Panel session by Spencer Moore, Development Director, CIMSPA and Jeff Lynch, Director of Human Resources, GLL at the CIMSPA 2017 conference.

1. The benefits of investing in quality

2. #CIMSPAconf
Follow the story of the conference
at www.storify.com/cimspa

3. Explaining CIMSPA’s professional
standards matrix
• Spencer Moore (chair), FCIMSPA,
Development Director
• Jeff Lynch, Director of Human Resources,
GLL

4. Professional workforce development: A blueprint
for the future
Attracting and retaining the best and brightest talent is paramount to the sector
This session explores how CIMSPA and Employers are working together to
professionalise the workforce and bring together to create a single set of
professional standards that will create fit for purpose qualifications and lead to
clear career pathways and development opportunities.

5. State of the workforce
• Average annual turnover of staff in the sector is between 30% (Managerial)- and 40% (technical)
• Assumption that 50% of these staff stay in the sector - 86,000 new individuals are needed in the
sector each year.
• 20% of all vacancies in our sector are classed as “hard to fill” due to significant skills shortages
(approximately 17,200 vacancies).
• Most common area of skill deficiency amongst applicants:
– Technical, practical or job-specific skills (47% of skill shortage vacancies)
– Team working skills (39%)
– Customer handling skills (39%)
– Problem solving skills (37%)
– Oral communication skills (36%).
• Specific roles that have been identified as hard to fill are coaches, fitness instructors, sport/leisure
assistants and operations/duty managers

6. WorkFull Time Education
Entry Level Technical Roles e.g.
Recreation Assistant
Technical Role e.g.
Personal Trainer
Technical Role e.g. Health &
Wellbeing Practitioner
Level 3 Apprenticeship / Qualification
Level 2 Apprenticeship / Qualification
Management Role e.g.
Leisure Duty Manager
Middle Management Role e.g.
Leisure General Manager
Level 3 Applied General
Level 2 Applied General
Foundation Degree / HND
Degree
Technical Role e.g. Sport
Scientist
2014/15 – 22,490
apprenticeships in England
predominantly at level 2 and 3
C £112,450,000 investment
from Government
2014/15 – 26,880 Students
Studying Applied Generals
per year in England
C £112,896,000 investment
from Government
2014/15 – 75,000 students
studying in Higher Education
per year across 665 different
courses in 219 institutions
C £600,000,000 invested by
individuals
c£825,346,000 invested in individuals who study Sport & Physical Activity related qualifications in full time
education per year
Another c£300,000,000 (400,000 certificates awarded by Awarding Organisations) invested in stand alone
qualifications e.g. Swimming teacher, Gym Instructor plus in house training / CPD delivered by employers
.
Estimated over £1.1 Billion per year spent on
Education and training in our sector

7. Yet…………….
• Most employers state college and university graduates not fit for purpose
• 20% of all vacancies in our sector are classed as “hard to fill” due to significant
skills shortages (approximately 17,200 vacancies per year)
• We need an education pathway that:
– Maximises government investment
– Produces a fit for purpose workforce
– Is attractive to individuals studying in it
– That employers own and “invest” into
So…

9. Divides the sector into five industries:
LEISURE
OPERATIONS
EXERCISE
AND FITNESS
PERFORMANCE SPORT
AND ADMINISTRATION
COMMUNITY
SPORT
PHYSICAL
ACTIVITY
Development of an occupational map for each
Professional Standards Matrix

10. Robust, inclusive governance
Sector Professional development board
PROFESSIONAL
DEVELOPMENT BOARD*
AWARDING
ORGANISATION
S
FURTHER
EDUCATIO
N
HIGHER
EDUCATIO
N
TRAINING
PROVIDER
S
PLUS INPUT
FROM
Sub-committees will develop
standards within the 5 areas of the
skills matrix
PROFESSIONA
L
DEVELOPMENT
COMMITTEES
*Exact final board composition to be confirmed
LEISURE
OPERATIONS
EXERCISE AND
FITNESS
PERFORMANCE SPORT / SPORTS ADMIN
COMMUNITY
SPORT
PHYSICAL
ACTIVITY
ukactive
10
EMPLOYERS
CIMSPA
SPORT
ENGLAND
DCM
S
CSPNS& RA scUK

11. Clubs
Sport Physical
Activity
CommunitySchools
Coaching
Assistant

12. Building the Role Standard
Occupation
Technical
Specialism
Population
Specialism
Environment
Sports
Coach
Table tennis Children School

13. One role, “two sides of A4”
Example: personal trainer
KNOWLEDGE & UNDERSTANDING • BEHAVIOURS • SKILLS

14. Employers
shape their
own skills
landscape
LED by employers and FACILITATED by CIMSPA
Quality Assurance
CIMSPA sets
rules of
delivery,
assessment
etc for our…All approved and backed by:

15. WorkFull Time Education
Entry Level Technical Roles e.g.
Recreation Assistant / Fitness Instructor/
Coaching
Technical Role e.g.
Personal Trainer
Higher Level Technical
Role e.g. Health &
Wellbeing Practitioner
/ Sport Development
Officer
Higher Apprenticeship / Qualification
L 3 ApprenticeshipManagement Role e.g.
Leisure Duty Manager
Middle Management
Role e.g. Leisure General
Manager
Technical
diploma
Foundation
Degree / HND
CIMSPA Endorsed Degree
Technical Role e.g.
Sport Scientist Level Degree Apprenticeship / Qualification
PT / Work
Technical
Qualification
A Level
L2 Apprenticeship
Senior Management
Role e.g. Development
Director

16. How these standards are being used by
employers

17. WHY IS THIS IMPORTANT?
• Employers’ Skills Protocol
– A Single Qualification Framework
• Licence to practise
– Respected, accredited, transferable qualifications
• Workforce demand
– Skills gap
– Brexit
• Post 16 Skills Plan
• The Apprenticeship Levy!

18. GLL CAREER MAP
Fitness Instructor
Customer Service
Adviser;
Sales Adviser
Administration
Assistant
Creche Assistant Catering Assistant
Health Referral
Assistant
Spa Assistant
Receptionist
Maintenance
Assistant
Group Ex Lead;
Club Lead;
Personnel Trainer
Business
Administrator
Creche
Supervisor;
Play scheme
Lead;
Aquatics Teacher;
Lead Coach
Health Referral
Facilitator
Spa Supervisor:
Senior Therapist
Assistant Manager
General Manager
Partnership Manager
Health Referral
Manager
National Spa
Manager
Leisure
Operations
Fitness
Services
Customer Services &
Sales
Community Sports &
Engagement
Business
Support
Health &
Wellbeing
Health &
Beauty
Food &
Beverage
Facilities
Management
Health Referral
Administrator
Spa Therapist
Fitness Instructor;
Group Exercise
Instructor
Customer Service
Adviser
Creche Assistant
Kids Activity
Instructor
CASUAL BANK
Administration
Assistant
Health Referral
Assistant;
Health Referral
Facilitator;
Health Referral
Instructors
Spa Assistant
Receptionist;
Spa Therapist
Catering Assistant
Community Sports
and Engagement
Officer
Sales & Fitness
Manager
Facility Manager Catering Manager
Leisure Centre Supervisor
Maintenance
Engineer
Fitness
Supervisor;
Personal Trainer
Sales Supervisor;
Front of House
Supervisor
Sports
Coordinator;
Kids activity Lead
Catering
Supervisor
Administration
Manager
Community Sports
and Engagement
Manager
Assistant Regional
Facilities Manager
Spa Manager
Health Referral
Co-ordinator
Recreation
Assistant;
General Assistant;
Cleaning Assistant
Senior Recreation
Assistant;
Facilities Assistant
Operations
Supervisor;
Events Supervisor
Operations
Manager
Group Events
Manager
Recreation
Assistant;
General Assistant;
Cleaner
Events
Regional Facilities
Manager
Stand Alone
Assistant
Fitness Instructor /
Customer Service
Advisor
Stand Alone
Assistant
Fitness Instructor /
Customer Service
Advisor
Stand Alone
Fitness Manager
Stand Alone
General Manager
Stand Alone
Gyms

19. LEISURE OPERATIONS
PATHWAY
HEIsFECollegesSchools&clubs
L6+ - Senior Managers
L4/5 - Managers
L3 - DMs/Supervisors
L2 - RAs/Assistant STs
Training roles
Post graduate degrees and CPD
CIMSPA endorsed degrees
Higher and degree Trailblazers
Technical certificates
Traineeships
GLLCOLLEGE
L2 technical qualifications e.g. NPLQ
L3 Leisure Duty Manager Trailblazer
L3 CIMSPA Operational Management Diploma
L2 Leisure Team Member Trailblazer
L2 technical qualifications
Work experience
L5 CIMSPA Leadership Diploma
CIMSPA modular courses
CIMSPA modular courses

20. KEY PRINCIPLES
• Limited number of qualifications
• Choice of learning products and packages
– Short technical qualifications
– Full CIMSPA diplomas
– Short accredited courses
– Trailblazer apprenticeships
• Internal training completely aligned
• CIMSPA membership desirable  essential
• Partnership with education providers

21. Please make your way to Kenilworth
2 & 3 for the closing keynote
#CIMSPAconf
Follow the story of the conference at
www.storify.com/cimspa