Social media is an effective tool for businesses to increase brand awareness and sales. The document discusses how Founders Insurance Group used social media platforms like blogging, Twitter, Facebook, and LinkedIn to grow brand recognition and sales by 20% over one year with minimal costs. It provides examples of how the Director of Marketing at Founders used these platforms to share company information, events and staff profiles to engage with customers and prospects. The low costs and high engagement of social media gives businesses an advantage over traditional advertising methods.
This presentation, given originally to insurance brokers, is intended to help business owners in the B-to-B space set up and start implementing a straight-forward social media program. It covers:
What is Social Media?
Who is in My Community and Where do I Find Them?
LinkedIn, Facebook, and Twitter, Oh My!
Social Media and Sales
Social Media and Customer Service
Getting Started in 10 Minutes a Day
Digital Skills Valley is A Digital marketing training Institutes. Get Advanced Level SEO Training Courses and Become a Digital Marketing Professionals With teh world class Teaching and Training by our Experts.
This presentation, given originally to insurance brokers, is intended to help business owners in the B-to-B space set up and start implementing a straight-forward social media program. It covers:
What is Social Media?
Who is in My Community and Where do I Find Them?
LinkedIn, Facebook, and Twitter, Oh My!
Social Media and Sales
Social Media and Customer Service
Getting Started in 10 Minutes a Day
Digital Skills Valley is A Digital marketing training Institutes. Get Advanced Level SEO Training Courses and Become a Digital Marketing Professionals With teh world class Teaching and Training by our Experts.
An overview on social media landascape, focussing on WOM associations, ethical code and the guidelines to avoid an investigation for deceptive adv. The second part collect a bunch of fashion campaign in Social media.
IN THIS SUMMARY
In 30 Days to Social Media Success, Gail Martin reveals how small businesses and solo professionals can take social media from being an overwhelming tool with great potential to a tangible means of reaching top business goals in measurable ways. Her chapter-a-day guide demonstrates how only 30 minutes a day for 30 days is sufficient to launch a successful social media marketing strategy. Social media is most successful when used in conjunction with strong online and offline marketing. Social media sites excel at 1) increasing visibility to clients and prospects, 2) enabling easier and more frequent contact with business contacts, 3) connecting a company with people around the world, 4) improving search engine results, 5) increasing visibility to those who will endorse the business, and 6) building an opt-in list.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/30-days-social-media-success
Corporate Social Media Education – Social Media AcademySociety3
The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach.
The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to leverage what is going on in the market, how to create a strategy, build an executable social media engagement plan and select the right tools for a given strategy.
* The implication of the social customer to any business
* Social Media as a corporate strategy
* A sound plan from assessment to execution
* Selection criteria for social media tools
* Reporting and analytic in the social web
* Team structures and distributing the work load
* Rules of engagement, management requirements
* Methods, models and frameworks
* Class structure, hands on experience
* A sound plan for the next 180 days.
Team manager in marketing, sales, product management or support
Portfolio Advertising, Branding, Digital Marketing & Social MediaManou Molosa
WELCOME TO MY PORTFOLIO. When you live in the world of Ad-Marketing-Communication, opportunities have no limits.In complement to my studies, I wish to develop and make advantage of my skills in consulting.
You can browse my portfolio for a preview of my work to: Written Piece about Social Marketing, | Written piece about winning an award @Ogilvy| Blog & Facebook Animations| Collage Brand @OgilvySA| Print Design | My Own SPEC ADS|
An overview on social media landascape, focussing on WOM associations, ethical code and the guidelines to avoid an investigation for deceptive adv. The second part collect a bunch of fashion campaign in Social media.
IN THIS SUMMARY
In 30 Days to Social Media Success, Gail Martin reveals how small businesses and solo professionals can take social media from being an overwhelming tool with great potential to a tangible means of reaching top business goals in measurable ways. Her chapter-a-day guide demonstrates how only 30 minutes a day for 30 days is sufficient to launch a successful social media marketing strategy. Social media is most successful when used in conjunction with strong online and offline marketing. Social media sites excel at 1) increasing visibility to clients and prospects, 2) enabling easier and more frequent contact with business contacts, 3) connecting a company with people around the world, 4) improving search engine results, 5) increasing visibility to those who will endorse the business, and 6) building an opt-in list.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/30-days-social-media-success
Corporate Social Media Education – Social Media AcademySociety3
The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach.
The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to leverage what is going on in the market, how to create a strategy, build an executable social media engagement plan and select the right tools for a given strategy.
* The implication of the social customer to any business
* Social Media as a corporate strategy
* A sound plan from assessment to execution
* Selection criteria for social media tools
* Reporting and analytic in the social web
* Team structures and distributing the work load
* Rules of engagement, management requirements
* Methods, models and frameworks
* Class structure, hands on experience
* A sound plan for the next 180 days.
Team manager in marketing, sales, product management or support
Portfolio Advertising, Branding, Digital Marketing & Social MediaManou Molosa
WELCOME TO MY PORTFOLIO. When you live in the world of Ad-Marketing-Communication, opportunities have no limits.In complement to my studies, I wish to develop and make advantage of my skills in consulting.
You can browse my portfolio for a preview of my work to: Written Piece about Social Marketing, | Written piece about winning an award @Ogilvy| Blog & Facebook Animations| Collage Brand @OgilvySA| Print Design | My Own SPEC ADS|
Up to date social media facts, June 2015. The history of disruption and opportunity. The most important current waves of tech and opportunity. The most important social media marketing channels.
Advantages and disadvantages of social mediaAlan Raj
an interesting show about social media that you can find all the information and it also contains an interesting video with voice so u can understand what is the advantages and disadvantages of social media very clearly....................................................................................................................................................u just need to watch this u will be interested ,iam sure about that
Facebook is an online social networking service. Its name comes from a colloquialism for the directory given to students at some American universities.[5] Facebook was founded on February 4, 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.[6] The founders had initially limited the website's membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities before it opened to high-school students, and eventually to anyone aged 13 and over. Facebook now allows anyone who claims to be at least 13 years old to become a registered user of the website
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Social media – everyone is thinking about it in some way, shape, or form. As a small business owner, it’s often daunting to figure out how to prioritize your time and participate in social media in the most productive way possible.
To help you sort through the noise, we’ve reached out to a panel of esteemed social media experts and asked them all a single question: “What is the most effective way a small business can use social media“?
With viral word-of-mouth recommendations outpacing traditional advertising efforts, there’s no greater buzzword right now than influencer marketing. Yet most influencer marketing news focuses on B2C brands, ignoring the fact that influencer marketing is just as important an investment for B2B companies. In this webinar, we’ll use a B2B case study to look at ways your small business can leverage experts in the field for a better company both internally and externally, from content creation to relationship building.
Join us as our panelists discuss:
why influencer marketing is a crucial way to stay relevant and informed in your industry;
how to find context for your brand and a place to start looking for influencers;
a specific case study that will give you ideas to start your own program;
and tips for measuring results and determining ROI of influencer marketing.
Case Study: How Dell Converts Social Media Analytics Benefits into Strategic ...Dana Gardner
Transcript of a BriefingsDirect podcast on how social media can create a gold mine of information for businesses of all sizes and how proper analytics and response can created a competitive advantage.
How to Use Social Media in Your Career and Business Social media is making its way into the hearts of many brands and businesses today. What used to be termed “a time-waster” and “a distraction” now helps many enterprises in growing Twitter followers, Instagram followers, and Facebook too, to boost their online presence.
As the days go by, social media keeps proving to be a resourceful tool in facilitating business operations and plays a huge role in building a functional career in any field. With billions of people on these platforms, social media has given businesses the opportunity to reach out to a larger audience at a go. And for people who need to build their career, it allows them to connect with other professionals and possible employers from anywhere in the world.
How Online social networks benefit organizationsAmira Daghache
In the last decade, Social networks have made a great impact on our daily lives which has stretched to affect the business world as well. Online Social networks have proven many times that they could be immensely beneficial for organizations and possibly their key to succeed in today’s highly competitive business world. This paper will focus on how establishments, whether big or small, can use Social networks as a major tool in different methods to help support their businesses to grow, be more efficient, save money and expand significantly on to the modern world of technology and Social networking; all while showcasing the experiences of organizations from different business sectors with Social media. Moreover, it will also include an interview with an upcoming entrepreneur sharing her experience on how Social media became the core of her startup business.
G-Mark Agency provides professional services for creating and managing your social medias. We give you a voice and a way to communicate with your potential consumers.
Visibility is one of the most important parts of your business.
The best way to boost your visibility and to increase the number of customers is to present your products and services on the biggest social medias network, as Facebook, Instagram, Linkedin, Youtube, Pinterest, Twitter.
WE ARE THE BEST TEAM TO ACCOMPLISH YOUR MISSION.
2. Why? I mean, isn’t it for kids? Social media is the networking trend of the future. Kids don’t email anymore! It’s basically free It increases brand awareness & penetration quickly It shows the people behind the brand It’s viral
3. The Good …and the Bad Social media allows a company to be transparent. People buy from people they like, know and trust. Social media in the business world needs to be monitored and have procedures behind it. If done correctly, you win. If not managed you lose.
5. Blogging My work blog: www.foundersgrp.wordpress.com Blog=Web Log. Combine work & personal. Pictures!!! Links to other sites Subscribe to others and post comments!
6. Tweet On! Micro Blogging @,#,RT, DM, Twit, Tweet, Twitterverse – what do they all mean! Very viral Great way to get people to your website, Facebook, blog et al Follow people that you want to do business with and/or will help your business My work Twitter www.twitter.com/foundersgroup
7. Friend me…Fan me! Personal & Business do they mix? Sure! Why I have both Creating a Fan page How to get people to be your friend or fan Have fun! Post often, tell stories Founders Facebook page http://www.facebook.com/foundersinsurancegroup
8. Business networking sight Great for job hunting! Update often Ask for recommendations Recommend others Have twitter/blog feed Link to those that will help your grow My LinkedIn Account http://www.linkedin.com/in/cindydonaldson
9. Show them who you are! Event pics Sponsorship pics Awards It’s all about transparency Founders flickr Page http://www.flickr.com/photos/foundersgroup/
10. Founders on YouTube http://www.youtube.com/watch?v=kkyaE71GMCU Post videos of your staff Commercials Check out your competition Again – being transparent!
11. Just do it! The key to success is implementation and consistency Blog what you tweet, and tweet what you blog Connect all the dots, connect all your friends, fans and followers = Viral Marketing Have a process, have a point person Get your team on board
12. Shameless plugs The ROI of Social Media Monday June 14, 2010 By Heather Baldwin If you still think Twitter, Facebook, and other social media are just nice-if-you-have-the-time tools, take a look at how Founders Insurance Group used them to grow sales a whopping 20 percent in one year. When Cindy Donaldson, director of marketing and personal lines sales, joined Founders about a year ago, she launched a multipronged, social-media campaign to raise the profile of this Torrington, Connecticut-based insurance organization. She started a blog post, launched an e-newsletter, created a Facebook page, and gave the company an active presence on Twitter. And while it's often difficult to trace the exact results of specific marketing efforts, you simply can't argue with what has followed. "Since we started our social-media push, our branding has increased tenfold," says Donaldson. "People find us on Facebook. Someone sees us on Twitter, and when we call [the prospect], he or she says, 'Oh, I just read about you guys.' People in the community know us now, whereas they didn't before." Most importantly, sales have grown 20 percent in the year since she started that social-media thrust. There's no magic here; it's simply a constant and active presence online that has generated these results. For instance, Donaldson started a blog at WordPress, a free and easy-to-use blogging platform. Every time she posts something new, she puts a teaser line and link to the blog post on Twitter. Of the 10,000 collective hits Founders has gotten on its blogs, a good 30 percent have arrived via Twitter. And that's not counting the hits the company gets on its Facebook page each month. The cost of acquiring all those eyeballs: nothing. Facebook is free; Twitter is free; WordPress is free. The only new media tool for which Donaldson pays is her e-newsletter, in which she offers insurance tips, staff profiles, and community tidbits to a circulation of about 4,500 readers. But at just $450 a year, the e-newsletter is barely a blip on the expense sheet. Compare those numbers to advertising via the old, traditional methods - radio, TV, and newspaper - on which Founders once relied. Donaldson says she "easily would have had to spend $250,000 or more" to get the same kind of growth via the old media that she's getting nearly for free on social media. With results like these for costs like these, you'd think lots of insurance companies would be doing the same thing, right? Wrong. "When I started the blog, it was unique in the insurance world," says Donaldson. And competitors are still slow to catch on. "I know some insurance companies that are still advertising in the yellow pages!" she says with incredulity. "Who uses those any more?" The bottom line: If you're not already leveraging social media to connect with your clients and prospects, you need to move it to the top of your priority list. "Companies that aren't using social media aren't going to be able to keep up with those who are," concludes Donaldson. "It's the new way of connecting and selling to people."
17. Laura Mazzuca Toops, American Agent & Broker Cindy Donaldson is a Member of ACT – Agents Council for Technology for the Independent Insurance Agents & Brokers of America. Social Web Work Group
18. Excerpt from Independent Agent (IA) Magazine March 2010 March Cover Story Social SellingMarketing is taking on a whole new meaning as social media sites change the way agencies get the word out. Build Brand EquityFounders Insurance Group in Torrington, Conn. began using social media about one year ago to strengthen its brand. The agency is a merger of several older agencies, and the goal was to market the new firm in connection with its well-known principals and its staff. To do this, the agency hired former consultant Cindy Donaldson as its director of marketing. “We now have the “Founders Forum blog, and we Twitter and Facebook a lot,” says Donaldson. “All of these things have been a big help in our brand development.”The concept, Donaldson says, is to make the agency more visible in the online community so that users will get to know the firm’s people, values and products. “We don’t sell on price, we sell on value,” she stresses. “We believe having people understand this will eventually help our bottom line.”Donaldson’s latest goal is to convince more clients and prospects to follow her and the agency on social media sites. “This will make us more personal, and not all of it is about insurance,” she admits. “We really just want people to know who we are and to like us – and that’s a subliminal sell.”
19. Our Offices: Lakeville 12 Millerton Road 860-435-2507 Torrington 1300 Winsted Road 860-482-3506 Our Services Personal Insurance: Home and Auto, Recreational Vehicles, Boats, Second Homes, Umbrella Coverage Business Insurance: Liability, Property, Workers Compensation, Employment Practices Group Health & Life: Group health coverage, dental, HSA’s Platinum Accounts: Historic and High Value Homes, Manhattan Properties, Classic Autos, Jewelry and Fine Art Collections Cindy Donaldson Director of Marketing & Personal Lines Sales Founders Insurance Group, Inc. 1300 Winsted Road Torrington, CT 06790 cdonaldson@foundersgrp.com