Our culture code: 1. We are obsessed with our customers, not competitors 2. We believe in work+life, not work versus life 3. We communicate transparently within team members 4. We are focused on data and KPIs 5. We get things done with a strong sense of urgency (#SOU)

1. Culture Code

2. Why care about
culture?

3. It's what we
live and breathe
everyday at work

4. Cultures are formed
whether you plan for it or not

5. Great culture attracts
great talent

6. So why not create a
culture we love?

7. In fact, we already have

8. Most of our culture is
something you can feel
in our team

9. Even before it was
written in stone

10. This is how our team sees
our values and culture
See next slide!

11. The TIA Culture Cloud
Based on team survey before this deck was made.

12. And to set things in deck, here it is,
Our Culture Code
(1) We believe in work+life, not work vs life
(2) We get things done with a sense of urgency
(3) We communicate transparently with each other
(4) We obsess over our community, not our competitors
(5) We trust data and stay focused on our KPI

13. We believe in work+life
not work vs life
1

14. We strive to live and play
like a family.

15. Work should be part of
your life, not a chore.
It should be flexible.

16. We get things done
with a sense of
urgency2

17. Results matter more
than how long you work
or how much vacation you take.

18. We believe
in working hard
and working smart.

19. We also believe in fostering
a sense of urgency
and pride in our work.

20. Your sense of urgency is
contagious. Be an influence.

21. We communicate
transparently
with each other3

22. The truth usually hurts.

23. But hiding the truth
hurts the person, and
eventually the company.

24. That said, remarks should
be for the good of the
person or company.

25. We don't tolerate
personal attacks.

26. We obsess over
our community,
not our competitors4

27. We strive to answer
our community's
most prevalent needs.

28. Our community is our drive.
Without them,
we achieve nothing.

29. We don't take shortcuts
that compromise
on company integrity.

30. We publish stories with value,
or don't publish at all.

31. We trust data
and stay focused
on our KPI5

32. What can be measured,
can be improved.

33. Thanks for reading this far
Join our team! (click the logo)

34. Prepared for:
The present and future good folks of
Tech in Asia

35. Inspired by:
• Hubspot Culture Code
• Crocodile in the Yangtze
• 300
• Folks at Tech in Asia