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Interconnection First: How it Navigates Through Disruption in The Media & Entertainment Industry

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How Equinix customers and partners are already using interconnection & cloud services today and what new solutions are being developed and tested.

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Interconnection First: How it Navigates Through Disruption in The Media & Entertainment Industry

  1. 1. Confidential – © 2016 Equinix Inc. Equinix.com 1 Interconnection First How it Navigates Through Disruption in The Media & Entertainment Industry Matt George Senior Manager: Content & Digital Media EMEA Content & Digital Media matthew.george@eu.equinix.com
  2. 2. Confidential – © 2016 Equinix Inc. Equinix.com 2 Founded in 1998 to help the internet scale EQUI N I X Equality Internet ExchangeNeutrality
  3. 3. Confidential – © 2016 Equinix Inc. Equinix.com 3 Unprecedented era of disruption in Media and Entertainment Increasing Commoditization Digitization of Film & Video Business New Global Digital Competition for Profits & Market Share Environmental Drivers Become a Digital Company First & a Physical Company Second Team Collaboration to Create Digital Assets Easily Access Global Marketplace of Consumers and Partners Leveraging Ecosystems to Optimize Production Dramatically Improve Application & Workflow Awareness & Efficiency Insights Business Drivers M&E Specific Drivers Millennials / Cord Cutters / Time Shift Viewing Changing How Media is Consumed & Delivered Broadcast Transitioning From From Satellite and Cable To IP Based Workflows Ingest and Live Streaming via the Cloud Becoming more Commonplace Security is a Big Concern Digital Content and Metadata Set Sizes Are Growing
  4. 4. Confidential – © 2016 Equinix Inc. Equinix.com 4 …driving the transformation in Business Architecture toward an Interconnected Media and Entertainment Enterprise… Interconnected Enterprise Interconnected Enterprise Innovate Quickly Make Real-Time, Informed Consumer Viewing Recommendations Based On Analytics Grow Revenue, Reduce OPEX via Digital M&E Ecosystems Access Global Cloud Infrastructure Buy / Rent digital assets easily Bring the Ecosystem to the Digital Asset
  5. 5. Confidential – © 2016 Equinix Inc. Equinix.com 5 ...so what needs to happen? Start with a foundation in Interconnection M&E Trends IOA™ Pillar Benefit for the M&E Industry Use a Globally Located Workforce to Produce Film Digital Products Interconnecting Locations Reliable, Secure and Instantaneous Connectivity to A Global Ecosystem of Production & Post Production Locations M&E is Increasingly Leveraging Multiple Clouds for Production Workflows Interconnecting Clouds Secure Interconnection to Multiple Private & Public Clouds Breaks Down Silos, Optimizes Production, Reduces OPEX Interconnecting Traditionally Siloed Production Teams to Transform Workflows Interconnecting People Transform the Production Workflow for More Efficiency & Ease of Collaboration More Time Equals Better Product Pushing Digital Files and Metadata to the Edge Enables a Transformational Approach to Produce and Distribute Digital Entertainment, Recommend Viewing Growing Digital Files, Metadata, Consumer Generated Application Use Data and Preferences Interconnecting Data
  6. 6. Confidential – © 2016 Equinix Inc. Equinix.com 6 …and develop an Interconnection strategy Interconnection [in-ter-kuh-nek-shen] integrates the physical and virtual worlds where they meet, shifting the fundamental delivery architecture of IT from siloed and centralized, to distributed, internetworked and co-located
  7. 7. Confidential – © 2016 Equinix Inc. Equinix.com 7 Equinix Interconnection Platform Equinix operates in 40 markets in 21 countries across 5 continents 145+ Data Centers (IBX’s) with a Customer base of 8,000+ 1,100+ Networks, 500+ Cloud Providers 99.9999% uptime <10ms to 90% of the population of North America, Western Europe, Top Markets in Asia-Pacific and Brazil 180,000+ cross-connects
  8. 8. Confidential – © 2016 Equinix Inc. Equinix.com 8 Locate Data & Analytics Push Apps & Services to Connect & Deliver via Implementing an interconnection strategy requires an Interconnection Oriented Architecture™* Interconnecting Data Interconnecting People Interconnecting Locations Interconnecting Clouds IOA Reference Model Ecosystems Adjacent Ecosystems Exchange (EMCEE™) Equinix Data Hub Edge Architecture Strategy Equinix Performance Hub Architecture Component *Endorsed by Gartner
  9. 9. Confidential – © 2016 Equinix Inc. Equinix.com 9 This means re-architecting the network and the edge Flip the architecture Core Edge Core Edge Simplify the topology Deploy hybrid footprint Centralized Data Center Colo Hubs Clouds
  10. 10. Confidential – © 2016 Equinix Inc. Equinix.com 10 The Equinix Media Cloud Ecosystem for Entertainment (EMCEE)
  11. 11. Confidential – © 2016 Equinix Inc. Equinix.com 11 Understanding the digital media lifecycle An interconnected series of production & workflow processes Ingest / Archive Store / Archive Digitise / Transcode Editing Production Playout Distribute Capture and storage of source digital video material Digital storing of material & programmes to dedicated platforms Creation of specific digital formats for final program or workflow Compilation of video material for end user formats Content & Digital Asset Management Systems for workflow Transmission of content from broadcaster into broadcast networks Distribution of content from content owner via peering, CDNs etc into IP Networks Content Creation Content Management Content Delivery
  12. 12. Confidential – © 2016 Equinix Inc. Equinix.com 12 Workflow Legacy Bring the Asset to the Production Ecosystem Music Sound Design/Mix Dialogue FX SB Foley Wild Track/Arrows Upload Download Workflow Metro Ethernet or Mobile Network PRODUCER CREATIVE FINANCIAL BACKER VENDOR CREATIVE VENDOR PRODUCER PRE PRODUCTION VFX GRAPHICS SOUND GRADE QC EXPORT/ DELIVERY POST PRODUCTION EDITING 3D Assets Compositing Titles Motion Graphic Assembly Offline Proxy EDL Conform Picture Look Online Full Res Image Quality Matching Color Look Technical Video and Audio Content 7 DAILIES STUDIOS PRODUCTION COMPANIES VENDOR PRINCIPLE PHOTOGRAPHY STORAGE PRODUCTION DISTRIBUTION
  13. 13. Confidential – © 2016 Equinix Inc. Equinix.com 13 Workflow Reengineered Bring the Production Ecosystem to the Asset DAILIES INGRESS Remote User Work on data as it resides in centralized, federated storage: Access data using Low latency, High performance connection DISTRIBUTION WAN services, Mobile Network, CDN PRODUCER CREATIVE FINANCIAL BACKER CREATIVE VFX GRAPHICS SOUND GRADE QC EXPORT/ DELIVERY Remote User VENDOR PRODUCER VENDOR EDITING Network On-Demand Equinix Media Cloud Ecosystem for Entertainment EMCEE™ Peering Exchange, Direct Connect MetroE Carrier of choice via Performance Hub™ Primary Storage via Data Hub™ Cloud Services via ECX™ Media Ecosystem How EMCEE ™ solves the challenges • Interconnection enables: • Secure connections • High Speed connections • Omni channel connections to customers, partners, suppliers • New revenue streams • Collaboration, drives efficiencies, lowers CAPEX and increases security • Single Ecosystem Processing Primary Storage via Data Hub™
  14. 14. Confidential – © 2016 Equinix Inc. Equinix.com 14

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