This document outlines the essentials of creating and optimizing a LinkedIn profile to leverage business opportunities, emphasizing the importance of completing one's profile for maximizing connection potential. It discusses various types of connections, profile sections, and provides tips for gaining recommendations and setting strategic goals for profile completion. Additionally, it encourages users to engage actively on the platform to enhance their professional visibility and network.

1. LinkedIn Profile BasicsPresented by Jo GuerraYour Marketing Galhttp://www.linkedin.com/in/joguerra303.632.2928

2. LinkedIn is the premier social networking site perfect for business

3. You are 40 times more likely to receive opportunities through if your profile is 100% complete.

4. More than 60 million registered users in more than 200 countries

5. Great place to make business connections with people you know, make new contacts, find partners, establish your expertise, and brand your company or yourself

6. It’s also a great place to search for people and businesses 2Your Marketing Gal Copyright 2010LinkedIn

7. Online community of people with common interestsCan lead to meeting others for businessCan see who is connected to whomFigure out where your “peeps” or community hangs outYour Marketing Gal Copyright 20103User-generated content or consumer generated media

8. Distinct from industrial media such as newspapers, television and film

9. Relatively inexpensive and accessible

10. Levels the playing fieldSocial Media Social Networks

11. First Degree LinkedIn connections are your direct connections that you have invited into your network and that have accepted your invitation.

12. Second Degree LinkedIn connectionsare people that are directly connected to your first degree connections. So people that are your first degree connections are directly connected to their first degree, but not directly connected to you. So they are your second degree connections.

13. Third Degree LinkedIn connections are people that are connected to your second degree connections. Degrees of SeparationYour Marketing Gal Copyright 20104

14. Find strategic partners

15. Find info on businesses, clients or potential clients

16. Connect with clients

17. Expand your online network

18. Establish your expertise &

19. Increase your brand

20. Market events & moreWhat Can You Do On LinkedIn? Your Marketing Gal Copyright 20105For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.Business Week, February 19, 2009

21. Register for LinkedInWelcome PageYou’ll only need:First NameLast NameEmail& to create a passwordAdd contacts from your email service

22. See what percentage complete your profile is

23. See suggestions on completing your profile

24. Upload your resume for a great startGetting StartedYour Marketing Gal Copyright 20106

25. Profile Sections & HeadersStep by StepProfile Header

26. Status Update

27. Picture

28. Current, Past, Education, Recommended, Connections, Website, Twitter, and Public Profile (most compiled from information compiled from headers below this area)Your Marketing Gal Copyright 20107

29. The Rest of The Profile StorySummary & Specialties

30. Applications

31. Experience

32. Education

33. Recommended by

34. Additional Information

35. Personal Information

36. Contact SettingsYour Marketing Gal Copyright 20108

37. Summary & SpecialtiesApplicationsLinkedIn Polls

38. TypePad or WordPress Blogs

39. SlideShare

40. Events

41. Google Presentations

42. Box.net Files

43. Amazon Reading List

44. My Travel

45. Huddle Workspace for sharing information

46. Twitter & MoreSummary & SpecialtiesApplicationsYour Marketing Gal Copyright 20109

47. ExperienceEducationExperience & EducationYour Marketing Gal Copyright 201010

48. Recommended ByAdditional InformationTIP Ask people you know for recommendations by either emailing them or calling (what a concept). Offer to write the recommendation of yourself for them and suggest they put it in their own words. After they agree, then send your request through LinkedIn. WebsitesTwitterInterestsGroups & AssociationsRecommended By & Additional InformationYour Marketing Gal Copyright 201011

49. Personal Information

50. Contact SettingsPersonal PreferenceYour Marketing Gal Copyright 201012

51. SummaryYour Marketing Gal Copyright 201013Profile Header

52. Status Update

53. Picture

54. Current, Past, Education, Recommended, Connections, Website, Twitter, and Public Profile (most compiled from information compiled from headers below this area)

55. Summary & Specialties

56. Applications

57. Experience

58. Education

59. Recommended by

60. Additional Information

61. Personal Information

62. Contact SettingsYour settings are located at the top right and accessible from any page. Just click on “Settings”. These are your privacy settings. Decide who you want to share what with on LinkedInSettingsYour Marketing Gal Copyright 201014

63. ChallengeYour Marketing Gal Copyright 201015Your challenge is to set aside two hours to start within one week to create, update or complete your profile. If your profile is 25% complete, I challenge you strive to get it 100% complete within two weeks. Since all this information is fresh, it is the best time to work on your profile. Remember to think of a great, successful moment so that when you write, your profile sounds good. If you have a resume, have that handy so you can download it and get a very quick start on getting towards 100% complete. Let’s take a moment to look at a realistic goal for you: I, __________________________________________________, plan to work on my profile on ____________________________________________________________ (day & date). I know I will set aside _______________________ hours to make my profile more complete. I know that by _________________________________ (date), I will have my profile 100% complete. Signed: ___________________________________Date:___________________________

64. Take the attitude of a student, never be too big to ask questions, never know too much to learn something new. – Og MandinoSelf-praise is for losers. Be a winner. Stand for something. Always have class, and be humble. – John MaddenSome people fold after making one timid request. They quit too soon. Keep asking until you find the answers. In sales there are usually four or five “no's” before you get a “yes.” – Jack CanfieldInspirationalYour Marketing Gal Copyright 201016

65. Facebook www.facebook.com/JoguerraTwitter: http://twitter.com/joguerraMeetup www.meetup.com/Denver-EntrepreneursLinkedIn Denver Entrepreneur Group www.linkedin.com/groupRegistration?gid=260187Facebook Fan Page http://facebook/yourmarketinggalJo GuerraSocial Media StrategistSpeaker • Trainer 303.632.2928SocialJo1@gmail.comwww.YourMarketingGal.comLinkedInwww.linkedin.com/in/joguerraThank you!17Your Marketing Gal Copyright 2010