1. Identify the five Ws of occasion showcasing 2. To comprehend why showcasing of occasions are critical 3. To discover the technique utilized by an occasion supervisor in advancing of theoccasion 4. To Understand how the occasion business functions 5. To get the profound information of occasion industry 6. To discover how occasion business is set up

1. EVENT MANAGEMENT
MARKETING
AMITY SCHOOL OF BUSINESS
PREPARED BY :
SHIVANI CHAUHAN
BBA+MBA(DUAL)
SEMESTER: 06
ROLL NO: 04
A PROJECT REPORT ON

2.  Identify the five Ws of event marketing
 To understand why marketing of events are important
 To find out the strategy used by a event manager in promoting of the event
 To Understand how the event industry works
 To get the deep knowledge of event industry
 To find out how event business is established
EVENT ARE SOMETINGS THAT CONNECTS PEOPLE TO EACH OTHER, THUS IN ORDER TO
MAKE THE EVENTS COME ALIVE WE NEED TO UNDERSTAND THE HOW THIS INDUSTRY
WORKS , THEREFORE THE VARIOUS OBJECTIVES ARE AS FOLLOW:

3.  Event Management is the process of analyzing, planning, marketing, producing and evaluating an
event. It is a different way of promoting a product, service or idea. So how events can be
successful,
 The 3 E’s of event which helps in promoting and converting the events into a success.
1. Entertainment,
2. Excitement, and
3. Enterprise
THE FIVE PS OF EVENT MARKETING
1. PRODUCT
2. PRICE
3. PLACE
4. PUBLIC RELATION
5. POSITIONING

4.  1. WHY? = This perspective includes the reason why the event is being conducted,
 2. WHO? = For whom and who is organising the event
 3. WHEN?= when the event is organised
1. Time of Day
2. Days of Week
3. Time of Year (Seasonality)
 4. WHERE? = it includes the location of the event
 5. WHAT? = what exactly the event is all about, what innovation does it provides

5.  PROMOTION
 ADVERTISING
 PUBLIC RELATION
 PRESS MATERIALS
 PRESS RELEASES
 PRESS KITS
 Communicate
 Cut Costs.
 Conduct Research.
 Commerce.
 Current Events.
 Attention.
 Cutting-Edge Services.
 Convenience

6.  Brand Building. Builds up a right away unmistakable brand by bringing issues to light of your site.
 Direct Marketing. Takes out the expenses related with printing and mailing. The Web gives you the capacity to
continually roll out proper improvements to focus on your group of onlookers. Permits individualized messages
to particular groups of onlookers.
 Online Sales. Prompt request preparing in an intelligent domain.
 Customer Support. Simple access to much of the time made inquiries.
 Marketing Research. Gives important data about your clients. You can utilize socioeconomics to tailor your site.
 Content Publishing Services. Makes data on your association accessible to a more extensive Internet gathering
of people

7.  The event can be marketed through internet, the phases includes with developing of web page
development, the web page should be such which have the follow points,
 Structure
 Ease of navigation
 Style
 Technical requirements
 Consistency
 Personalization
WAYS TO ENHANCE THE WEB SITE
 Include a “Make This Site Your Home Page” option.
 Create easy referral links where people can tell their co-workers, friends, and families about the
site.

8.  These Ps help to establish a great Web marketing campaign:
 Presence. Having a placeholder on the Web is the initial step. The principle objective of the
whole electronic showcasing effort will be to drive the activity there.
 Pleasing. Make it satisfying to the eye.
 Personalized. Develop a relationship through personalization.
 Purchase. Through web based business, purchase or offer items or administrations.
 Process. Integrate your Internet website with centre business frameworks.
 Partnership. Being associated with accomplices, providers, clients, and contenders grows the
compass.
 Programmable. The Web can be effectively changed to tailor the showcasing message.

9.  Once the web site is developed a manager can promote the events through,
1. INTERNET EVENT ADVERTISING
2. OCCASION BANNER ADS
3. E-ZINES AND NEWSLETTERS
4. SEARCH ENGINES
5. PERSONALIZING EVENTs
6. E-COMMERCE FOR EVENTS
7. SPONSORSHIP/PARTNERSHIP
8. LINKING
9. DISCUSSION GROUP
10. ONLINE SURVEYS
11. E-MAIL
12. BROADCASTS

10.  Things to consider when measuring the consequences of an electronic occasion
advertising effort:
 1. Total movement
 2. Number of leads produced
 3. Percentage of leads changed over into enrollments/ticket deals
 4. Actual ticket deals/RSVPs
 5. Projected rehash clients
 POSTCLICK TRACKING
 HAVING A ROUTINE
1. Day by day
2. Week by week
3. Month to month
4. Quarterly

11.  In the event management marketing the basic challenge is the systematic management of work which most of
the time lacks.
 Its is difficult for a event manager to develop a complete e marketing strategy, hiring professional includes
increased cost.
 Measuring and evaluating your return on internet event marketing.
 It is difficult to promote event without professional’s team and it difficult for a start-up event planner to hire
a professional team.
 Creating budget is another major concerned, event planning includes various activities which involves a
bigger challenge for creating a budget, proper planning of budget results in smooth planning, but if anything
goes wrong it creates a mess.

12.  It is very important to market the event because it helps to create the event awareness among the customer
about the event.
 In order to make event successful it is important to understand the p’s and w’s of the events, working as per
them lead to success.
 Web marketing is the new trend in event marketing because, web is the new trend which can make things go
viral successful and help in gathering huge publicity.
 The most basic components of occasion Web website configuration are structure, simplicity of route, style,
specialized prerequisites, consistency, and personalization.
 Not every events need the marketing strategy to promote itself like for wedding events and seasonal events the
promotional activities are not need in that extend.