Facebook 101 for Business
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This is part one of a two part class for Facebook for business. There is so much to using Facebook effectively for your business. This is a guide along with actually showing Facebook.com to my students.
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Facebook 101 for Business
- 2. Social media defined Social media marketing Your website Inbound vs. Outbound marketing Facebook statistics Using Facebook Facebook home page The right way Branding Facebook ◦ The wall ◦ Your profile Inviting others Privacy settings YourMarketingGal.com Copyright 2010 2
- 3. Social media is online content created by people … transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. It allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user- generated content (UGC) or consumer- generated media (CGM). YourMarketingGal.com Copyright 2010 3
- 4. Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook and YouTube. * *Wikipedia. YourMarketingGal.com Copyright 2010 4
- 5. Your website or landing page is the center of everything and all social media efforts should pull people in. YourMarketingGal.com Copyright 2010 5
- 6. Newspaper circulation 48.4 million daily 285 million people watch television monthly 14.3 billion core searches monthly – both in searching and other media YourMarketingGal.com Copyright 2010 6
- 7. Outbound Inbound Print Ads Television Radio Cold calling Trade shows Email blasts Mail advertisements Blogs Videos SEO Webinars Feeds, RSS Social networks EBooks Articles online Email marketing YourMarketingGal.com Copyright 2010 7
- 8. YourMarketingGal.com Copyright 2010 8 Facebook US users grew from 42 million to 103 million in 2009 That’s 145% growth 35+ - more than 30% 55+ - grew by 923% Most popular Social networking website* Second most popular website – behind Google* 250,000,000 estimated unique monthly visitors*
- 9. Public relations, customer service Create fans Interact with people Establish your expertise Network – get to know people Create brand awareness Build trust Find customers & prospects Build community Find partners YourMarketingGal.com Copyright 2010 9
- 10. Facebook Page YourMarketingGal.com Copyright 2010 10 notifications
- 11. Similar to a cocktail party If you say, I’m a super star photographer, website designer, florist, marketing guru, etc. - who cares? Nobody cares about you or your product, except you Give people a reason to connect with/follow/friend you YourMarketingGal.com Copyright 2010 11
- 12. Use the same professional picture in all your social media efforts Post helpful articles and videos Share business and inspirational quotes Update your status often YourMarketingGal.com Copyright 2010 12
- 14. Same thing applies to all social media YourMarketingGal.com Copyright 2010 14
- 15. Your picture Tagline Friends Optional things on the side you want or can have as “boxes” or tabs on top Basic Information Personal Information Contact Information Education & Work Memorable Web Address Blogs Personalize your profile by adding pictures. YourMarketingGal.com Copyright 2010 15
- 16. Home page > Friends tab > Find friends Can add email address and password for email services such as Google Upload your Outlook contact list Find friends by first and last name or email Home page > Invite friends to join Facebook (on right side of page towards middle) Send a personalized note when inviting or accepting friend requests Group them into lists to organize your friends YourMarketingGal.com Copyright 2010 16
- 17. Your choices on what to share ◦ Changes all the time. Here is the latest info: http://blog.facebook.com/blog.php?post=391922327130 YourMarketingGal.com Copyright 2010 17
- 18. Social media defined Social media marketing Your website Inbound vs. Outbound marketing Facebook statistics Using Facebook Facebook home page The right way Branding Facebook ◦ The wall ◦ Your profile Inviting others Privacy settings YourMarketingGal.com Copyright 2010 18
- 19. Fear melts when you take action towards a goal you really want. – Robert G Allen When you dance, your purpose is not to get to a certain place on the floor. It's to enjoy each step along the way. – Wayne Dyer Live as if you were to die tomorrow. Learn as if you were to live forever. – Mahatma Gandhi Do not wait; the time will never be "just right." Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along. – Napolean Hill YourMarketingGal.com Copyright 2010 19
- 20. Jo Guerra Speaker • Trainer • Social Media Strategist & Consultant 303.632.2928 SocialJo1@gmail.com www.YourMarketingGal.com Please connect with me: Facebook www.facebook.com/Joguerra Twitter: http://twitter.com/joguerra Facebook Fan Page http://facebook/yourmarketinggal LinkedIn www.linkedin.com/in/joguerra YourMarketingGal.com Copyright 2010 20
Editor's Notes
- There is no comparison. While newspapers are closing and television does not get the audience, Google and online media keeps growing. You want to be where your customers are. People tivo commercials. Other media could be Twitter, YouTube, Facebook, etc.
- Outbound is more the traditional marketing – considered interruptive marketing. Inbound – people participate because they want to. So many components Successful companies in social media act more like Dale Carnegie and less like David Ogilvy – Listening first, selling second. Social media isn’t a fad, it’s a fundamental shift in the way we communicate. In the near future, we will no longer search for products and services, they will find us via social media. – This is already happening Social Media Revolution. For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be. Business Week, February 19, 2009
- Facebook stats Originally for college students – one of the most important things is 78% of consumers trust what their peers say, compared to only 14% trust advertisements Think of indirect ways of branding yourself through your updates, etc.
- How many people have signed up? Let’s go to page and look at it. You’ll need: First Name Last Name Email Password Sex Birthday Facebook requires it – I actually lied about it because you never know. Help is at bottom right or top right – Note the more you engage with others the more you get back and people get to know you. Look at but don’t do: New requests, messages & notifications – highlighted at the top if you have requests – show red and messages News Feed, Messages & other features Games & bookmarked applications Chat with friends online Account: Privacy & other settings, logout, help center & more Birthdays & other events Facebook chat
- Read & then: Get Social on Facebook Look at requests for friends and accept or ignore - If accept, write on your new friend’s wall or send them a message thanking them for becoming your friend Answer messages Look at your wall and comment on postings Look at your notifications and answer Wish your friends a happy birthday Join groups and comment on the wall Tell people you will share their events or postings Thank them for posting things you like Give people the thumb up but also comment Invite friends to join your network. Tell them how you know them or why you would like to connect when you ask them to join Look at notifications – and all three things at the top left:
- Want to Fail in Your Efforts? Do Not: Engage or interact with others Share interesting content Want to Fail in Your Efforts? Do: Spam or over promote yourself or your company Tell others how great you and how great your company is Post negative comments about others Share boring, useless information
- I know this is Twitter, but it’s the same thing.