A brand is more than just a logo or slogan; it represents the image and reputation of an organization. A brand also describes the organization itself and is expressed through daily actions. AIESEC's global brand aims to offer international work and volunteer opportunities, cultural experiences, skills development, and networking to members, enablers, and supporters. Its brand is distinguished by its youth-driven leadership focus, commitment to positive societal impact, and integrated international experience.

2. What is a brand? A brand is more than just a logo, slogan or a colour scheme; it is the image and reputation that we want others to associate with our organization. But, a brand is also more than just the image that we want others to have of us; it is also a description of the organization that we want to be. A brand is an expression of your actions and what you do every day. Why do we have a global brand?

4. The Brand Experience: an overview Work abroad opportunities Volunteer abroad opportunities Cultural experiences Skills development Networks Our Competitors Enablers Members Our Target Audiences Supporters Activating leadership Youth driven impactful experience Demonstrating integrity Acting sustainably Activating leadership Enjoying participation Living diversity Striving for excellence Societal impact Personal and professional development International experience Global network Physical Manifestations

5. Competitors

7. Target audience

9. Physical manifestations

12. Benefits

14. Values

16. Differentiator

18. Essence

20. Time out  RELAX