This document provides a 10-point conversion plan with tips to increase conversion rates from an interaction design perspective. It offers strategies such as removing uncertainty in the sales funnel, showing unique selling propositions and customer benefits, increasing reliability through customer endorsements and certifications, guiding users to the call to action through visual cues, using clear and descriptive hyperlinks and buttons, limiting choices to avoid losing users, employing scarcity through limited availability, framing negatives positively, and using clear and concise writing and labeling. The tips are illustrated with examples from websites like Simyo, Spotify, and KLM.

1. Conversion
cheat sheet

2. Insights to increase conversion rates from
an interaction design perspective

3. Inspired by the book of
Aartjan van Erkel
‘verleiden op het internet’
Unfortunately only in dutch

4. Our handy
10
points
conversion plan
by sodastudio.nl

5. 1.
Remove unclarity

6. ‘Mu
i tes
n
a dtext’
n
Simyo is a dutch telecommunication company (simyo.nl)
1
Give the user the opportunity to compare your product
within the sales funnel.

7. F ba
eed ck
F f a
eedorw rd
dollarshaveclub.com
1
Give feedback and -forward within the sales funnel to
eliminate doubt during the bying proces.

8. simyo.nl
1
Answer all important questions in the sales funnel
instead of in a seperate FAQ.

9. 2.
Show USP’s

10. notableapp.com
2
Show USP’s on your homepage. Use bulletpoints
and align them to the left.

11. 6wunderkinder.com
2
Link this to a Call to Action (CTA) button

12. squareup.com
2
Describe customer benefits instead of product benefits.

13. compareninja.com
2
Proof your argument and show a concrete example

14. 3.
Increase your reliability

15. austriandribbblemeetup.com

16. notableapp.com
3
Show how much users you have

17. 3
Show who your customers are
rdio.com

18. 3
Show who your customers are

19. insurethebox.com
3
Show your phone number on every page

20. interaction by sodastudio.nl :)
Zelf is a Dutch insurrance company (zelf.nl)
3
Show your phone number on every page

21. Consumentenbond is
the Dutch Consumer
Association
simyo.nl
3
Request certifications and show them

22. adayinbigdata.com
3
Request certifications and show them

23. Simyo next to
their competitors
Simyo.nl
3
Compare your product to your competitors

24. Guide the user
4. to the Call to Action (CTA)

25. yourkarma.com
4 Let people point (or into the direction) to the CTA

26. mailchimp.com
4 ...or looking up to the CTA

27. 4 .......looking downwards
portfoliobox.net

28. salomon.com
4 ..or let them move to the direction of the CTA

29. 360langstrasse.sf..tv
4 Let arrows and lines move in the direction of the CTA

30. 5.
Good hyperlinks

31. fastcodesign.com
The user knows where he needs to click
It makes scanning difficult
5
Don’t write ‘click here’, but describe the action instead

32. 5
sodastudio.nl
Don’t fully describe the URL

33. 6. Limit choice to avoid losing the user

34. getballpark.com
6 Eliminate choiches when possible

35. spotify.com
Explain the benefits of every option
Suggest an option
6 Assist the customer in the decision

36. shopify.com
6 Another example you can show the most popular

37. 7.
Shortage sells

38. Days and hours left
when the deals
closes.
“Limit places”
KLM is a dutch airline company. This shows one of their fly deals. (klm.com)
7
Show how much products are still available

39. etsy.com
7
Show how much products are still available

40. 7
Give an early booking discount
Americanapparel.net

41. bellroy..com
7
Provide the opportunity to get a reminder when
product is back in stock.

42. 8.
Losing stimulates more than winning

43. getharvest.com
8 Describe negative things in a positive way

44. ‘ Users don’t care about you, the
care about themselves and
solution to their problems.’
- Peep Laja of markitekt, conversion optimization marketing agency-

45. bellroy.com
8 Show that your products solves a problem
bellroy.com

46. 9. Use labels in a concrete way

47. blackstarbikes.nl
9
Use verbs in buttons

48. vimeo.com
9
Use verbs in buttons

49. mailbox..com
9 Use clear language

50. Read more?
10. Write clear text
•
•
•
•
•
•
•
Write a conclusive heading above every paragraph
Mention the essence of every paragraph in the
first sentence
All the headings should be a summary of the page
Write all numbers in digits
Write enumerations as a bullet list (max 7 bullets)
More than 7 bullets? Make 1 or 2 words bold
Write instructions in a numbered list
Aartjan van Erkel
‘Verleiden op het internet’
Buy the book here

51. @sodastudioNL
sodastudioNL
info@sodastudio.nl