook provides one of the most targeted advertising opportunities today for reaching targeted audience globally.. http://www.toboc.com
Drive Quality Conversions for Your Brand with Facebook AdsHanapin Marketing
In this new live webinar, Hanapin’s Chadd Powell and DialogTech’s Blair Symes show you how to optimize the customer journey by using Facebook ads to drive the online conversions and offline phone conversations that drive revenue.
Grow Your Business With Facebook Video BlitzMetrics
This document discusses how businesses can grow by using Facebook video. It notes that mobile video usage is increasing dramatically and that the most personal connections happen on mobile. It provides tips for businesses to match how people watch videos, such as in short bursts or for longer periods. It recommends creating video ads for different platforms and attention levels. The document also stresses measuring ad performance and testing multiple creatives to see what works best for each business.
The Most Powerful Facebook Advertising Strategies & Features of 2016Tinuiti
We understand it’s difficult to keep up with all the new iterations which is why we’re bringing in 3 members of CPC Strategy’s Facebook Advertising Team to dive into the most prominent Facebook ad features that you need to be using for 2017.
The document is a report from Salesforce Marketing Cloud that benchmarks key metrics for Facebook advertising, including click-through rates, cost per click, and cost per impression. It provides data on performance for different ad types, industries, and geographical regions based on over 100 billion impressions from January to March 2013. The report aims to help marketers determine which ad strategies and creative types are most effective by comparing their metrics to industry benchmarks.
This document provides information on setting up and optimizing Facebook and Instagram ads. It discusses setting up a Facebook business page, understanding Facebook and Instagram ads, and includes case studies. The goal is to help businesses use social media advertising to reach customers locally and affordably through targeted ads on Facebook and Instagram.
Reach more people by placing an ad on Facebook instead of just the usual post. You can make ads for Instagram too.
Check out this step-by-step tutorial on how to create a Facebook Ad.
Millenium Consulting Services America has managed over 700 display ads in the last three years, and we work closely with a variety of data providers and ad exchanges to figure out the best targeting available to advertisers and agencies. When it comes to comparing the availability of the biggest sets of targeting data, age and gender, Facebook wins hands down.
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
This document provides an overview of Facebook ad types including page post ads, questions ads, offers ads, and event ads as well as sponsored stories. It details the format and sizing of each ad type across different placements like newsfeed, right-hand sidebar, and mobile to help advertisers understand how to best utilize each format. The document also explains how to purchase ads through different channels like the ads manager, power editor, API, and with a Facebook representative.
Optimizing for conversions means your ads are more likely to be shown to people likely to convert. Learn what advertiser controls and how choosing the right goals influence who sees your ads.
New advertising opportunities are available within Twitter. Twitter Promoted Products offer three different options: Promoted Tweets, Promoted Trends, and Promoted Accounts; all of which are supported with the new Analytics dashboard.
For more information, please visit www.ovrdrv.com
Optimizing Audience Buying on Facebook and InstagramBlitzMetrics
Placement optimization, which allows advertising budgets to be dynamically allocated across Facebook and Instagram, led to improved campaign delivery over using Facebook alone in a study of 10 brand advertising campaigns. Specifically, placement optimization resulted in 4.1% higher reach and 5.2% lower cost per impression, on average. While there was no statistically significant difference in brand lift between the two approaches, placement optimization achieved the same level of lift at a lower average cost per lift of 10-27% due to its ability to reach more people within the same budget.
If your company needs to submit a Facebook Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2ZK1nti
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
Instagram has launched advertising for all brands. Find out what's new, why you should use it and how to get started. Brands like Taco Bell, Electronic Arts and Michael Kors are already using Instagram ads. With over 300 million Instagram users, you don't want your brand missing out! By Social@Ogilvy's Hannah Law and Neo's Daniala Badalan.
Why Facebook ads are important | FaceBook Advertising | Facebook Marketing | ...ContentWritingCompan
Are you looking to know more about Facebook advertising? Facebook ads offers much more flexibility to the social media marketing experts in this global era.
This document summarizes Mari Smith's presentation on successful Facebook marketing. The presentation covers three critical Facebook trends: the growth of mobile video and Facebook's potential to overtake YouTube as a video platform, the emphasis on Messenger for Business, and the importance of brand storytelling. It also discusses the top mistakes businesses make with Facebook marketing, such as not responding to posts or having promotional rather than engaging content. Smith presents her four-phase social media profit system and strategies for content, engagement, and using ads to generate leads. The overall message is that businesses should focus on adding value to their community before promoting products.
We are sharing Facebook Marketing Overview & Proposal. We provide FaceBook ads marketing, ads optimization, campaign management services to all type of business. Promote your business, products & services on FaceBook to get more ROI. We are expert in designing a customize facebook timeline or business pages & facebook apps.
Facebook marketing involves creating a Facebook page for a business to interact with and attract customers. With nearly a billion users, Facebook allows businesses of all sizes to promote their brand and engage with potential customers more easily than through a traditional website. The article provides an overview of Facebook marketing and its benefits for businesses looking to take advantage of the large and growing Facebook audience.
Placing ads on Facebook provides one of the most targeted advertising opportunities today for reaching targeted audience globally.. http://www.toboc.com
Drive Quality Conversions for Your Brand with Facebook AdsHanapin Marketing
In this new live webinar, Hanapin’s Chadd Powell and DialogTech’s Blair Symes show you how to optimize the customer journey by using Facebook ads to drive the online conversions and offline phone conversations that drive revenue.
Grow Your Business With Facebook Video BlitzMetrics
This document discusses how businesses can grow by using Facebook video. It notes that mobile video usage is increasing dramatically and that the most personal connections happen on mobile. It provides tips for businesses to match how people watch videos, such as in short bursts or for longer periods. It recommends creating video ads for different platforms and attention levels. The document also stresses measuring ad performance and testing multiple creatives to see what works best for each business.
The Most Powerful Facebook Advertising Strategies & Features of 2016Tinuiti
We understand it’s difficult to keep up with all the new iterations which is why we’re bringing in 3 members of CPC Strategy’s Facebook Advertising Team to dive into the most prominent Facebook ad features that you need to be using for 2017.
The document is a report from Salesforce Marketing Cloud that benchmarks key metrics for Facebook advertising, including click-through rates, cost per click, and cost per impression. It provides data on performance for different ad types, industries, and geographical regions based on over 100 billion impressions from January to March 2013. The report aims to help marketers determine which ad strategies and creative types are most effective by comparing their metrics to industry benchmarks.
Digital Advertising - Google PPC vs. Facebook Advertising - FIGHT!Bradford Poirier
These slides discuss the differences between advertising on Google and Facebook. We discuss the tips and tricks we use each day to create ads and optimize your conversion. Contact us today if you need help: (401) 334-9555, x154 or brad@breezedigitalmedia.com
The State of The Facebook Performance Marketing Landscape in 2017Tinuiti
The Story: Advertising on Facebook presents a unique opportunity because it’s a channel that can address every stage of the ecommerce conversion funnel—from brand awareness to generating revenue to creating loyal customer relationships.
But as we head into 2017, many questions remain unanswered – How do we capitalize on our Facebook marketing efforts for the new year? What should we expect? Where should we invest?
Facebook has been the leading platform for social media marketing for years. However, remaining just a social media platform is not Facebook's only goal. Their future projections include further development in three key technological areas: virtual reality, connectivity, and artificial intelligence.
The document discusses potential issues and opportunities facing Facebook going forward. It notes that growth is declining in key markets like the US and UK. Google+ is seen as both a competitor that could disrupt Facebook's business model by forcing more interoperability between networks, as well as a potential catalyst for change at Facebook. Other discussions center around Facebook's role as a passport, bank, and school for users, as well as perceptions of it becoming uncool for teens and concerns about privacy and monitoring of users. Strategic recommendations include preparing for changes by following an OODA decision making loop and adapting like a mammal rather than remaining rigid like a dandelion.
50% dari keberhasilan adalah keyakinan diri untuk bisa menahlukkannya. Sedangkan sisanya, 30% dari belajar, 20% dari strategi mengerjakan, dan yang terakhir, 100% keberuntungan. Kok lebih dari 100%? Ya suka-suka lah, yang penting tahlukkan ujian!
Power Your Way to Connect in China - Unlock the Power of MobileYING LUI ALAN SIU
The document discusses strategies for connecting with travelers in China through mobile platforms, noting that popular overseas travel destinations for Chinese audiences include Japan, the US, South Korea, and Australia. It outlines iClick Interactive's capabilities for targeting potential travelers in China based on demographics, interests, travel history and plans. The document also promotes iClick's social media advertising solutions on Tencent platforms like WeChat and QQ that can be used to reach travelers in China.
Registration of Athlete / Weight Training Pass 2016_ Hong KongYING LUI ALAN SIU
This document is a registration form for the Hong Kong Amateur Athletic Association (HKAAA) for the year 2016. It collects personal information from applicants such as name, date of birth, address, club affiliation, and emergency contact. Applicants can register as a senior athlete (born in or before 1996) or junior athlete (born in or after 1997) and choose an age category. Applicants can also apply for a weight training pass by certifying they are fit to use gym equipment. Applicants agree to abide by HKAAA rules and acknowledge risks in participation. The form requires signatures from applicants and parents/guardians if under 18. It provides application procedures and methods to receive registration cards.
The definitive-guide-to-social-media-marketing-marketoYING LUI ALAN SIU
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience.
Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune into for information. It's critical that, as a marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your buyers. This comprehensive, 90+ page guide is full of checklists, worksheets, advice from over 15 industry thought leaders, and examples to help marketers at any level, from beginner to expert, create and implement an effective social media marketing strategy.
How to create a social media marketing strategy
How to choose what social media platforms are right for your brand
What content you need to support your social media marketing
How often to post on social media (and how to create an editorial calendar)
How to measure the effectiveness of your social media campaigns
What team and tools you need to support your social media strategy
This document discusses the changing nature of customization and personalization in online news. It finds that passive personalization, such as aggregated collaborative filtering and contextual recommendations, has grown significantly from 2007-2010 across major US and UK news websites. However, active personalization that determines a "Daily Me" for each user is more controversial among editors and may miss important information readers did not know to look for. While personalization aims to direct readers to content they will engage with, editors worry it could undermine their role in filtering and selecting news. The growth of personalization technologies also enables more targeted digital advertising on news sites.
The document discusses the concept of the "Zero Moment of Truth" (ZMOT), which is when consumers conduct online research about products and make purchase decisions before reaching the store shelf. It explains that consumers now do "reconnaissance" online to gather information from all sources before deciding what brands to buy. The book aims to help marketers understand these new moments where decisions are made and how to provide information to consumers at this stage of the purchase process.
How to study the big data and carry out correct investment in mobile social m...YING LUI ALAN SIU
iClick x Tencent: An Exclusive Mobile Workshop
Date: 17 Mar 2016 (Thursday)
Time: 2pm to 5pm
Venue: Salon 5 & 6, JW Marriott Hong Kong
How to study the big data and carry out correct investment in mobile social media?
This digital marketing guide, brought to you by KOL Limited, revolves around tips you can use to market your website online in a better way in year 2015.
How to make influence marketing - Json Crownjsoncrown .
This document discusses how to make influencer marketing a top performing marketing channel in 2016. It begins by outlining why influencer marketing has become a powerful channel, as consumers increasingly distrust traditional advertising and place more trust in peer recommendations on social media. The rise of ad blocking and bot traffic has also reduced the effectiveness of traditional digital advertising. The document then discusses how to create a revenue-driving influencer marketing practice, including setting goals and budgets, selecting influencers for maximum ROI, and the importance of an always-on influencer marketing strategy for building trust and repeat customers. Key trends in influencer selection like emerging channels and types of influencers are also covered.
Influencer Marketing has matured into a powerhouse marketing channel.
In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to:
Drive programs and performance with goal setting
Optimize influencer selection for maximum ROI
Reach the right consumers, with audience targeting
Identify which influencer marketing metrics matter to you (and which don’t)
Continuously improve your influencer marketing, with analytics
Create an “always-on” influencer marketing strategy that’s vital to your success
Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.
1) The document discusses best practices for social media advertising on Twitter, including tips on targeting, campaign optimization, and tracking.
2) Key recommendations include segmenting campaigns by device and objective, using images and Twitter cards to increase engagement, and utilizing URLs and tracking pixels to measure campaign performance.
3) Managing relationships with Twitter representatives and educating clients on strategies are also discussed as ways to improve effectiveness.
Paid Social: This Isn't Your Mother's Social Media AnymoreEarl Hwang
Social Media has always been about engagement, but when you can’t get in front of your audience effectively organically, you’re going to have to dip into your pockets a little.
This document outlines Buy Fast Like's social media strategy and marketing tips for platforms like Facebook, Twitter, and Instagram. It discusses optimizing ads, scheduling campaigns, managing budgets, and tracking results on Facebook. For Twitter, it recommends using photos/videos, frequent posting of quality content, embedding tweets, and following related accounts. It also promotes Buy Fast Like's social media services for buying followers, likes, and views on various platforms.
Social Media Advertising and Promotions | Current Scenario and Future | iaran...iarani Inc.
Organic reach on Facebook pages has declined significantly, down to 2% for pages with over 500,000 likes. This is due to increased competition for visibility in the News Feed. Paid advertising such as post boosting is recommended to overcome the poor organic growth. Different types of Facebook and Instagram ads are described, including link clicks ads, video ads, carousel ads, and story ads. Minimum investments and technical issues make Twitter ads challenging. The future of digital advertising is predicted to involve more programmatic buying, caring about consumers, chat-based marketing, and use of artificial intelligence. Digital advertising offers benefits like targeting, insights, brand awareness, cost-effectiveness, and engagement. Social media advertising spending is growing significantly worldwide
How to make your social media marketing planSalma Alwan
This document provides guidance on effective social media marketing principles and strategy. It discusses the importance of digital marketing and outlines steps to define goals and objectives, including identifying target customers and key focus areas. Examples of SMART objectives are given for overall business goals as well as specific digital marketing objectives. Best practices for social media platforms like Facebook, Twitter, Google+, and LinkedIn are covered, along with content strategy, hashtags, and post scheduling.
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...Danny Denhard
I hand picked a number of content marketing industry minds a number of Content Marketing questions.
The industry minds included range from founders of agencies, freelance consultants, publishers and directors of departments so this ensures the best answers possible to make it as relevant to you as possible.
The questions are aimed to help you develop your content marketing strategy for 2015 and is aimed for any marketer, SEO execs or anyone planning to market in 2015.
Marketing techniques are constantly changing and evolving. And consumers are getting more sophisticated about how they want to be marketed. This means as marketers, we have to stay on top of every technique, and trend to continue growing your company’s success. So here are 4 ways to take market share this year.
Facebook ads - How much does it really cost to acquire customers? By Etienne ...TheFamily
Let's talk about Money! You know how to set up a Facebook Campaign but, when it's time to decide on a budget, things can get complicated... This workshop will break all the myths and give you all the insights you need to optimize your experience with Facebook Ads.
During this 45 min. worksop, Etienne Alcouffe will go even further:
- How to set your budget
- How to determine cost per acquisition
- How to set your objectives
- How to organize your campaigns: audience targeting, page metrics, etc.
Etienne Alcouffe is a Search Engine Marketing Specialist at the Effilab / Adsonwall group with a background in SEO, SMO, content and digital advertising.
Etienne is passionate about advertising and will transform you in an Ad Geek!
This document describes the marketing services provided by Mycityhealth, a company that has been in business for 9-10 years operating dining and entertainment guides across major cities in Florida. Their 5-step marketing program includes featuring clients in their magazine with over 120k readers, creating a 60-90 second video commercial, listing on their online dining guide SearchMyCity.com, social media management through MyCitySocial.com, and various packages are available from $1,350-1,650 per month. Upgrading to their full-service plan allows their marketing experts to handle all online advertising tasks for $75 per week for members.
I’m an advertising designer and picture book artist. I do design, I do painting, and especially hand drawing illustration. I like imperfections in artwork, I will never give up loving handmade stuff; I love them forever. All my artworks are based on life experiences; life taught me how to see things from different perspectives. “Good-bye bad news” is a blog about faith, caring, supporting, and encouraging others…and any other mind-blowing stories I want to share. I believe love is more about giving than receiving; let us explore life through the heartwarming commercial and print advertisings from all over the world.
You are welcome to share any heartfelt story with me; I can’t wait to hear from you!
2015 Social Media Planning - Which sites to use and the benefits of the 4 main sites. Or if you wish to outsource your Social Media or discuss further please contact info@askpro-activemarketing.co.uk
This document provides tips and instructions for setting up and optimizing Facebook advertising campaigns. It discusses selecting marketing objectives, targeting audiences, creating ads, installing pixels, measuring performance using analytics and reports, and testing different ad formats and optimizations. Key points covered include how to set up dynamic product ads, create custom audiences, and track purchase and other event data.
This document provides a summary of key findings from IZEA's 2017 State of the Creator Economy study. Some of the main findings include:
- Influencer and content marketing were rated as highly effective approaches by both marketers and consumers in the US and Canada. Traditional advertising across other media was seen as less effective.
- Quick/visual content like videos and photos are preferred approaches for both influencer and content marketing.
- Most marketers have dedicated budgets for influencer and content marketing and see these approaches as increasingly important.
- For influencer marketing, content quality, metrics, and creator credibility are top priorities for marketers. Accountability for content marketing spans multiple departments in many companies.
To build an Amazon affiliate product link, copy the ASIN from the product page, paste it into the Amazon Associates homepage to generate a shortened affiliate link. For international links, join the associated program for that country first before generating the link. Famebit creators should pass their affiliate links to the campaign creator to have the links redirected through Famebit's tracking system for reporting.
In the world of ecommerce, 2015 was a turning point in terms of mobile’s place in the affiliate shopping experience.
More than a device on which to research or browse, smartphones and tablets last year triumphed as sales portals -- mobile sales now represents nearly 1 in 3 sales which occur in the CJ Affiliate global network. Near the end of 2016, sales on mobile devices for some categories will likely account for 40% of global affiliate sales.
50 ways to make your first online sale from ShopifyYING LUI ALAN SIU
This document provides tips for using social media platforms like Facebook, LinkedIn, and YouTube to make a first sale for a new online business. It discusses leveraging a personal Facebook profile and creating a business Facebook page to promote products. It recommends connecting with friends and family on LinkedIn and joining active LinkedIn groups. The document also mentions the potential of YouTube for marketing by creating instructional videos or guides about products. The overall guidance is to engage strategically on social media through sharing content, starting conversations, and nurturing relationships as part of a marketing strategy for a new online business.
The document discusses opportunities for gaining brand awareness in China's gaming business. It suggests partnering with esports associations, players, and sponsors to promote gaming brands. Specific opportunities mentioned include working with the Association of China E-sports, prominent esports players who have large fan bases, and leveraging platforms like WeChat stores, Taobao stores, digital TV, and advertising agencies. Esports associations in China are organized similarly to formula racing teams, and esports players have career spans comparable to formula one drivers.
Index of useful facts and figures
Recruiting leaders often call the shots with
employer brand – 61% either own it outright or
co-own it with another function like marketing.3
No matter where the buck stops, we’ve found
companies with strong talent brands have
these three things going for them: buy-in
from the C-suite, data to support their case,
and strong cross-functional teamwork.
CRE & CSQS Roundtable - Future CRE Consumers, Businesses, O2O Retailers, Trav...YING LUI ALAN SIU
CRE & CSQS Roundtable
Future CRE Consumers, Businesses, O2O Retailers, Travelers Lifestyle
Hong Kong March 18, 2016
Co-organizer: Hong Kong Airlines Limited
This document provides an overview of how to effectively use user-generated content (UGC) for automotive marketing. It discusses how UGC can be used at different stages of the car buying journey, including generating interest, closing the sale, and supporting customers after the purchase. The document also provides examples from other industries on how to encourage and utilize UGC, and emphasizes the importance of providing the right type of content at each stage to guide customers along their journey. Overall, the document advocates for harnessing UGC to create a continuous marketing conversation with customers.
This document discusses how to set up and operate a WeChat corporate account. It explains that a PRC company business registration and PRC identity cards are required to register an account that can be seen by readers in China. It provides details on the types of WeChat accounts (subscribed and corporate), how to post different types of content, and how to build WeChat groups. It also discusses using WeChat for promotions, payments and connecting to other applications and websites.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
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1. The Future of Facebook and Instagram Advertising
New Data on Facebook and Instagram Ad Trends in North America,
Europe, Asia Pacific, and Latin America
&
2. 02The Future of Facebook and Instagram Advertising
North America
North America - Facebook Trends
North America - Fast Facts
North America - Instagram Trends
Europe/Middle East/Africa - Facebook Trends
Europe/Middle East/Africa - Fast Facts
Asia Pacific - Facebook Trends
Asia Pacific - Fast Facts
Europe, Middle East, and Africa Asia Pacific
Table of Contents
Latin America - Facebook Trends
Latin America - Fast Facts
Latin America
3. 03The Future of Facebook and Instagram Advertising
Introduction
For marketers, using Facebook’s paid tools to expand your reach is a no-brainer.
Facebook ads have plenty of great features that enable you to effectively target your posts
to a specific audience. This makes it easier to deliver content to the people that actually
want to see it.
Plus, Facebook’s social endorsement and retargeting features help you build credibility
and relevance when users see and interact with your ads.
In return, your audience has the power to actually engage with your ads, keeping you accountable
for the quality of your content and the people you are targeting.
But getting your content to the right people isn’t just about creating great content for your target
audience. You also need to understand your competitive market to effectively tailor your ad strategy.
That’s where Socialbakers comes in. Socialbakers is changing the way companies measure,
optimize, and get value from their social media presence. Learn more about how they can
help grow your business here.
In this ebook, Socialbakers leveraged their comprehensive social media data set to conduct
an analysis of over 4.5 million ads posted on Facebook and Instagram between January 2015
and February 2016. They teamed up with HubSpot, who have extensive knowledge of inbound
marketing, to deliver the latest in the world of social advertising.
The latest trends in Facebook advertising for North America, Europe/Middle East/Africa,
Asia Pacific, and Latin America.
Which types of Facebook Ads are becoming more or less competitive in each market
based off of Click Through Rate (CTR), Cost Per Click (CPC) ad distribution, and budget.
What you, as a marketer, can do to outshine the competition and improve your ad campaigns
according to each trend.
In this ebook you’ll learn:
Read on to learn about the latest ad trends and what you can do to improve your
ad campaign strategy.
4. 04The Future of Facebook and Instagram Advertising
North America Facebook Trends
5. 05The Future of Facebook and Instagram Advertising
North America Facebook Trends
#1 POST ENGAGEMENT ADS ARE BECOMING MORE VALUABLE FOR MARKETERS.
Why? Advertisers that are using post engagement ads have seen a 142% increase in CTR
between 2015 to 2016. At the same time, CPC has decreased by 83% and only 19% of all ads
are post engagement ads. This means the competition for post engagement ads isn’t very high,
making post engagement ads more valuable.
1. Facebook Post Engagement CPC
Note: This trend has three graphs associated with it.
0%
2%
4%
6%
8%
10%
12%
14%
16%
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016
1) North Am. Facebook Post Engagement CPC
Post engagement ads are all about getting your audience to share and comment on your posts.
Given that these ads are becoming more valuable to marketers, now is a great time to start
making use of post engagement ads. Figure out what your most remarkable content is, and use
it to your advantage to expand your reach. Don’t just spray and pray with your posts. Focus on
writing attention-grabbing headlines, and write posts for your target audience so that your ads
are directed towards their needs.
What marketers can do:
$0.16
$0.14
$0.12
$0.10
$0.08
$0.06
$0.04
$0.02
$0.00
Jan ‘15 Feb ‘15 Apr ‘15 Aug ‘15May ‘15 Sep ‘15Jun ‘15 Oct ‘15Jul ‘15 Nov ‘15 Dec ‘15 Jan ‘15 Feb ‘16
6. 06The Future of Facebook and Instagram Advertising
North America Facebook Trends
2. Facebook Post Engagement CTR 3. Facebook CTR
0%
150%
300%
450%
600%
750%
900%
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016
2) North Am. Facebook Post Engagement CTR
Jan ‘15 Feb ‘15 Apr ‘15 Aug ‘15May ‘15 Sep ‘15Jun ‘15 Oct ‘15Jul ‘15 Nov ‘15 Dec ‘15 Jan ‘15 Feb ‘16
9.0%
7.5%
6.0%
4.5%
3.0%
1.5%
0% 0%
150%
300%
450%
600%
750%
900%
5) North Am. Facebook CTR
Feb-15 Feb-16
Mobile App
Installs
Page
Likes
Video
Views
Website
Clicks
Website
Conversions
Post
Engagement
9.0%
7.5%
6.0%
4.5%
3.0%
1.5%
0%
7. 07The Future of Facebook and Instagram Advertising
0%
5%
10%
15%
20%
25%
Jan 2014 Mar 2014 May 2014 Jul 2014 Sep 2014 Nov 2014 Jan 2015 Mar 2015 May 2015 Jul 2015 Sep 2015 Nov 2015 Jan 2016
4) North Am. % of Facebook budget on Video Views
North America Facebook Trends
#2 VIDEO ADS ARE INCREASING IN POPULARITY. AS THEY CONTINUE
TO INCREASE IN POPULARITY, CPC WILL INCREASE.
Why? Advertisers have increased the amount of their budget spent on video ads from 2015
to 2016 by 150%. As more advertisers use video ads, and their popularity increases, the CTR
advertisers see is decreasing. So far, the CPC has not yet increased, which often happens
as competition increases.
4. Video Views ads share of Facebook ad budget
Since CPC hasn’t changed yet, now is the time to make use of video ads. Remember that
News Feed videos start playing silently automatically, so be sure to tell a compelling story
that works both silently/with closed captioning and with sound. Focus on grabbing your
audience’s’ attention within the first few seconds to entice viewers as they scroll through
their News Feeds.
What marketers can do:
Jan ‘14 Mar ‘14 May ‘14 Jul ‘14 Sep ‘14 Nov ‘14 Jan ‘15 Mar ‘15 May ‘15 Jul ‘15 Sep ‘15 Nov ‘15 Jan ‘16
25%
20%
15%
10%
5%
0%
8. 8The Future of Facebook Advertising
The CTR for Video Views
on Facebook decreased by 13%
from February 2015 to February 2016.
9. 9The Future of Facebook Advertising
The CPC for Video Views on Facebook
did not change from February 2015
to February 2016.
10. 10The Future of Facebook and Instagram Advertising
#3 PAGE LIKE CAMPAIGNS ARE BECOMING LESS POPULAR AND LESS
EXPENSIVE FOR MARKETERS.
Why? CPC on Page Like campaigns have decreased 33% and the amount advertisers
are budgeting for Page Like campaigns have decreased by 70%.
7. Facebook Page Like CPC
As more Page Like ads have saturated people’s News Feeds, CTR on these ads have decreased.
Just because CPC is going down, doesn’t mean marketers should use more of these ads.
Instead, use Page Like ads to retarget users who have previously engaged with your content.
North America Facebook Trends
0%
5%
10%
15%
20%
25%
30%
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016
7) North Am. Facebook Page Like CPC
What marketers can do:
Jan ‘15 Feb ‘15 Apr ‘15 Aug ‘15May ‘15 Sep ‘15Jun ‘15 Oct ‘15Jul ‘15 Nov ‘15 Dec ‘15 Jan ‘15 Feb ‘16
$0.30
$0.25
$0.2
$0.15
$0.1
$0.5
$0
The Facebook ad spend distribution for Page Likes
decreased by 70% from February 2015 to February
2016. As more Page Like ads have saturated people’s
News Feeds, CPC on these ads have decreased.
11. 11The Future of Facebook Advertising
North America Fast Facts
12. 12The Future of Facebook and Instagram Advertising
North America Fast Facts
• In February 2016, Website Conversion ads made up 39% of all ads on Facebook,
and 39% of total spend.
• Budget allocation for Website Conversion ads increased by 50% in one year.
• Budget allocation for Post Engagement ads decreased by 60%
• Budget allocation for Page Like ads decreased by 70%.
• Budget allocation for Video ads increased by 150%.
• Mobile App Installs and Website Conversions ads are significantly more
expensive than other ad types.
• Post Engagement ads are currently the least expensive ads.
• Except for Mobile App Installs and Post Engagement ads, most CPC rates
have remained steady over the last year.
• Only 3% of budget is spent on Page Like ads.
• Less than 1% of advertisers’ budget is spent on Lead Generation ads.
• 12% of budget is spent on Video View ads, up from 8% the previous year.
• Advertisers are spending most of their budget on Website Conversions.
13. 13The Future of Facebook Advertising
North America Instagram Trends
14. 14The Future of Facebook and Instagram Advertising
#1 INSTAGRAM ADS ARE SLOWLY BECOMING MAINSTREAM IN NORTH AMERICA
AND COMPETITION IS INCREASING.
Why? CPC on Instagram is rapidly increasing since these ads became popular in late 2015.
Additionally, average CTR has decreased significantly over the last few months.
9. Instagram average CPC 10. Instagram CTR
With any increase in competition, marketers must become smarter with their ads. Improved targeting and ad creative is a must.
Always make sure your ads on Instagram include a high quality Instagram-appropriate image, a value proposition, and a clear
CTA. Try out different types of posts for your ads – motivational, contests, product-centric, etc. – and be sure to share a story
with your ad that’ll captivate your audience.
North America Instagram Trends
0%
50%
100%
150%
200%
August September October November December January February
10) North Am. Instagram CTR
0%
80%
160%
240%
320%
400%
August September October November December January February
9) North Am. Instagram average CPC
What marketers can do:
Aug ‘15 Sep ‘15 Oct ‘15 Nov ‘15 Dec ‘15 Jan ‘16 Feb ‘16 Aug ‘15 Sep ‘15 Oct ‘15 Nov ‘15 Dec ‘15 Jan ‘16 Feb ‘16
$4
$3.2
$2.4
$1.6
$0.8
$0
2.0%
1.5%
1.0%
0.5%
0%
15. 15The Future of Facebook Advertising
Europe/Middle East/Africa
Facebook Trends
16. 16The Future of Facebook and Instagram Advertising
#1 VIDEO ADS ARE BECOMING A LESS ENGAGING AD UNIT
Why? Video ads are seeing a decrease in CTR by 57%. There has been a steady decline
in click-through on video ads in Europe/Middle East/Africa due to a saturated market
and less engaging ads.
Europe/Middle East/Africa Facebook Trends
11. Facebook Video Views CTR
Work on engaging your audience with video ads by capturing their attention in the first few seconds,
telling your story with and without sound, and creating your video story for your audience. Be sure
to focus on creating quality video ads without relying too much on long-length videos.
0%
100%
200%
300%
400%
500%
600%
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016
10) EMEA Facebook Video Views CTR
What marketers can do:
Jan ‘15 Feb ‘15 Apr ‘15 Aug ‘15May ‘15 Sep ‘15Jun ‘15 Oct ‘15Jul ‘15 Nov ‘15 Dec ‘15 Jan ‘15 Feb ‘16
6%
5%
4%
3%
2%
1%
0%
17. 17The Future of Facebook and Instagram Advertising
#2 POST ENGAGEMENT ADS ARE BECOMING LESS POPULAR AND SEEING DECREASING COMPETITION.
Why? Advertisers are spending 30% less on post engagement ads, but the amount of post
engagement ads is slightly increasing (by 26%), suggesting their lower cost is allowing more
advertisers to try them out.
As an aggregate, advertisers are using this type of ad unit more, and spending less of their
budget. This suggests these ads have become a more popular, less expensive way to advertise
on Facebook.
Europe/Middle East/Africa Facebook Trends
11. Facebook Post Engagement total share of budget 12. Facebook Post Engagement CTR
Try out different types of post engagement ads and different targeting features to see what works well for your business. Don’t forget to use Facebook’s social endorsement
feature -- which shows users which friends have already Liked your Page or post – to help prove your brand’s social credibility and expand your reach.
0%
10%
20%
30%
40%
Jan-14 Jun-14 Nov-14 Apr-15 Sep-15 Feb-16
11) EMEA Facebook Post Engagement total spend of budget
0%
100%
200%
300%
400%
500%
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016
12) EMEA Facebook Post Engagement CTR
What marketers can do:
Jan ‘14 Jun ‘14 Nov ‘14 Apr ‘15 Sep ‘15 Feb ‘16 Jan ‘15 Feb ‘15 Apr ‘15 Aug ‘15May ‘15 Sep ‘15Jun ‘15 Oct ‘15Jul ‘15 Nov ‘15 Dec ‘15 Jan ‘15 Feb ‘16
5.0%
4.0%
3.0%
2.0%
1.0%
0%
40%
30%
20%
10%
0%
18. 18The Future of Facebook and Instagram Advertising
#3 VIDEO ADS ARE BECOMING INCREASINGLY MORE POPULAR.
Why? As of January 2016, they were 15% of all ads on Facebook, which was a 1400% year-
on-year increase. Video ads are also a larger portion of marketers’ budgets, surpassing 25%
of total budget in February 2016.
Europe/Middle East/Africa Facebook Trends
The more video ads there are out there, the more you’ll have to compete for your audience’s attention. This means focusing on creating high-quality videos that grab user’s’
attention is crucial. Create videos for your target audience, which will help you effectively use Facebook’s targeting features in conjunction with the story you’re sharing.
13. Facebook Video Views share of ad format 14. Facebook Video Views share of ad budget
0%
5%
10%
15%
20%
Jan 2014 Jun 2014 Nov 2014 Apr 2015 Sep 2015 Feb 2016
13) EMEA Facebook Video Views total distribution of ads
0%
10%
20%
30%
40%
Jan 2014 Jun 2014 Nov 2014 Apr 2015 Sep 2015 Feb 2016
14) EMEA Facebook Video Views total ad spend
What marketers can do:
Jan ‘14 Jan ‘14Jun ‘14 Jun ‘14Nov ‘14 Nov ‘14Apr ‘15 Apr ‘15Sep ‘15 Sep ‘15Feb ‘16 Feb ‘16
40%
30%
20%
10%
0%
20%
15%
10%
5%
0%
19. 19The Future of Facebook and Instagram Advertising
#4 WEBSITE CLICK ADS ARE BECOMING MORE POPULAR.
Why? Ads with a website clicks goal are increasing in CTR (by 116%), and advertisers are using
a slightly larger portion of their budget for website clicks (3.5% increase over the last two years).
Europe/Middle East/Africa Facebook Trends
Just because website click ads are becoming more popular doesn’t mean you should overuse
them. Try not to use website click campaigns to target users that meet your target criteria,
and use them in your retargeting campaigns. This will help remind those users who have been
to your website previously to keep coming back.
15. Facebook Website Clicks CTR What marketers can do:
Jan ‘15 Feb ‘15 Apr ‘15 Aug ‘15May ‘15 Sep ‘15Jun ‘15 Oct ‘15Jul ‘15 Nov ‘15 Dec ‘15 Jan ‘15 Feb ‘16
0%
40%
80%
120%
160%
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016
15) EMEA Facebook Website Clicks CTR
1.6%
1.2%
0.8%
0.4%
0%
20. 20The Future of Facebook Advertising
Europe/Middle East/Africa
Fast Facts
21. 21The Future of Facebook and Instagram Advertising
• Post Engagement ads increased in popularity by 70% from February 2015 to February 2016.
• Website Conversion ads decreased in total ad distribution from 43% of total ads to 19% in 2016.
• Video ads increased dramatically in total ad distribution, from 1% of total ads to 11% in 2016.
• 35% of all ads in Europe/Middle East/Africa are Post Engagement ads.
• From 2015 to 2016, advertisers shifted budget to Video ads and away from page like
and post engagement ads.
• The amount of total budget spent on Video ads increased by 200%.
• Video View ads make up 28% of advertisers’ budgets.
• Website Click ads make up 30% of advertisers’ budgets.
• CPC for Video ads increased by 60%, from $.05 to $.08.
• Website Clicks CPC decreased by 39%.
• Video Views CTR decreased by 57%
• Ads that take users away from Facebook – Website Conversion and Website Clicks
– make up 40% of total ads.
• Except for Video Views and website clicks, CPC has remained mostly steady over
the last 12 months on other ad types.
Europe/Middle East/Africa Fast Facts
22. 22The Future of Facebook Advertising
Asia Pacific Facebook Trends
23. 23The Future of Facebook and Instagram Advertising
#1 FEWER ADVERTISERS ARE USING MOBILE APP INSTALL CAMPAIGNS,
SUGGESTING A LESS CROWDED MARKET.
Why? Advertisers are using Mobile App Install ads 66% less than they did in the previous
year. We’ve also seen a 43% decrease in budget for Mobile App Install ads. Both of these
trends suggest advertisers are simply using fewer mobile app ads despite the fact that
CTR has actually increased by 34%.
Asia Pacific Facebook Trends
16. Facebook Mobile App Installs share of ad format
With less competition for mobile app install ads and increasing CTR, marketers who
want to increase their mobile app installs should take advantage of the increase in CTR.
Make sure to effectively target the persona you’re actively trying to reach.
0%
15%
30%
45%
60%
75%
Jan 2014 Jun 2014 Nov 2014 Apr 2015 Sep 2015 Feb 2016
16) APAC Facebook Mobile App Installs ad distribution What marketers can do:
Jan ‘14 Jun ‘14 Nov ‘14 Apr ‘15 Sep ‘15 Feb ‘16
75%
60%
45%
30%
15%
0%
24. 24The Future of Facebook and Instagram Advertising
Asia Pacific Facebook Trends
18. Mobile App Installs share of ad spend17. Facebook Mobile App Installs CTR
Brand Awareness
Canvas App Engagement Mobile App EngagementEvent Responses
Canvas App Installs Mobile App InstallsLead Generation
0%
40%
80%
120%
160%
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016
17) APAC Facebook Mobile App Installs CTR
0%
5%
10%
15%
20%
25%
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016
18) APAC Mobile App Installs spend
1.6%
1.2%
0.8%
0.4%
0%
Asia Pacific Facebook Mobile App Installs CTR increased by 35%
from February 2015 to February 2016.
Mobile App Installs decreased by 42% from February 2015 to February 2016.
Jan ‘15 Jan ‘15Feb ‘15 Feb ‘15Apr ‘15 Apr ‘15Aug ‘15 Aug ‘15May ‘15 May ‘15Sep ‘15 Sep ‘15Jun ‘15 Jun ‘15Oct ‘15 Oct ‘15Jul ‘15 Jul ‘15Nov ‘15 Nov ‘15Dec ‘15 Dec ‘15Jan ‘15 Jan ‘15Feb ‘16 Feb ‘16
25%
20%
15%
10%
5%
0%
25. 25The Future of Facebook and Instagram Advertising
#2 VIDEO ADS BECOME MORE POPULAR IN ASIA PACIFIC
Why? This year, advertisers increased their budget for video ads by 275%. This increase
in budget may have spiked an increase in competition, because CTR started decreasing.
Asia Pacific Facebook Trends
With competition increasing and CTR decreasing, marketers should hold back a bit on the quantity of video ads used. Repurpose former video ads into new types of content and try creating
post engagement ads for them instead. When you do use video ads, make sure you’re only using high quality videos that successfully capture your audience’s attention from the get-go.
20. Facebook Video Views CTR
0%
150%
300%
450%
600%
750%
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016
20) APAC Facebook Video Views CTR
What marketers can do:
Video Ad spend increased on Facebook
by 275% from February 2015 to February 2016.
Jan ‘15 Feb ‘15 Apr ‘15 Aug ‘15May ‘15 Sep ‘15Jun ‘15 Oct ‘15Jul ‘15 Nov ‘15 Dec ‘15 Jan ‘15 Feb ‘16
7.5%
6.0%
4.5%
3.0%
1.5%
0%
26. 26The Future of Facebook and Instagram Advertising
#3 WEBSITE CLICK ADS ARE INCREASING IN POPULARITY.
Why? Advertisers are increasing their use of Website Click Ads, and have increased total
budget allowance by 29% since February 2016. The ads are also becoming more successful,
with an increase in CTR of 1.01% since February 2016.
Asia Pacific Facebook Trends
Make use of website click ads to expand your audience and retarget users who have previously come to your website.
Play around with different CTAs and descriptions on your ads to find out which types of ads work best for your audience.
21. Facebook Website Clicks share of ad spend 22. Facebook Website Clicks CTR
0%
5%
10%
15%
20%
25%
30%
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016
21) APAC Facebook Website Clicks spend distribution
0%
50%
100%
150%
200%
250%
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016
22) APAC Facebook Website Clicks CTR
What marketers can do:
Jan ‘15 Jan ‘15Feb ‘15 Feb ‘15Apr ‘15 Apr ‘15Aug ‘15 Aug ‘15May ‘15 May ‘15Sep ‘15 Sep ‘15Jun ‘15 Jun ‘15Oct ‘15 Oct ‘15Jul ‘15 Jul ‘15Nov ‘15 Nov ‘15Dec ‘15 Dec ‘15Jan ‘15 Jan ‘15Feb ‘16 Feb ‘16
2.5%
2.0%
1.5%
1.0%
0.5%
0%
30%
25%
20%
15%
10%
5%
0%
27. 27The Future of Facebook and Instagram Advertising
#4 PAGE LIKE ADS ARE A LESS EFFECTIVE AD UNIT.
Why? CTR has decreased by 13% and the cost to buy these ads has increased by 85%. This
suggests that Page Like ads are becoming slightly less effective and more expensive, making
them less valuable to marketers.
Asia Pacific Facebook Trends
What marketers can do: Don’t rely too heavily on ads to increase your audience. Focus on generating organic Page Likes by making use
of more successful ads like post engagement and website clickthrough ads instead.
23. Facebook Page Likes CPC 24. Asia Pacific Facebook Page Likes CTR
0%
4%
8%
12%
16%
20%
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016
23) APAC Facebook Page Likes CPC
0%
100%
200%
300%
400%
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016
24) APAC Facebook Page Likes CTR
What marketers can do:
$2.0
$1.6
$1.2
$0.8
$0.4
$0
4.0%
3.0%
2.0%
1.0%
0%
Jan ‘15 Jan ‘15Feb ‘15 Feb ‘15Apr ‘15 Apr ‘15Aug ‘15 Aug ‘15May ‘15 May ‘15Sep ‘15 Sep ‘15Jun ‘15 Jun ‘15Oct ‘15 Oct ‘15Jul ‘15 Jul ‘15Nov ‘15 Nov ‘15Dec ‘15 Dec ‘15Jan ‘15 Jan ‘15Feb ‘16 Feb ‘16
28. 28The Future of Facebook Advertising
Asia Pacific Fast Facts
29. 29The Future of Facebook and Instagram Advertising
Asia Pacific Fast Facts
• Website Conversions ads increased in CPC by 73%.
• CTR for Post Engagement ads increased by 50%.
• Budget allocation for Video View ads increased by 275%.
• Budget allocation for Mobile App installs decreased by 43%.
• Budget allocation for Page Like ads decreased by 45%.
• Post Engagement ads made up 24% of all ad campaigns.
• Mobile App Installs made up 20% of all ad campaigns.
• We will see an increase in Video Views over the next year
as people start using the budget they are increasingly allocating.
• Website Conversions made up 23% of all ad campaigns.
• Website Clicks made up 10% of all ad campaigns.
• Budget allocation for Website Conversions increased by 20%.
30. 30The Future of Facebook Advertising
Latin America Facebook Trends
31. 31The Future of Facebook and Instagram Advertising
#1 PAGE LIKE ADS HAVE BECOME LESS POPULAR.
Why? Page Like ads make up less of the overall ad distribution (60% decrease year-on-year),
and marketers have spent 44% less on them. This decrease in popularity for Page Like ads
may mean there’s a decrease in overall competition for these ads.
Latin America Facebook Trends
Since the market isn’t saturated with Page Like ads, now might be a good time to expand your budget for these ads if one of your goals is to increase your Fan base. Make sure to effectively use
Facebook’s targeting features to only advertise to those users who are the best fit for your product. Use recognizable branded images and slogans for recognizability.
25. Facebook Page Likes share of ad format 26. Facebook Page Likes share of ad budget
0%
10%
20%
30%
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016
25) LATAM Facebook Page Likes distribution
0%
4%
8%
12%
16%
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016
26) LATAM Facebook Page Likes spend of budget
What marketers can do:
Jan ‘15 Jan ‘15Feb ‘15 Feb ‘15Apr ‘15 Apr ‘15Aug ‘15 Aug ‘15May ‘15 May ‘15Sep ‘15 Sep ‘15Jun ‘15 Jun ‘15Oct ‘15 Oct ‘15Jul ‘15 Jul ‘15Nov ‘15 Nov ‘15Dec ‘15 Dec ‘15Jan ‘15 Jan ‘15Feb ‘16 Feb ‘16
16%
12%
8%
4%
0%
30%
20%
10%
0%
32. 32The Future of Facebook and Instagram Advertising
#2 VIDEO ADS ARE BECOMING MORE POPULAR.
Why? There’s been a 250% increase in video ad campaigns year-on-year and video ad distribution
has increased from just 1% of all Facebook ads to 8% over the last 14 months. At the same time,
CTR has decreased slightly, which is consistent with more advertisers using the ad unit.
Latin America Facebook Trends
Save your best videos with the best messages for your video ads, and focus on making them stand out from the crowd. As video ads become more popular, your audience’s News
Feeds can become overcrowded with them. Don’t forget to use high quality video practices to capture your audience’s attention.
27. Facebook Video Views share of ad format 28. Facebook Video Views CTR
0%
2%
4%
6%
8%
10%
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016
27) LATAM Facebook Video Views ad distribution
0%
50%
100%
150%
200%
250%
300%
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016
28) LATAM Facebook Video Views CTR
What marketers can do:
Jan ‘15 Jan ‘15Feb ‘15 Feb ‘15Apr ‘15 Apr ‘15Aug ‘15 Aug ‘15May ‘15 May ‘15Sep ‘15 Sep ‘15Jun ‘15 Jun ‘15Oct ‘15 Oct ‘15Jul ‘15 Jul ‘15Nov ‘15 Nov ‘15Dec ‘15 Dec ‘15Jan ‘15 Jan ‘15Feb ‘16 Feb ‘16
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0%
10%
8%
6%
4%
2%
0%
33. 33The Future of Facebook Advertising
Latin America Fast Facts
34. 34The Future of Facebook and Instagram Advertising
Latin America Fast Facts
• Advertisers increased their budget for Video Views by 36%
• Advertisers increased their budget for Website Clicks by 33%
• Advertisers decreased their budget for Post Engagement ads by 23%
• Post Engagement ads increased by 37% in total ad distribution.
• Page Like ads decreased by 56% in total ad distribution.
• Video Views increased by 250% in total ad distribution.
• The top 3 ad formats people are using the most are Post Engagement ads (49% of ad distribution),
Website Clicks (14% of ad distribution), and Website Conversions (12% of ad distribution).
• The top 3 ad formats people are spending the most on are Post Engagement ads (28% of budget),
Video Views (27% of budget), and Website Clicks (21% of budget).
35. 35The Future of Facebook and Instagram Advertising
CONCLUSION
Each region has different preferences and standards for Facebook advertising. What works
for advertisers in Latin America isn’t necessarily going to work for advertisers in Asia Pacific.
As a marketer, your job is to take these trends and use them to tailor your Facebook ad campaign
strategy accordingly.
If the trends are saying that there’s an increase in competition, think about and research ways to
stand out from the crowd. If one ad is decreasing in popularity, think about ways to use those ads
in unique ways (like retargeting campaigns or using social credibility options to boost your ads).
Overall, one trend is clear: with over 1.59 billion Facebook users worldwide, coupled with a wealth
of targeting and creative options, Facebook ads are an incredibly valuable tool that you can use
to expand and engage with your audiences. Use this data analysis to help you improve you ad
strategy no matter who your audience is worldwide.
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