Networking: In Person &
 Online for Job Seekers
                                                     Coming Soon

Jo Guerra
SocialJo1@gmail.com
303.632.2928                                  Authentic Attraction Marketing




                 Your Marketing Gal Copyright 2012                         1
About Me

   Marketing & Social Media Specialist,
    Business Consultant, Speaker & Trainer
   Started first business as an importer
   Take lots of writing classes
   Love healthy cooking, working out, movie buff




                   Your Marketing Gal Copyright 2012   2
Preview

   What is Your Story                  Connections
   In Person                           Twitter
    Networking, How                     Facebook
    and Where                           LinkedIn
   You the Brand                       YouTube & Video
   Do it Right




                 Your Marketing Gal Copyright 2012         3
What is Your Story?




    Share your stories at: http://americorpsalums.wordpress.com



                       Your Marketing Gal Copyright 2012          4
In Person Networking



   Always think happy
   Go to events with the

    best attitude
   Leave the inner critic
                  and
    grump  at home
                    Your Marketing Gal Copyright 2012   5
How to Meet Others

   Pay attention to the                       Self-Check:
    introduction                         Where is my emotional
   The more you                            focus when I meet
    network, the easier                    someone for the first
   Ask questions that                    time? Do I think about
    start with why, what,                   how I feel? Or do I
    how                                       think about how
                                             others are feeling
                                            about themselves?


                     Your Marketing Gal Copyright 2012         6
Where Can You Network?

   Parties
   Meetups
   Grocery stores
   Business events
   Anywhere there are
    people




                  Your Marketing Gal Copyright 2012   7
Join Meetup.com

 There’s  a group for that
 Business, personal interests,

  chambers, etc.
 Attend meetings – fill out

  profile(s)

            Your Marketing Gal Copyright 2012   8
You’re THE Brand – Networking Online
   Use the same
    professional
    headshot
   Ability to
    expand
    prospective
    company’s
    brand
   Search value
   Connections


                   Your Marketing Gal Copyright 2012   9
Make Your
Grandmother,
Grandfather,
Father, etc.,
Proud
Assume
everything
         you post
is public and
prospective
employers are
absolutely
Googling you.
                    Your Marketing Gal Copyright 2012   10
It’s Not ME-Media It’s Social Media




             Your Marketing Gal Copyright 2012   11
Share
How to Look Like an Expert
   Set up www.Google.com/alerts to
     find content & info about
    potential companies
   Look at www.Alltop.com
    or popurls.com for hot
    topics
   Post videos & pictures
   Subscribe to newsletters
        & share info


                   Your Marketing Gal Copyright 2012   12
Hire Me Website




            Your Marketing Gal Copyright 2012   13
Make People You Meet Feel Like
Rock Stars

   Interact and ask
    questions
   Network – get to
    know people
   Build trust &
    community

                  Your Marketing Gal Copyright 2012   14
Your Connections
                                   Invite people to
                                    connect
                                   Never know who
                                    knows someone
                                    you need to know
                                   Important - when
                                    sending invitations,
                                    tell them how you
                                    know them


            Your Marketing Gal Copyright 2012              15
Twitter

   300 to 500 jobs tweeted/minute (duplicates)
   Use hashtags and search
   Follow @tweetajob & other job posting
    services http://tweetajob.com/home (post bio)
   Follow prospective companies
   Use search: http://search.twitter.com
   Join #jobhuntchat on Twitter
   Follow @americorps

                   Your Marketing Gal Copyright 2012   16
Facebook

 Scan  your wall – you never know
 Like business pages of

  companies you want to work for
   Temporary agencies, large

    corporations, etc.
 Add “friends” you meet


            Your Marketing Gal Copyright 2012   17
LinkedIn
   Your profile - think sales, marketing, problem
    solving
   Include title “Job Seeker” in “Professional
    Headline”
   Fill out 100% of profile
   Claim your name
   http://learn.linkedin.com/students/step-1/




                   Your Marketing Gal Copyright 2012   18
Be the Next YouTube Job Seeker Star
                               Get  creative
                               Great Search

                                Engine
                                Optimization
                                (getting found)
                                capabilities

             Your Marketing Gal Copyright 2012    19
Summary

   What is Your Story                         Connections
   In Person                                  Twitter
    Networking                                 Facebook
       How and Where
                                               LinkedIn
   You the Brand
                                               YouTube & Video
   Do it Right




                        Your Marketing Gal Copyright 2012         20
Inspirational Quotes

   Anyone who has never made a mistake has
    never tried anything new. - Albert Einstein
   Imagination is more important than Intelligence.
    - Albert Einstein
   Life’s challenges are not supposed to paralyze
    you. They are supposed to help you discover
    who you are. - Bernice Johnson-Reagon
   Every day is a gift~ Open it!



                    Your Marketing Gal Copyright 2012   21
Thank you!
     Please connect with me
Jo Guerra                                       LinkedIn Group:
YourMarketingGal.com
PO Box 370732                                     Linkd.in/DenverBiz
Denver, CO 80237                                Denver Entrepreneurs:
Jo@YourMarketingGal.com                           Meetup.com/Denver-Entrep
303.632.2928

facebook.com/joguerra                           Coming Soon

facebook.com/yourmarketinggal

twitter.com/joguerra

linkedin.com/in/joguerra                           Authentic Attraction Marketing

                           Your Marketing Gal Copyright 2012-                       22

Americorps Networking for Job Seekers

  • 1.
    Networking: In Person& Online for Job Seekers Coming Soon Jo Guerra SocialJo1@gmail.com 303.632.2928 Authentic Attraction Marketing Your Marketing Gal Copyright 2012 1
  • 2.
    About Me  Marketing & Social Media Specialist, Business Consultant, Speaker & Trainer  Started first business as an importer  Take lots of writing classes  Love healthy cooking, working out, movie buff Your Marketing Gal Copyright 2012 2
  • 3.
    Preview  What is Your Story  Connections  In Person  Twitter Networking, How  Facebook and Where  LinkedIn  You the Brand  YouTube & Video  Do it Right Your Marketing Gal Copyright 2012 3
  • 4.
    What is YourStory? Share your stories at: http://americorpsalums.wordpress.com Your Marketing Gal Copyright 2012 4
  • 5.
    In Person Networking  Always think happy  Go to events with the best attitude  Leave the inner critic and grump  at home Your Marketing Gal Copyright 2012 5
  • 6.
    How to MeetOthers  Pay attention to the Self-Check: introduction Where is my emotional  The more you focus when I meet network, the easier someone for the first  Ask questions that time? Do I think about start with why, what, how I feel? Or do I how think about how others are feeling about themselves? Your Marketing Gal Copyright 2012 6
  • 7.
    Where Can YouNetwork?  Parties  Meetups  Grocery stores  Business events  Anywhere there are people Your Marketing Gal Copyright 2012 7
  • 8.
    Join Meetup.com  There’s a group for that  Business, personal interests, chambers, etc.  Attend meetings – fill out profile(s) Your Marketing Gal Copyright 2012 8
  • 9.
    You’re THE Brand– Networking Online  Use the same professional headshot  Ability to expand prospective company’s brand  Search value  Connections Your Marketing Gal Copyright 2012 9
  • 10.
    Make Your Grandmother, Grandfather, Father, etc., Proud Assume everything you post is public and prospective employers are absolutely Googling you. Your Marketing Gal Copyright 2012 10
  • 11.
    It’s Not ME-MediaIt’s Social Media Your Marketing Gal Copyright 2012 11
  • 12.
    Share How to LookLike an Expert  Set up www.Google.com/alerts to find content & info about potential companies  Look at www.Alltop.com or popurls.com for hot topics  Post videos & pictures  Subscribe to newsletters & share info Your Marketing Gal Copyright 2012 12
  • 13.
    Hire Me Website Your Marketing Gal Copyright 2012 13
  • 14.
    Make People YouMeet Feel Like Rock Stars  Interact and ask questions  Network – get to know people  Build trust & community Your Marketing Gal Copyright 2012 14
  • 15.
    Your Connections  Invite people to connect  Never know who knows someone you need to know  Important - when sending invitations, tell them how you know them Your Marketing Gal Copyright 2012 15
  • 16.
    Twitter  300 to 500 jobs tweeted/minute (duplicates)  Use hashtags and search  Follow @tweetajob & other job posting services http://tweetajob.com/home (post bio)  Follow prospective companies  Use search: http://search.twitter.com  Join #jobhuntchat on Twitter  Follow @americorps Your Marketing Gal Copyright 2012 16
  • 17.
    Facebook  Scan your wall – you never know  Like business pages of companies you want to work for  Temporary agencies, large corporations, etc.  Add “friends” you meet Your Marketing Gal Copyright 2012 17
  • 18.
    LinkedIn  Your profile - think sales, marketing, problem solving  Include title “Job Seeker” in “Professional Headline”  Fill out 100% of profile  Claim your name  http://learn.linkedin.com/students/step-1/ Your Marketing Gal Copyright 2012 18
  • 19.
    Be the NextYouTube Job Seeker Star  Get creative  Great Search Engine Optimization (getting found) capabilities Your Marketing Gal Copyright 2012 19
  • 20.
    Summary  What is Your Story  Connections  In Person  Twitter Networking  Facebook  How and Where  LinkedIn  You the Brand  YouTube & Video  Do it Right Your Marketing Gal Copyright 2012 20
  • 21.
    Inspirational Quotes  Anyone who has never made a mistake has never tried anything new. - Albert Einstein  Imagination is more important than Intelligence. - Albert Einstein  Life’s challenges are not supposed to paralyze you. They are supposed to help you discover who you are. - Bernice Johnson-Reagon  Every day is a gift~ Open it! Your Marketing Gal Copyright 2012 21
  • 22.
    Thank you! Please connect with me Jo Guerra LinkedIn Group: YourMarketingGal.com PO Box 370732 Linkd.in/DenverBiz Denver, CO 80237 Denver Entrepreneurs: Jo@YourMarketingGal.com Meetup.com/Denver-Entrep 303.632.2928 facebook.com/joguerra Coming Soon facebook.com/yourmarketinggal twitter.com/joguerra linkedin.com/in/joguerra Authentic Attraction Marketing Your Marketing Gal Copyright 2012- 22