The document outlines a digital marketing strategy for a performing arts and artisans event, emphasizing the shift towards digital platforms and the importance of a responsive website with integrated payment systems. It provides a checklist for an effective campaign, including targeted content marketing, personalized email outreach, and active social media presence. Additionally, it highlights the significance of performance tracking and analytics to optimize the marketing efforts for successful attendee engagement.

1. Digital Marketing Strategy
For
A Performing Arts and Artisans Event

2. Agenda
Key trends determining Strategy for event Digital Marketing
Checklist of the perfect Digital Marketing campaign
Building event responsive website
Campaign to engage attendees across digital Platforms.
Performance and tracking of the campaign.
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3. KEY TRENDS
Your attendees have gone digital
Attendees are connected digitally on many different devices throughout the
day.
Digital Marketing platforms are overtaking Traditional Marketing.
Digital Content is the key to decision making process of attendees.
80% of the attendees registers for the event from digital marketing platforms.
E.g. Social Media, Mobile Marketing, Video Marketing, Paid advertising
platforms.

4. DIGITAL MARKETING
Audit for your event
Has your event adopted a planned responsive website with
payment gate way integration yet?
Do you have proper marketing strategy and goals to measure
in place?
How you are planning to reach to your targeted attendees?

5. CHECKLIST
The perfect Digital Marketing Campaign.
Defining strategy, goals and KPI’s to measure the parameters.
Clearly defined, detailed targeted attendees personas.
Responsive website for event with payment gateway integration.
Highly targeted content marketing initiatives.
Personalised, segmented email marketing.
Social Media Presence & frequent updates.
Paid Digital Advertising and regular analysis of metrics and performances.

6. Let’s
Start with
the Strategy
Set goals- Do you want X amount of new
attendees this year ?
Strategic activities to meet those
goals

7. TARGET ATTENDEES
Defining target attendees personas
What kind of geographic location we are looking for attendees
to attend to event?
E.g. Specific country, global, cities, etc.
What is ideal profile of my attendees ?
E.g. CXO’s, Managers, Head of Departments, etc.
What my attendees expects from an event ?
Define all the prospectives.

8. WEBSITE FOR EVENT
Responsive design with payment gateway integration.
Welcoming and representation of the event online
Responsive - accessible and easily viewed from any
device
All the information should communicate clearly to
Targeted attendees on the website. E.g. agenda,
Speaker profile, sponsor ship details with payment
Gateway integration, venue and accommodation details.
Optimising content introduction video.

9. Website
Proposed
Design
Website for the event would be source of
following features
+ Detailed information of event
+ Online reservation making facilities
+ Direction to the event
+ Information about the visitable sites in
Ladakh
+ Gallery for videos and Images.

10. Engaging Attendees
Example campaign to engage attendees across Digital platforms.
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Highly targeted content marketing
initiatives.
Personalised, segmented email
marketing.
Social Media Presence & frequent
updates.
Paid Digital Advertising.
5 Mobile Marketing.
Ladakh
Ladakh is centre
of attraction for
around
The World

11. Content Marketing
Highly targeted content marketing initiatives
Help establish your event as a thought leader
based on the theme and build trust with your
target attendees.
Building Confidence
Infographics, blogs, testimonials, short video
chips, speakers highlights etc. to be
promoted.
Content Creation
Digital PR writing of the event and distribution
to relevant websites where target attendees
are likely to visit.
Propelling the stuff
Ladakh

12. Email Marketing.
Personalised, segmented email marketing.
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Add the posts, infographics in the
email newsletter.
Provide early bird offers discount
and encourage attendees to share
the participation to the event with
their friends / colleagues.
Send a consistent email every week
with key agenda of the event,
specific speaker bio, why they
should attend the event ? Etc.
Test different subject lines to
encourage email opens and clicks to
your event website
Email Marketing
Strategy.

13. Social Media
Social Media Presence & Frequent updates.
Micro blogging
website that helps
stay updated with
our connections
Social Content
sharing network.
Pinterest
The most
discoverable
search engine.
Google
Professional Social
Network
Linkedin
Social Networking site
that helps us to
socialise with
communities around
the WORLD
Facebook
Twitter
Event Marketing Success.

14. Staying Updated
Create an editorial calendar of event campaign posts for each
platform uniquely.
Create “Hastages” for the event exclusively so people can easily
Share their experiences at the event.
Post consistently an agenda of the event, speakers bio and other
to drive traffic to your event website.
Social Media Presence & Frequent updates
Respond to the attendees questions.

15. Paid Digital Advertising
Twitter ads is also a micro
blogging social network that helps
us to reach out majority of
attendees.
Twitter
LinkedIn is professional social
media network that is highly used
by the professionals around the
world.
Linkedin
Youtube is video social network
that is highly used to consume the
video content.
Search Ads, Display Ads,
Remarking .
Google Adwords
Instagram ads is also a social
media network platform that
enable us to reach out youths.
Instagram
Facebook ads campaign is tool
that helps us to run ads with the
attribution of Age, gender, city ,
country, etc.
Facebook
Youtube

16. Mobile Marketing
(An exclusive app for your event.)
Attendee’s
Personalised Details
Schedule
Interactive Map
Exhibitors & Speakers
Documents and Notes
Messaging
Multi-Event Containers
Localisation
Gamification
Social Networks

17. Performance
Performance and tracking of the campaign
What’s working ? What isn’t ?
Consistent reporting.
Use of Google Analytics and Google Tag manager to understand
Visitor behaviour and optimise website up to their expectations.
Refine your Strategy and tactics.

18. Our Services
We had planned to offer these
services to this Ladakh Event
Digital planning and Strategy
for Events.
Brand/Theme Development.
Email Marketing.
Social Media Marketing.
Online PR.
Pre-to-Post Event Content
Marketing.
Promotional Creative Kits.
Single and Multiple event mobile app.
Responsive Event Website with
payment gateway integration
Digital Advertizing
Video Promotional Campaign
Audit and Monitoring
Reporting and Recommendations
Email Campaign Performance Analysis

19. About Us

20. About Us
About Workswit It Solution Company
Workswit is digital transformation company that help businesses
to grow in digital world. Founded in 2014 as a new breed of
Strategy partner for global enterprises, startups and SMB’s.
Our solutions help our customers to understand latest trends
And benchmark their digital capabilities against best
practices and competitors.
Recently we got an opportunity to participate in world’s
Biggest transformation in India to known as Startup
India Initiative and got Recognised as an Startup in
India as well. We are very Fortunate to be supported
by world’s leading IT company Samsung Electronics.
5+ 80% 100% 50+
Total Years of
Experience
Repeat Clients
Result Driven
Process
Project Delivered
Successfully

21. Industry Leading Partnerships
We have established strong relationships with following industry leaders in accordance
with our commitment follow best Industry practices.

22. Thank You
www.workswit.com
contact@workswit.com
/workswit
/workswit
Contact us for detailed Digital Marketing audit for
your next upcoming event.

23. Thank
You