This document discusses incorporating social media into marketing plans. It outlines the differences between outbound marketing, where marketers push their message through channels like advertising, and inbound marketing, where the marketer's message is found through search engine optimization and social media. The document then defines social media as internet applications that allow users to generate and share content. It provides statistics on major social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It concludes by emphasizing that social media requires dedicating time to provide useful content for customers rather than self-promotion, while also not forgetting the importance of traditional media in marketing plans.

1. Incorporating Social Media as part of your marketing plan. Tom George Director, Small Business Center Stanly Community College

2. Understanding Outbound vs. Inbound Marketing Outbound Telemarketing, tradeshows, direct mail, email blasts, print ads, TV & radio advertising. Marketer pushes his message Inbound Search engine marketing (SEO), blogging, social media. Marketer’s message gets found