Increasing traffic in major urban regions leads to congestion which challenges cities and urban regions in terms of mobility, pollution and safety. ITS is application of information and communications technology (ICT) to the transport sector in the interests of safer, more sustainable & more efficient movement of goods & people. The integration of intelligent infrastructure and intelligent vehicles had gained wide acceptance yet understanding the various options without incurring unnecessary expenditure is core in ITS planning and implementation. The presentation explains various ITS portfolios, value chain and life-cycle management with focus on the appropriate level of integration.

1. Evolving ITS Solutions

2. Content
ITS Scope & Management
ITS System Architecture & Integration
ITS Commercial Systems & Applications
ITS for Better Safety & Security
The Role of ITS Contact Centers
ITS Procurement & Implementation
ITS Concluding Remarks
2

3. ITS Scope &
Management
Regional Goals / Objectives
Transportation Needs
Safety & Security Needs
National Multimodal ITS Plans
Integrated ITS Projects
3

4. Average delay of
commuters in
the US
increased by
50% over the
last ten years
Road traffic
accounts for one
fifth of the total
CO2 emissions
in the European
Union
1.2 million
people killed
and 50 million
injured every
year (over 3,000
deaths a day)
Increasing traffic in major urban regions leads to congestion
which challenges for cities and urban regions in the areas of ...
Cities‟ Challenge; Improve Mobility, Reduce Pollution
and Increase Safety within Tight Budgets

5. ITS is about
Delivering
Outcomes, Not
Implementing
Technology
Five Key Areas for
ITS Deployment:
Road Safety (main
focus)
Traffic Management
Traveller
Information
Freight and logistics
Public Transport
 Intelligent Transport Systems (ITS):
The application of information and communications
technology (ICT) to the transport sector in the interests
of safer, more sustainable & more efficient movement
of goods & people.
“The integration of information and communications
technology with transport infrastructure, vehicles and
users”
 ITS are described as systems, which utilize
information and communication technologies to
improve the safety, security and efficiency of
transportation networks.
 They include traffic management, road safety,
mobility management, traveller information,
enforcement, navigation and traffic control
applications.
 ITS is an Enabling Entity that; Provides the tools for
efficient cost-effective implementation of transport
policies.
5

6. IITS =
Intelligent
infrastructure
+ Intelligent
Vehicles
Intelligent
Infrastructure
Data collection for
traffic management
Wireless networks
Traffic management
algorithms
Systems & Applications
(travel time, air quality
management etc.)
Congestion charging
Electronic Toll
charging
 “Services to support travelers of all classes -
drivers, passengers and pedestrians - and to
assist road network management and
performance by using systems for
information, communication, and control
in the field of urban and rural surface
transportation, to provide improved safety
and an enhanced traveling experience,
including intermodal and multimodal
aspects.
 Such services include accident prevention
and mitigation, emergency services
response and support, driver assistance,
traveler information, traffic management,
en-route infotainment (information-based
media content), public transport,
commercial transport and services, theft
prevention and after theft recovery, and
public safety and security.”
6

7. Evolving
Policy for
Transport - EU
White Paper
on Transport
 (17) The challenge is to break the
transport‟s system dependence on oil…
(EU oil bill €210 billion)
 (30) gradual phasing out „conventionally
fuelled‟ vehicles from the urban
environment … (halve them by 2030 and
complete by 2050);
 Towards a „zero vision‟ - by 2050 move
close to zero fatalities in road transport;
 (10) Full application of user pays and polluter pays
principles –
 (58) Transport charges and taxes must be
restructured….. Transport users to pay a higher
proportion of the costs than today.
 (62).. as an alternative way to generate revenue and
influence travel behavior. The long-term goal is to
apply user charges to all vehicles and on the whole
network ….. to reflect at least maintenance cost,
congestion, air and noise pollution.
7

8. Evolving
Policy for ITS -
EU 6 Priority
Areas covering
24 Actions
Optimal Use of Road,
Traffic and Travel Data
Continuity of Traffic
and Freight
Management
Road Safety and
Security
Integration of Vehicle
into Transport
Infrastructure
Data Protection and
Liability
European ITS
Coordination
8

9. Typical Strategic
National ITS
Programs
 Enhanced Safety
 Reduce Traffic
Accidents
 Minimize Impacts
 Smoother Traffic
 Lower Congestion
 Reliable Journey
Times
 Accurate, Trusted
Travel Information
 Improved Customer
Satisfaction
 Informed Public
 Enhanced Driver
satisfaction
ITS Government
Programs
Roadway ITS
Multi-Model
Traveler
Information
Public
Transport
Program
Transportation
Data Archive
Fleet Management
systems
National
Transportation
Management
Centers (TMC)
ITS components
for Commercial
Vehicle Operations
Connected Vehicle
Program
Smart Zones
Programs
Integrated (toll)
Payment
mechanism for the
transportation
network
Roadway Asset
Management
Program
Roadway
Incident
Management
ITS Parking
Management
Program
Roadway Traffic
Regulation
Enforcement
Program
9

10. ITS Systems Architecture &
Integration
10

11. ITS Portfolio
Platforms
ITS has been around
for more than 40
years
Over the last 10-15
years it has become
more sophisticated
TrafficManagementSystems
Solutions for
traffic
management
Can be
integrated with
Sub-Systems
via open
interfaces
Provides traffic
information to
the public
Strategy
Management to
improve Traffic
flow
UrbanTrafficControl
Innovative
solution for
centralized
monitoring and
control
technological
platform (hard-
& software)
Includes Cloud
Solution
Networking of
independently
arranged traffic
management
and control
systems
Archiving,
analysis and
statistics
Fixed time,
traffic actuated
and adaptive
control mode
Highway&TunnelControl
Integrated
solutions for
major roads
and tunnel
control
Highest
security levels
about fire
detection,
firefighting,
ventilation and
flooding
Schematic
display over all
installed Sub-
Systems and
outstations
equipment
Can support of
various
standard
interfaces
11

12. ITS Portfolio and Value Chain
12

13. ITS Systems & Stakeholders
13

14. ITS System
Components
Data collected by
freeway and arterial
sensors, incident
management
systems, traffic
signal control
systems, etc.
Various methods for
storing and
retrieving
information
Improve data
available to safety
management systems
which motivate
safety improvement
projects
14

15. Integrated TMS, Tunnel & Expressway
15

16. Standard System Integration
16

17. Advanced System Integration
17

18. Incident Processing Example
18

19. Interface Protocol Integration
19

20. Interfaces
OCIT-O
 AVT Stoye GmbH, VSZ-M (Germany)
 Stührenberg GmbH, STm (Germany)
 Swarco Traffic Systems, Actros (Austria)
 Pichler, TIM32 (Austria)
 Gesig, TCS-BM (Austria)
 Signelit, SGS48 (Hungary)
 Bergauer, EPB (Switzerland)
 SICE, MSU300 (Spain)
UTMC
 Peek Traffic Systems, PTC-1 (UK)
 telent, Optima (UK)
TR2500
 Syntell, M4 (South Africa)
 Motus Traffic Limited, TM150 (UK)
Interfaces to
Third Party
Controllers
(Siemens
Protocols)
20

21. Open Road
Components
High Speed security
camera – able to cover
wide range and zoom in
for more details
VMS providing dynamic,
route and warning
information in real time
for the safety and
betterment of the
motorist
Lane and Speed Signs
will inform drivers in a
flexible manner
depending on the actual
road situation about
speed limitations and
lane closures
Modern traffic detection
eases congestion and
cover up to 12 zones
21

22. Open Road
Components
Preserving highway
infrastructure using
weigh in motion system
Traffic Signal
Controllers are used to
assign vehicular /
pedestrian traffic ROW
(right of way). They are
used to promote the
orderly movement of
traffic and to prevent
excessive delays using
different modes like
Vehicle actuation (VA),
Cable less Linking (CLF)
,Urban Traffic Control
(UTC) etc.
Over height vehicle
detection system
increased safety of
tunnel entries and
bridges
22

23. Tunnel
Components
Speed Warning
Detectors
Emergency
Roads
Telephone
(ERT)
Speed Control
signs (SCS)
Lane Control
Signs ( LCS)
23

24. Variable
Messaging
Variable Speed limits need to be
consistent with driving conditions
results in;
 Significant reductions in
crashes and their severity
 Less „stop/start‟
 Less stressful driving
Variable Speed limits applications
found in;
 Several hundred school and
shopping center speed zones
 Remotely operated smart work
zones
Variable Speed limits
Real-time travel times
along the Highway
24

25. CCTV /
Junction Eyes
 CCTV cameras have limitations as
unclear Images make Traffic
Monitoring Prone to Mistakes
 Thermal Imaging Cameras
(also called an infrared camera
can be used to see in complete
darkness, bright sunlight, through
smoke, dust, sandstorms
 J eyes Cameras installed on traffic
light poles and lamp posts are
equipped with Pan, Tilt & Zoom
capabilities providing color
images
25

26. Over Height
Vehicle
Detection
The System detects over
height vehicles moving
toward obstacles such as
bridges, tunnels and
other structures with
audible alarm and/or
sign activation.
Reduces damage to
trucks/trailers and
occupant injuries
Decreases damage to
infrastructure
Automatic
notification of
incident/violation
26

27. NavTech
Radar -
ClearWay
All weather, 360 degree
Automatically Detects
Incidents
Multiple Targets
Detected
Simultaneously
 NavTech Radar - ClearWay - is claimed to be an all weather
and light conditions which detects incidents automatically.
 the control room receives an alarm in less than 10 seconds.
With wide area detection one can monitor the entire width of
a motorway.
 Radar is claimed to offers 360 degree scanning capability
within a radius of up to 500 meters and is capable of
detecting an individual walking on the hard shoulder or
debris in the road, as well as slowing or stationary vehicles.
 The solution is claimed to have an extremely low false alarm
rate – typically one per kilometer per 24 hours.
27

28. Fiber Optic
Linear Heat
Detection In
Tunnels
Detects Increase in
Temperature
Detects Direction of
Emerging Fire
Configurable and
distinct zones with a
precision range of 1
meter
Stainless steel sensor
cable withstands up to
120°C
The sensor cable is
unaffected by smoke
 Fire detection systems must be capable of operating
over long distances. Sensors must be robust but at
the same time responsive and the system should be
capable of integrating with the tunnel management
system.
 The fiber optic linear heat detection cable is installed
along the full length of the tunnel and return to the
control unit in a continuous loop.
 The system generates an alarm condition in the event
of reading temperature values in excess of pre-
determined thresholds
28

29. Intelligent
vehicles
Driver assistance
Collision
avoidance/notification
Benefits require
increasing penetration
and investment in;
Sensor-based Vehicle–
to–Vehicle & Vehicle–
to–Infrastructure
29

30. Communication
into Vehicles
Systems
Provides standardized
messages, that can be
interpreted by vehicles
equipped with car2car
communication.
Additional use include;
–Detecting objects on
the road
–Detecting slippery
roads
–Detecting accidents
–Detecting wrong way
driver
–Detecting
inappropriate speed
30

31. Infotainment
(information-
based media
content),
http://www.trafficams.
com/ - US Mainly
Traffic@SG (Previously
known as Singapore
Traffic Watch) Android
application.
31

32. Google Self-
Driving Cars to
Roll on Roads
by 2020
The “car-bots” can
actually “read” stop
signs and differentiate
between hundreds of
objects and thousands
of traffic situations,
including bicyclists and
railroad crossings.
Developers are still
working on perfecting
the self-driving car‟s
capacity to master
merging, lane changes,
and traffic rules such
as right-on-red. Also
still needing
improvement is the
car‟s ability to handle
safe driving in
hazardous weather
conditions.
32

33. ITS Commercial Systems &
Applications
33

34. ITS Solutions
& Portfolios
- Proprietary
- Bespoke
- Fully Integrated
- Open
ITS Systems
Typical
Portfolios
Traffic Management
Systems
Urban Traffic
Control
Highway & Tunnel
Control
34

35. Single
Hardware and
Software
Platform
Integration of
Independent
Subsystems -
Traffic Scenarios –
ATMS
Managing Multiple
Road Sections
Traffic Control
Centers
 Pre-programmed automatic traffic scenarios
 Incidents trigger traffic scenarios across all
road sections composed of many traffic
control phases
 Information related to incident is provided to
operators and public authorities
 Manage their actions in a faster and more
reliable way
35

36. Traffic Control
for Congested
or Over
Saturated
Urban Areas
Types of congestion,
objectives for congestion
control determine the
approaches to
congestion control.
Among traffic control
systems; OPAC,
PRODYN, SAGA, SCATS,
SCOOT, STAUKO
and UTOPIA. Some
systems are more
developed than others.
Tools for traffic control
include often other
measures such as road
pricing.
 The optimum control of traffic in urban networks is
an important requirement of city authorities as they
seek efficient and sustainable transport.
 A feature of most urban networks is the high density
of city streets with numerous road junctions, which
require efficient control mechanisms if congestion
is to be contained.
 Traffic signals fail to perform satisfactorily under
prolonged congestion or over‐saturated conditions,
however, with increasing sophistication in detection
and real-time optimization providing new levels of
efficiency they have become the most widely used
form of control.
 A changing policy background in many cities has
also required greater emphasis in traffic control on
the needs of public transport, cyclists and
pedestrians, and on the need to minimize vehicle
emissions.
 Computer-controlled urban traffic control (UTC)
systems, are increasingly at the heart of traffic
control in cities around the world.
36

37. Sitraffic -
Advanced
Traffic
Management
Solution by
Siemens
TMS (Concert) System as
Sitraffic Solution Platform
with Integrated Operator
Workstations
ITCC / Scada /Conduct+
modules for Expressway and
Tunnel control
Integrated Sub-Systems
like CCTV, AID, ERT and
Sign control
Sitraffic Smart Guard for
Web based monitoring and
control of Traffic Situation
37

38. SCOOT (UK) -
Split Cycle
Offset and
Optimization
Technique
SCOOT aims to
optimize delays and
stops in real time. The
Scenario that provides
the best balance of
delay will be
implemented.
Frequently making
minor alterations to;
splits in stages, offsets
and cycle times
 SCOOT is an adaptive traffic control system for
controlled road crossings .It is used extensively
throughout the UK and other countries. SCOOT
has demonstrated to yield improvements in
traffic performance of the order of 20%
compared to fixed timing systems.
 SCOOT automatically adjusts the traffic signal
delays to adapt to traffic conditions, using data
from traffic sensors. Sensor data is gathered
from multiple sensors within clusters of road
crossings called "regions", and used to guide
crossing timing decisions throughout each
region.
38

39. UTOPIA/SPOT
–Urban Traffic
Optimization
by Integrated
Automation
Utilizes Signal
Progression
Optimization Technology
Calculates optimal
control strategies for sub
areas of the network.
Public transport and
emergency priority.
 The system is able to operate on highly complex
networks and determine control strategies taking
into account priorities assigned to public
transport and private traffic through the
evaluation of historical data, real time traffic
measurements and predicted events.
 UTOPIA is able to interface with other systems,
supplying detailed data on traffic conditions (e.g.
traveller information via Internet, Televideo,
RDS/TMC, DAB) and permitting management of
priority requests (e.g. SAE-AVM systems).
 UTOPIA has a two-level distributed architecture.
The upper level consists of a central subsystem
responsible for medium and long term
forecasting and control over the whole area
concerned.
 The lower level consists of a network of
Multifunctional Units with the function of Local
Controllers (SPOT).
39

40. SCATS –
Sydney
Coordinated
Area Traffic
System
SCATS (Singapore
"GLIDE") used in over
34,350 intersections
,154 cities in 25
countries.
Regional Strategic
Control by; Adjusting
Cycle Length, Phases,
Offsets and Control
Progression
Critical intersection
nominated through
data.
SCATS manages the dynamic (on-line, real-time) timing of
signal phases at traffic signals, meaning that it tries to find
the best phasing (i.e. cycle times, phase splits and offsets)
The system uses sensors at each traffic signal to detect
vehicle presence in each lane and pedestrians waiting to
cross at the local site. SCATS has a facility to provide three
levels of priority:
 High – ex . phase needed by the tram is called
immediately, skipping other phases if necessary
 Medium (Flexible window) – Phases can be shortened
to allow the bus/tram phase to be brought in early.
 Low – takes its turn.
40

41. Green LInk
DEtermining
System (GLIDE)
(SCATS –
Sydney)
 Area-wide traffic signal control
system
 Allocates green time for motorists
and pedestrians based on real-
time traffic demand using SCATS
software
 Provides “green wave” link
between adjacent junctions to
minimize the number of stops at
traffic junctions
 More than 2,000 junctions &
pedestrian crossings are
connected to GLIDE in Singapore
41

42. Expressway
Monitoring &
Advisory System
(EMAS) -
Singapore
Incidents management tool
 Provides real time traffic information to motorists (e.g.
incident messages & travel times) on electronic signboards
 Allows motorists to make informed decisions
Detection
 Collects traffic data such as traffic flow, speed & occupancy
 Detects incidents using video imaging technique
Surveillance
 Verification of incidents
 Monitors traffic conditions using video cameras with Pan,
Tilt & Zoom capabilities
On-site Incident Recovery
 Traffic Marshals manage the incident on site
 Vehicle recovery crews tow away incident vehicles to nearest
car park
Manages traffic along Major Arterial Road Corridors
42

43. TrafficScan
uses Taxis as
Probes
(Singapore)
 The TrafficScan system is an advanced transport
system that provides motorists with real-time
speed information on major roads in Singapore.
 Land Transport Authority of Singapore
leveraged on technology and an innovative use
of a taxi dispatch system to gather traffic data on
the roads.
 The data is processed to give traffic speed
conditions on the road network and these can be
accessed online by motorists to plan their routes
for a smoother journey.
 First launched in 1999, TrafficScan was
subsequently enhanced to enable more data to
be collected and improve the accuracy of traffic
speeds reported by the system
 It Computes average traffic speeds along
expressways and major arterial roads
43

44. i-Transport
(Singapore)
 A platform that integrates the
various ITS to enable control
through a single common
interface for operations and
maintenance
 Enables better management of
incidents on all roads
 Integrates traffic data collected by
all ITS under a single information
hub
44

45. Parking
Guidance
System (PGS)
Roadside mounted electronic
signboards to display the commercial
buildings car park lot availability
Key objectives of PGS are
 Enable motorists to make more
informed and effective parking
choices
 Reduce unnecessary traffic
circulation within the area
 Promote more efficient use of
parking facilities
Mobile Phone to pay parking?
45

46. System can locate, track,
monitor and
communicate with
trucks & shipments.
This improves customer
service with more
accurate data about
vehicle location, status
and estimated arrival
times.
Supports Radio
Frequency Identification
(RFID)
Real time
Monitoring of
Freight –
Intelligent
Access
Program
(IAP)
46

47. Transport
Planning for
Major Events –
The eyes of the
world are on YOU
Event Route
Network
Bus Services
Fleet Services
Venue Transport
Operations
Local Area Traffic
Management
(Geographical
spread)
Accessible
Transport Provision
Travel Demand
Management
47

48. Electronic
Road Pricing
(ERP) - Toll
 Electronic Tolling is a congestion
management tool implemented
when traffic falls below a certain
speed threshold
 Tolling coupled with ITS provides
better Tools to Deliver Real
Solutions for Real Needs;
 Improved Service to Users
 More Effective Toolkit for Transport
Authorities
 Cost Savings for ALL
 Major Socio-Economic Community
Benefits
48

49. Tolling ITS
Convergence
ITS supported by
Traffic Management
Centers can
influencing tolling
behaviors;
Access control
Ramp metering
Variable speed
limits
Hard shoulder
running
Tolling
Tolling was historically separated from ITS;
 Viewed solely as an Infrastructure funding
source
 Contributed to congestion
 Systems separated to guard against liability
risks and revenue loss
 Localized small systems
Ongoing Convergence of ITS & Tolling
 Technology advances
 Free Flow / Open Road Systems
 Large National / City-wide Systems
 Open Data / BIG Data
 Harmonization and Interoperability
Electronic Vehicle Identification is the
Primary Reason for this Convergence
49

50. World Tolling
Systems
EU Open Road
Tolling systems
(Rules);
Cross-Border MOU
in place to pursue
violators;
Payment by pre-
registered tag or
video toll account;
Video Toll Payment
by unregistered
drivers by 8pm on
following day;
Challenge is to
increase Tag
penetration and
reduce unregistered
video tolling
Single Point
Tolls
M50 Free flow Tolling, Ireland
Dublin Port Tunner, Ireland
Distance
Based Tolls
Electronic Road Pricing, Singapore
E-470 Express Toll, USA
Cordon
(Congestion)
Charging
Euro vignette
Stockholm Congestion Charging, Sweden
Trondheim Cordon Charging, Norway
Variable
Tolls
High Occupancy or Toll (HOT) FDOTI-95,
USA
Variable Tolling, Lille – Paris, France
Variable Tolling191, California, USA
Selective
Vehicle Tolls
Lorry Road User Charging, Germany
Lorry Road User Charging, Austria
Others
Vehicle Quota System (VQS), Singapore
Rebalancing VRT and Motor Tax (Ireland)
Biofuel Mineral Oil Tax Relief (Ireland)
50

51. ITS for Better Transport Safety
& Security
51

52. 4 E‟s of Traffic
Safety
Accident Causes:
-Poor visibility
-High traffic volume
-Inappropriate speed
-Missing attention
-Missing information
The information has to
be:
Immediately available
Available to all traffic
participants
Universally understood
Trigger Intuitive
reaction
52

53. ITS Safety
Benefits
ITS Safety Benefits
Reduce Emergency
Response Time
Improve Speed Limit
Compliance
Reduce Fatal Accidents
Reduce Secondary
Crashes
Reduce Incident Duration
Reduce Crashes
Global Traffic Accidents
Data
1.2 Million Fatalities
50 Million Injuries
65% increase by 2020 – will
become third leading cause of
injury/disease
ITS Safety Goal Adopted ITS Strategy
Reduce
Emergency
Response Time
Signal preemption systems for
emergency vehicles
Improve Speed
Limit
Compliance
Curve speed warning systems using
detectors and electronic warning signs
on approach to curves on highways
Reduce Fatal
Accidents
Electronic stability control
Systems and deployment of Red Light
and speed cameras
Reduce
Secondary
Crashes
Coordinated Highway Action Response
Reduce Incident
Duration
Eliminate crashes within coverage area
as well as employing response routing
system
Reduce Crashes
Use of Automated speed enforcement
(such as red light and speed
enforcement camera)
53

54. Safety Audits
Accident implies a
random event that
occurs for no apparent
reason
Crash implies that the
collision could have
been prevented or its
effect minimized
Factors Causing Crashes
Driver
Vehicle
Roadway &
Environment
ITS is used to improve
road safety on;
Expressways
Arterial roads
Unprotected road users
Freight
Emergency vehicles
In vehicle systems
 Safety is examined in reference to compliance
with standards, warrants, guidelines and
design procedures
 Safety is based on research and operational
experience;
- Provides consistent level of quality
- Reflective of general cost-effectiveness
- Protection from claims of legal liability
 Substantive Safety is the actual crash
frequency and severity for a highway or
roadway
 Speed reduction is an indicator for;
- Increased risk awareness
- Increased attention
- Farsighted way of driving
- Speed adaption of traffic flow
54

55. Developing
Safety Systems
Automatic Incident
Detection / CCTV
Travel data dynamic
message signs
Variable speed limits
Fog warning and dust
storm warning
Lane use management
Automatic enforcement
/dispatch systems
Real-time warning
Spot speed enforcement
Average speed
enforcement
Navigation systems
Parking guidance
Connected Vehicle
technologies
Emergency vehicle
priority systems
Animal and pedestrian
presence detectors
Identify Safety
Challenges
Identify Safety Priority
Areas
Develop ITS Supported
Counter Measures
Develop Collaborative
Action Plans
55

56. ITS , Safety and
Security &
police joint
approach
 For better Public perception on diversions during
major constructions or public transport security
allow;
Short walk ways in terminals
Adequate lighting in access points
Spacious design in diversions, facilities
Clear architecture,
Standardized guiding system
 Police Patrols
 Speed Intercepts @ 30k / Checkpoints
 Breath testing on weekends, holidays, etc.
 High Visibility Patrols in line with traffic flow
 High visibility enforcement in specific areas
 Motorcycled operations
 Communications/Media Campaign: All
Stakeholders
 VMS Messaging
 CCTV Footage
Police Awareness
campaigns to create pro-
active service & security
roles for Citizens that
are:
Coordinating with police
when needed
Patrolling Customers
areas especially during
night time
Conducting Ticket
control
Supporting specific user
/ neighborhood groups
De-escalating tensions
56

57. The Role of
ITS Contact Centers
• Informative
• Assertive
• Green Mobility
• Interactive
ITS
57

58. Why Listen?
The existence of
social media means
that your audience
and observer
increases many
times over.
Given the
significance and
high profile of ITS
projects… the
perceived success of
ITS initiatives
depends on
Customers.
 No Contact Centers; Customers /
citizens have no outlet to vent leading to;
Confusion and Anger … and are likely to
take the opportunity to vent in the most
public arena‟s: Social Media.
 With significant audiences in Social
Media the question is… Does any
entity want to be the recipient of a
negative public backlash or risk
reputational damage because the
customer perceptions and experience is
not managed?
 The non existence of contact centers
can seriously undermine the perceived
success of ITS initiatives and create a risk
to the reputation of ITS project
58

59. Customers
Needs
Stakeholder management for ITS projects
should include the management of customer
experience, through the use of a contact centers.
Customers contact service ITS Centers;
 To make a complaints about:
Traffic and travel impacts
Project construction travel delays
Environmental impacts
Parking related issues
 To make a payment of;
Fines
License renewals
 To request help in an emergency.
 To provide / request general information.
Suggestions
Notifications
Transportation updates
Journey planning
Transport
Development Strategy
Impacts Customers
Customers may not
empathize with
Country long term
vision if they are
experiencing
inconvenience no
matter the level of
innovation and long
term benefit.
The way in which
Customers are handle
them will determine
whether the ITS
initiatives memory is
positive or negative.
59

60. 60
Systems Interactions

61. Contact Centers Ecosystem
61SYNERGY ORGANISATIONAL SOLUTIONS

62. Contact
Centers Goals
 Solve / reduce customer inconvenience that may
occur as a result of the implementation of ITS
initiatives.
 Demonstrate empathy and assist to alleviate
customer, fear, distress, irritation or anger.
 Increase accessibility to useful , responsive and
dynamic traffic service / travel information.
 Communicate route and diversion planning.
 Reduce traffic congestion by communicating
relevant initiatives such as:
Car pooling programs
Congestion charging schemes
Alternative modes of transport
Contact centers will not resolve traffic
congestion issues, but it can reduce it by
providing information and guidance
The key is to create a
contact center
ecosystem that
engages with traffic
initiatives and
interfaces with ITS
back office as part of
the traffic
management
scheme to provide a
timely response
both in and out of an
emergency through
the provision of
information and
guidance to
customers.
62

63. Centers
Success
Formula
Pillars of Contact
Centers
Human factor
Technology
Procedures
All 3 pillars must
work together
 Investment in Human factor
 Allow Well trained, professional staff
 With clear instructions and guidelines
 And prepare staff for facing daily
problems !
 Investment in high quality training
 Invest in new technologies simulations
63

64. ITS Procurement &
Implementation
64

65. 65
ITS Life Cycle

66. 66
ITS Project Time Phasing

67. ITS Life Cycles
Costs
ITS RFP Technology
Packages
Software systems
Detection technologies
Information provision
technologies
Parking and access
control systems
Traffic signals
Payment systems
Security and safety
systems
Telecommunications
technology
Connected vehicle
program
Cost Category
Search Cost of up-front evaluation study
Cost of up-front proof of concept
implementation
Acquisition Cost of Software
Cost of Customization for business needs
Cost of Integration (to current platform)
Integration Cost of Migration (to current platform)
Cost of Training
Cost of Process and Best Practice change
Use Cost of Support services – in house
Cost of Support services – contracted
Cost of Maintenance and Upgrades
Software scaling (for change in user or
transaction volumes)
Retire Exit costs (in relation to hardware and
software)
Exit costs (system change, re-training)
67

68. Stage
Implementation
& Investment
Focus in GCC
Further data: http://www.itsarab.org/
ConstructNetwork
Expand
network
Signaling
OptimizeNetwork
Add
Control
Rooms
Operation
Control
Systems
IncreasePublicOffering
Invest in
mass
transit
(incl. Bus
Rapid
Transit)
Passenger
Convenie
nce
Systems
ManagePrivateDemand
Traffic
Charging
systems
Dynamic
Pricing
QatarBahrain UAE
If the ITS
Tools are in Place,
Technology is Proven,
Concepts are Proven and
Business Case is Proven
Why the Phased ITS
Implementation?
Reasons Include;
Larger Scale ; Larger Risks
Technology Advancing Too
Fast
Focus is on “Immediate”
68

69. ITS
Implementation
 An ITS National Master Plan and Architecture is
needed to prioritize and coordinate
implementation of ITS to meet the country stated
objectives and commitments
 Adopt standards that ensure system
interoperability
 Observe system / software Intellectual Property
Rights (IPR)
 Engage all parties involved to agree on respective
roles
 Develop effective & efficient management of a
sustainable supply chain of business partners /
products providers.
 Implement ITS in step-by-step process
 In tendering foster competition and innovation
in ITS solutions.
 Develop ITS procurement capability based on
product fit for purpose, best technology and LCC.
 Maintain future operational needs of the whole
transport network.
Qatar - ITS Standards
http://www.ashghal.gov.qa
/en/Services/Pages/Service
DetailsPage.aspx?ServiceID
=46&category=2&SecID=1
Ashghal ITS
Deployment Manual
Civil And Structural
Standards For
Intelligent
Transportation System
(ITS)
ITS Specifications
69

70. ITS Phasing –
Qatar Example
Roadway ITS deployment
 Automatic Incident Detection,
CCTV, Signals and ATC, Dynamic
Message Signs and Vehicle
Tracking to TMC, Data
Collection, LPR/Average Speed
Roadway Incident
Management
• Smart Work Zone, Tunnel
Control Systems, Automated
Incident Management, Dynamic
Message Signs, Parking,
Enforcement Systems – Master
software with Strategy Selection
National Transportation
Management Center Road ,
LRT , Metro/Rail
Multi Modal Dynamic
Travel Information
Predictive capability
• Road modeling and connected v.
Dynamic Assignment &Recovery
70

71. Hardware and
System
Integration
Best Practices
V Motion allows live VM -
Virtual Machine - migration on
one host to another without
downtime. Example there are
two hosts A and B in a cluster
with HA enabled; If host A
crashes, all VMs on that will be
down. VMware HA will help
restart those VMs to Host B, so
there is no service downtime.
ITS Infrastructure :
Cabinets
Fiber optic network
Variable Message Signs
CCTV
Automatic Traffic Counters
Automatic Incident
Detection
Lane Control Signals
ANPR
Motorway Entry Signals
Power Supplies
HWComponentSystemIntegration
Usage of advanced
Server technology is
saving costs
State of the art concept is
based on virtual Server
environment (VMWare)
Redundancy realized by
SW (VMWare HA and V-
Motion)
Rack based solution is
saving IT room space
Green IT components are
reducing energy costs
and heat losses
Remote Desktop and
virtual Operator
Workstations saving HW
equipment
Online Backup concept
without down time via
VDR – Virtual Data
Room - concept
Unlimited disk spaces by
external storage systems
Blade Server based
configurations if required
SystemNetworkIntegration
Cooperation with local
IT provider is the only
way for successful
integration
Without Domain Name
no chance to start the
System setup
Fix IP addressing
concept at the earliest
Chose network
maintainable
components
No bug fixing without
suitable Network
Management System
Sub-Nets and routing
requirements key
Protect System against
internal and external
attacks
Redundancy of
outstation network is
recommended
Disaster recovery
concept required
71

72. Issues in
Integration
 Different Life Cycles amongst Project, Infrastructure,
Technology, and technology upgrades
 Inadequate Knowledge Transfer amongst;
Users
Stakeholders
Operators
 Inadequate Planning and Funding in
Operations
Maintenance
Improvements / upgrades
 Excess Flexibility and Excess Integration - Open Platform
 Limitations on Proprietary Systems
 Common interfaces protocols; OCIT, UTMC, ProfiNet /-bus,
OCPI, NTCIP, TLSoIP, IEC 60870-5-104, CSI (XML) and
OPC
Project LC 2-3 years
Infrastructure LC 15-60
years
Technology LC 10-15
years
Technology Refresh 3-7
years
Integrating everything;
May not necessary
Can add substantial costs
(Capex & Opex)
Introduces risk in
delivery
May not be used
72

73. Technology
refresh and
maintenance
service
contract in ITS
Many existing
Proprietary transport
information system
are over 10 years old
with some elements
reaching end of life
Outsourcing allows;
Improved
performance
System
enhancements
Allow remaining asset
life to be realized
 One approach is to outsource
operations and maintenance.
 Engage Market Providers
employing innovative contract
mechanisms
Establish KPIs and link to reward
Provide development path to
enhancement
Allow for capital injection
 Contract length to allow contractor
to recover investment
73

74. Innovative ITS
Contract
Mechanism –
KPI based
Traffic
Efficiency
• Reliability
• System
Condition
• Operational
Efficiency
• Mobility
Safety
• Accidents
• Direct Impact
• In Direct
Impact
Social
Inclusion &
Land Use
• Accessibility
• Special
Groups
• Total Covered
Area
Pollution
Reduction
• Motor
Vehicles
• Electric
Vehicles
74

75. Concluding
Remarks
75

76. ITS Systems Evolution
Automatic Fare Collection Systems   
Smart Card based ticketing system  
Hand-held Ticket Checking Equipment  
Scheduling Software  
Vehicle tracking systems 
Webcasting Hard & Soft ware Applications 
Traffic Data Surveys  
Over weight vehicles  
Expressway management  
Speed Compliance  
Central Traffic Control system   
Technology
Point
Solutions
Integrated
Transport
Systems
Urban
Mobility
Solutions
76

77. IBM ITS
Maturity Model
Level 1
Single mode
Level 2
Coordinated
modes
Level 3
Partially
integrated
Level 4
Multinational
integrated
Level 5
Multinational
optimized
Governance
 Strategic planning
 Performance
management
 Demand
management
Single mode
planning with
little coordination
between various
transport
providers.
A transport
vision is
articulated.
Single regulator
but with limited
planning and
management
powers.
Integrated
multimodal
transport
authority.
Coordinated
demand
management
measures.
Integrated corridor
based multimodal
planning. Dynamic
demand
management
schemes.
Integrated
regional
multimodal
planning.
Continuous
system-wide
performance
measures with
dynamic pricing.
Transport network
optimization
 Data collection,
integration and
analysis
 Network
operational
responsiveness
 Incident
management
Limited data
collection and
integration. Ad-
hoc analysis and
incident response.
Manual individual
modes.
Data collection
for major routes.
Periodic data
collection and
analysis. Network
and incident
response mostly
by individual
modes.
Real time
collection of
multiple data
sources with high-
level analysis.
Automated
network and
incident response
systems.
Real time
multimodal coverage
for most corridors.
Detailed real time
data analysis.
Automated
preplanned
multimodal incident
response.
System-wide real
time multimodal
data collection,
integration and
analysis.
Dynamic network
optimization and
incident
response.
Integrated
transport services
 Customer
management
 Payment systems
 Traveler
information
Minimal; mostly
cash collection.
Limited and static
traveler
information.
Costumer
accounts by
mode. Mostly
cash collection.
Static trip
planning with
limited real-time
alerts.
Electronic
payments.
Multichannel trip
planning and
account based
alert subscription.
Multimodal
integrated transport
card. On journey,
multimodal
information services.
Single customer
transport
account.
Location-based
multimodal
proactive trip
advisory.
77

78. Integration
Benefits
• Availability of 99,99% and better
due to redundant server system
and PLC based solution
Reliability
• Scalability, modular system
allows a smooth realization and
extension belonging to customer
requirements
Efficiency
• Excel based configuration of
traffic rules allows the customer
to perform changes by himself
Independency
• Fully integrated solution with
intuitive and modern User
Interface
Usability
• Automatic incident and
dangerous goods detection based
on video technologies
Usability
• Support of various standard
interfacesFlexibility
78

79. Current ITS
Issues
ITS has
important role
in containment
of congestion
that is set to
worsen
Further
investments in
ITS will amplify
benefits
Topic Issue
Connected vehicles Need to develop standards
Integration Integration across systems
Interoperability Cooperation across systems
Smart cities Linking to wider social objective
Social media Means to change behavior
Green-mobility Need ITS to enhance & monitor
Cloud / virtual space Continuity concerns
Smartphones Potential for data collection
ITS for older drivers Growing demographic
Evaluation of benefits Justifying expenditure
79

80. 80

81. Successful
Outcomes are
Policy Driven,
Not Technology
Led
Policy Makers /
Transport Authorities
want to implement ITS
strategies that result in
more efficient use of
resources.
Users want
Better Service
Safer Travel
Surety of Journey Times
Value for Money
81
Policy
Education EnforcementEngineering
/ ITS
ITS Foundation /
Emergency Response

82. THANK YOU
82
Technology Does
Not Deliver Smart
Mobility, It
Provides The
Tools To Create
Efficient Network