As cloud usage takes off, data production grows exponentially, content pushes closer to the edge, and end users demand data and applications at all hours from all locations, the ability to seamless interconnect with cloud services becomes more pivotal to Enterprise IT transformation. In this session we will share what interconnection oriented architecture is and the reasons why certain enterprises have chosen this architecture to future proof their IT investments. We will also examine a joint solution with our partner ViewQwest and how to extend it with certain AWS use cases. Vijay Rangarajan, Partner Solutions Architect, Amazon Web Services, APAC Eric M. Hui, Director, Cloud and Service Provider Markets, Equinix Asia Pacific

1. © 2016 Equinix Inc. Equinix.com 1
Exploring Interconnection
Oriented Architectures with
AWS
Eric M. Hui | Director – Service Provider Markets, APAC
April, 2016

2. © 2016 Equinix Inc. Equinix.com 2
Agenda
• Interconnection Oriented Architecture™ (IOA)
• IOA Use Case with AWS
• Equinix Cloud Exchange to connect to AWS

3. © 2016 Equinix Inc. Equinix.com 3
Equinix - where opportunity connects
Unmatched
Global Data
Centers
Leading
Interconnection
Solutions
Vibrant Business
Ecosystems
Proven
Expertise

4. © 2016 Equinix Inc. Equinix.com 4
• Information Exchange
• Real-time Algorithmic
Business
• Global User Engagement
• Bi-modal Approach
• Re-define the Edge
• Security & Risk
Compliance
• Connection Density
• Monetise Information
Assets
• Self-sustaining Platform
Ecosystem AdvantageRe-architecting ITValue of Interconnection
Interconnection Platform
Interconnection Oriented
Architecture
Ecosystem
Exchange
We are entering an unprecedented era of disruption in the
Enterprise

5. © 2016 Equinix Inc. Equinix.com 5
Interconnected
Enterprise
Interconnected
Enterprise
Innovate
Quickly
Make Real-Time
Decisions
Grow via Digital
Ecosystems
Respond Instantly
Via Any Channel
Driving the need to transform the business architecture to become
an Interconnected Enterprise

6. © 2016 Equinix Inc. Equinix.com 6
Need to Solve
Dispersion, gravity &
physics
Placement of workloads
Application & network
topology
Workload
Capability
CurrentState
Window to
Act
TippingPoint
Time
Tipping PointDrivers
More Users
More Devices
More Locations
More Data
Real Time
Moreover, we have reached a tipping point where Enterprises will
hit workload execution barriers must be solved

7. © 2016 Equinix Inc. Equinix.com 7
…yet, enterprise architecture has not fundamentally changed, nor
is prepared to address the shift toward systems of engagement
Today
EDGE
CORE
Systems of
Record
Transaction Workloads
Client / Server Apps
Structured Data
Static Content
Tomorrow Systems of
Engagement
Interactive Workloads
Mobile/Cloud Apps
Un-structured Data
Rich Content

8. © 2016 Equinix Inc. Equinix.com 8
…creating a critical need for an Interconnection strategy
PEOPLE
Interconnect
Employees,
Customers &
Partners
LOCATIONS
Interconnect
Geographic
Markets, Ecosystems &
Business Locations
CLOUDS
Interconnect
Cloud Services
Across Multiple
Locations
DATA
Interconnect
Data for Accessibility
& Real Time
Analytics

9. © 2016 Equinix Inc. Equinix.com 9
Locate Data & Analytics
Push Apps & Services to
Connect & Deliver via
Interconnecting Data
Interconnecting
People
Interconnecting
Locations
Interconnecting
Clouds
IOA™ Reference Model
Ecosystems
Adjacent
Ecosystems
Exchange
Data Hub
Edge
Architecture
Strategy
Communications
Hub
Architecture
Component
To implement an interconnection strategy requires an
Interconnection Oriented Architecture…

10. © 2016 Equinix Inc. Equinix.com 10
Communications Hub
Data Hub
…which manifests itself as a physical implementation called an
IOA node
IOA Node | Interconnection Platform
Ecosystem Exchange

11. © 2016 Equinix Inc. Equinix.com 11
…solving these challenges facing Enterprises at the edge through
a “hub-based model” consisting of a collection of tailorable IOA
nodes
Traditional
Push Apps and
Data to the Edge
Connect and Deliver
via Ecosystems
Locate Data and
Analytics Adjacent
Multi Region

12. © 2016 Equinix Inc. Equinix.com 12
Leading enterprises implementing IOA at Equinix have achieved
transformational value…
People Locations Clouds Data
Workload/
Application
Business
Impact
Customer
Industry
Real-time collaboration Traffic optimization Multi-cloud
IoT & distributed
analytics
30% cost reduction in
cloud connectivity
cost/analytic application
$8MM annual OPEX
savings implementing
hybrid cloud
25% reduction in latency
of real-time data analytics
apps
50% reduction in OPEX
per app
Problem
Inadequate user
experience
Unsustainable growth in
bandwidth cost
Inefficient & unsecure
multi-cloud access
Insufficient customer
insights
45% reduction in
bandwidth OPEX /
employee
40% reduction in latency
of customer facing apps
Engineering &
Construction
Financial
Services
Media &
Information
Industrial
Conglomerate
2.5x increase in
bandwidth/employee while
reducing OPEX
by 25%
38% reduction in
application latency of
global collaboration
workflow

13. © 2016 Equinix Inc. Equinix.com 13
IOA Use Case
With AWS

14. © 2016 Equinix Inc. Equinix.com 14
14
IOA Innovative Use Case: Data Migration with AWS
• Data Migration is multi-step, multi-disciplined approach to move workloads
– Move workloads and applications “out of the basement” and into AWS
 Identify workloads and applications currently hosted on premise that can be moved to AWS
 Build migration and connectivity plan to move them
– Benefits to organizations working with Equinix, Equinix partners and AWS
 Simplified end to end experience
 Improved application performance
 Risk mitigation and improved control
• Data Migration: Private Connectivity Options
– Option 1: Private long line network connected to AWS Direct Connect
– Option 2: Hybrid proximity based private AWS Direct Connect connection

15. © 2016 Equinix Inc. Equinix.com 15
15
IOA Innovative Use Case: Data Migration with AWS
– Equinix
 Equinix Cloud Exchange™ (ECX)
 Equinix IBX® Data Center
– AWS
 Direct Connect hosted in Equinix
 EC2, S3, [full AWS portfolio]
Ecosystem Partners
– NetApp
 NetApp Private Storage for AWS
» NetApp storage arrays live on customer’s premises and in their Equinix cage
– ViewQwest
 Layer 2 connectivity partner
» Network connectivity between customer premise to Equinix IBX and Equinix Cloud Exchange (ECX)
Methodology Components

16. © 2016 Equinix Inc. Equinix.com 16
16
AWS
Direct Connect
Equinix IBX Datacenter
Network
SP’s
Cage
IOA Innovative Use Case: Data Migration with AWS
Option 1: Connectivity and Configuration
Connectivity and
Configuration
Move cloud ready workloads and
applications to AWS via Private
Connectivity Option #1
Enterprise
Data Center / Office
Cloud Ready Workloads
• Development & Test
• Web
Cloud Ready Workloads
Using S3 and EC2
• Development & Test
• Web
Layer 2
connection

17. © 2016 Equinix Inc. Equinix.com 17
17
IOA Innovative Use Case: Data Migration with AWS
Option 2: Hybrid Enablement and Migration
Hybrid Enablement and
Migration (Option #2)
• Higher risk workloads and
applications require a hybrid
architecture
• Use Case: From on premise
NetApp storage to NetApp
cloud connected storage
connected to ECX or AWS
Direct Connect
• Performance: Storage is 36%
better IOPS over public
internet [NetApp]
• Risk Mitigation: Security
policies, audit, compliance,
data residency
AWS
Direct Connect
Equinix IBX Datacenter
Enterprise
Hybrid Cage
Enterprise
Data Center / Office
Production Oriented
Workloads
• Database
• Storage
• Compliant
• Low Latency
Hybrid Production
Workloads
• Storage
• Compliant
• Low Latency
AWS Compute and
Storage Services
• EC2
• S3
Private
Storage
Layer 2
connection

18. © 2016 Equinix Inc. Equinix.com 18
Equinix Cloud Exchange
To connect to AWS

19. © 2016 Equinix Inc. Equinix.com 19
Equinix IBX
Equinix Cloud Exchange
Provides agile, secure, instant interconnection to cloud services
Benefits
• Increase your addressable market
• Offer direct, secure private connection
through multiple major carriers
• Automated, near real-time provisioning
• Consistent throughput and
low latency
• Cost-effective
Features
• Layer 2 Ethernet service
• Layer 3 Ethernet service on roadmap
• Up to 10G virtual connections
• 1GB or 10GB physical ports
• 99.9999% high availability platform
• 20+ global markets supported
• Integrated APIs and Web portal
• AWS speeds via ECX is < 500Mbps
Enterprises Co-located
Via Network
Service Provider
(Aggregation)

20. © 2016 Equinix Inc. Equinix.com 20
APIs and Portal
Managing Cloud Exchange virtual connections is simple and scalable
APIsCloud Exchange Portal
Manage Cloud Exchange virtual connections via Web-
based portal to increase speed to market and reduce
initial CAPEX
Manage virtual connections using standardized Cloud
Exchange APIs to operate at scale

21. © 2016 Equinix Inc. Equinix.com 21
Summary
• Explore Interconnection Oriented Architecture™ (IOA)
• Addressing growth in people, location, clouds and data
• Embrace Connectivity Option that by pass Internet
• Private Connectivity  AWS Direct Connect
• Equinix Cloud Exchange
• Data Migration with Equinix and AWS

22. © 2016 Equinix Inc. Equinix.com 22
…let Equinix help you with your IOA™ journey
Visit us at our AWS booth 819
Step 1
Read about IOA™ on the web http://www.equinix.com/ioa
Step 3
Grab a IOA toolkit available from our staff
Step 2

23. © 2016 Equinix Inc. Equinix.com 23