Expectancy theory is a motivation theory proposed by Victor Vroom that says individuals are motivated to make choices that they believe will result in desirable outcomes. The theory is based on three variables: valence, which is the value an individual places on a reward; expectancy, which is an individual's belief that they are capable of performing to a level to attain a reward; and instrumentality, which is the belief that good performance will lead to an expected reward. According to expectancy theory, motivation is highest when an individual believes a reward is valuable, they are able to perform well enough to receive it, and that their performance will directly result in receiving the reward.