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Seasoned Executive with more than 18 years of experience in Management, defining strategies, policies, and structuring processes in companies of differentiated segments and sizes. Acting in Pharma, Nutrition, Skyscraper Construction, Real Estate and Information Technology Markets Focus on sales, cost reduction and optimization of processes and systems. Responsible for the idealization and conduction of market research, launches and product and services re-positioning. Process development, covering marketing, communication, trade marketing, consumer marketing and sales force training.