CIMSPA recently went to Wales and held the "Leading by Listening"consultation, hosted by Cardiff Metropolitan University.

1. WALES STAKEHOLDER EVENT
THURSDAY 22 NOVEMER 2018

2. Pro-Vice Chancellor
Professor Leigh Robinson
Welcome and opening remarks

3. Professor Leigh Robinson
Pro-Vice Chancellor (Cyncoed Campus) and Dean of the School of Sport and Health Sciences

4. Facing the challenges of the future!

5. Facing the challenges of the future!

7. WALES STAKEHOLDER EVENT
TARA DILLON, CIMSPA CEO

8. Why we are here today
 To explore how our work can contribute to
the delivery of the Vision for Sport in Wales.
 To introduce CIMSPA to Welsh stakeholders
and explain our progress towards creating a
recognised and respected profession for the
sport and physical activity workforce.
 To get your input as to how CIMSPA might
need to tailor its approach to work best in
Wales.

9. Our history…
2011
2012

10. About CIMSPA
 CIMSPA is the professional development body for the UK’s sport and
physical activity sector, committed to supporting, developing and
enabling professionals and organisations to succeed and, as a result,
inspire our nation to become more active.
 We are growing our regulatory function with the sector– defining the
boundaries of the sport and physical activity sector and setting
professional standards for job roles within the sector, based on
employer needs and education expert input.
 We are also a professional membership body – representing all those
who work in sport and physical activity: from student to CEO.

11. About CIMSPA
 We are becoming widely recognised as the lead body for workforce
development in sport and physical activity.
 All of our work is partner-led across the whole sector – from national
governing bodies of sport, through leisure trusts to private fitness
chains.
 Our work influences all roles across the sector – from CEO, through
sports development officer, to lifeguard.

12. Shaping a recognised and respected
sport and physical activity sector that
everyone wants to be part of.
Our vision

13. MEMBERSHIP
CIMSPA progress – membership
November 2018: 10527February 2017: 3063

14. PARTNERSHIP
February 2017
EMPLOYER
PARTNERS
SKILLS
DEVELOPMENT
PARTNERS
HIGHER
EDUCATION
PARTNERS
AWARDING
ORGANISATION
PARTNERS
55
131
120
36
0
13 12 13
November 2018
CIMSPA progress – partnership

15. CIMSPA progress – sector advocacy
 Appointed by the Quality Assurance Agency for Higher
Education as the Professional Statutory Regulatory Body for
the Sport and Physical Activity sector.
 Named as the End Point Assessment Quality Assurance
Agency for 5 apprenticeship standards n England..
(Leisure Team Member, Leisure Team Manager, Personal Trainer,
Community Activator Coach, Community Sport and Health Officer).
 Representing the sector on the Institute for Apprenticeships
Health and Sciences Route Panel in England.

16. Education and training – CIMSPA progress
So far we have achieved:
 27 Professional standards
 340 qualifications endorsed
 490 CPD units endorsed/recognised
 Higher education partnership pilot complete and degree
endorsement product being prepared for launch.
 Quality assurance system up and running with over 20
training providers already visited and assessed.

17. Workforce development in Wales
 Our existing workforce development strategy/approach is largely
based on work in England.
 With sport and physical activity a devolved function, we need to
uncover how we can respect and consider Welsh needs.
 As an example, in Scotland we may facilitate a nation-specific
Professional Development Board to give Scottish employers and
education providers oversight of professional standards in Scotland.

18. Our goal – striking the balance
 We want to ensure the whole UK sport and physical activity workforce
can benefit from portable and transferable education products.
 We need to reach this goal whilst still respecting devolved powers and
the unique aspects of Welsh, Scottish and Northern Irish sport and
physical activity service delivery.

19. What we know – big issues
 Multiple and overlapping qualifications in many job roles.
• Lack of employer clarity as to what ”being qualified and
competent” means in sport and physical activity.
• Lack of clarity as to minimum standards for deployment in a
job role.
 Poor ROI on the £1.1bn annual sector training investment.
 Our sector isn’t always positively viewed by other professions e.g.
health.
 We lack clear insight into the make-up of our sector’s workforce.
 The above all contribute to high insurance premiums in our sector –

20. Connecting the Vision for Sport
with workforce development
 The Vision for Sport is about more than medals
– its about unleashing the power of sport and
physical activity for everyone in Wales
 A high-quality sector workforce is vital to
delivering the Vision for Sport – “everyone
directly involved” has a role to play according to
the strategy.
 Bringing the Vision for Sport to life will CHANGE
the way sport and physical activity is delivered in
Wales, and CIMSPA is keen to be part of this
change.
“This Vision for
Sport belongs to
and needs the
support of everyone
in Wales to ensure
its success.”

21. THANK YOU!
TARA DILLON, CIMSPA CEO

22. Shaping a recognised and respected
sport and physical activity sector that
everyone wants to be part of.
Our vision

23. Bringing Employers and
Education Together
COLIN HUFFEN MCIMSPA
Head of Education
@CIMSPA

24. Outline
 Current challenges for the S&PA sector
 CIMSPAs approach to tackling them
 Professional Standards – role of employers and role of educators
 Endorsement and quality assurance

25. What are the issues we need to address?
 Unhappy employers
 Workforce shortages
 Skills gaps
 Retention issues
 Inefficient and confusing education system
 Apprenticeship levy introduction
 Lack of sector recognition
 Technical education reform
 Health sector perception
 Lack of professional recognition

27.  22,490 Apprenticeships in England predominantly at level 2 and 3
 Circa £112,450,000 investment from Government
2014 - 2015
 26,880 Students studying applied generals per year in England
 Circa £112,896,000 investment from Government
 75,000 Students studying in Higher Education per year
 Equating to 665 different courses in 219 institutions
 Circa £600,000,000 invested by individuals

28.  Circa £825,346,000 invested in individuals who study Sport and
Physical Activity related qualifications in full time education per year
2014 - 2015
 Another Circa £300,000,000 (400,000 certificates awarded by
awarding organisations) invested in stand alone qualifications (e.g.
Swimming Teacher, Gym Instructor, plus in house training / CPD
delivered by employers.
 Estimated over £1.1 Billion per year spent on Education and training
in our sector

29. What is the solution? CIMSPA are…
 Working more closely with employers than ever before, embedded in
our governance – Professional Development Board and Committees
 Listening to what employers want and translating that for educators –
Professional Standards
 Working with educators to support them with the challenges of
delivering what employers want – Awarding Organisation, Skills
Development and Higher Education Partnerships
 Providing assurance to employers and the education sector through
endorsement and quality assurance

30. Professional
Standards
Project

31. Sport and Physical Activity Professional Standards
 Underpin the development of any educational product seeking
CIMSPA endorsement (technical qualification, FE programme, under
or post graduate degree, apprenticeship, Armed Forces development
programmes)
 Are developed in line with employer needs
 Are led by the competency of the person, and the knowledge and skills
they need to have to cope with the demands placed upon them
 Are not constricted by history
 Are not developed to meet the business needs of education providers
therefore have required the S&PA sector to think a little differently

32. Approvals and
Endorsement
Process

33. The Professional Standard(s)
 Professional standards for occupations, populations,
environments and technical specialisms
 Not to look at one standard in isolation
 A combination of standards can provide a solution to suit all types
of employer

34. Single standards framework
OCCUPATION
e.g. Manager
+ENVIRONMENT e.g. Leisure, Fitness,
Coaching, Sports Development
+TECHNICAL SPECIALISM e.g. Pool Plant
Operator
EDUCATION
PRODUCT

35. Standards Published
and in Development

36. Endorsement and Quality Assurance
 Product endorsement
 All providers in partnership with CIMSPA (Awarding
Organisation, Independent Training Providers, Further
Education, Higher Education, Apprenticeship
Providers, Armed forces)
 Check the organisation is credible
 Check the product aligns to what employers want
(Professional Standards)

37. Quality Assurance
Annual
Report
on
Provider
Member
Feedback
Employer
Feedback
QA visits

38. Bringing Employers and
Education Together
COLIN HUFFEN MCIMSPA
Head of Education
@CIMSPA

39. Table discussions
What are the challenges facing the Welsh
workforce?

40. Shaping a recognised and respected
sport and physical activity sector that
everyone wants to be part of.
Our vision

41. Working with
Employers & Individuals
IAN DOHERTY MCIMSPA
Head of Operations
@IanD_CIMSPA

42. Employers feedback
 Application of knowledge is more important than the knowledge itself
 Real world (workplace) assessment is essential
 We want people who can deal with a broad range of ‘customers’
 We want to understand the process for training and assessment, i.e.
what they can actually do as a result

43. Which employers are we working with?
120 Employer Partners
 Leisure Trusts
 Local Authorities
 County Sport Partnerships
 Management Contractors
 Education Organisations
 Private Sector

45. What we do for employers
 Put employers in the driving seat
 Review employee qualifications through individual membership
 Signpost to quality assured endorsed education and training
 Coming in 2019 – ability for employers to track employees CPD

47. Linking everything together…
Employers
Training
Providers
Higher
Education
Awarding
Organisations
Individuals

48. Working with individuals
 Leisure Operations
 Exercise & Fitness
 Community Sport
 Performance Sport
 Physical Activity / Health

49. The meaning of membership…
CIMSPA
Membership
Recognition
Validation of
Qualifications
Ongoing
CPD
Employability

50. Career pathways
Occupation Populations Environments Specialisms
Personal Trainer
Adults School (out of curriculum) Cancer Rehabilitation
Children & Young People Community Cardiac Rehabilitation
Older Adults Performance Stroke Rehabilitation
Disabled People Gym GP Referral
Long Term Medical Conditions Outdoors Obesity
Inactive Diabetes
Arthritis
Pre / Post Natal
Mental Health
Member
Chartered
Member
Fellow
Chartered
Fellow

51. Skills gap analysis
CoachPersonal Trainer

54. Working with
Employers & Individuals
IAN DOHERTY MCIMSPA
Head of Operations
@IanD_CIMSPA

55. Table discussions
How do you want CIMSPA to work
in Wales?

56. Steven Osborne
Employability Coordinator – Principal Lecturer Cardiff School of Sport & Health Sciences

57. BEN HOFMEISTER
Co-Founder/Managing Director
JON ROGERS
Co-Founder/Managing Director
BEN HOFMEISTER
Co-Founder/Managing Director
GIORGIA RESCIGNO
Founder
BETHAN NESHAM
Volunteer Coordinator

59. Workforce 2025 - 2030 Drivers of change:
• Technological advances - high-speed mobile internet; AI, VR, AR; big data
• Changing employment types & automation
• Growing skills instability & reskilling imperative (life long learning)
• Human’ skills such as creativity, originality and initiative, critical thinking.
• Workforce restructuring & accelerated leadership
• Restructuring of industries (Sport Business Ecosystem in transition)

60. Population
0 500000 1000000 1500000 2000000 2500000 3000000 3500000 4000000 4500000 5000000
0-4
5-9
10-14
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70-74
Population in thousands
Agegroup
Note: United Kingdom; Mid 2016
Further information regarding this statistic can be found on page 73.
Source(s): Office for National Statistics (UK); ID 281174
15
Population of the United Kingdom in 2016, by age group
United Kingdom (UK) population in 2016, by age group
Baby Boomers
Gen x
Millennials
Gen z

61. WHAT TO DO FOR TOMORROW, TODAY:
• Strong Professional Bodies and clear employer standards
• CIMSPA vision and look forward to this translating over here in Wales
• Aligning workforce strategies and key stakeholders
• Improved interface between PCET (HE/FE) and industry

62. University
658,560
668,150
616,700
635,910
659,030
673,040 674,890
649,700
0
100000
200000
300000
400000
500000
600000
700000
800000
2010 2011 2012 2013 2014 2015 2016 2017
Numberofuniversityapplicants
Note: United Kingdom; June 30, 2010 to June 30, 2017
Further information regarding this statistic can be found on page 84.
Source(s): Universities and Colleges Admission Service; ID 284230
30
Number of university applicants in the United Kingdom (UK) from 2010 to 2017*
University applicants in the United Kingdom (UK) 2010-2017

63. Post-university
8%
6%
6%
2%
1%
0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0%
Lack of working world, life experience or maturity
Lack of required skills or competencies
Poor attitude, personality or lack of motivation
Lack of common sense
Poor education
Proportion of university leavers
Note: United Kingdom; May to August, 2016; 3,147; Establishments which had recruited university graduates
Further information regarding this statistic can be found on page 106.
Source(s): UK Department for Education; ID 290883
54
Distribution of skills and attributes lacking among higher education/university graduates in the
United Kingdom (UK) in 2016
Skills lacking among university graduates in the United Kingdom (UK) 2016

64. Life Long Learning
Skills
Enterprise
Entrepreneurship
Education
Work Based
Learning
Degree Subject
Knowledge
Work Related
Learning
Career
Development
Learning
Generic Academic
Skills & Attributes
Curriculum Ethical issues
Digital Skills
Global Awareness
Enterprise Education
Entrepreneurship ED
ENTRE-Comp
Application of skills
Autonomy in skill use
Group working
Self evaluation
Problem solving
Knowledge base
PSRB Standards
Application of skills
Autonomy in skill use
Group working
Self evaluation
Problem solving
Industrial awareness
Career management
PDP
Analysis
Synthesis
Evaluation
Learning resources
Manage information
Autonomy
Communications
Outside the
Curriculum
Student services
Workshops
Events
CPD
Competitions/ Events
Incubators
Accelerators
Networking
Volunteering
Student societies
Working lives
Student societies
Discipline Networks
PSRB Networks
CPD Events
Online networks
Industry Conferences
Technical Awards
Careers advice
Events
Alumni networks
Skills Awards
Academic support
sessions
Framework to Develop Student Employability
(adapted from Darce-Pool and Sewell, 2007)

65. Campus
Based
Predefined and
Structured LE
Workplace
Based
Dynamic &
Autonomous LE
Complex Competence
Simple Competence
- Off campus WBL Placements
- Sandwich Year
- Project based learning
- Vicarious learning (Shadowing)
- Mentoring
- On campus WBL Placements/class
- Sandwich Year
- Project based learning
- Vicarious learning (shadowing)
- Mentoring
- Case Study Learning
- Enquiry Based Learning
- Problem Based Learning
- Project based learning
- Guest Speakers (including online)
- On Campus Events
- Capstone projects
- Simulations/labs
- Peer learning
- Class room based instruction
- Case Study Learning
- Enquiry Based Learning
- Problem Based Learning
- Project based learning
- Off Campus Events/conferences
- Insight Visits & guest speakers
- Off campus instruction/tutorials
- Field work
Employability Delivery Framework Adapted from O’Shea, (2008)
Work Based Learning
Work Related Learning

66. EstablishedExcelCompetePlanExploreStart
Explore Career options
Develop knowledge
Get technical qualifications
Plan Career Pathway
Focus your work experience
Enhance technical qualifications
Compete for Opportunities
Career management
Professional accreditation
Postgraduate Courses
Professional Development
Graduate Schemes
Knowledge Development
Industry Awareness
Work related learning
Problem based learning
Research/digital skills
Volunteering
Part time work
Seasonal work
Extra curricular activities
Career guidance
Career Fair
Preparation for Placements
Knowledge Development
Work based learning (Campus)
Work related learning
Enterprise Education (Value)
Research /digital skills
Volunteering
Part time work
Seasonal work
Extra curricular activities
Career guidance
Career Fair
Preparation for Placements
Knowledge Development
Work based learning (Employer)
Work related learning
Entrepreneurship Education (Venture)
Research Projects and application
Volunteering
Part time work
Graduate Schemes/PGCE Applications
Extra curricular activities
Career Guidance
Careers Fairs
Assessment Centres
Sport Career Development Model ( Adapted from Lizzio, 2011; Gilworth, 2016)
Level 4 Level 5 Level 6 Graduate (Level 7+)
Knowledge Development
Young Ambassador Scheme
Student led activities
Volunteering
Part time work
Seasonal work
Extra curricular activities
University Applications
Career Guidance
Educational Choices
FE education
Get technical qualifications
Level 1-3 Rising Professional
Mentoring & CPD
Professional Accreditation
Talent development programmes
Knowledge Development
Graduate programmes
Work based learning
Work related learning
Research Projects
Networking
Career Guidance
Learning Communities
Additional accredited learning
Accelerated Leadership programmes
Mentoring
Higher Accreditation
Networking
Learning Communities
Knowledge Sharing Partnerships
Schools & Further Education Higher Education Professional & Continued Education

67. Knowledge Enterprise Education
Work Related Learning Career Development LearningWork Based Learning
Life Long-learning

68. Workforce
Development
Specialist
Facilities
Specialist
Equipment
Performance
Services
Event
Management
Coaching &
Instructing
Media
Management
Service/club
Development
Governance
Support
Research &
Insight