The document provides guidance on implementing a WEB 2.0 strategy for AIESEC in Colombia. It outlines steps for using social networks and websites to communicate activities and opportunities to target audiences. Key recommendations include centralizing information on social media profiles and pages, standardizing design and messages, and promoting websites as the main contact point while using social networks to engage audiences. Metrics like interactions, clicks and material development will be used to evaluate local chapters in a "Virtual Positioning" contest that rewards effective online outreach.

1. HOW TO IMPLEMENT WEB 2.0 STRATEGY

2. WEB 2.0 Strategy Now AIESEC in Colombia is working on increase our positioning thought our target markets. Now working on virtual strategies can help us to keep in touch all the people interested on AIESEC programs and projects. But we have to do it in a constant and organized way. Please follow this steps for implement our WEB 2.0 Strategies at local level.

3. 1. Social Networks can’t replace our Website!! Social Networks are only another channel to create interest and communicate activities and news about us. Spread the AIESEC Message but dont forget to keep updated your website. Here are some advices about it.

5. AIESEC Website are for external use. Please dont use acronims, AIESEC Words (LCVP, VP, MC, Pboxes). They dont have any idea about it.

7. AIESEC Website are for external use. Please dont use acronims, AIESEC Words (LCVP, VP, MC, Pboxes). They dont have any idea about it.

9. Some Don’t do it Examples

10. b. Be CLEAR about AIESEC Message We Know that AIESEC is not easy to explain, but if you have to explain our product in more than three clicks, our target are not going to be interested on us.

12. AIESEC Spain Case Study

13. Some Don’t do it Examples

14. c. Keep updated and fresh the content AIESEC is a Young organization, show it! Use images, videos and impacting design for our spread our message. Is not a difficult task. Use Good Case Practices for another countries!

17. d. Create contact points When you motivate someone for be part of AIESEC (Students or Organizations) they probably are going to be interested on contact us! Put in your email/phone number and all the contacts and names for create and connect the people interested. You must be ready to answer quickly and in a corporate way any doubt that can have.

18. e. Create corporative messages and design AIESEC is the biggest young global organization, in our website we must to show it! Use global templates and CMS for standarized messages. Remember that we have a Brand Experience toolkit if you have any doubt in the message creation and logo use. .

19. e. Create corporative messages and design AIESEC is the biggest young global organization, in our website we must to show it! Use global templates and CMS for standarized messages. Remember that we have a Brand Experience toolkit if you have any doubt in the message creation and logo use. .

21. Using our social networks!

22. USING YOUR SOCIAL NETWORKS!

23. a. Create and centralized all your LC / MC information in ONLY ONE PROFILE OR GROUP When you create a profile all the people interested are going to start to follow / be fan / unite to our profile. If you create more than one group or start to open different groups for the same idea, you are going to diffuse all the people interested. Dont create group like “Do you want to go on exchange” “ Be part of AIESEC ” Etc.

24. Using our social networks!

25. b. Unified all your social networks accounts Now is very easy to connect all our profiles (Facebook, Twitter, Flickr, Youtube, etc) Accounts. When you do it you bring the posibility to show much more than information about us, you start to show AIESEC Life Style

26. Using our social networks!

27. c. Social Networks must promote our Website as a MAIN contact point Social networks show information and updated information and activities about us BUT is very important to promote our website and positioning our domain if they need more info about us

28. d. Social Networks are for external use! For Internal use dont forget MyAIESEC.net! Interested Target is going to feel confused if you start to use our social networks for internal activities Social Networks are not for Promote TNs, EPs. ETC. Please clarify this if someone use it in a bad way

29. e. Social Networks show more than news, messages and information Social networks show who we are, who are working with us, our activities, OUR ESCENCE. Remember that all the information that you can find in our profiles are relevant for generate a image about us. Use corporative languaje, promote all our activities and all the topics that are relevant for AIESEC Profiles.

30. Using our social networks!

31. f. Keep updated all the information. Social networks must to be dynamic, interesting and keep updated information about us, if you dont assure a big number of important interactions, probably you are not going to receive people interested in us

32. Using our social networks!

33. Create contact points! If you follow all the steps mentioned before, probably many people are going to be interested in us, bring contact points (emails, numbers) redirect to our website or answer if someone post some doubts in our profile

34. Using our social networks!

35. h. Promote your social networks! If you be part of AIESEC probably you have your account in social networks too, Please promote our AIESEC profiles / groups / pages in your profile. Remember that many people start in AIESEC thanks to friends or family experiences.

36. WEB 2.0 STUDY CASES

38. VIRTUAL POSITIONING CAMPAIGN

39. Para que?? AIESEC En Colombia plantea un crecimiento importante en sus numeros, para esto la difusion de nuestro mensaje se tiene que fortalecer a través de todos los canales que usamos para entregar nuestro mensaje

40. Como Vamos a fortalecer nuestras estructuras locales en la entrega de nuestro mensaje a través de la pagina web y redes sociales. Nuestras redes sociales van a unificar el mensaje de AIESEC por medio de dos metodologías. Mostrar experiencias exitosas de AIESEC (IAAA, IAAA Partner y IAAA Alumni) Promover las oportunidades puntuales que tenemos en este momento para estudiantes y organizaciones (Experience Program)

41. Metodologia 1. Creacion de Redes Sociales bajo los parámetros de Web 2.0 GUI deliñe 2. Creacion de Concurso nacional “Virtual Positioning” en la cual se premiara los LCs que mas esfuerzo hacen en la difusión efectiva de nuestro mensaje.

42. Metodología de Concurso 1. Creación de perfiles para entes locales 2. Premiación por numero de: Interacciones por pagina Click (Personas inscritas al perfil) Implementaciones exitosas de IAAA en los perfiles Desarrollo de materiales de promoción a través de canales virtuales Seguimiento y replicación de campañas nacionales Pagina Web Local Estructurada dentro de parámetros brindados en la guía Web 2.0 GUI deliñe GCPS