The web enables many things. Also the ability to liquify your brand and its values. Brand building and establishing and securing are getting more and more important, as we are running towards a generation of multi digital output devices. This presentation creates awareness for that topic, explores how User Experience Design and Documentation can contribute to a cohesive brand experience across all channels.
THE UX INTERVIEW – 3 Quick Questions. 3 Short Answers.Marc-Oliver Gern
UX INTERVIEWS is a series of short interview sessions – with senior UX practitioners and Service Design Thinkers. Please let me know if you are free to provide your input, too. I will send you a quick survey with new questions.
A Quick guide into a Lean UX process and how to engage with Users.
How to do products people love?
What are the steps you need to give to be a great Uxer?
Can User Experience be Lean?
What Methods and Processes can be used?
User Testing in a nutshell.
Many analyses of developing compelling user experiences (UX) involve a theoretical understanding of key UX principles. However in this webinar, Belatrix´s UX experts Barbara Lipinski and Bruno Vilches, will provide a practical step-by-step guide through the UX process which we use at Belatrix. We will provide a case study of how we applied this process to a product.
What you will takeaway from this webinar:
* The principles and fundamentals underlying UX
* How to practically apply these principles to create a UX process
* Case study and our key learnings from applying the UX process
A constantly growing and regularly updated collection of UX, CX and usability maturity models. More than 40 maturity models and variations by Jacob Nielsen, Jared Spool, Bruce Temkin, Forrester Research, Adaptive Path and many others.
Calculating the ROI of UX with Standard Financial Modelsuxpin
You'll learn:
- How to create a UX ROI model with decision trees and expected values
- How to forecast the effect of UX on sales
- How to use SUS and NPS to measure the effect of UX
THE UX INTERVIEW – 3 Quick Questions. 3 Short Answers.Marc-Oliver Gern
UX INTERVIEWS is a series of short interview sessions – with senior UX practitioners and Service Design Thinkers. Please let me know if you are free to provide your input, too. I will send you a quick survey with new questions.
A Quick guide into a Lean UX process and how to engage with Users.
How to do products people love?
What are the steps you need to give to be a great Uxer?
Can User Experience be Lean?
What Methods and Processes can be used?
User Testing in a nutshell.
Many analyses of developing compelling user experiences (UX) involve a theoretical understanding of key UX principles. However in this webinar, Belatrix´s UX experts Barbara Lipinski and Bruno Vilches, will provide a practical step-by-step guide through the UX process which we use at Belatrix. We will provide a case study of how we applied this process to a product.
What you will takeaway from this webinar:
* The principles and fundamentals underlying UX
* How to practically apply these principles to create a UX process
* Case study and our key learnings from applying the UX process
A constantly growing and regularly updated collection of UX, CX and usability maturity models. More than 40 maturity models and variations by Jacob Nielsen, Jared Spool, Bruce Temkin, Forrester Research, Adaptive Path and many others.
Calculating the ROI of UX with Standard Financial Modelsuxpin
You'll learn:
- How to create a UX ROI model with decision trees and expected values
- How to forecast the effect of UX on sales
- How to use SUS and NPS to measure the effect of UX
I created this framework with help from the greater UX team & strategy team at Trapeze. (http://www.trapeze.com)
It's currently being actively used at the agency. Trapeze was nice enough to allow me to share it with the world.
Hope everyone finds tons of value in it.
Five parallel design sprints. What possibly can go wrong?Den Tserkovnyi
Slides from my UXcamp Berlin presentation.
We, at StudyPortals, experiment a LOT with different design methods.
This time I talked about design sprints, a methodology introduced by Google. As a quick process to define the future of your product.
This year we challenged ourselves to run 5 design sprints at the same time, virtually occupying half of the company for a week of UX activities. How did we do it? What went wrong?
Storytelling: Selling a brilliant idea like a rock starRicardo Luiz
Storytelling in User Experience and in Projects.
The 5 Magic Steps to tell the story you need to sell a project, a solution or an idea.
How to understand what you need to do in order to engage like a rock star
Road from concept of eCommerce system to implementation is usually long and complicated. In this presentation we discuss stage of eCommerce implementation
How To Break Into UX: What Is a UX Design Hiring Manager Thinking & Looking For?uxhow
As a growing field, true UX and Product Design talent is at a premium. How does someone get a start and break in as a User Experience Designer? What are the concerns of a UX Design Hiring Manager and what are they thinking? What are the Hiring Managers and companies looking for?
http://uxhow.com/break-ux-design-ux-design-hiring-manager-thinking-looking/
A presentation on the reasons and techniques for creating prototypes of interactive projects. From the Media Design Practices MFA at Art Center College of Design.
Updated September 2, 2017
Balancing UX Consistency and Developer Productivity in a Design Systemuxpin
You'll learn:
How to structure, govern, and maintain a design system
How to improve design consistency, productivity, and quality with React
How to avoid design debt in short-term and long-term projects
Integrating Design and Development in Your WorkflowKarl Kaufmann
Integrating design into your workflow boosts team understanding and collaboration, minimizes costly changes, and delivers your client a product much more smoothly.
The User Experience Process as it evolves around Flex/AIR applications. Investigating Discovery, Persona's, Wireframing, Design Framework and Rapid Prototyping. See how Flex is integrated into this process along with other Adobe tools such as Catalyst. See more at http://merhl.com
How to create new processes to sustain a design system
How to evolve the way companies build and ship products
How to decide on a governance model for design systems
UX for Startups - Nasscom Product Conclavesaritarora
Hire the best design talent and learn how to work with the designers in a startup.
Also checkout http://uxforstartups.org/ for the video and the handouts.
I created this framework with help from the greater UX team & strategy team at Trapeze. (http://www.trapeze.com)
It's currently being actively used at the agency. Trapeze was nice enough to allow me to share it with the world.
Hope everyone finds tons of value in it.
Five parallel design sprints. What possibly can go wrong?Den Tserkovnyi
Slides from my UXcamp Berlin presentation.
We, at StudyPortals, experiment a LOT with different design methods.
This time I talked about design sprints, a methodology introduced by Google. As a quick process to define the future of your product.
This year we challenged ourselves to run 5 design sprints at the same time, virtually occupying half of the company for a week of UX activities. How did we do it? What went wrong?
Storytelling: Selling a brilliant idea like a rock starRicardo Luiz
Storytelling in User Experience and in Projects.
The 5 Magic Steps to tell the story you need to sell a project, a solution or an idea.
How to understand what you need to do in order to engage like a rock star
Road from concept of eCommerce system to implementation is usually long and complicated. In this presentation we discuss stage of eCommerce implementation
How To Break Into UX: What Is a UX Design Hiring Manager Thinking & Looking For?uxhow
As a growing field, true UX and Product Design talent is at a premium. How does someone get a start and break in as a User Experience Designer? What are the concerns of a UX Design Hiring Manager and what are they thinking? What are the Hiring Managers and companies looking for?
http://uxhow.com/break-ux-design-ux-design-hiring-manager-thinking-looking/
A presentation on the reasons and techniques for creating prototypes of interactive projects. From the Media Design Practices MFA at Art Center College of Design.
Updated September 2, 2017
Balancing UX Consistency and Developer Productivity in a Design Systemuxpin
You'll learn:
How to structure, govern, and maintain a design system
How to improve design consistency, productivity, and quality with React
How to avoid design debt in short-term and long-term projects
Integrating Design and Development in Your WorkflowKarl Kaufmann
Integrating design into your workflow boosts team understanding and collaboration, minimizes costly changes, and delivers your client a product much more smoothly.
The User Experience Process as it evolves around Flex/AIR applications. Investigating Discovery, Persona's, Wireframing, Design Framework and Rapid Prototyping. See how Flex is integrated into this process along with other Adobe tools such as Catalyst. See more at http://merhl.com
How to create new processes to sustain a design system
How to evolve the way companies build and ship products
How to decide on a governance model for design systems
UX for Startups - Nasscom Product Conclavesaritarora
Hire the best design talent and learn how to work with the designers in a startup.
Also checkout http://uxforstartups.org/ for the video and the handouts.
Stakeholder Persuasion - How to quantify your gut feelingUser Intelligence
Using User Research to Convince Stakeholders
Everyone who has worked with large corporate clients knows how hard it can be to align a group of stakeholders and get them all to agree. They’re often hardly engaged in the project itself, and they are hard to convince when it comes to design decisions. In the past, we’ve worked with a number of these types of clients, and we have found a few ways to get the stakeholders more engaged. Next to that, we have learned to speak their language (sort of), which helps tremendously when you need to convince them that your solution is actually better.
In this presentation Jacco and Martijn will tell you how they have used different forms of user research to address these issues and use examples from recent project to illustrate their way of working.
P-Camp 2008 - PM & UX - Meghan Ede 2Meghan Ede
What is UX (User Experience) and how is it different from UI (User Interface). What is the role of the PM (Product Manager) in creating UX - and how does this relate to UX professionals?
The presentation describes what experiential communications does, what a brand touchpoint is, who Mountain Stream Group, and how we work with our clients and the results our clients receive by partnering with us.
The presentation describes what experiential communications, does, what a brand touchpoint is, who Mountain Stream Group is, and how we work with our clients and the results our clients receive by partnering with us.
Adaptation of my IA 7/ UX 1 deck for an InnovationLab talk at Stabilo International, Heroldsberg on 10/17/2012.
Credits & image credits within the presentation.
iEnableU is a Content, Design, Technology and Training enabler founded in 2014.
At iEnableU we will build new forms of communication/ interaction by having a lethal combination of visualisation and innovative statistical analysis of data and develop mind boggling content for you.
Matt Howell, President of Modernista!, presents his vision for the new brand team, individual roles, and the process necessary to go from making messages to building platforms.
WE had IA Summit Redux on April 22 in Tokyo. This is the presentation. All were recorded and archived on Ustream as following.
http://www.ustream.tv/recorded/14195107
Yvan TEYPAZ urban and industrial designer’s book.
I am one of the first in France working on design for local authorities : town design, urban design, product identity of the city.
Defrag Keynote: Social Computing and the Enterprise-Bridging the GapMark Koenig
Slides for Keynote Address at Defrag Conference, Denver CO. November 3, 2008.
Before citing, please review Saugatuck's Citation Policy at http://www.saugatech.com/citationpolicy.htm
Similar to The Impact of Brand User Experience Design (20)
The Twitter Task Flow Table is an easy to use digital marketing tool to stay on track with your Twitter strategy. It's build for collaborative work processes. I integrated it here in this presentation which was part of an internal company workshop I gave. Get inspired and feel free to leave some comments and share improvements :-)
The Future of Travelling: Top Social Media Options for Tour OperatorsMarc-Oliver Gern
Following research, monitoring of process and analysis of the adventure tourism industry - its digital potential and best practices, this document outlines a sample of top opportunities now available.
An excellent template to outline and present creative social media ideas to a specific industry.
Screensavers are not on the radar anymore for most digital marketing experts. But they are a great tool to get people excited about special offers and deals. Easy to install and fun to watch. Get inspired with those two examples.
The presentation is in German, but with lots of great pictures :-)
Screensavers are not on the radar anymore for most digital marketing experts. But they are a great tool to get people excited about special offers and deals. Easy to install and fun to watch. Get inspired with those two examples.
The presentation is in German, but with lots of great pictures :-)
The Social Media Playbook provides you with a set of tools and methodologies to develop a brand conform and consistent social voice online. It was created for employees who represent a company or a brand in a digital public space.
The content of this presentaion was part of an Brand Development Process, which I leaded and directed from the beginnng to the very end – the final project; An online service platform.
This is what I usually develop within the first "design session" or process and present to the client. Its a small company in Mexico City. The whole communication process was held over/through the Internet/Phone. I coordinated also other Production Companies and backend developers.
2. Ques6on
is:
Does
User
Experience
Documenta%on
have
any
impact
on
the
brand?
2
3. This
presenta6on
was
part
of
a
workshop
I
gave
for
the
User
Experience
Design
Group
in
Vancouver
(VanUE),
BC
Canada,
Sept.
16th
2010.
This
work
is
licensed
under
a
Crea6ve
Commons
ATribu6on-‐Noncommercial-‐No
Deriva6ve
Works
2.5
Canada
License.
Permissions
beyond
the
scope
of
this
license
may
be
available
at
Marc-‐Oliver.
hTp://www.vanue.com/calendar/14334934/
3
4. So,
in
the
next
40min.-‐ish...
Insights
of
a
highly
crea%ve
interac%ve
Overview
of
agency
Neue
Digitale/
u
from
Some
outprct
for
Razorfish
h
my
resea chestra®
T-‐Mobile
Or
Touching
on
o
n
Style
Guide line
Developm an
AD/IA
The
work
of
t
and
Documenent due
ta%on
Some
other
What ’s
D
crea%ve
work Brand
Mut igital
a%on?
Experience
Brand
Usert
BIG
thing
is
the
nex
4
5. So,
in
a
nutshell
1.
Brand
(Design)
and
UX
(Concept)
must
go
together
2.
Create
Adap6ve
Experiences
3.
Write
BUX
Guidelines
Design
–
Regulate
–
Inspire
5
6. Just
recently...
“ The
Agency
of
the
Future”
hSp://www.narrowdesign.com/future/
6
9. Part
1
Crea6ng
Awareness
Currently,
new
digital
devices
are
pushing
brands
to
unfamiliar
environments.
“The
ux
design
process
itself
provides
a
huge
poten/al
to
contribute
posi/vely
to
a
brand,
across
all
media.”
9
17. The
playground
–
Neue
Digitale
/
Razorfish
We
were
lead
agency
(digital)
for
adidas
Originals,
T-‐Mobile,
Germanwings,
Olympus
Europe,
Yellostrom,
Audi,
...
17
18. My
main
responsibili6es
• Extending
the
overall
brand
experience
• Overseeing
digital
brand
ac%vi%es
• Developing
guidelines
to
establish
a
cohesive
brand
experiences
across
all
media
18
35. Your
brand
liquifies
in
a
waterfall
of
new
digital
touch
points.
NaEve
Apps Smartphones
APIs
Brand
Web
Tablets
Games
Terminals
Digital
TV
35
36. Difficult
to
keep
regularity
MulEplaQorm
Process
Design
Your
brand
gets
more
and
more
involved
into
processes
with
your
customers
that
need
to
be
guided
and
directed.
36
37. Ques6on
is:
Do you want to create mutiple processes for each and any upcoming
device? or Do you want to create guidelines for processes that can be
adopted on different platforms?
iPhone Blackberry Android
37
40. 3
months
later...
New
brand
manager
comes
along
Your
Brand/Website
We
updated
some
brand
elements,
the
web
has
to
reflect...
40
41. 4
months
later...
Agency
put
a
new
designer
on
the
project
Your
Brand/Website
The
naviga/on
looks
so
outdated,
let’s
op/mize
it,
we
can
implement
XZY
technology...
41
42. 6
months
later...
UX
experts
gathered
new
insights
Your
Brand/Website
People
need
another
entry
concept.
Let’s
rearrange
the
HOME...
42
43. 7
months
later...
All
agree:
Let’s
open
a
shop.
Your
Brand/Website
The
elements
used
on
the
site
are
not
flexible
enough
-‐
we
need
new
ones...
43
44. 12
months
later...
The
sales
dep
discovers
new
channels...Suddenly,
3
other
companies
work
on
your
brand
but
honestly;
have
no
idea...
Your
Brand/Website
Tablet
Smartphone
44
45. Possible
Reason
for
muta%on
Agency
• Time
• New
people
work
on
the
site
• Bad
Documenta/on Client
• Agile
and
Rapid
Prototyping
provide
no
/me
for
solid
• Mo/va/on
for
updates
declines
documenta/on (“FB
makes
it
so
much
easier
and
it
• Costs
-‐
ROI? always
looks
good)
• CMS
is
too
complex
–
features
instead
of
solu/ons
• No
money/costs
Others...
• Technology
is
converging
(Na/ve
apps
vs.
Web
Apps,
etc.)
• Other
“experts”
start
working
on
the
brand
and
new
digital
outlets
45
61. Part
2
Inspira6on
“You
as
a
UX/IA
designer
can
influence
any
design
decision.”
“You
have
to
handover
tools
that
help
people
who
later
work
on
your
site
to
accomplish
their
goals
within
the
ux
framework
you
developed.”
61
63. Main
Goals
for
AD/IA
Team
• Develop
interac%ve
brand
elements
(Naviga%on,
Layout,
BuSons,
Visual
Taxonomy,
...)
• Process
op%miza%on
• UX
and
online
brand
documenta%on
• ...
and
to
layout
the
“mental
model
for
the
brand
online”
63
67. Adap6ve
Brand • Scalable
BuFons,
headlines,
Experience navigaAon
elements,
Images
• Standards
for
forms,
length
of
text,
navigaAon
(items,
size,
etc.)
1
• Flexible
Grid
and
guidelines
for
addiAonal
layouts
in
3
diverse
media
outlets,
screen
resoluAons
etc.
2
• Process
libraries,
element
and
modul
lists
4
67
76. Main
Goals/Challenges
for
AD/IA
Team
• Adapts
the
offline
style
guide
for
the
web
to
be
consistent
in
all
channel
communica6ons
across
all
markets
• [...]
and
delivers
a
branded
digital
framework
not
only
for
look
and
feel,
but
also
for
informa%on
architecture,
interac%on
design,
and
informa%on
design
• [...]
allows
for
quick
modular
design
introduc%on
for
NatCo
websites,
even
in
varying
roll-‐out
and
requirement
capture
phases
• [...]
defines
a
framework
for
a
consumer-‐centric
User
Experience
and
the
T-‐Mobile
eBusiness
Strategy
Principles
uid elines
and
Develop
G nd
brand
• makes
the
T-‐Mobile
brand
come
alive
online based
on
brand
values
a
uidelines.
commu nica6on
g
76
93. Guidelines
for
UX
designers
• keep
the
flow
–
make
it
highly
goal-‐driven
• move
people
to
take
ac/on
with
verbs
verbs
verbs
• create
processes/streams
whenever
possible
• limit
choices,
less
room
for
interpreta/ons
• use
the
most
accurate
and
effec/ve
words/sentences
• every
element
on
a
website
is
part
of
a
process.
• make
it
personal
93
94. Regula6ons
for
Wireframes
!"#$%&(& !"#$%&'&
!"#$%&)& !"#$%&)& !"#$%&)&
Design
–
Regulate
–
Inspire
• Make
everything
BIG
• The
rules
of
3
(Max
3
Calls-‐to-‐
Ac/on,
Max
3
Content
Moduls,
Max
3
Right
Hand
Column
Mod
on
sites
with
Forms
• Use
font
size
14+,
1
font
type
• Keep
every
element
within
1024x768
(not
for
Temp
“C”)
94
95. Regula6ons
for
Modules...
Design
–
Regulate
–
Inspire
• Right
Hand
Column
Moduls:
2nd
Hierarchy
of
Ac/on
(Group
!"#$%&'& !"#$%&'& elements)
• Module
headlines:
110
characters
max.
• 1
Call-‐to-‐ac/on
• 1
Text
link
• Conduct
copywriter
for
headlines
!"#$%&'&
95
96. Layout
Principles
for
buTons
AcEon
1 AcEon
1
Pro-‐Ac6on
AcEon
2 AcEon
2
Passive
Re-‐Ac6on
AcEon
3 AcEon
3
Guided
Selec6on
Based
on
size Based
on
color other
ATributes
96