Accelerate transformation with the global platform for digital business. Presented by Steve Madden, Sr Director of Solution Marketing, Equinix.

1. Steve Madden, Sr. Director of Solution Marketing
Gartner IT IOCS Conference 2018

2. © 2018 Equinix.com
Future of IT infrastructure is everywhere…
…except corporate data centers—they are dead
It’s a hybrid world, blending cloud and edge…
… core workloads are shifting to the edge
Future infrastructure is an ecosystem of partners…
…cloud is not the answer, it’s part of the conversation
Need to securely intersect providers and partners…
…with end-to-end transparency
What We
Heard In
Conference
Keynotes?

3. © 2018 Equinix.com
Equinix Has Been the Foundation of Digital
Ecosystems for 20 Years
INTERNET WEB
ELECTRONIC
TRADING
CLOUD
DIGITAL
ECOSYSTEMS
3

4. © 2018 Equinix.com
Developed the greatest ecosystem density and
diversity on Platform Equinix
4
750+
Content and Digital Media
1,225+
Financial Services
2,900+
Cloud and IT Services
2,980+
Enterprises
1,800+
Networks

5. Invested $22B+ in Our Global Interconnection
Platform for Digital Business
5 © 2018 equinix.com
52
Metros
24
Countries
5
Continents
200
Data Centers
9,800+
Companies
280,000+
Interconnections
>99.9999%
IBX Uptime

6. 6 © 2018 equinix.com

7. Represents an Interconnection Oriented Architecture® (IOA®)
7 © 2018 equinix.com

8. © 2018 Equinix.com
We Have Been Studying Digital
Transformation with Data Science
8
Collect and regularly update a
huge amount of data
Employ machine learning to
identify adoption patterns
Apply and provide
insights and learnings
450k
Firms
10 billion+
Records
Technology
Adoption
Customer Data
& Ecosystems
Firmographics
Spending
Patterns
Machine Learning
Strategy Briefings with IT leaders
Industry Research & Knowledge Base

9. © 2018 Equinix.com
Its goal is to track, measure and forecast the growth in bandwidth
required for direct traffic exchanges that enable private
interconnections among companies supporting digital business.
THE GLOBAL INTERCONNECTION
INDEX IS AN ANNUAL GLOBAL
BASELINE
Interconnection Bandwidth is defined as the total capacity
provisioned to privately and directly exchange traffic with a
diverse set of counterparties and providers, at distributed IT
exchange points inside carrier-neutral colocation data centers.
INTERCONNECTION BANDWIDTH
This Index contains forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties that may
cause actual events or results to differ materially from the estimates or the results implied or expressed in such forward-looking statements.
Volume 2 released in
September 2018
9
The Global Interconnection Index (GXI) Established
Interconnection Bandwidth as a Unit of Measure for
Digital Business Integration

10. © 2018 Equinix.com10
Significant Macro, Technology and Regulatory Trends
are Converging—Forcing Workloads to the Edge
TREND
NEED
Cybersecurity
Requires distributing
and interconnecting
security controls
Business
Ecosystems
Requires digital
ecosystems
interconnecting the
participants and
supporting digital
flows
Data Compliance
Requires the
Interconnection of
data, analytics and
networking in
compliant locations
Urbanization
Requires
Interconnection in
locations where
there
is a concentration
of users
Digital Business
Real-time
interactions
require the
Interconnection
of people, things,
locations,
clouds and data
Equinix.com/Index2018#insights

11. © 2018 Equinix.com11
1. CAGR for 2017–2021
2. Research & Markets, Global MPLS Market, June 2018
3. Cisco Visual Networking Index, 2017
Interconnection Bandwidth (IB) Is Predicted to Outpace
Internet Traffic Growth by 2x and 10x the Volume by 2021
PAYPAL is a trademark of PayPal, Inc.
UBER is a trademark of Uber Technologies Inc.
Interconnection
Bandwidth (IB)
IB is expected to outpace the growth
of internet & MPLS traffic
8,200 Tbps (33ZB/year) in One Minute
Could Concurrently Process

12. © 2018 Equinix.com
Interconnection is emerging pervasively across all industries to help speed and scale digital business transformation.
2021 Forecast—Interconnection
Bandwidth by Industry Segment
Equinix.com/Index2018#insights12

13. © 2018 Equinix.com
Interconnection is enabling Enterprises to build their digital ecosystem by seamlessly
integrating a myriad of Service Providers and business partners.
2021 Forecast—Interconnection
Bandwidth by Ecosystem
13
Simplifying the topology,
shortening distance to
customers, employees
and things
Locally interconnecting
and integrating with
ecosystem providers
Future infrastructure
is an ecosystem of
partners
Equinix.com/Index2018#insights

14. © 2018 Equinix.com
Machine Learning Shows a Consistent
Digital Adoption Profile…
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Common indicators of
IT distribution align to
Interconnection use cases
Equinix.com/Index2018#insights

15. © 2018 Equinix.com
…Add Learnings from Over a Thousand IT
Transformations Across All Industries
Customer
deployments
studied
Example
customers
studied
400+ 800+
IT use cases
identified 4 10 35+
1200+
Network Hubs Multicloud Connectivity Digital Integration
2015 2016 2017
15 © 2018 equinix.com

16. © 2018 Equinix.com
This provides a map and maturity model
for the digital transformation journey
Purpose
Build
Hubs
Deploy
Controls
16 © 2018 equinix.com
Use Case
Need
Integrate
Data
Optimize network
segment/topology
Solve latency
Hybrid
Multicloud
Directly connect public
and private clouds
Solve complexity
Distributed
Security
Adjacently deploy
security services
Solve risk
Distributed
Data
Manage data exchange
globally
Solve integration
Connect
Clouds
Network
Optimization
Digital
Ready
Spin up a localized
presence
everywhere
Locally swap cloud
services anywhere
dynamically
Transparency and
control at traffic
exchange points
Collect and exchange
data efficiently and
compliantly

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Step 1: Build Hubs
AMERICAS EMEA ASIA-PACIFIC
• Firewall, load balancer.
• VPN, proxy, DNS.
• 1-4 cabinets. • 2+ connections to NSPs
and ISPs.
Deployment Functions ConnectionsComponents
• Routers and switches.
• Network and IT appliances.
1 Network optimization
Getting started: Localize and optimize traffic in 1-2 hubs
When complete,
customers
demonstrated:
• 85% reduction in
latency.
• 10x the bandwidth.
• 1/10 the cost.
Optimize:
• Last mile (internet).
• ISP (offload).
• Cloud connectivity.
• WAN connectivity.
• International links.
• Third-party partner
links.

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Step 2: Connect Clouds
AMERICAS EMEA ASIA-PACIFIC
Deployment Functions ConnectionsComponents
2 Hybrid multicloud
• IP address management.
• Monitoring and logging.
• +0–2 cabinets. • 2+ interconnected clouds.• Incremental switches.
• Traffic segmentation.
Strategy: Add direct connectivity between public and private clouds, to the hubs
When complete,
customers
demonstrated:
• Lowest latency.
• Highest bandwidth.
• Lowest cost.
• Greatest choice.
Optimize:
• Simplify multicloud
connectivity.
• Segment traffic flows.
• Multicloud workflow
integration.
• Dynamically re-wire.

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Step 3: Deploy Controls
AMERICAS EMEA ASIA-PACIFIC
Deployment Functions ConnectionsComponents
3 Distributed security
• Identity, key and policy
management.
• Security analytics.
• +2–4 cabinets.
• +2 Interconnected clouds.
• Mobile, malware, WAF.
• DDoS, IDS, DLP.
Strategy: Expand the hubs with security components and security ecosystem connectivity
Security where it’s
needed
Zero-trust design with
control of all business
traffic
Majority of business is
over direct private
connectivity
Scale with standard
security stacks and global
policy enforcement
InfoSec are enablers
with a dramatically
improved security posture
Did you give away
control to your
encryption keys?
Ask about SmartKey™

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Step 4: Integrate Data
AMERICAS EMEA ASIA-PACIFIC
Deployment Functions ConnectionsComponents
4 Distributed data
• Third-party and IoT data
management.
• Event processing and AI.
+10-60 cabinets. +8 interconnections to
business partners.
• Data streaming/caching.
• Messaging and analytics.
Strategy: Grow the hubs to support data exchange, analytics and compliant hosting
Deploy and host data
infrastructure at
exchange points
(secure and regulated)
Directly (privately)
connect disparate data
sources
Directly (privately)
connect data
infrastructure across
metro locations
Ingest, aggregate,
analyze and distribute
data as a service
Is your data
managing you?
Ask about Data Hubs

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Global Deployment of Interconnected
Control Points with Dynamic Integration
AMERICAS EMEA ASIA-PACIFIC
Deployment Functions ConnectionsComponents
Digital-ready state
INTER-REGION
IN-REGION
• Critical infrastructure.
• Tailored services.
• 16+ connections to 6+ NSPs.
• 20+ connections to 5+ CSPs.
• 8+ connections to partners.
• Networking and security.
• Data and analytics.
Profile: metros, hubs/region, Use cases per metro9+ 3+ 2+
Strategy: Interconnect the mesh of tailored hubs to unlock digital business
15-65 cabinets.
Local business
advantage where
needed
Dynamically reconfigure
connectivity, cloud
services, ecosystem
exchange via APIs
Strategically place apps,
security and data for
advantage
Self-fund
transformation in stages
with immediate
returns
Want detailed
blueprints for all the
steps?
See IOAKB.com

22. © 2018 Equinix.com22
2019+
Use cases
(Net, HMC, Sec, Data)
Locations 2 Chicago, Silicon Valley 4 +London, Amsterdam 6 +Dallas, Washington, D.C 11 +LATAM & APAC
Connections
(NSP, CSP, Business Partners)
Cabinets
8 NSPs 18 NSPs, 2 CSPs
24 NSPs, 5 CSPs,
2 business partners
43 NSPs, 12 CSPs,
8 business partners
4 11 18 56
Customer profile
201820172016
Travel, transport
and logistics
• 80k+ employees.
• 9,000+ locations worldwide.
• Corporate family: 88.
Customer Example of This Global Deployment Model

23. © 2018 Equinix.com
Digital Edge Strategy Playbooks
23
Equinix.com/resources
Interconnection Use Cases Industry Examples

24. © 2018 Equinix.com
Knowledgebase of IOA Blueprints and Online Community
24
Interconnection Use Cases Platform Blueprints Industry Blueprints
IOAKB.COM
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