This document outlines strategies for increasing engagement with AIESEC through various touchpoints and activities. It discusses (1) enabling more people to experience AIESEC in order to generate promoters who recommend AIESEC to others, (2) an engagement funnel involving experiences like ELD programs, micro experiences, and associate membership to create different types of promoters and customers, and (3) specific micro experiences, associate membership programs, and youth empowerment activities that provide value and enable contribution to AIESEC.

1. INCREASING
OUR REACH
Make it stronger by

2. Why to engage
How to engage
What activities
When to run

3. WHY?
Enable more people to experience AIESEC
&
To generate
Promoters
recommends
AIESEC
A person who
ELD
Customers
A person who
takes an ELD
programme

4. What
is engagement

5. Touch Point

6. Action

7. Feelings
I
AIESEC

8. Influenced
I want to
join
AIESEC
You
should join
AIESEC
Promoter Customer

9. Touch points
Actions Feelings
Influenced
&Promoters ELD Customers

11. Our
Engagement
Funnel

12. How are we engaging young people?
ELD
Programmes

13. Y2B
participant
directly drive
ppl to ELD
TMP promotion
Inc. reputation
Awards
Micro
Xp
Public
Relations
Marketing
Separate value
proposition
to ELD

14. How are we engaging young people?
ELD
Programmes
REACH
Micro Xp
PR
Relat
ions
Marketing

15. Creating ELD Customers
Marketing
ELD
Programmes

16. Creating Promoters
Micro
Xp
Associate
member
ELD
Programmes

17. Creating Promoters
PRRead
showcasing
impact campaign
ELD
Programmes

18. Creating Promoters
ELD
Programmes
Join AIESEC!

19. Principles
Young people are introduced to Our Purpose and Our Values.
Aligning with:
The Why, How & What of AIESEC (AIESEC Way)
AIESEC Values
understanding the value of AIESEC’s platform
(societal impact, personal & professional dev, Int. experience, Global
network).
providing value to the individual in the activity
Enabling the individual to contribute to AIESEC.

20. Brand
@ Values
WHY,
HOW,
WHAT of
AIESEC
Micro
Xp
Public
Relations
Marketing
Activities

21. Micro Experiences

22. Micro Xp
Associate
Membership
Youth
Empowerment
Provide a separate value proposition to ELD

23. Associate
Membership
- No time
- Lacks commitment
- Want to get involved
Micro Xp
- Short-term
volunteering
Reception for EPs
- 3 Leadership seminars
Short-term volunteer

24. Associate
Membership
- Recommends
AIESEC to his friends
Micro Xp
- Flo’s friends join
AIESEC’s TMP
program!!

25. Youth
Empowerment

26. Micro Xp
Associate
Membership
Youth
Empowerment
- Short term
event/project
volunteering
- Specific need-based
volunteering
- Youth Leaders
Council
- Youth to Leadership
- Youth to Global Issues
- LEAD for externals
- Global village
- Y2B

27. TMP RECRUITMENT

28. Multiple engagement
Reads about
AIESEC in
Student magazine
Y2B Event
on campus
Attends an TMP Rec.
session

29. Micro
Xp
PR
Marketing
AIESEC
Conversations
Social media
impact
campaign
Global Village
Overlappin
g Activities

30. Thank you!