Building a hybrid, dynamic cloud on an open architecture

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Daniel Krook's version of the IBM open cloud overview, focusing on the business and technological imperatives driving the IBM strategy for customers.

Presented 9/30 and 10/1 at Boston TechFest, Cambridge, MA.

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Building a hybrid, dynamic cloud on an open architecture

  1. 1. Building an open, dynamic cloud: The IT and business renaissance Daniel Krook Senior Certified IT Specialist IBM Open Technologies & Cloud Performance Team krook@us.ibm.com @danielkrook © 2014 IBM Corporation
  2. 2. Agenda • Software is a growth engine for business – The convergence of cloud, analytics, mobile and social (CAMS) – The business value of open, dynamic clouds • Building a hybrid engine from open, dynamic parts – Software defined environments (IaaS) – Cloud operating environment (PaaS) – The API economy (SaaS) – IBM DevOps Services • Hitting the road – Map a course with an open, dynamic cloud – The IBM Cloud marketplace © 2014 IBM Corporation Building an open, dynamic cloud: The IT and business renaissance 2
  3. 3. Agenda • Software is a growth engine for business – The convergence of cloud, analytics, mobile and social (CAMS) – The business value of open, dynamic clouds • Building a hybrid engine from open, dynamic parts – Software defined environments (IaaS) – Cloud operating environment (PaaS) – The API economy (SaaS) – IBM DevOps Services • Hitting the road – Map a course with an open, dynamic cloud – The IBM Cloud marketplace © 2014 IBM Corporation Building an open, dynamic cloud: The IT and business renaissance 3
  4. 4. Technology continues to be critical to business: Software is emerging as a growth engine 4 5 4 5 When will it become critical to implement Digital Transformation across your organization? © 2014 IBM Corporation 4 2004 2006 2008 2010 2012 2013 1 2 3 6 7 8 9 1 2 3 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 Technology factors Market factors Macro-­‐economic factors People skills Regulatory concerns Socio-­‐economic factors GlobalizaDon Environmental issues GeopoliDcal factors 1 2 3 4 5 6 7 8 9 Strategic reinvention 136% are more likely to use cloud to reinvent customer relationships Better decisions 170% more likely to use analytics extensively via cloud to derive insights Deeper collaboration 79% more likely to rely on cloud to locate & leverage expertise in the ecosystem IBV CEO Studies 2004–2013 Source: MIT Sloan Management Review, Research Report 2013: Embracing Digital Technology - bit.ly/1stGER9 Don’t know (4%) Never (5%) 3+ years Within 2 years This year That time has passed - it is already a matter of survival Source: IBM Institute for Business Value: The Customer-activated Enterprise - bit.ly/1od8p0F 13% 33% 18% 27% Building an open, dynamic cloud: The IT and business renaissance
  5. 5. The convergence 80% © 2014 IBM Corporation 5 of technology… of mobile users keep their device within arm’s reach 100% of the time1 60% 57% 72% presents a powerful opportunity 90% of the connected devices in 2020 will be sensors & autonomic nodes2 of all data is unstructured and growing 15 times the rate of structured data3 of companies are using cloud to drive competitive and cost advantages4 of developers report using cloud-based services or APIs flickr.com/raphaelquinet Building an open, dynamic cloud: The IT and business renaissance
  6. 6. IT leaders must strike the right balance Systems of Insight *Source: Gartner, p.6, Private Cloud Matures, Hybrid Cloud is Next, Gartner G00255302, Sept 6, 2013 © 2014 IBM Corporation 6 Optimization Systems of Record Innovation Systems of Engagement 6 Building an open, dynamic cloud: The IT and business renaissance
  7. 7. The future is Dynamic Hybrid Cloud ~70% of enterprises to pursue © 2014 IBM Corporation 7 Seamlessly extends enterprise IT with Cloud for changing business needs: • Acts as one dynamically managed, secure environment • Flexible choice of delivery models • Interoperable through open standards 7 hybrid cloud by 2015* Building an open, dynamic cloud: The IT and business renaissance
  8. 8. Dynamic cloud enables composable business © 2014 IBM Corporation 8 Building block approach Restlessly reinvent and innovate your processes Make be=er decisions in real-­‐?me with ac?onable insights Accelerate your ?me to market Integrate across the enterprise Cloud as the growth engine of your business Mobile to reinvent how you engage Big Data to transform your enterprise and industry Building an open, dynamic cloud: The IT and business renaissance
  9. 9. Agenda • Software is a growth engine for business – The convergence of cloud, analytics, mobile and social (CAMS) – The business value of open, dynamic clouds • Building a hybrid engine from open, dynamic parts – Software defined environments (IaaS) – Cloud operating environment (PaaS) – The API economy (SaaS) – IBM DevOps Services • Hitting the road – Map a course with an open, dynamic cloud – The IBM Cloud marketplace © 2014 IBM Corporation Building an open, dynamic cloud: The IT and business renaissance 9
  10. 10. Open technologies are fueling an IT renaissance IBM is leading (instigating) the way © 2014 IBM Corporation 10 Cloud Computing e-Business Service Oriented Architecture Social Business Mobile Computing Open Cloud Architecture Dynamic Cloud Building an open, dynamic cloud: The IT and business renaissance
  11. 11. © 2014 IBM Corporation Design in the age of Cloud: The IT & business renaissance 11
  12. 12. Evolving IaaS to a more dynamic, analytics based Software Defined Environment © 2014 IBM Corporation 12 API economy Cloud operating environment Software defined environments Software defined • Compute • Network • Storage Agile workloads • Integrated governance • Embedded analytics Building an open, dynamic cloud: The IT and business renaissance
  13. 13. OpenStack: Leading the way in open cloud infrastructure Accumulated Community Population Accumulated Developer Population © 2014 IBM Corporation Monthly number of participants Monthly GIT contributors Community Ac?vity Because an open interoperable Cloud is critical for flexible cloud deployment & customer success… INDIVIDUAL MEMBERS TOTAL DEVS (12mos) Source: Qingye Jiang’s Blog:: CY14-Q1 Community Analysis — OpenStack vs OpenNebula vs Eucalyptus vs CloudStack-www.qyjohn.net/?p=3522 COMPANIES 382 Members: 27 Sponsors: 73 Supporters: 282 18,489 1803 COMMITS (12mos) 61k Building an open, dynamic cloud: The IT and business renaissance 13 Accumulated Contributing Organizations Monthly GIT commits
  14. 14. Atlanta OpenStack Summit 2014: attendance grows 30% Proof point of OpenStack’s momentum & focus § 4,600+ in attendance (>30% growth) § 65% are new attendees to the Summit § Overall increase in product strategy roles § Voice of the user continues to shape software § Broad ecosystem support ensures rapid innovation § Focus on enterprise features in Icehouse and Juno accelerates maturity © 2014 IBM Corporation Attendee Roles Building an open, dynamic cloud: The IT and business renaissance 14
  15. 15. IBM’s open tech leadership on display at the OpenStack Summit • IBM products based on OpenStack showcased the successful application of tech to the business model © 2014 IBM Corporation • Commitment of hundreds of engineers to OpenStack has made IBM a top contributor across the project • IBM continues to work with a wide range of firms to encourage further support for OpenStack ecosystem Business model development Technical leadership Ecosystem growth Analyst community ac?vely engaged with OpenStack • 65 top Der analysts in aIendance • 6 unique IBM 1:1 analyst meeDngs Building an open, dynamic cloud: The IT and business renaissance 15
  16. 16. Rapid flexibility with container technology: Docker IBM has taken steps to further integrate with Docker • Adding Docker within the SoftLayer cloud platform to provide with the ease of use and maintenance that comes with a container model • IBM and Docker will ensure that IBM SoftLayer customers have access to all relevant content from the Docker Hub registries • IBM will offer a Docker container of the WebSphere Liberty Application Server for greater performance and flexibility © 2014 IBM Corporation DockerCon Attendance § Inaugural Conference § Capped at 500 attendees § turned away 400+ § High developer concentration IBM Presence § Platinum Sponsor § IBM keynote – Jerry Cuomo § Prez & demo - Andrew Spyker § IBM table – drive to Bluemix § Significant interest generated Building an open, dynamic cloud: The IT and business renaissance 16
  17. 17. Innovate with unmatched performance, flexibility & complete control © 2014 IBM Corporation SoftLayer Infrastructure Management System • Bare metal and virtual server provisioning • Integrated BSS/OSS • Comprehensive network management Data Center & Pods • Standardized, modular hardware configs • Lower inventory carrying costs • Maximize asset utilization and profitability • Increase provisioning flexibility • Simplify capacity management • Globally consistent service portfolio Triple Network • Proprietary network architecture • Pod design allows customers grow across multiple racks or rows in the same layer 2/3 domain as needed. Single-tenant and multi-tenant environments Complete control, access, and transparency Seamless fault-tolerant, multi-site topography Complete portfolio available on-demand in all data centers Building an open, dynamic cloud: The IT and business renaissance 17
  18. 18. Our model: build on open tech & add unique value Globally distributed data centers All-in-one automated platform Robust & resiliant hosting environment for enterprises of all sizes IBM IaaS offerings leverage 750+ Open Source Packages © 2014 IBM Corporation IBM added enterprise capabili?es Open source components TOSCA Baremetal & virtual deployment of OpenStack Pre-integrated systems components get you up & running within 4 hours 2x app density,reducing costs & procurement cycles PureSystems simplify the process of bridging private into hybrid cloud Patterns automate process of cloud-enabling applications. Production-grade cloud operations & scalability from a single interface Capture & manage standard VM images w/ biz process support Self-service sys mgnt supporting user roles & billing functions Automated & tailorable worklfow management Support for Enterprise Database managers Wide range of cloud targets: Z/VM, RHEL, MS Win, Power8, PowerVM & many more with & Building an open, dynamic cloud: The IT and business renaissance 18
  19. 19. An open cloud architecture enables a developer centric platform, marketplace and services in a cloud operating environment API economy Cloud operating environment Software defined environments © 2014 IBM Corporation 19 10101110111010101001101010010101 Open service ecosystem • Repeatable patterns • Automated integration Building an open, dynamic cloud: The IT and business renaissance
  20. 20. What we need is an open PaaS platform for the people Developers represent a diverse set of unique skills & motivations individually tailored to address specific challenges PaaS offerings can help developers & operations meet that challenge with their unique skills but not all PaaS offerings were created equal © 2014 IBM Corporation Building an open, dynamic cloud: 20 The IT and business renaissance 20 Mobile Developer • Python, JavaScript & Objective-C • Git, Jira • CouchDB • Cordova Data Scientist • Python & Java • Hadoop & MongoDB • Node.JS • Rational Team Concert UI Designer • JavaScript, .NE T & HTML5 • PostgreSQL • jQuery, Dojo • Drupal Backend Developer • Java, PHP, Perl, C, & JavaScript • SQL & NoSQL • JSON, XML • Subversion Full Stack Developer • JavaScript, .NET & HTML5 • PostgreSQL • jQuery, Dojo • Drupal
  21. 21. Building a platform for the people: the Cloud Foundry Foundation © 2014 IBM Corporation TOTAL CONTRIBUTORS 1,362 Average per month 2014 average: 80 Lifetime average: 58 731k Platinum Members Gold Members Silver Members LINES OF CODE PULL REQ / WK 40+ COMPANIES 43+ Cloud Foundry is quickly becoming the de facto open PaaS platform, on similar growth trajectory as OpenStack The addition of several new members signals a solid commitment to create a truly open community & ecosystem, one that accelerates development & drives robust growth. Building an open, dynamic cloud: The IT and business renaissance 21
  22. 22. San Francisco Cloud Foundry Summit 2014: attendance doubles © 2014 IBM Corporation Cloud Foundry Summit Twitter sentiment • 5100+ mentions of #CFSummit, CF Summit & Cloud Foundry Summit • 3246 mentions of Cloud Foundry • 5000+ mentions of #PaaS during Summit Summit growth signals dynamic ecosystem § 904 in attendance (100% growth) § 179 developers signed up for Java & CF Meet Ups § Bluemix a major summit feature w/ a successful signup drive § 67 speakers delivered 60 keynotes, panels, talks & sessions § Conference organizers encountered many new dev candidates Building an open, dynamic cloud: The IT and business renaissance 22
  23. 23. Cloud Foundry Summit enabled IBM to extend its contributions • Community growth & participation parity critical to strong open governance of the Cloud Foundry foundation © 2014 IBM Corporation • A robust codebase written by many developers grows the ecosystem by attracting new users, adoptors & contributors • An active campaign to grow the community strengthens the ecosystem with new skills, ideas & viewpoints Build the foundation Develop a robust codebase Foster the community Positive feedback from analyst & press coverage Building an open, dynamic cloud: The IT and business renaissance 23
  24. 24. IBM Bluemix: enterprise-grade PaaS with unprecedented flexibility Composable services dev & runDme environment built on Cloud Foundry for enterprise readiness Leveraging open source API services, BlueMix • Run BlueMix leverages 600+ Open Source Packages Open source © 2014 IBM Corporation IBM added Enterprise capabili?es components apps in almost any language • Built on open technologies • Provides integraDon services to systems of record • Designed for mobile • Provides DevOps services for integrated dev experience App Development for Cloud IBM’s ApplicaDon ComposiDon Environnent (ACE UI) Capabili?es as a Service IBM Services (SQLDB, JSONDB, Mobile backend services, Monitoring, Map Reduce, Cloudant) & runDmes (IBM WebSphere Liberty & the Node.js buildpacks. Cloud Integra?on Build hybrid environments. Connect to on-­‐ premises systems of record plus other public & private clouds, e.g. Twilio & Pitney Bowes. Built on IBM SoJLayer Runs on top of IBM’s leading infrastructure as a service. Cloud Foundry Vanilla Cloud Foundry including the community services MySQL, PostgreSQL, MongoDB & more Building an open, dynamic cloud: The IT and business renaissance 24
  25. 25. An API economy is fostered by an open cloud architecture & extends the business services available to third-party innovators API economy Cloud operating environment Software defined environments © 2014 IBM Corporation JSON, WebSphere & DB2 for log-in & transaction 25 JSON & Websphere Liberty for mobile app JSON & MongoDB for user ID. Rapid application delivery • API-accessible apps • Multi-channel integration Building an open, dynamic cloud: The IT and business renaissance
  26. 26. HTML5 & Cordova: simple solutions to complex challenges © 2014 IBM Corporation • Non-profit supporting 140+ open source projects • Organizational, legal & financial support • Limits legal exposure for our project committers • Framework for intellectual property & financial contributions • Apache Cordova is the open source project that makes “write once and run anywhere” hybrid applications using platform services feasible. • Cordova focuses on continual maintenance & enhancements “shim” code, supporting Hybrid application development • Since its creation in 2010, IBM has been a significant contributor to this project, adding new capabilities & a focus on release management • Defacto language for rich internet apps • Platform agnostic • Supports native mobile functions • Evolution of HTML 4 / XHTML • Incorporates standards such as SVG and CSS. • Supports many desktop & mobile platforms • Simplifies application development • Native support for advanced technologies w/o plugins • Improves on social technologies IBM is co-chairing the HTML Working Group, along with representatives from Microsoft & Apple Building an open, dynamic cloud: The IT and business renaissance 26
  27. 27. An API Economy is driving new business models & innovation Parking space © 2014 IBM Corporation Driver & vehicle monitoring News Fault analytics Service and warranty data “Pay as you drive” Journey & GPS Traffic and Weather data Advanced diagnostics Other cars Emergency services Building an open, dynamic cloud: The IT and business renaissance 27 Mobile apps API Mgmt APIs Partner Center www t Web & Social Charging station Fleet & traffic management Vehicle insurance provider Vehicle inspection station GPS service provider More Things Petrol pump Smart Home Drive thru Retail Dealers
  28. 28. Integrated DevOps enables continuous software delivery © 2014 IBM Corporation DevOps Lifecycle Customers Development/Test Production Business Owners Continuous Innovation, Feedback and Improvements Plan and Measure Develop and Test Release and Deploy DevOps Foundation Operations/ Open Lifecycle and Service Management Integration Platform Building an open, dynamic cloud: The IT and business renaissance 28 Ecosystem Best Practices Monitor and Optimize OSLC
  29. 29. IBM DevOps Services © 2014 IBM Corporation • DevOps Solution in the cloud for building mobile and cloud applications • Optimized for use with BlueMix • Integrated task tracking, agile planning, source control with auto deploy • Use your favorite tools or work from the Web IDE • Hosted Jazz SCM or Git or link to GitHub • Public and private projects • Continuous Integration and Deployment with Jenkins • Mobile quality and application performance monitoring (coming) Building an open, dynamic cloud: The IT and business renaissance 29
  30. 30. Agenda • Software is a growth engine for business – The convergence of cloud, analytics, mobile and social (CAMS) – The business value of open, dynamic clouds • Building a hybrid engine from open, dynamic parts – Software defined environments (IaaS) – Cloud operating environment (PaaS) – The API economy (SaaS) – IBM DevOps Services • Hitting the road – Map a course with an open, dynamic cloud – The IBM Cloud marketplace © 2014 IBM Corporation Building an open, dynamic cloud: The IT and business renaissance 30
  31. 31. Emerging hybrid models across IBM Clients IBM Clients run a range of workloads © 2014 IBM Corporation Hybrid Workloads have distinct requirements Security Location Cloud workloads will grow 5.5x faster than traditional workloads through 20161 Building an open, dynamic cloud: The IT and business renaissance 31 Traditional SO Private Cloud Shared off premises Dedicated off premises Systems of Record Systems of Engagement The ability to support a broad spectrum of client workloads Compute Network Storage Availability IBM Cloud Managed Services The technologies to address these requirements – to match infrastructure attributes with app needs Many clients will seek to leverage multiple deployment models Support workloads across hybrid deployment scenarios Hybrid is the new model for IBM services, software & hardware delivery. 50% of enterprises will have hybrid clouds by 20172
  32. 32. How do we make this real? An open cloud architecture © 2014 IBM Corporation Building an open, dynamic cloud: The IT and business renaissance 32
  33. 33. IBM Cloud marketplace • Over 200 IBM & Third-Party Software & Services • Leverage world-class IBM partner ecosystem • Curated solution pages with IBM expertise • Easy access to build, consume, deploy & purchase services © 2014 IBM Corporation Service packaging based upon application • Gaming: Scalable high performance infrastructure • Start-ups: Scalable infrastructure, marketing, SaaS • DevOps: BlueMix platform, 3rd party services • Analytics: Storage options, Big Data as a service, BigInsights • Mobile: BlueMix platform, SoftLayer IaaS • Infrastructure: Managed cloud, self-service bare metal Building an open, dynamic cloud: The IT and business renaissance 33
  34. 34. © 2014 IBM Corporation

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