At EVOLUTION Seattle on September 16, 2015, Peter Ferris, Equinix Senior Vice President, highlights how Equinix's leading interconnection platform can help accelerate the business of partners, customer and prospects inside the Seattle Space Needle. Along with discussing use cases on direct connectivity to the public cloud and hybrid cloud, and case studies that addressed business challenges, the presentation highlights the importance of embracing the speed of change. To learn more about Equinix products and solutions, contact a Sales Rep today: http://www.equinix.com/contact-us/sales/.

1. Confidential – © 2014 Equinix Inc. www.equinix.com
Highway to the Cloud:
The Evolution Of The
Data Center
Peter Ferris | Senior Vice President, Equinix
September 16, 2015

2. © 2014 Forrester Research, Inc. Reproduction Prohibited
Global Public Cloud Purchases are in Hypergrowth
2008 To 2020
“The Public Cloud Market Is Now In Hypergrowth”
Sizing The Public Cloud Market, 2014 To 2020

3. Confidential – © 2014 Equinix Inc. www.equinix.com
Cloud = Change
Embrace the speed of change!
Otherwise …
In 10 years, it’s predicted that 40% of the
Fortune 500 companies will no longer
exist.*
The average lifespan of a company listed in
the S&P 500 has significantly decreased:
• In the 1920’s: 67 years
• Today: 15 years
– Richard Foster, Yale University
* Babson Olin School of Business, Fast Company April 2011, page 121
Innovation & Disruption on the Road Ahead, Peter H. Diamandis, MD

4. Confidential – © 2014 Equinix Inc. www.equinix.com 4
Disruptive Technology: Uber
• Born in 2009
• No assets
• By the end of 2015, the company will generate
$10B in revenue
• Massive adoption – especially by younger
generation.
The 4 stages of Incumbent Collapse by
disruptive a disruptive technology (Élan Gil):
1. Overconfidence
2. Downward Spiral
3. Too Little, Too Late
4. Ongoing Decline

5. Confidential – © 2014 Equinix Inc. www.equinix.com 5
Our Leading Interconnection Platform Accelerates Your Business
The leading, global interconnection platform
Global
Data Centers
100+ Data Centers
10M+ Square Feet
99.999% Uptime
Record
Interconnection
1,000+ Networks
135,000+ Cross Connects
100% of Tier 1 Network
Routes
Business
Ecosystems
4,500+ Businesses
Equinix Marketplace™
Revenue Opportunities
• Global footprint
– 100+ data centers on 5 continents
– In 32 top international business
markets
• Leading financial strength and scale
– $2.444 billion 2014 revenues
– $7+ billion invested in our data center
platform
• Largest business ecosystems
– 4,500+ global customers
– 135,000 business-to-business
interconnections

6. Confidential – © 2014 Equinix Inc. www.equinix.com 6
Enterprise | Increasing enterprise advantage
Cloud | Accelerating enterprise adoption of hybrid cloud
Trading | Enabling low-latency transactions
Content | Optimizing the delivery of digital content
Networks | Scaling the internet
Track Record: Interconnecting Companies to New Possibilities
Equinix ecosystems spark new relationships and value
Media | Minimize lost production time, lower latency = improved performance
Mobility | Enriching mobile access and content

7. Confidential – © 2014 Equinix Inc. www.equinix.com 7
Equinix Performance Hub
“The cloud is impacting WAN architectures. IT leaders looking to use a
cloud-based infrastructure and/or application services, […] should
strategically locate communications hubs outside the enterprise data
center. […] Equinix is an example of a colocation provider that offers a
network hub service called Performance Hub.” – Gartner, May 2014
What is Performance Hub?
A solution framework to help you address some
of the key business issues you may be facing
An extension of existing enterprise network
Secure and reliable connectivity to network and
cloud providers
Accelerates network, cloud and application
performance
Direct Sales Momentum
Launched in Q1 2014
150+ Customers – strong enterprise traction,
new logos
Extensive analyst coverage

8. Confidential – © 2014 Equinix Inc. www.equinix.com 8
Use Case: Direct Connectivity to Public Cloud, Hybrid Cloud
Public Cloud Access
via Public Internet
Two methods of Public Cloud Access
through Equinix
Enterprise
Customer
Direct through Cross Connects Direct through Cloud Exchange
Cloud Service
Providers
Performance Hub
Private
Compute
Infrastructure
Private Storage
Infrastructure
Public Cloud
Providers
Securely leverage the
public cloud
Cloud Exchange for
1:many cloud
connections
Cross Connect for
1:1 cloud
connections
Hybrid Cloud
Deployment

9. Confidential – © 2014 Equinix Inc. www.equinix.com 9
Use Case: NetApp Private Storage for Cloud
Solution
• A hybrid cloud solution that lets enterprises use multiple
industry-leading clouds and maintain complete control
over your data
Value
• Quick and easy multicloud access
• Maintain complete control over your data
• Cloud benefits with proven enterprise storage
Delivery Partner
• Consulting, Architecture, Delivery, Management
Internet
Test % Improvement
IOps 35.90%
Read IOps 35.83%
Write IOps 35.97%
MBps 35.90%
Read MBps 35.83%
Write MBps 35.97%
Transactions per Second 35.90%
Private
36% Faster
Public
1Gb1Gb
Equinix
Cloud
Exchange
NetApp Cloud Labs @ Equinix available for customer demos: https://poc.netapp.com/
Test Results
• 36% performance improvement
• Ability to failover from local implementation to Cloud Platform
provider with no degradation of performance
AWS

10. Confidential – © 2014 Equinix Inc. www.equinix.com 10
Disaster Recovery (DR) Strategy
Acquisition and Integration
Mobile & VPN Termination
Application Acceleration
Other Use Cases
Primary Data Center
Public Cloud
Storage
Private
Storage
Performance Hub
Private
Storage
Performance Hub
Secondary Data Center

11. Confidential – © 2014 Equinix Inc. www.equinix.com
Case Study: Aerospace and Defense Company
REGIONALIZED
TAIL CIRCUIT COSTS
Current
Bandwidth
(Mbps)
Cost
Savings
New
Bandwidth
(Mbps)
Chicago 20 M 92% 40 M
Washington DC/VA 151 M 32% 411M
Atlanta 353 M 37% 502M
Dallas 212 M 30% 503M
Los Angeles 261 M 39% 379 M
Seattle 70 M 0% 145M
Net Bandwidth Reduction 46% Net Cost Savings 29%
MPLS Architecture PH Architecture
Average latency across US network Average latency from User to Data
46ms 7 - 10ms
•Aerospace and Defense company with a global
team of 20,000 employees spanning 27
countries
Customer
•The company needed network architecture to
fully address its IT vision and long-term needs.
They required a design which would allow them
to respond quickly to changing market and
internal requirements.
Business Challenge
•Increased performance with flexible architecture
•Enhanced BC/DR capabilities
•Easy access to Cloud Services, and SAAS
providers
•Multi-carrier service redundancy with access to
competitive rates and service provider choice
Value Realized

12. Confidential – © 2014 Equinix Inc. www.equinix.com
Equinix Data Centers – The Ideal Interconnection Platform
Operational
Resiliency
• 99.9999%+ Uptime
• 24/7 Experienced
Staff
33 Metros
Americas
• 15 metros
• 52 IBXs
EMEA
• 10 Metros
• 30 IBXs
Asia Pacific
• 8 metros
• 21 IBXs
Global
Data Centers
Unmatched
global scale
and reach
• 100+ Data
Centers
• 10M+ Square
Feet
Proven
Business
Ecosystems
4,750+ businesses
• Financial Services
• Programmatic
Advertising
• Content & Digital
Media
• Enterprises
• Networks
Cloud Density
• Amazon AWS
• Microsoft Azure
• IBM Softlayer
• Cisco Intercloud
• VMware vCloud Air
(EU)
Network
Interconnection
• 1,000+ Networks
• 145,000+ Cross
Connects
• 100% of Tier-1
Routes
Availability Global Reach Multi-CloudEcosystemsProximity

13. Confidential – © 2014 Equinix Inc. www.equinix.com