The document provides tips and strategies for using LinkedIn for social media marketing and networking. It recommends completing your LinkedIn profile with keywords, connections, and links to build your online presence and brand. Rather than self-promotion, the document advises engaging in conversations by sharing valuable content to demonstrate your expertise in your field. Joining relevant groups and inviting connections are also suggested for expanding your professional network on LinkedIn.

1. 101 - Rotary Club Brand Your Company/Yourself Presented by: Jo Guerra [email_address] 303.632.2928 Presentation: Will be available at www.YourMarketingGal.com

2. Social Media Marketing Social media marketing … is the act of using social influencers, social media platforms, online communities for marketing, public relations and customer service. Common social media marketing tools include Twitter , blogs, LinkedIn , Facebook and YouTube . * *Wikipedia logger

3. Why should you care? Newspaper circulation 48.4 million daily 285 million people watch television monthly 14.3 billion core searches monthly – both searching & in other media* Build your online footprint & network It’s prime time And be found Build your reputation & brand *http://www.comscore.com/Press_Events/Press_Releases/2009/11/comScore_Releases_October_2009_U.S._Search_Engine_Rankings

4. According to LinkedIn: users with complete profiles are 40 times more likely to receive opportunities through LinkedIn Find strategic partners Find info on businesses, clients or potential clients Connect to clients Expand your online network Stodgy, Professional, All Business

5. Register: www.linkedin.com

6. Your Profile Specialties are your keywords Add your blog Connect with Twitter Add your website and two other links – name them Add your contact info at “Contact Settings” and “Summary” Look at applications – add a portfolio as a Power Point presentation

7. Social Networking – It’s Never About You! Similar to a cocktail party If you say, I’m a super star attorney, banker or realtor Who cares? Nobody cares about you or your product, except you Give people a reason to connect with /follow/friend you

8. The Right Way For All… It’s not a broadcast, it’s a conversation Add value to your network – brand yourself as an expert, share (not too) personal info Share original content, videos and blog entries Share borrowed content: set up Google alerts at www.Google.com/alerts (use tinyurl.com to shorten web address Subscribe to newsletters & blogs via email or RSS feed - Google reader or others Post tips – show your expertise Share links to articles, videos in your field Show humor occasionally – look at YouTube videos – perhaps on casual Fridays?

9. Marketing/Branding Join relevant “Groups” – up to 50 Invite people into your network – only people you know – 5 IDK’s and you are out Post blog entries, articles, and other helpful info at Status Update (What are you doing?) & Groups Start a discussion)– brand yourself as the expert you are Post webinars & events at “Status Update” (What are you doing), “Groups” (Start a discussion) Ask and answer “Questions” on LinkedIn

10. Summary Social media marketing & networking Statistics LinkedIn – good place for profile LinkedIn welcome page LinkedIn profile page The right way to network Content sharing: look like an expert in your field Marketing

11. Inspirational Quotes The entrepreneur is essentially a visualizer and actualizer... He can visualize something, and when he visualizes it he sees exactly how to make it happen. - Robert L. Schwartz "It's never too late to be who you might have been. - George Elliot

12. Resources http://bit.ly/6ieRz0 - What’s your LI strategy? http://learn.linkedin.com/new-users/ - New user tutorial in ten minutes http://bit.ly/7Id8b9 - How to build your personal brand on LinkedIn http://www.youtube.com/watch?v=OMCCatAH5Gc – Commercial on why LI http://windmillnetworking.com/2009/11/02/7-ways-sales-business-development-professionals-can-maximize-their-linkedin-presence/

13. Thank you! Jo Guerra Speaker • Trainer • Social Media Consultant Your Marketing Gal PO Box 440952 Aurora, CO 80044 303.632.2928 [email_address] Website & Blog:www.YourMarketingGal.com LinkedIn: http://www.linkedin.com/in/joguerra Facebook: http://tinyurl.com/JoGuerra Twitter : http://twitter.com/joguerra Meetup: www.meetup.com/Denver-Entrepreneurs LinkedIn Denver Entrepreneur Group: http://www.linkedin.com/groupRegistration?gid=2601870