Fuel Innovation: The Evolution of Connectivity

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Fuel Innovation: The Evolution of Connectivity

  1. 1. Wednesday, April 18, 2012
  2. 2. FUEL INNOVATION: April 12 6:00-9:00pm @engauge #fuelinnovationWednesday, April 18, 2012
  3. 3. Fuel Innovation: The Evolution of Connectivity #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  4. 4. #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  5. 5. #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  6. 6. What We Will Explore • Activity Based Connections • Connections & Television • Proximity Based Connections #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  7. 7. Activity Based Connections #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  8. 8. What is ‘quantified self’? Using technology to track data that breaks down components of your daily life. Why now? Improvements in data storage, processing power, and the advancement of the smartphone have made mobile data capture easier than ever. #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  9. 9. Why Are People Using Biometric Devices & Applications? • Data Tracking • Motivation • Gamification #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  10. 10. Asthmapolis #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  11. 11. GreenGoose #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  12. 12. Fitbit #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  13. 13. Nike+ FuelBand #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  14. 14. Runkeeper #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  15. 15. Vital Signs Camera #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  16. 16. Health Month #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  17. 17. Challenges Data & Information vs Knowledge & Decisions Where We Are Headed Moving from behavior reporting to behavior influencing #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  18. 18. Connections & Television #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  19. 19. Shifting to a Digital 82% of people use Watercooler Users multitask 3 their tablets & out of every 5 mobile devices times they visit a primarily at home. social media site. 94% of adults 88% of people email, text, talk, consider social or use social media a form of media while entertainment. watching TV. #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  20. 20. Social TV Discussions around viewing. Second Screen (Expanded TV) Companion viewing content. Connected TV Internet connected viewing. #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  21. 21. Social TV - GetGlue • 2 million users • 350 million data points • 16% of Social TV traffic in Mar ’12 #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  22. 22. Social TV - IntoNow • Purchased by Yahoo in 2011 • Audio check-in only #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  23. 23. Social TV - Twitter & Facebook • 40% of tweets during primetime hours are related to TV • Twitter drove 69% of public social TV conversations #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  24. 24. Second Screen - Miso #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  25. 25. Second Screen - Zeebox #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  26. 26. Second Screen - Dijit & Social Guide #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  27. 27. Second Screen - Viggle #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  28. 28. Second Screen - Show Specific Apps #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  29. 29. Connected TV - Xbox Live • More Xbox Live time is spent consuming media than playing games. • 38% of homes have a ‘Connected TV’, but only 4% are ‘Smart TVs’ • Estimated 300 million TVs will be ‘connected’ within 18 months #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  30. 30. Connected TV - Samsung #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  31. 31. Challenges • Fragmented marketplace • Inability to fully separate from cable providers #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  32. 32. Where We Are Headed • Consolidation in 3rd party apps • Convergence to 1 screen or continue to use 2? • Cable bundles will continue • Original programming for digital distribution only The2ndScreen.TV #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  33. 33. Proximity Based Connections #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  34. 34. How it all began. Locations. #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  35. 35. Shift to Relevance on People • Finding people you know in your social graph • Discovering people you don’t know, but might like to meet. #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  36. 36. LocalMind #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  37. 37. Sonar #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  38. 38. Banjo #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  39. 39. Highlight #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  40. 40. Glancee #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  41. 41. Zaarly #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  42. 42. Challenges • Privacy concerns • Awkward initial connection • Commonalities mean less now #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  43. 43. Where We Are Headed • Privacy and human behavior are not ready. • Elements will continue to evolve. • Focus around events and not general use. #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  44. 44. #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  45. 45. #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  46. 46. Questions? Continue the conversation on Twitter. #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
  47. 47. Sources: • Slide 3 - http://iotacons.blogspot.com/ • Slide 4 - http://4wranchwyoming.com http://mikedurrett.blogspot.com • Slide 5 - http://insidetv.ew.com/ http://thehairpin.com • Slide 6 - http://www.flickr.com/photos/christianmontone/ http://en.wikipedia.org/wiki/Tony_the_Tiger http://mackalskionmarketing.blogspot.com • Slide 8 - http://www.economist.com/node/21548493 http://www.eblencharities.org • Slide 9 - http://www.geek.com • Slide 10 - http://asthmapolis.com/ • Slide 11 - http://www.greengoose.com/ • Slide 12 - http://www.fitbit.com/ • Slide 13 - http://www.coolhunting.com/ http://itunes.apple.com http://mostuniquegadgets.com • Slide 14 - http://runkeeper.com http://4sqatl.com • Slide 15 - http://www.touchmyapps.com http://itunes.apple.com • Slide 16 - http://thelifeyouwant.wordpress.com http://healthmonth.com/ • Slide 17 - http://www.infogineering.net http://www.widedesktopwallpapers.net • Slide 19 - http://fuckyeahvintage-retro.tumblr.com http://gigaom.com/apple/admob-survey-shows-what-the-ipad-is-good-for/ http://www.hollywoodreporter.com/news/ twitter-facebook-study-texting-movies-twitter-social-media-302921 http://www.emarketer.com/blog/index.php/multitasking-social-space/ http://mashable.com/2011/11/10/ smartphone-multi-tasking/ • Slide 20 - http://www.imediaconnection.com http://techcrunch.com/2012/03/18/with-tv-everywhere-its-all-about-discovery/ • Slide 21 - http://getglue.com • Slide 22 - http://fastcompany.com http://www.japandisplay.tv • Slide 23 - http://huffingtonpost.com http://blog.trendrr.com/2012/03/06/is-facebook-the-place-to-talk-cartoons/ http://blog.trendrr.com/2012/04/09/trendrr-tv-march- white-paper/ • Slide 24 - http://itunes.apple.com • Slide 25 - http://gigaom.com • Slide 26 - http://www.mobiletor.com http://itunes.apple.com http://dijit.com • Slide 28 - http://itunes.apple.com http://www.dreadcentral.com http://www.topappcharts.com http://www.businessinsider.com http://www.takesontech.com • Slide 29 - http://www.gameinformer.com http://www.xbox.com/en-US/live/partners/xfinity http://allthingsd.com/20120410/xbox-grows-with-users-beyond-videogames/ http://paidcontent.org/2012/04/09/the-number-of-homes-with-connected-tvs-is-rising-fast-and-its-not-because-of-smart-tvs/ • Slide 30 - http://ces.cnet.com http://www.samsung.com/us/2012-smart-tv/ • Slide 31 - http://digital2disc.com • Slide 32 - http://blog.creamglobal.com • Slide 34 - http://www.eyefortravel.com • Slide 41 - http://laughingsquid.com http://pecsipedia.com http://techcrunch.com • Slide 42 - http://buzzfeed.com #FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

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