The document discusses trends in digital marketing, focusing on inbound marketing and optimization strategies. It emphasizes the importance of inbound tactics like SEO, SMO, and content marketing to attract online visitors. Specifically, it notes that 70% of searches are not in English, so multi-lingual SEO is important. Social media optimization is also key, and social networks can be powerful communication tools if used correctly. The future of marketing involves engaging with audiences and doing things with and for people. Mobile devices are increasingly important as well.

1. MARKETING IN
DIGITAL AGE

2. WHAT ARE
THE TRENDS ?

3. TRENDS ARE…

4. SHIFT FROM
OUTBOUND MARKETING
INBOUND MARKETING

5. INBOUND IMPORTANT THAN OUTBOUND

6. WHAT IS INBOUND MARKETING ?
IT IS THE PROCESS TO GET FOUND ONLINE BY:
SEO SMO PPC
BLOG
SOCIAL MEDIA

7. INBOUND MARKETING
PROCESS TOOLS
GET FOUND GET FOUND
PUBLISH CONTENT MGMT
PROMOTE BLOGGING
OPTIMIZE GET FOUND SOCIAL MEDIA
SEO
ANALYTICS
CONVERT
CONVERT CONVERT
OFFERS
TEST LANDING PAGES
TARGET EMAIL
NURTURE LEAD
INTELLIGENCE
LEAD MGMT
ANALYTICS

8. SEARCH ENGINE OPTIMIZATION

9. WHY ?

11. SEO SHOULD ONLY BE
IN ENGLISH?

12. NO!
AS 70% OF SEARCH IS NOT IN
ENGLISH

13. ‫‪SEO IN ARABIC WILL GENERATE GOOD‬‬
‫‪RESULTS IN GCC‬‬
‫وسوف ينتج كبار المسئولين االقتصاديين في‬
‫اللغة العربية نتائج جيدة في دول مجلس التعاون‬
‫الخليجي‬

14. SOCIAL MEDIA

15. forget, Show
and I might
remember,
Involve me a
TELL ME AND I'LL FORGET, SHOW ME AND I MIGHT
I'll understan
REMEMBER, INVOLVE ME AND I'LL UNDERSTAND.
-BENJAMIN FRANKLIN
-BENJAMIN FRAN

16. STOP THINKING CAMPAIGNS
START THINKING CONVERSATIONS

17. RATHER ENGAGE THE AUDIENCE

20. SMO = THE DISTRIBUTION OF SOCIAL OBJECTS AND THEIR ABILITY TO
RISE TO THE TOP OF ANY RELATED SEARCH QUERY, WHERE AND WHEN ITS
PERFORMED.
SOCIAL MEDIA OPTIMIZATION IS THE NEW SEO
SEO+SMO=AMPLIFIED FINDABILITY IN THE TRADITIONAL AND SOCIAL WEB

22. SOCIAL BLOSSOM

23. SOCIAL NETWORKS IF UNDERSTO
AND DEVELOPED CORRECTLY, CA
SOME OF THE MOST POWERFUL
COMMUNICATIONS TOOLS AVAILA
THE WORLD TODAY.
SOCIAL NETWORKS IF UNDERSTOOD AND DEVELOPED CORRECTLY,
CAN BE SOME OF THE MOST POWERFUL COMMUNICATIONS TOOLS
AVAILABLE IN THE WORLD TODAY.

24. VIDEO MARKETING

25. A PICTURE IS WORTH
A THOUSAND WORDS,
AN AUDIO PODCAST IS
WORTH A THOUSAND
PICTURES AND A
VIDEO IS WORTH A
THOUSAND AUDIOS

26. GO VIRAL

29. TRY A CALL TO ACTION AT THE END

30. VIRAL EXAMPLE
Heineken - Men With Talent

32. THE FUTURE OF
MARKETING IS
ABOUT DOING
THINGS WITH AND
FOR PEOPLE

34. MAKE BETTER PRODUCTS
"The HydroFill extracts hydrogen gas from water and
stores it in Hydrostik cartridges with a metal alloy
that absorbs the hydrogen. To then charge electronic
devices, people use a pocket-size fuel cell charger,
called a MiniPak, which pulls hydrogen from the
cartridges and a produces an electrical current."

36. MOBILE MANIA

37. THE BIGGEST THING HAPPENING AT THE MOMENT IS NOT SOCIAL
NETWORKING.
IT IS THE SHIFT TO COMPUTING
ON CELLPHONES

38. SHOULD ACT ON DEVELOPING
SPECIAL APPLICATIONS FOR
MOBILE DEVICES

39. Thank You!
Touseef Ashraf +971 50 9108782
touseefa@gmail.com