This document presents a marketing project for an event management company called Event Emporium. It discusses segmenting their target market as corporate companies and business professionals aged 22-50 in major cities. It aims to position itself as providing a 360-degree experience with innovative technology and competitive advantages. The marketing mix discusses promoting events through various traditional and digital channels. It also covers pricing models, physical event planning and delivery considerations, and ensuring customer satisfaction. Benchmarks and sales projections are provided, along with the revenue model and overall costs to the company.

1. SERVICE MARKETING
PROJECT
INDUSTRY: EVENT MANAGEMENT
PRESENTED BY: GROUP 8
Chaitanya Chaudhry
Prateek Sharma
Ritik Gaur
Samyak Jain
Shireen Iftkhar Ahmed
Sneha Shaw

2. ÈVENT
EMPORIUMConnecting your brands
to your customers…
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3. STP
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SEGMENTATION
•Demographic: Age
between 22- 50 years,
people who are more tech
savvy (Age)
•Geographic: Metropolitan
cities such as Delhi,
Mumbai, Bangalore,
Hyderabad etc.
Metropolitan cities such as
Delhi, Mumbai, Bangalore,
Hyderabad etc.
•Psychographic: Corporate
companies who are willing
to promote team outings.
•Behavioral: Business
professionals who attend
corporate events more
frequently.
TARGETTING
Corporates in Large
MNC’s
Startup Professionals
Small and Medium
Companies
POSITIONING
Our positioning statement
says, ‘A 360-degree glance’
Innovation in technology
Competitive advantage

4. MARKETING
MIX
PRODUCT
•Providing brand promotional services (primarily corporate events) in
metropolitans.
•B2B services for small scale businesses and startups.
•Customer grievance management system.
•Use of virtual reality techniques for customer experience
•Toll free number services to be offered.
PROMOTIONS
•Traditional Promotion › Table Tents, Banners, Posters
• Unconventional Publicity Ideas › Paper hats, Balloons Displays, T-shirts (worn
in advance of event), Passing out free tickets on campus
•Outdoor hoardings and banners
•Advertisements in newspapers, radio, TV
• Discounts and offers for new users (reference from existing customers)
•Digital marketing through social media sites.

5. 5
PRICE
•Location of event
•Budget of the customer / client.
•Costs associated with the event
•Event type
•Days (duration of event)
•Number of people attending
•According to Theme
PLACE
PHYSICAL EVIDENCE
•Ambience
•spatial layout
•Corporate branding
PROCESS
•Identifying Needs
•Developing Goals and Objectives
•Organizing and Planning event
•Implementation
•Feedback and evaluating the event
PEOPLE
•Organizers
•Front end staff
•Back end staff
• Number of visitors
• Profile of the event
• Easy to reach
• Parking services
• Safe and secured

6. CUSTOMER JOURNEY MAP
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7. Types of Corporate Events
❑ Seminars and Conferences
❑ Trade Shows
❑ Executive Retreats and Incentive Programs
❑ Appreciation Events
❑ Product Launch Events
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8. Common Activities happening is these events
❑ Story telling, Games , using props
❑ showcasing the products and services of often hundreds of vendors.
❑ site selection, lodging, transportation, catering, business meetings,
golfing and other activities.
❑ Dinner and theater, Day at the racetrack, Day and evening cruises
❑ Large product launches tend to feel more like big parties with well-
known guests, dinner, and entertainment, depending on the industry
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9. SERVICE STRATEGY
❑ Promote business and ideas via plethora of services
❑ Public, political, social and business events
❑ Optimal digital solutions for promoting brands
❑ All of the above mentioned services being aided by virtual reality
visualisation and simulation for excellent customer experience.
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10. SERVICE DESIGN AND DELIVERY
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11. CUSTOMER SATISFACTION STRATEGY
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BENCHMARKING
SERVICE
WITH
PASSION
VIRTUAL
REALITY
FLEXIBLE
SCHEDULING

12. SALES PROJECTION
Estimated Sales

13. 13
SERVICE COST TO COMPANY

14. 14
REVENUE MODEL

15. 15
THANKS!
Any questions?