The document discusses how social media marketing can help law firms attract new clients. It provides 10 tips for social media lead generation, including identifying business goals, determining how to measure success, selecting relevant topics to engage audiences, and having a complete social media strategy across platforms like blogs, LinkedIn, Facebook and Twitter. The document cautions against spamming or inappropriate posts and recommends scheduling a free consultation to evaluate a firm's social media presence.
This is part 2 of 3 of a presentation given at the Fancy Foods Show, New York City, June 2008 on Narrowcasting and Interactive PR and Marketing for emerging food businesses. Features Lisa Donoughe from LAD communications, Lizzy Caston, and James Curry - the Editor in Chief of Epicurious.com
Recording now available! https://soundcloud.com/officialsxsw/go-home-marketing-you-are
"In order to succeed into today's competitive digital landscape, companies must leverage mobile enterprise technologies while engaging in social media cross-channel in agile content marketing blah blah blah."
Sorry, marketers. We can’t hear you, because we have collectively, actively stopped listening. Your ads, your overloaded websites, your sponsored content, your "infotainment series"—these are not the things we want or need. What we need, dear people, is for you to pause … and breathe. Stop treating every day like a fire drill. Momentarily ignore the shiny new trends. Instead, take a look at the things that are (still) fundamentally broken. Your message is splintered. Your teams are siloed. Your technology is backwards. Your content still sucks.
So let's sit down together and talk about a whole new world of marketing, one where pragmatism and principle drive a new kind of innovation: fixing what's actually broken, versus finding new things to break.
Social Jack – How to Rock Your Personal Brand – The Start of Your Influence –...Social Jack
Dean DeLisle, training on our Social Jack Influencer Development Program, Module One on Your Personal Brand at the Exit Planning Institute, Los Angeles Chapter Meeting.
A presentation delivered to SMB CEOs considering how "social" they need to be with the many hats they currently wear. Discusses the new rules of engagement in communications.
This is part 2 of 3 of a presentation given at the Fancy Foods Show, New York City, June 2008 on Narrowcasting and Interactive PR and Marketing for emerging food businesses. Features Lisa Donoughe from LAD communications, Lizzy Caston, and James Curry - the Editor in Chief of Epicurious.com
Recording now available! https://soundcloud.com/officialsxsw/go-home-marketing-you-are
"In order to succeed into today's competitive digital landscape, companies must leverage mobile enterprise technologies while engaging in social media cross-channel in agile content marketing blah blah blah."
Sorry, marketers. We can’t hear you, because we have collectively, actively stopped listening. Your ads, your overloaded websites, your sponsored content, your "infotainment series"—these are not the things we want or need. What we need, dear people, is for you to pause … and breathe. Stop treating every day like a fire drill. Momentarily ignore the shiny new trends. Instead, take a look at the things that are (still) fundamentally broken. Your message is splintered. Your teams are siloed. Your technology is backwards. Your content still sucks.
So let's sit down together and talk about a whole new world of marketing, one where pragmatism and principle drive a new kind of innovation: fixing what's actually broken, versus finding new things to break.
Social Jack – How to Rock Your Personal Brand – The Start of Your Influence –...Social Jack
Dean DeLisle, training on our Social Jack Influencer Development Program, Module One on Your Personal Brand at the Exit Planning Institute, Los Angeles Chapter Meeting.
A presentation delivered to SMB CEOs considering how "social" they need to be with the many hats they currently wear. Discusses the new rules of engagement in communications.
Crushing 11 Big Myths About Social Media and Content MarketingJay Baer
You think you know the best practices in social media and content marketing, but the truth may be different. Jay Baer crushes 11 big myths from the world's of social media and content marketing.
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...4Good.org
Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging is still one of the most important tools in your digital marketing arsenal.
Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations. A consistent, quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?
The question remains: How can smaller nonprofits get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals?
LinkedIn Webinar - "10 Tactics to Turn Your Content Marketing Up to Eleven" w...Dan Pastuszak
10 Tactics to Turn Your Content Marketing Up to Eleven
At LinkedIn, our members seek out content and insights that can help them be great at what they currently do.
This quest for quality well-optimized content opens up new opportunities for content marketers and publishers.
By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. This fundamental shift is changing the mantra from “Always be Closing” to “Always be Helping.”
But creating remarkable content is only half the story. Your content needs to be optimized, promoted effectively and mapped to your buyer’s journey in order to achieve results. In this webinar you will learn:
How to Optimize Your Content for Conversion
How to Create Relevant Content that Connects with Your Audience
Why Inbound Alone is Not Enough
How to Repurpose the Content You Already Have
And much more!
This is an exclusive conversation with Jason Miller, the Senior Content Marketing Manager at LinkedIn, who will share 10 content marketing tactics that are essential to a world class content strategy.
Successfully Outsourcing Your Accounting Function4Good.org
For startup or small nonprofits, hiring the right financial expertise can be challenging. Outsourcing to a qualified firm allows you to focus your efforts on mission and fund raising, can strengthen internal controls and often results in significant improvements in your overall financial management and reporting. The keys to success are to clarify your expectations for outsourcing and identify the right outsourcing partner with whom your organization can build a collaborative relationship.
13 Ways to Make Selling Easy with LinkedInNoah Rickun
I've created "13 Ways to Make Selling Easy with LinkedIn" as a companion to my chapter in Jeffrey Gitomer's latest book, "Social BOOM!" for anyone and everyone wanting to take full advantage of the power of LinkedIn.
This ebook is the key to optimizing your sales activity and to evolving from salesperson to sales pro. These are the strategies I have used to successfully prospect, appoint, connect, uncover, relate, prepare, engage, attract, qualify, close, and stay in touch with customers. These 13 Ways are the ways I out-sell my competition and out-earn my quotas and targets.
Most LinkedIn users are passive users. They sign up, they fill out a few profile details, they connect with a few people they already know, and then they wait.
What are they waiting for? What are YOU waiting for?
And so I give you, 13 Ways to Make Selling Easy with LinkedIn. Read it, try it, use it, profit from it, and then hide it from your competition.
You will learn to:
- Uncover "insider info" in preparation for your next sales call or meeting.
- Build and grow your online reputation.
- Leverage LinkedIn to help land appointments with prospects.
- Join a group.
- Create your own group and become known as a person of value.
- Earn recommendations.
- Stay top-of-mind with your present customers and prospects.
- Impress your prospects with a great first impression.
- Host and promote events.
- Integrate video into your profile.
- Be "in-the-know" about companies in your industry and on your prospect list.
- Use LinkedIn Mobile to your advantage.
Content Marketing: Modern Techniques for Growing Your BusinessTypeset
This presentation was developed for the Breakout at the Breakwater 2010 event sponsored by Fitzgerald Photo Imaging. It supports the theme of the conference, "Education & Inspiration", by defining content marketing, giving an in-depth look at social media and presenting a case study of how one photographer's experiences with social media in his business.
Advances in technology and the explosion of the internet mean purchasing decisions are more reliant on communication and interaction with the vendor than ever before.
While the marketing exercise itself has not changed, new ways to approach these activities have changed dramatically. Business owners today must understand these developments and engage their potential client base.
Content marketing - communicating with your prospects without selling - is one way to attract the informed consumer. Developing techniques to pull customers to your door is much more effective than pushing your message out to them. The great news for small business is deploying a content marketing strategy can be a low-cost option achieving greater results. Even better, the framework for content marketing is probably already in place in your organisation. Best of all, creative industries are best poised to exploit the new trends.
This talk will explain the different components of content marketing and give detailed recommendations on how you can get started. At the end of the session, you will have clear ideas on marketing activities and techniques for immediate implementation.
31 Must-Read Social Media Marketing ArticlesBarry Feldman
Social Media Examiner rounds up its leading bloggers and media experts to list and comment on the year's most useful articles on social media marketing.
Ratings and Reviews are here to stay. How do you leverage the power of being found online while still keeping in mind the personal relationship and experience with the consumer?
How to Integrate Search, Social Media & Content Marketing - Like A Rock StarTopRank Marketing Agency
How to integrate search, social media and content marketing. A presentation by Lee Odden of TopRankMarketing.com during the Social Media Rockstars Event.
8 Ways a Digital Media Platform is More Powerful than “Marketing”New Rainmaker
You may have heard that “media not marketing” is the future of online business … but what does that actually mean, what can it look like?
As you’ll see in this SlideShare, examples of a media-first approach done very well are all around us, it only takes a simple shift in thinking to see them.
Can this "media not marketing" approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay?
Let's find out ...
You Don't Need a Brand, You Need a PersonalityMarketingProfs
Struggling to find your company's brand? Worried about how to polish your image? Forget that, argues MarketingProfs managing editor Matt T. Grant. Instead, focus on personality, not branding.
Crushing 11 Big Myths About Social Media and Content MarketingJay Baer
You think you know the best practices in social media and content marketing, but the truth may be different. Jay Baer crushes 11 big myths from the world's of social media and content marketing.
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...4Good.org
Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging is still one of the most important tools in your digital marketing arsenal.
Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations. A consistent, quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?
The question remains: How can smaller nonprofits get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals?
LinkedIn Webinar - "10 Tactics to Turn Your Content Marketing Up to Eleven" w...Dan Pastuszak
10 Tactics to Turn Your Content Marketing Up to Eleven
At LinkedIn, our members seek out content and insights that can help them be great at what they currently do.
This quest for quality well-optimized content opens up new opportunities for content marketers and publishers.
By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. This fundamental shift is changing the mantra from “Always be Closing” to “Always be Helping.”
But creating remarkable content is only half the story. Your content needs to be optimized, promoted effectively and mapped to your buyer’s journey in order to achieve results. In this webinar you will learn:
How to Optimize Your Content for Conversion
How to Create Relevant Content that Connects with Your Audience
Why Inbound Alone is Not Enough
How to Repurpose the Content You Already Have
And much more!
This is an exclusive conversation with Jason Miller, the Senior Content Marketing Manager at LinkedIn, who will share 10 content marketing tactics that are essential to a world class content strategy.
Successfully Outsourcing Your Accounting Function4Good.org
For startup or small nonprofits, hiring the right financial expertise can be challenging. Outsourcing to a qualified firm allows you to focus your efforts on mission and fund raising, can strengthen internal controls and often results in significant improvements in your overall financial management and reporting. The keys to success are to clarify your expectations for outsourcing and identify the right outsourcing partner with whom your organization can build a collaborative relationship.
13 Ways to Make Selling Easy with LinkedInNoah Rickun
I've created "13 Ways to Make Selling Easy with LinkedIn" as a companion to my chapter in Jeffrey Gitomer's latest book, "Social BOOM!" for anyone and everyone wanting to take full advantage of the power of LinkedIn.
This ebook is the key to optimizing your sales activity and to evolving from salesperson to sales pro. These are the strategies I have used to successfully prospect, appoint, connect, uncover, relate, prepare, engage, attract, qualify, close, and stay in touch with customers. These 13 Ways are the ways I out-sell my competition and out-earn my quotas and targets.
Most LinkedIn users are passive users. They sign up, they fill out a few profile details, they connect with a few people they already know, and then they wait.
What are they waiting for? What are YOU waiting for?
And so I give you, 13 Ways to Make Selling Easy with LinkedIn. Read it, try it, use it, profit from it, and then hide it from your competition.
You will learn to:
- Uncover "insider info" in preparation for your next sales call or meeting.
- Build and grow your online reputation.
- Leverage LinkedIn to help land appointments with prospects.
- Join a group.
- Create your own group and become known as a person of value.
- Earn recommendations.
- Stay top-of-mind with your present customers and prospects.
- Impress your prospects with a great first impression.
- Host and promote events.
- Integrate video into your profile.
- Be "in-the-know" about companies in your industry and on your prospect list.
- Use LinkedIn Mobile to your advantage.
Content Marketing: Modern Techniques for Growing Your BusinessTypeset
This presentation was developed for the Breakout at the Breakwater 2010 event sponsored by Fitzgerald Photo Imaging. It supports the theme of the conference, "Education & Inspiration", by defining content marketing, giving an in-depth look at social media and presenting a case study of how one photographer's experiences with social media in his business.
Advances in technology and the explosion of the internet mean purchasing decisions are more reliant on communication and interaction with the vendor than ever before.
While the marketing exercise itself has not changed, new ways to approach these activities have changed dramatically. Business owners today must understand these developments and engage their potential client base.
Content marketing - communicating with your prospects without selling - is one way to attract the informed consumer. Developing techniques to pull customers to your door is much more effective than pushing your message out to them. The great news for small business is deploying a content marketing strategy can be a low-cost option achieving greater results. Even better, the framework for content marketing is probably already in place in your organisation. Best of all, creative industries are best poised to exploit the new trends.
This talk will explain the different components of content marketing and give detailed recommendations on how you can get started. At the end of the session, you will have clear ideas on marketing activities and techniques for immediate implementation.
31 Must-Read Social Media Marketing ArticlesBarry Feldman
Social Media Examiner rounds up its leading bloggers and media experts to list and comment on the year's most useful articles on social media marketing.
Ratings and Reviews are here to stay. How do you leverage the power of being found online while still keeping in mind the personal relationship and experience with the consumer?
How to Integrate Search, Social Media & Content Marketing - Like A Rock StarTopRank Marketing Agency
How to integrate search, social media and content marketing. A presentation by Lee Odden of TopRankMarketing.com during the Social Media Rockstars Event.
8 Ways a Digital Media Platform is More Powerful than “Marketing”New Rainmaker
You may have heard that “media not marketing” is the future of online business … but what does that actually mean, what can it look like?
As you’ll see in this SlideShare, examples of a media-first approach done very well are all around us, it only takes a simple shift in thinking to see them.
Can this "media not marketing" approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay?
Let's find out ...
You Don't Need a Brand, You Need a PersonalityMarketingProfs
Struggling to find your company's brand? Worried about how to polish your image? Forget that, argues MarketingProfs managing editor Matt T. Grant. Instead, focus on personality, not branding.
Presentation for Services Capstone Marketing 477 - covering how to start clients with social media marketing. Covers Facebook, Twitter, Instagram, Blogging, and Websites. Thinks about ROI and how to analyze a client's needs, wants, timelines and deliverables.
Liz Brown Bullock, Director of Social Media & Community, Dell, discusses how you can successfully find your virtual voice with ten ideas strategically starting off to more in depth tips on content curation and building influencer relationships. Presented at the Women’s Empowerment Conference 2012 in San Diego, CA. #socialmedia #socialmediatraining
8 best inbound marketing tips for law firms | Best Attorney Law Firm in Anken...Searchable Design
There are more than eight ways to make your inbound marketing approach a success. Get in touch with Mark Gray Law, an attorney law firm in Ankeny, to understand how they used inbound marketing to become a prominent law firm. Mark Gray Law Firm works closely with Searchable Design LLC, the best digital marketing agency in the US.
Web-based media has demonstrated itself to be an important channel for advertisers to reach and change over clients. Eminent for a light-footed methodology, online media advertising requires channel directors to stay up with the latest the most recent web-based media patterns in specialized and social improvements to ensure they are taking advantage of the multitude of chances accessible.
As friendly stages present new provisions and change their calculations, online media drifts moreover go through an advancement. Take Instagram Stories, for instance.
Source: https://insightbloq.com/
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Social Media Marketing: UNF Entrepreneurship Class 9.28.11Jessica Thomas
This presentation was shared with an undergraduate, senior level Entrepreneurship course at the University of North Florida. The topic was designed to cover social media marketing as a component of the marketing plan for small to medium sized businesses.
Similar to Social Media and Blogging for Lawyers (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
Social Media and Blogging for Lawyers
1. Maximum Exposure:
Social Media Marketing for Lawyers
1
How Social Media Can Help You Attract New Clients
December 9, 2013
2. Introducing Today’s Presenters
Law Firm Marketing & Social Media Specialists
Featured Presenters
Jason Weingarten
LexisNexis® Law Firm Marketing Solutions
Product Manager
Jason.Weingarten@LexisNexis.com
Clay Cazier
PM Digital
Sr. Director, Search Strategy
ccazier@pmdigital.com
2
How Social Media Can Help You Attract New Clients
December 9, 2013
3. Agenda
Today’s Topics:
• Why Social Media Marketing Matters to Law Firms
• Top 10 Tips for Social Media Lead Generation
• Next Steps
• Q&A
3
How Social Media Can Help You Attract New Clients
December 9, 2013
4. Why Social Media Marketing
Matters to Small Law Firms
4
How Social Media Can Help You Attract New Clients
December 9, 2013
5. The Rapid Evolution of Blogging & Social Media
200 million
901
million
500 million
1998 2000 2003 2004
1994
First
websites
and blogs
appear
LinkedIn
launch
Google
launch
2006
2010
Twitter
launch
Facebook
launch
Source: LinkedIn, Facebook, Twitter
5
How Social Media Can Help You Attract New Clients
December 9, 2013
2012
Today
• 901 million
use Facebook
• 200 million
use LinkedIn
• 500 million
use Twitter
6. The Current Reality of Law Firm Marketing
3 out of 4 consumers
seeking an attorney over the
last year used online resources
at some point in the process*.
They look for legal services using search engines,
websites, YouTubeTM, Facebook®, and other tools.
*Based on a survey of 4,000 adult internet users (internet users comprise 78% of the US adult population** and the US adult population comprises 235 million according to the US Census
2010) conducted by The Research Intelligence Group (TRiG), March 2012. ** According to The Pew Research Center's Internet & American Life Project's Spring Tracking Survey conducted
April 26-May 22, 2011.
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7. Decisions are Made Based on Social Media
Social media is attracting more and more consumers searching for answers.
78%
of business
decision-makers
search for
lawyers online.1
74%
1 Source: Greenfield/Belser, 2010
2 Source: ODM Group, 2011
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of consumers are
using social
networks in some
way to guide
purchase decisions.2
8. Qualified Visitors Convert to New Business
Use social media effectively to engage more prospects and drive more business.
50 percent of small law firms reported landing new
clients as a result of their blog.*
* Source: The American Bar Association’s 2012 Legal Technology Survey Report.
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9. Social Media Lead Generation Increasing
Social Media Lead Generation Growing in 2012:
LinkedIn, Facebook, and Twitter are becoming more useful
ways to acquire customers with significant growth in 2012.
Company blogs continue to be strong performers as 57% of
companies have acquired a customer from that channel.
* Source: The 2012 State of Inbound Marketing, HubSpot
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10. Spending Increase on Blogging and Social Media
Small Businesses Spending More on Social Media in 2012:
In 2012, small businesses (1 to 5 employees) plan to spend 43%
of their lead generation budgets on inbound marketing
(blogs, social media, search engine optimization).
In contrast, in 2012, small businesses (1 to 5 employees) plan
to spend only 14% of their lead generation budget on
outbound marketing (direct mail, telemarketing, trade shows).
* Source: The 2012 State of Inbound Marketing, HubSpot
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11. Top 10 Tips for Social Media Lead Generation
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How Social Media Can Help You Attract New Clients
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12. 1. Identify Your Business Goals
Start by identifying
your business goals.
Answer these critical questions to get started with your social media campaign:
•
•
•
•
12
For which area(s) of practice do I want to be known?
In what geographies do I want to compete for business?
Within social media, where do my likely clients “hang out”?
What content do I have to offer that people will find valuable?
How Social Media Can Help You Attract New Clients
December 9, 2013
13. 2. Determine How You’ll Measure Success
Before we talk tactics, let’s discuss a useful way to think about social media: social
media as a sales funnel.
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r
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d
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t
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more
E
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g
a
g
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Artwork: getsatisfaction.com
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14. 2. Determine How You’ll Measure Success
With this framework, we can now associate real value with common social media
data points:
Awareness &
Education
• # of visits
• # of
followers, likes, +1s, s
ubscribers, etc.
Engagement
• # of page likes
• # of retweeted posts
• # of shares
• # of inbound links
• # of mentions
• # of comments
• # and quality of
ratings
Conversion
• # of calls
• # of forms submitted
(lead gen)
• # of site & store visits
• # and AOV of
purchases
• # of downloads
• Event Attendance
Unfortunately, measurement will require an array of reporting tools: Google
Analytics for your website/blog & G+, Facebook Insights, LinkedIn Analytics and
Twitalyzer are among the best sources.
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15. 3. Select Relevant Topics to Engage Your Audience
Audience Engagement can spring from many sources.
•
In social media, talk about problems you solve,
not areas of practice (“hurt in a car crash” instead
of “trial lawyer”)
•
Research what’s trending on social media, Google
alerts, newspapers, and magazines and talk about
it on your blog… then post to social media.
•
Ask a question based on a local or current event,
like “What’s up with the way the Anaheim BOA
treated M. Smith? No experience???” or “What
do you think of the Trayvon Martin shooting?”
•
Post a picture with a yes/no question.
•
Create a Top 10 list about a recurring legal issues.
•
Create a regular feature.
•
Respond to your posts’ comments and comment
on others’.
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16. 4. Have a Complete Social Media Strategy
Maximize your investment and reach with a comprehensive social media
presence (including blogging), designed to drive leads to the firm.
HOW MANY OF THESE DOES YOUR FIRM HAVE?
A Blog – audience engagement is far easier to attain within a blog
format than with a “traditional” website
Social Media Profiles – secure your firm’s reputation and engage
consumers by creating business pages within
Facebook®, Twitter®, Google+ and LinkedIn® that are all branded
uniformly and linked to your website/blog.
Pinterest and Instagram are of value but, for most
attorneys, should be a secondary focus.
A Content Plan and Calendar containing quality content in consumerfriendly language. Plan a quarter at a time.
Automated Sharing of Blog Content to social profiles and external sites
Website Analytics reporting traffic and leads by social media referrer.
Call Tracking Number and Custom Contact Form to track leads.
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17. 5. Best Way(s) for Attorneys to use a Firm Blog
Own More of the
Search Engine
Results Page
•
Establish your firm as an authority on a specific legal topic
•
Post fresh content quickly
•
Target search rankings for “long tail” keyword searches (eg “Lake Street Accident
Investigation”)
•
Participate in social media in a way you can more easily control
•
Create links pointed to the attorney’s primary website
•
Write about things attractive to influencers
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How Social Media Can Help You Attract New Clients
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18. 6. Best Way(s) for Attorneys to use LinkedIn
Social media channels can be used for varying purposes
LinkedIn
Make contact with business clients and potential clients, meet referral
sources, market yourself with recommendations
Top Tips
•
Make sure your personal profile is as complete as possible, including
reference to your areas of practice.
–
•
•
•
•
18
Pay attention to the Summary + Skills & Expertise sections
Encourage all employees to do the same
Ensure your Business Profile page is also as complete as possible,
including your company logo and descriptions of your areas of practice
under Products & Services
LinkedIn Groups and Answers are good ways to show thought
leadership. You must give something to get something.
Frequently go through business cards you’ve collected and connect with
them via LinkedIn
How a Blog Can Help You Attract New Clients
December 9, 2013
19. 7. Best Way(s) for Attorneys to use Facebook
Social media channels can be used for varying purposes
Facebook
Be found where social media users spend the most time, collect fans and
converse directly with your target audience
Top Tips
•
•
•
•
•
•
•
•
19
Create a Facebook Business Page and populate all About and Location information
Choose a cover photo that represents your firm’s areas of practice. It's the first
thing people will see when they visit your Business Page.
Post only as often as you have something unique to say or show (image/video).
Generally, 3-5 times a week.
It depends on market, but generally post in the afternoon (4-5pm). WednesdaySunday will generally be the best times to engage followers.
Share photos and videos because they tend to be more engaging
Ask questions or seek input
Share exclusive information that people are likely to want to pass along to their
friends
Explore the options under the Build Audience button on your admin panel to find
new “friends”
How a Blog Can Help You Attract New Clients
December 9, 2013
20. 8. Best Way(s) for Attorneys to use Twitter
Social media channels can be used for varying purposes
Twitter
Position self as an information source, share your own content, attract
followers
Top Tips
•
•
•
•
•
•
•
20
If anywhere in social media, consider tweeting under a personal profile
here instead of a business profile. That means using your image instead
of a logo.
Tweet on the weekends
Add links within Tweets to get higher Retweet rates
Follow and Retweet local or topical influencers – you can find them
using Advanced Search
Share content that’s “behind the scenes” or to show things in
development at your firm – photos work well
Share things from your community
Watch your Mentions tab and always respond to positive things people
say about you. Carefully consider responses to negative tweets.
How a Blog Can Help You Attract New Clients
December 9, 2013
21. 9. What NOT To Do
Some are common sense and some are funny, but all are important:
•
DO NOT mix business and personal accounts
•
DO NOT create false identities
•
DO NOT type in all caps – it’s considered shouting
•
DO NOT drink and post – Facebook & red wine do not
mix
•
DO NOT post information or images that could
embarrass you – even if you THINK it’s private
•
DO NOT self promote all the time (spam)
•
DO NOT post to other’s Facebook timelines (spam)
•
DO NOT share an idea without citing the source
•
DO NOT ignore comments/questions
•
DO NOT continue to reply to a negative comment
thread. Some people can continue the argument
forever and very publicly. Take it offline.
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How Social Media Can Help You Attract New Clients
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22. 10. Research Ethical Considerations
Advertising involves an active quest for clients,
contrary to the tradition that a lawyer should not seek clientele.
Learn: ABA Model Rule 7.1
(Communications Concerning a
Lawyer’s Services)
Learn : ABA Model Rule 7.2
Advertising
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24. Next Steps
Applying a few best
practices can make you
much more effective with
social media.
• Create a “To Do” list to keep yourself on track, put tasks on you or your
assistant’s calendar
• Use your posts to update, educate and stay in touch - not to market
• Commit to updating regularly and maintaining conversations
• Focus your content on the areas of law you practice
• Write about the challenges facing your clients and potential clients
• Use images & video, not just text. Nobody likes reading a wall of text
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How Social Media Can Help You Attract New Clients
December 9, 2013
25. Schedule Your Free Social Media Consultation + Evaluation
• Compare your blog or website with
those of competitors
• Evaluate whether you are using the
latest best practices
• Learn how to measure ROI
• Talk with a law firm marketing expert
Receive your own, free, custom “Blogging & Social
Media Grader Report Card” with your evaluation.
To schedule your free evaluation today, please visit:
www.lexisnexis.com/free-evaluation.
MCGUIRE & ASSOCIATES LAW FIRM
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How a Blog Can Help You Attract New Clients
Questions?
December 9, 2013
26. LexisNexis Martindale-Hubbell, martindale.com and the Knowledge Burst logo are registered trademarks,
Martindale-Hubbell Peer Review Ratings is a trademark and Lawyers.com is a service mark of Reed Elsevier Properties Inc.,
used under license. Other products and services may be trademarks or registered trademarks of their respective
companies. Copyright 2012 LexisNexis. All rights reserved.
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December 9, 2013
Editor's Notes
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- Highlight the biggest social media mistakes - Beware of what you outsource. Your voice is your reputation. Use a trusted and reputable vendor to ensure compliance with your state bar.- Be sure you approve all comments made on all social media platforms before they are posted by a vendor.- Refrain from making false, misleading blog post comments, website content, tweets, status updates, and client testimonials. Even if you’re not making the communication, you’re still responsible.- DOUse a trusted vendor for search engine optimization and blogging.- DOPost “attorney advertising” disclosures on blogs and websites—especially if your blog is associated with your website. DOBe careful when blogging about your cases. Your state bar may cite you for inappropriate advertising.