This document provides guidance on planning and executing an effective marketing campaign for an event. It covers objectives, messaging, audience targeting, and benchmarks. It also outlines strategies for pre-event promotion, incentives, on-site signage and giveaways, staff attire, and post-event follow up including thank you notes, evaluations, and capturing leads. The overall aim is to drive traffic to the event, effectively promote the brand, and follow up on connections to maximize sales conversions.
Презентация о том, как правильно писать креативный бриф и зачем это нужно.
Написана специально для выступления перед бренд менеджерами компании Unilever.
Создана на основе аналогичной презентации Мити Воскресенского http://duckofdoom.ru/
This year marks the first edition of The State of Video Marketing survey. We’ve surveyed 78 marketing thought leaders from start-ups to Fortune 500 enterprises about their video marketing efforts and asked them to share their plans for the coming year. This report is a reflection of marketers from organizations with varying levels of experience, budgets, and strategies. The responses will help you discover what’s working for your peers, how to avoid common mistakes and help you take your video marketing to the next level. The survey results sheds light on:
- Differences between highly effective vs. less effective video marketers
- Preferred marketing platforms used for video distribution
- Marketers’ top challenges with video marketing
- Expected spending trends for 2017
- Much more
At Brite Content, we’re dedicated to supporting smart marketers like you to harness the power of video marketing to connecting with customers. Our mission is to streamline video marketing to enable marketers to tell their story more effectively. We believe the best way to excel starts with knowledge and data - which can be found in this report. Better video marketing starts here. So read on!
We outline the 20 core skills and 20 behaviors that are needed for successful Marketing team.
As the leader of a marketing team, you have to realize you are only as good as your people on the team. The only way your team will get better is if you identify the gaps on your team, then give your people the feedback on the gaps they need to close, and then build personal development plans for how to close those gaps. We look at people development in three different ways: skills, behaviors and experiences. We will showcase five major skill areas that includes the ability to: 1) analyze brand performance 2) think strategically 3) define the brand positioning 4) create brand plans and 5) how to inspire, challenge and make decisions on creative brand execution. We will then outline five major leader behaviors that includes: 1) accountable to results 2) team leadership 3) broad influence 4) authentic style and 5) inspiring leadership on execution. To help with the development of your people, you can use the Skills and Leadership Assessment tools to determine where your team sits today.
Integrated Marketing Communications Proposal Kate LaCorte
Inspiring and Engaging Millennials to Join Make-A-Wish Michigan's Wish Granting Mission with an Integrated Marketing Communication Campaign. Created as a final Master's capstone project at West Virginia University.
Digital Change PowerPoint Presentation Slides SlideTeam
Digital change is the transformation of business processes through technology initiatives. Select Digital Change PowerPoint Presentation Slides to showcase the process of digital transformation. The technology change plan PowerPoint complete deck contains professionally designed slides such as components and barriers of digital change strategy, ways to achieve digital transformation, transformation roadmap, task distribution, transformation budget, value added from transformation, pie charts, bar chart, combo chart, etc. Digital transformation presentation graphics covers various topics and highlight important concepts like digitization, IT integration, digital transformation, technology change plan, digital revolution, information revolution and many more. IT integration Plan Presentation layout includes charts and graphs that enable users to analyze the outcomes and their impact on employees and organization. Icons used in slides represent each term effectively. Download digital change PPT slides to make an impressive business presentation. Our Digital Change Powerpoint Presentation Slides can be custom designed. Improvise on it to highlight your individuality.
Презентация о том, как правильно писать креативный бриф и зачем это нужно.
Написана специально для выступления перед бренд менеджерами компании Unilever.
Создана на основе аналогичной презентации Мити Воскресенского http://duckofdoom.ru/
This year marks the first edition of The State of Video Marketing survey. We’ve surveyed 78 marketing thought leaders from start-ups to Fortune 500 enterprises about their video marketing efforts and asked them to share their plans for the coming year. This report is a reflection of marketers from organizations with varying levels of experience, budgets, and strategies. The responses will help you discover what’s working for your peers, how to avoid common mistakes and help you take your video marketing to the next level. The survey results sheds light on:
- Differences between highly effective vs. less effective video marketers
- Preferred marketing platforms used for video distribution
- Marketers’ top challenges with video marketing
- Expected spending trends for 2017
- Much more
At Brite Content, we’re dedicated to supporting smart marketers like you to harness the power of video marketing to connecting with customers. Our mission is to streamline video marketing to enable marketers to tell their story more effectively. We believe the best way to excel starts with knowledge and data - which can be found in this report. Better video marketing starts here. So read on!
We outline the 20 core skills and 20 behaviors that are needed for successful Marketing team.
As the leader of a marketing team, you have to realize you are only as good as your people on the team. The only way your team will get better is if you identify the gaps on your team, then give your people the feedback on the gaps they need to close, and then build personal development plans for how to close those gaps. We look at people development in three different ways: skills, behaviors and experiences. We will showcase five major skill areas that includes the ability to: 1) analyze brand performance 2) think strategically 3) define the brand positioning 4) create brand plans and 5) how to inspire, challenge and make decisions on creative brand execution. We will then outline five major leader behaviors that includes: 1) accountable to results 2) team leadership 3) broad influence 4) authentic style and 5) inspiring leadership on execution. To help with the development of your people, you can use the Skills and Leadership Assessment tools to determine where your team sits today.
Integrated Marketing Communications Proposal Kate LaCorte
Inspiring and Engaging Millennials to Join Make-A-Wish Michigan's Wish Granting Mission with an Integrated Marketing Communication Campaign. Created as a final Master's capstone project at West Virginia University.
Digital Change PowerPoint Presentation Slides SlideTeam
Digital change is the transformation of business processes through technology initiatives. Select Digital Change PowerPoint Presentation Slides to showcase the process of digital transformation. The technology change plan PowerPoint complete deck contains professionally designed slides such as components and barriers of digital change strategy, ways to achieve digital transformation, transformation roadmap, task distribution, transformation budget, value added from transformation, pie charts, bar chart, combo chart, etc. Digital transformation presentation graphics covers various topics and highlight important concepts like digitization, IT integration, digital transformation, technology change plan, digital revolution, information revolution and many more. IT integration Plan Presentation layout includes charts and graphs that enable users to analyze the outcomes and their impact on employees and organization. Icons used in slides represent each term effectively. Download digital change PPT slides to make an impressive business presentation. Our Digital Change Powerpoint Presentation Slides can be custom designed. Improvise on it to highlight your individuality.
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 4 - What's the big idea? 2. Actions from insights 3. Why Innovation? 4. Innovation context 5. Bill Gates 6. Corporate and Social Responsibility 7. Successful Innovation 8. Purpose of creativity 9. Importance of Innovation 10. Importance of Innovation cont. 11. Innovation driving growth 12. Applied Innovation 13. Limitations of accepting status quo 14. Knowledge vs. Creativity 15. Innovation as a habit 16. 5 roles in ideas development 17. The triangle for successful innovation 18. Sources of inspiration 19. Crowd sourcing 20. Where's your suggestion box? 21. What is crowd sourcing? 22. Consumer generated content 23, Share with the masses 24, Generation C(ash) 25 User generated content radar 26. Case study: Smith's "Do us a flavour" 27. Case study: Goldcorp 28. Case study: Mitsubishi 29. Case study: InnoCentive 30. Case study: Wikipedia 31. Case study: the London bombing 32. Innovation tools 33. Scamper 34. Scamper: An example 35. Scamper: Adapt something to it 36. Scamper: Magnify it 37. Scamper: Modify it 38. Scamper: Put it to some other use 39. Scamper: Eliminate something 40. Scamper: Reverse it 41. Scamper Rearrange it 42. Parameter analysis 43. Sensory overload 44. Future casting ideas generation 45. Process review 46. Using experience to drive innovation 47. Innovation platforms 48. The Phoenix checklist 49. The Phoenix checklist cont. 50. Six thinking hats by Edward de Bono 51. Six thinking hats cont. 52. Evaluation methods 53. Potential impact plotting 54. "Yes" reasons
Mckinsey 7s Model In Marketing PowerPoint Presentation SlidesSlideTeam
Building a marketing PowerPoint presentation show up from scratch is indeed a tricky task. To help you out in this here we are presenting our pre-made 55 slides Mckinsey 7s Model In Marketing PowerPoint Presentation Slides deck. With support of our excellent 7s marketing model deck you can easily cover topics like agenda, strategy, structure, systems, staff, style, skills and shared values, hard values, soft values, business strategy, resource GAP analysis, skill GAP analysis, 7-S framework, etc. With so many potential customers, it’s absolute necessary for businesses to bang on marketing. Using the designs of this descriptive Mckinsey 7s Model In Marketing presentation show you can also brief onlookers about the importance of marketing and its advantages. Furthermore, using our PPT example deck consultants can discuss outcome and impact of marketing on the business to ensure whether proper marketing strategies and regulations are followed correctly or not. Exclusive PowerPoint presentation slides like our team, about us, stacked bar, target, comparison, financial, quotes, dashboard, pie chart, scatter chart, location, timelines, post in notes, mind map, venn etc. are included for better awareness of the topic. What are you waiting for? Download this Mckinsey 7s Model In Marketing PPT sample deck file and make onlookers get the better side of the right marketing model. Attract more customers to your fold with our Mckinsey 7s Model In Marketing PowerPoint Presentation Slides. Your business circles will expand.
service experience summit shanghai 2014 stefan moritzStefan Moritz
Customer Experience is the next frontier for differentiation, value creation and growth. Everything is more connected and complex than ever. New customer expectations arise and cross boundaries. Service Design combines customer focus and customer centricity will create competitive advantage, loyal satisfied customers and higher profit margins.
The new model for future marketing – Marketing 3.0 – treats customers not as mere consumers but multi–dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, described about in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, famous for his "4 P′s of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
THE STRATEGIC BUSINESS MODEL CANVAS DESCRIBES THE CORRELATIONS BETWEEN THE COMPONENTS OF THE STRATEGY.
A JOURNEY FROM THE CURRENT STATUS TOWARDS THE STRATEGIC DESTINATION, WHERE THE NEW TRANSIENT COMPETITIVE ADVANTAGE WILL BECOME EFFECTIVE.
THE STRATEGIC [CORPORATE] GOALS ARE THE KEY QUANTIFIERS OF STRATEGY’S SUCCESS ALONG THE STRATEGIC HORIZON. THEY REPRESENT THE WINNING ASPIRATIONS.
THE STRATEGIC CHOICES DEFINE THE STRATEGIC POSITIONING.
THEY ARE GROUPED IN TWO BUILDING BLOCKS:
- VP VALUE PROPOSITION (‘HOW-TO-WIN’)
- MB MARKET BOUNDARIES (‘WHERE-TO-PLAY’)
EACH MAJOR PRODUCT/SERVICE LINE OF A COMPANY REQUIRES A SPECIFIC STRATEGIC CHOICES MIX (VP + MB), BECAUSE THE STRATEGIC POSITIONING MAY BE DIFFERENT FOR EACH PRODUCT/SERVICE LINE.
THE CORE CAPABILITIES ARE THE ESSENTIAL CAPABILITIES REQUIRED TO SUPPORT THE STRATEGIC POSITIONING.
THERE ARE 8 CORE CAPABILITIES BUILDING BLOCKS. THEIR COMPONENTS ARE CORRELATED WITH THE STRATEGIC CHOICES THAT THEY ARE SUPPORTING.
THE STRATEGIC GOALS ARE ACCOMPLISHED AS A RESULT OF SUCCESSFULLY CHANGING THE CURRENT STRATEGIC POSITIONING INTO THE NEW STRATEGIC POSITIONING,
DEFINED FOR THE STRATEGIC DESTINATION.
THAT CAN BE DONE ONLY BY DEVELOPING OR ENHANCING THE REQUIRED SET OF SUPPORTING CORE CAPABILITIES.
SO, WE MOVE FROM A CURRENT STRATEGIC BUSINESS MODEL TO A NEW STRATEGIC BUSINESS MODEL,
WHICH WILL BECOME FULLY EFFECTIVE AT THE STRATEGIC DESTINATION.
THE 10 BUILDING BLOCKS OF THE
STRATEGIC BUSINESS MODEL CANVAS:
- 2 STRATEGIC CHOICES BUILDING BLOCKS
- 8 CORE CAPABILITIES BUILDING BLOCKS
INSIDE EACH STRATEGIC CHOICES BUILDING BLOCK
THERE ARE 10 CHOICE ITEMS.
INSIDE EACH CORE CAPABILITIES BUILDING BLOCK THERE ARE 7-12 CAPABILITY ITEMS (CORE CAPABILITIES OR CORE CAPABILITY COMPONENTS).
THE STRATEGIC BUSINESS MODEL CANVAS INCLUDES A SET OF DEFAULT CAPABILITY ITEMS. YOU SHOULD CUSTOMIZE THEM TO YOU SPECIFICS.
SOURCE REFERENCE:
“PLAYING TO WIN” – ROGER L. MARTIN & A.G. LAFLEY
“THE DELTA MODEL” – ARNOLDO C. HAX
“BLUE OCEAN STRATEGY” – W. CHAN KIM & RENEE MAUBORGNE
“THE INNOVATOR’S DILEMMA” – CLAYTON M. CHRISTENSEN
“GOOD STRATEGY / BAD STRATEGY” – RICHARD RUMELT
“CAPABILITIES-DRIVEN STRATEGY” – STRATEGY& / PwC
“COMPETITIVE ADVANTAGE” – MICHAEL E. PORTER
“BUSINESS MODEL GENERATION” – ALEXANDER OSTWERWALDER
“THE END OF COMPETITIVE ADVANTAGE”– RITA GUNTHER McGRATH
FOR A COPY OF THIS SLIDE PACK AND FOR FURTHER DETAILS ON
- DEFINING THE NEW STRATEGIC BUSINESS MODEL
- DETERMINING THE STRATEGIC GAPS, REQUIRED FOR
THE STRATEGIC PLAN DEVELOPMENT & EXECUTION
E-MAIL:
MIONESCU@STRATEGSYS.COM
THE PRESENTATION CAN BE DOWNLOADED AS PDF FROM
http://issuu.com/mihaiionescu7/docs/strategic_business_model_canvas
IT CAN BE VIEWED AS VIDEO SLIDE PACK AT:
http://youtu.be/CTFBgqXnM2M
OR AT
http://vimeo.com/user33042260/strategicbusinessmodelcanvas
Provides practical tips on how to prepare to enter the marketplace with your product. Relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch.
Strategia, strategia, strategia! || More Bananas || #KarmimyWiedzą || Anna Le...Anna Ledwoń-Blacha
Jakie błędy najczęściej popełniamy tworząc strategię. A finalnie: jak w ogóle ją tworzyć i jakie strategie są nam potrzebne. Marki, komunikacji, marketingowa, contentowa... można się w tym pogubić! Czym się różni strategia od taktyki oraz przykłady na bazie doświadczeń budowania marki i komunikacji More Bananas. A także strategii dla naszych Klientów.
Creating a simple and well articulated startup vision statement is harder than it seems but a necessary step to clarity. This slide deck steps you through the process and leads you to the development of a elevator pitch you can share with customer prospects and investors.
Gorilla Labs is a Venture builder (startup studio) designed to internalize ideation, rapidly iterate MVPs, and deploy accelerated go-to-market strategies for commercialization using Lean Startup methodology.
Co-founded by 2 INSEAD MBAs (Class of 2015)
Nikhil Jacob
Rubens Nigoghossian
More about venture builders:
http://venturebeat.com/2015/01/18/how-venture-builders-are-changing-the-startup-model/
What is a startup studio?
http://upstart.bizjournals.com/multimedia/interactives/2015/04/what-the-heck-is-a-startup-factory.html
Author's blog on experience in the Southeast Asia venture capital ecosystem
http://theventurevault.com/
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 4 - What's the big idea? 2. Actions from insights 3. Why Innovation? 4. Innovation context 5. Bill Gates 6. Corporate and Social Responsibility 7. Successful Innovation 8. Purpose of creativity 9. Importance of Innovation 10. Importance of Innovation cont. 11. Innovation driving growth 12. Applied Innovation 13. Limitations of accepting status quo 14. Knowledge vs. Creativity 15. Innovation as a habit 16. 5 roles in ideas development 17. The triangle for successful innovation 18. Sources of inspiration 19. Crowd sourcing 20. Where's your suggestion box? 21. What is crowd sourcing? 22. Consumer generated content 23, Share with the masses 24, Generation C(ash) 25 User generated content radar 26. Case study: Smith's "Do us a flavour" 27. Case study: Goldcorp 28. Case study: Mitsubishi 29. Case study: InnoCentive 30. Case study: Wikipedia 31. Case study: the London bombing 32. Innovation tools 33. Scamper 34. Scamper: An example 35. Scamper: Adapt something to it 36. Scamper: Magnify it 37. Scamper: Modify it 38. Scamper: Put it to some other use 39. Scamper: Eliminate something 40. Scamper: Reverse it 41. Scamper Rearrange it 42. Parameter analysis 43. Sensory overload 44. Future casting ideas generation 45. Process review 46. Using experience to drive innovation 47. Innovation platforms 48. The Phoenix checklist 49. The Phoenix checklist cont. 50. Six thinking hats by Edward de Bono 51. Six thinking hats cont. 52. Evaluation methods 53. Potential impact plotting 54. "Yes" reasons
Mckinsey 7s Model In Marketing PowerPoint Presentation SlidesSlideTeam
Building a marketing PowerPoint presentation show up from scratch is indeed a tricky task. To help you out in this here we are presenting our pre-made 55 slides Mckinsey 7s Model In Marketing PowerPoint Presentation Slides deck. With support of our excellent 7s marketing model deck you can easily cover topics like agenda, strategy, structure, systems, staff, style, skills and shared values, hard values, soft values, business strategy, resource GAP analysis, skill GAP analysis, 7-S framework, etc. With so many potential customers, it’s absolute necessary for businesses to bang on marketing. Using the designs of this descriptive Mckinsey 7s Model In Marketing presentation show you can also brief onlookers about the importance of marketing and its advantages. Furthermore, using our PPT example deck consultants can discuss outcome and impact of marketing on the business to ensure whether proper marketing strategies and regulations are followed correctly or not. Exclusive PowerPoint presentation slides like our team, about us, stacked bar, target, comparison, financial, quotes, dashboard, pie chart, scatter chart, location, timelines, post in notes, mind map, venn etc. are included for better awareness of the topic. What are you waiting for? Download this Mckinsey 7s Model In Marketing PPT sample deck file and make onlookers get the better side of the right marketing model. Attract more customers to your fold with our Mckinsey 7s Model In Marketing PowerPoint Presentation Slides. Your business circles will expand.
service experience summit shanghai 2014 stefan moritzStefan Moritz
Customer Experience is the next frontier for differentiation, value creation and growth. Everything is more connected and complex than ever. New customer expectations arise and cross boundaries. Service Design combines customer focus and customer centricity will create competitive advantage, loyal satisfied customers and higher profit margins.
The new model for future marketing – Marketing 3.0 – treats customers not as mere consumers but multi–dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, described about in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, famous for his "4 P′s of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
THE STRATEGIC BUSINESS MODEL CANVAS DESCRIBES THE CORRELATIONS BETWEEN THE COMPONENTS OF THE STRATEGY.
A JOURNEY FROM THE CURRENT STATUS TOWARDS THE STRATEGIC DESTINATION, WHERE THE NEW TRANSIENT COMPETITIVE ADVANTAGE WILL BECOME EFFECTIVE.
THE STRATEGIC [CORPORATE] GOALS ARE THE KEY QUANTIFIERS OF STRATEGY’S SUCCESS ALONG THE STRATEGIC HORIZON. THEY REPRESENT THE WINNING ASPIRATIONS.
THE STRATEGIC CHOICES DEFINE THE STRATEGIC POSITIONING.
THEY ARE GROUPED IN TWO BUILDING BLOCKS:
- VP VALUE PROPOSITION (‘HOW-TO-WIN’)
- MB MARKET BOUNDARIES (‘WHERE-TO-PLAY’)
EACH MAJOR PRODUCT/SERVICE LINE OF A COMPANY REQUIRES A SPECIFIC STRATEGIC CHOICES MIX (VP + MB), BECAUSE THE STRATEGIC POSITIONING MAY BE DIFFERENT FOR EACH PRODUCT/SERVICE LINE.
THE CORE CAPABILITIES ARE THE ESSENTIAL CAPABILITIES REQUIRED TO SUPPORT THE STRATEGIC POSITIONING.
THERE ARE 8 CORE CAPABILITIES BUILDING BLOCKS. THEIR COMPONENTS ARE CORRELATED WITH THE STRATEGIC CHOICES THAT THEY ARE SUPPORTING.
THE STRATEGIC GOALS ARE ACCOMPLISHED AS A RESULT OF SUCCESSFULLY CHANGING THE CURRENT STRATEGIC POSITIONING INTO THE NEW STRATEGIC POSITIONING,
DEFINED FOR THE STRATEGIC DESTINATION.
THAT CAN BE DONE ONLY BY DEVELOPING OR ENHANCING THE REQUIRED SET OF SUPPORTING CORE CAPABILITIES.
SO, WE MOVE FROM A CURRENT STRATEGIC BUSINESS MODEL TO A NEW STRATEGIC BUSINESS MODEL,
WHICH WILL BECOME FULLY EFFECTIVE AT THE STRATEGIC DESTINATION.
THE 10 BUILDING BLOCKS OF THE
STRATEGIC BUSINESS MODEL CANVAS:
- 2 STRATEGIC CHOICES BUILDING BLOCKS
- 8 CORE CAPABILITIES BUILDING BLOCKS
INSIDE EACH STRATEGIC CHOICES BUILDING BLOCK
THERE ARE 10 CHOICE ITEMS.
INSIDE EACH CORE CAPABILITIES BUILDING BLOCK THERE ARE 7-12 CAPABILITY ITEMS (CORE CAPABILITIES OR CORE CAPABILITY COMPONENTS).
THE STRATEGIC BUSINESS MODEL CANVAS INCLUDES A SET OF DEFAULT CAPABILITY ITEMS. YOU SHOULD CUSTOMIZE THEM TO YOU SPECIFICS.
SOURCE REFERENCE:
“PLAYING TO WIN” – ROGER L. MARTIN & A.G. LAFLEY
“THE DELTA MODEL” – ARNOLDO C. HAX
“BLUE OCEAN STRATEGY” – W. CHAN KIM & RENEE MAUBORGNE
“THE INNOVATOR’S DILEMMA” – CLAYTON M. CHRISTENSEN
“GOOD STRATEGY / BAD STRATEGY” – RICHARD RUMELT
“CAPABILITIES-DRIVEN STRATEGY” – STRATEGY& / PwC
“COMPETITIVE ADVANTAGE” – MICHAEL E. PORTER
“BUSINESS MODEL GENERATION” – ALEXANDER OSTWERWALDER
“THE END OF COMPETITIVE ADVANTAGE”– RITA GUNTHER McGRATH
FOR A COPY OF THIS SLIDE PACK AND FOR FURTHER DETAILS ON
- DEFINING THE NEW STRATEGIC BUSINESS MODEL
- DETERMINING THE STRATEGIC GAPS, REQUIRED FOR
THE STRATEGIC PLAN DEVELOPMENT & EXECUTION
E-MAIL:
MIONESCU@STRATEGSYS.COM
THE PRESENTATION CAN BE DOWNLOADED AS PDF FROM
http://issuu.com/mihaiionescu7/docs/strategic_business_model_canvas
IT CAN BE VIEWED AS VIDEO SLIDE PACK AT:
http://youtu.be/CTFBgqXnM2M
OR AT
http://vimeo.com/user33042260/strategicbusinessmodelcanvas
Provides practical tips on how to prepare to enter the marketplace with your product. Relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch.
Strategia, strategia, strategia! || More Bananas || #KarmimyWiedzą || Anna Le...Anna Ledwoń-Blacha
Jakie błędy najczęściej popełniamy tworząc strategię. A finalnie: jak w ogóle ją tworzyć i jakie strategie są nam potrzebne. Marki, komunikacji, marketingowa, contentowa... można się w tym pogubić! Czym się różni strategia od taktyki oraz przykłady na bazie doświadczeń budowania marki i komunikacji More Bananas. A także strategii dla naszych Klientów.
Creating a simple and well articulated startup vision statement is harder than it seems but a necessary step to clarity. This slide deck steps you through the process and leads you to the development of a elevator pitch you can share with customer prospects and investors.
Gorilla Labs is a Venture builder (startup studio) designed to internalize ideation, rapidly iterate MVPs, and deploy accelerated go-to-market strategies for commercialization using Lean Startup methodology.
Co-founded by 2 INSEAD MBAs (Class of 2015)
Nikhil Jacob
Rubens Nigoghossian
More about venture builders:
http://venturebeat.com/2015/01/18/how-venture-builders-are-changing-the-startup-model/
What is a startup studio?
http://upstart.bizjournals.com/multimedia/interactives/2015/04/what-the-heck-is-a-startup-factory.html
Author's blog on experience in the Southeast Asia venture capital ecosystem
http://theventurevault.com/
Campagne buzz & community marketing signée Modedemploi pour Floricienta - Car...Laurent Laforge
Présentation et bilan de la campagne de buzz & community marketing Floricienta pour Cartoon Network. Support utilisé dans le cadre du congrès du marketing viral Buzz tthe Brand.
- Международная Маркетинговая Группа специализируется на маркетинговых исследованиях и анализах рынка, управленческом и стратегическом консалтинге.
- Мы выполнили более 550 успешных исследовательских и консалтинговых проектов за последние 11 лет работы.
- По результатам 2014 года Международная Маркетинговая Группа Украина входит в ТОП-5 национальных исследовательских и консалтинговых компаний страны
Created by María Jesús Campos Fernández, Geography and History teacher at a bilingual section in Alcorcón (Madrid, Spain)
learningfromgeography.wikispaces.com
learningfromhistory.wikispaces.com
IEEE GlobalSpec is pleased to provide you with this Marketing Planning Kit to help you evaluate the effectiveness of your
current marketing choices, calculate the value of existing marketing programs, understand today’s marketing landscape,
and plan more effective strategies for 2020. Our intent is to help you define and achieve your marketing goals and
objectives for the year ahead.
IEEE GlobalSpec is pleased to provide you with this Marketing Planning Kit to help you evaluate the effectiveness of your
current marketing choices, calculate the value of existing marketing programs, understand today’s marketing landscape,
and plan more effective strategies for 2019. Our intent is to help you define and achieve your marketing goals and
objectives for the year ahead.
Marketing Land's latest publication of the "Enterprise Web Analytics Platforms 2015: A Marketer's Guide" examines the market for web analytics platforms and the considerations involved in implemention. The 37-page report reviews the growing market for web analytics platforms, plus the latest trends, opportunities and challenges.
How To Level Up Your Demand Gen Game In A Competitive WorldVereigenMedia1
This playbook is designed to help you enhance your B2B demand generation strategies and take your business to new heights. In a rapidly evolving B2B industry, the ability to generate and nurture demand for your products or services is essential for growth and success
This research report explores B2B marketing practice, intentions and directions for 2012/13 in Australia. Developed in association with ADMA and Marketing Magazine, and based on responses from nearly 300 Australian B2B marketing professionals, this year’s report delivers essential insights for all B2B marketers.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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Tradeshow Workbook
1. event
PLAN
PRE
AT
POST
event marketing organizer
PLANNING
OBJECTIVES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
EVENT MESSAGE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
INFORMATION COLLECTION. . . . . . . . . . . . . . . . . . . . . . . 3
PRE-SHOW
AWARENESS CAMPAIGN. . . . . . . . . . . . . . . . . . . . . . . . . . 4
INCENTIVES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
AT-SHOW
SIGNAGE & DISPLAYS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
GIVEAWAYS AND PRIZES. . . . . . . . . . . . . . . . . . . . . . . . . . 7
STAFF. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
POST-SHOW
Trade shows and exhibitions
provide business and
organizations with a unique
opportunity to see a large
number of people, face-to-face
in a short amount of time.
Whether it’s an expo, trade show
or career fair, attendees visit
these events to hear what you
have to say. Over the past few
years, reports from the Center
for Exhibition Industry Research
(CEIR) state attendees come
to these events intending to
buy. The CEIR found that 91%
of visitors feel they get their
most useful buying information
by attending a show and 75%
buy as result of the information
gathered at a show.
FOLLOW UP. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
EVALUATE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Copyright 2012 Newton Manufacturing Company
2. 2
EVENT MARKETING ORGANIZER
PLANNING
EVENT INFO:
PLAN OBJECTIVES
_________________________
Your objective for exhibiting at an event needs to be specific and
measurable. The particulars of the show will help shape your objective.
_________________________
What do you hope to achieve? _________________________________
Event Name:_______________
Event Location: _____________
_________________________
_________________________
Event Date(s): ______________
_________________________________________________________
_________________________________________________________
_________________________________________________________
Who is your target audience? __________________________________
_________________________
_________________________________________________________
_________________________
_________________________________________________________
_________________________
_________________________________________________________
What constitutes a successful event? (product sold, education, brand awareness)_
_________________________________________________________
_________________________________________________________
_________________________________________________________
DESIGN NOTE:
It is important to have a well
thought, out cohesive theme
displayed through out your
materials. Mismatching graphics
and contradicting messages will
have a negative impact on your
audience’s view of your brand.
PLAN EVENT MESSAGE
Now that your objectives are identified, use them to determine your
marketing message. The message should be aligned with your show
objectives, i.e. are you rolling out a new product, bringing awareness to a
cause or increasing your marketing share?
Things to keep in mind when deciding your message:
Is there any current branding/marketing collateral to build from?
Will it follow corporate guidelines?
Does it support your event objectives?
Is it the right message for your target audience?
3. 3
EVENT MARKETING ORGANIZER
PLANNING
DESIGN NOTE:
Since you will be side-byside with your competitors,
your message and points of
differentiation need to be well
rehearsed by staff and clearly
and creatively displayed on
signage, collateral, samples and
giveaways.
STRATEGY:
An engaging staff is key in
information collection. Well
rehearsed questions and
answers will allow them to
gather the information needed
to qualify leads.
Event Message:_____________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
PLAN INFORMATION COLLECTION
Finally, decide what information needs to be collected to determine if you
have achieved your objectives. Outlining benchmarks will help measure
your overall success.
What benchmarks will you measure?
Visits
Leads
Conversions
Redemptions
Other: _________________________________________________
How will you measure these benchmarks?________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
Planning notes:_____________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
4. 4
EVENT MARKETING ORGANIZER
PRE-EVENT
TIME LINE:
Pre-event preparations should be
started three to four months prior
to the event. That doesn't mean
you should send everything all at
once. A well-timed, multi-touch
campaign will ensure plenty of
traffic at your event.
PRE
AWARENESS CAMPAIGN
Attendees won’t know you are going to be at an event unless you tell
them. 76% of attendees plan their booth visits in advance. Likewise
pre-event promotions have proven to increase booth traffic by 30%*.
Awareness Campaign:
E-vite:_________________________________________________
_________________________________________________________
DESIGN NOTE:
Design a direct mail piece that
stands out. A 2004 study by the
Direct Marketing Association
found that dimensional or
lumpy mail elicits a response
rate that is 50% better than
traditional flat mail.
STRATEGIES:
EVENT
REGISTRATION LIST
If a list of registered attendees
is available, you can simply
invite everyone on the list. Or,
identify customers or high-value
prospects and send them a
special invite with an exclusive
offer.
CREATE A SOCIAL
MEDIA EVENT
Creating an event on Facebook
or LinkedIn is a good way to
measure interest.
*CIER Center for Exhibition
Industry Research www.ceir.org
_________________________________________________________
Direct Mail:_____________________________________________
_________________________________________________________
_________________________________________________________
Press Release:___________________________________________
_________________________________________________________
_________________________________________________________
Social Media Event:______________________________________
_________________________________________________________
_________________________________________________________
Mobile Marketing:_______________________________________
_________________________________________________________
_________________________________________________________
Billboard:______________________________________________
_________________________________________________________
_________________________________________________________
Other:_________________________________________________
_________________________________________________________
_________________________________________________________
5. 5
EVENT MARKETING ORGANIZER
PRE-EVENT
STRATEGIES:
THE RIGHT INCENTIVE
An incentives perceived value
must match the attendee’s
perceived cost in obtaining
it. Likewise, the cost of the
giveaway must match value of
the intended prospect activity.
If it doesn’t, you are simply
throwing money away.
DRAWING CUSTOMERS
Using your own products or
services as prizes creates
interest and more customers
for your offerings that are more
profitable.
PRE
INCENTIVES
Incentives can be added to your awareness campaign effectively driving
traffic to your event with a call to action. These can be structured in
several ways:
Redemption. Attendees redeem a simple card for a gift._________
_________________________________________________________
_________________________________________________________
_________________________________________________________
Drawing. Attendees can exchange contact info to be entered into
a raffle.___________________________________________________
_________________________________________________________
_________________________________________________________
TIME LINE:
Send invitations and incentives
no later than three weeks prior
to the event.
_________________________________________________________
Companion Gift. Send out one item and invite the attendee to pick
up the companion item at your event.____________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
Pre-event notes:_____________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
6. 6
EVENT MARKETING ORGANIZER
AT-EVENT
TIME LINE:
Anything that will need to be
at the event should be ordered
about two months prior to the
event to cover production and
transportation times. This does
not include design and proofing
of products which ideally should
be started three months prior to
the event.
AT
SIGNAGE & DISPLAYS
This will most likely be the first impression attendees, particularly
prospects, will have of your brand. The layout of your space should be
inviting and give a visitor the ability to maneuver through it with ease.
Floor Displays: __________________________________________
_________________________________________________________
_________________________________________________________
Table Top Displays: _______________________________________
DESIGN NOTES:
_________________________________________________________
SIGNAGE & DISPLAYS
_________________________________________________________
Your display needs to grab
attention and identify your brand
in just a few seconds, from a
distance of 15-20 feet.
Retractors/Banners/Flags:__________________________________
Simple design is usually
better. A large, well-designed
graphic, with your message
and logo work best. Displays
with too much information
often overwhelm the audience,
turning them away.
KNOW YOUR LIMITS
Physically taping off the
dimensions of your exhibiting
space will help you plan how to
position your displays and move
attendees through your exhibit.
_________________________________________________________
_________________________________________________________
Table Covers:____________________________________________
_________________________________________________________
_________________________________________________________
Podiums/Tables:__________________________________________
_________________________________________________________
_________________________________________________________
Tents: __________________________________________________
_________________________________________________________
_________________________________________________________
Other: _________________________________________________
_________________________________________________________
_________________________________________________________
8. 8
EVENT MARKETING ORGANIZER
AT-EVENT
DESIGN NOTE:
LOOK THE PART
The type of apparel your staff
wears leaves an impression on
your audience. A t-shirt says
something completely different
than a performance polo or
dress shirt.
STRATEGY:
GET INVOLVED
Many exhibitions or shows
have more going on than
what’s happening on the show
floor. Get involved in education
sessions, socials, special
presentations, etc. This may
include participating or hosting a
session or sponsoring an event.
These are great opportunities
for you to interact with industry
influencers, show your thought
leadership or simply share your
passion. It’s one more way to
build your brand at the show.
AT
STAFF
Staff at the show are the face of your company and could be the first
personal interaction that a visitor has with your brand. They should
have a cohesive, on-brand and professional look and should be easy to
identify even if they are not at your booth.
Apparel: ________________________________________________
_________________________________________________________
_________________________________________________________
Name Tags/Lanyards/etc.: __________________________________
_________________________________________________________
_________________________________________________________
Other: _________________________________________________
_________________________________________________________
_________________________________________________________
At-event notes:_____________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
9. 9
EVENT MARKETING ORGANIZER
POST-EVENT
TIME LINE:
Your follow-up correspondence
should start one or two weeks
after the event. It’s a short
enough time frame so the
information is still fresh, but long
enough your messages aren’t
lost in their post-show catch up.
STRATEGIES:
THANK YOU
If possible, personalize your
thank you by mentioning
something that was discussed
at the booth. This will help them
remember your conversation
better.
STAFF FEEDBACK
Talk to booth staff about
their observations regarding
the booth, visitor feedback,
industry trends, how well the
branding and promotions were
received and thoughts on the
competition. Ask staff what they
would do differently at the next
show. Taking their experience
into account for future show
planning will help your exhibition
perform better.
POST FOLLOW UP
After the event is where the money is made and, according to the CEIR,
80% of exhibitors do nothing. After investing in driving traffic to your
booth and connecting with attendees, it would be a tragedy to waste that
effort by simply packing up and going home. Follow up on those leads
and contacts that you made.
Thank You note: _________________________________________
_________________________________________________________
_________________________________________________________
Personal communication: __________________________________
_________________________________________________________
_________________________________________________________
Product information packets: _______________________________
_________________________________________________________
_________________________________________________________
POST EVALUATE
The final step of any marketing plan is to evaluate the results of the
campaign. Start by reviewing the performance of the marketing plan
itself. Determine if the pre-show marketing drove the desired amount of
traffic and if it was the right traffic. Of those visitors, how many turned
into leads? Track post-show communication to determine the quality
of those leads. And finally, look at the sales conversions to ultimately
determine the return on investment.
12. 12
EVENT MARKETING ORGANIZER
ABOUT NEWTON MANUFACTURING COMPANY
Newton Manufacturing is an industry leading promotional products
distributor specializing in innovative advertising, performance and
recognition solutions. Along with our nationwide network of representatives,
we offer superior service as we deliver the ideas, products and programs to
achieve your business goals and exceed your expectations.
Newton focuses on value in each solution we develop by placing an
emphasis on building your brand, reducing costs and moving your target
audience to action. For over 100 years we have been the trusted source
for some of the world’s biggest brands. We invite you to visit
www.newtonmfg.com to see how we deliver on our promise of
“Way More Than You Expected.”