This document discusses how companies can incorporate corporate social responsibility (CSR) initiatives into incentive programs. It notes that Americans consider a company's CSR activities when making purchasing decisions and that CSR programs have been shown to improve employee morale, strengthen public image, increase efficiency, and boost loyalty. The document provides tips for engaging CSR in incentive programs, such as determining a beneficiary, demonstrating commitment, letting employees participate, tracking donated funds, and promoting the CSR idea. The overall aim is to reward, retain, and attract employees by tying incentive programs to CSR activities that companies and employees value.

1. Statistics derived from a white paper
published by the Incentive Marketing
Association’s Performance
Improvement Council
Incorporating
CORPORATE SOCIAL
RESPONSIBILITY
Provided by Aimia Business Loyalty
Strategy Team
into Incentive Programs
CSR = CORPORATE SOCIAL RESPONSIBILITY
Corporate Social
Responsibility is a
motivating factor for
Americans want
to know what
corporations
are doing!
Source – 2012 Edelman
goodpurpose© Study
Comparing companies with
strong sustainability
programs to poor ones
of us THINK ABOUT corporate
citizenship when making
purchasing decisions
Source – 2011, Cone/Echo Global Corporate Responsibility Study
5%
better morale
38%
43%
43%
Source – Society for Human Resources Management (SHRM)
To Engage CSR in Incentive Programs:
1. Determine the beneficiary
2. Demonstrate commitment
3. Outline your objectives
4. Let employees participate
FOR MORE information, CONTACT SAMANTHA.decker@AIMIA.COM
5. Ensure that donated funds are
tracked and measured
6. Inform and promote the CSR idea
stronger public image
Rewarding
Employees
more efficient business processes
Retaining
of companies with
CSR programs have
employees who
exhibit STRONG
COMPANY LOYALTY
better employee loyalty
Attracting
of Consumers have
bought a brand at
least monthly that
SUPPORTS a cause