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You Don’t Operate a Business, You Manage a Brand
That’s a critical distinction, because businesses sell products and services, but people buy brands. Brands they believe in and trust. Brands that help them express who they are and who they’d like to be. Brands that open windows to a world in which they’d like to live and that allow them to place themselves into that world. Brands that bring value to their lives by helping them validate their choices.
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2. Who we are
Everaxis is one of the fastest growing
professional event & advertising company in
Bangladesh. No matter the shape and size of
our team, we will work to ensure our
marathon is a hit. Everaxis is one stop solution
for event & advertising. We can assist you to
reformulate your event & advertising ideas.
We make sure that our event provides guest
with a 360 degree experiences. Everaxis have
a million ways to exit that “We make your
dream”.
We've worked with renowned conglomerates to
create amazing experiences in locations both
in large and small scale.
3. Glance of our Valued Clients:
SCG (Sam Cement Group,
Thailand)
(Logistics support)
Shohoz.com
(Logistics support, College Camping)
Al- Hassan
International Home Ware
(Third Party Service in Outlets)
Full Bright School
Door to Door Campaign
Taletalk
(Shop Branding, logistics support)
Pran Road Show, Campaign Airtel
Door to Door Campaign
Cocola Bowl Noodles
Billboard
5. SHOHOZ.COMSHOHOZ.COM
(1,2 ) Shohoz.com University Activation,
Data Collection, Information sharing &
Game.
2 Female Promoter, 3 male Promoter, 1
Supervisor.
(3,4) Shohoz.com Sticker Car Branding .
1
2
3
4
6. Al-Hassan Diamond Gallery
(1,2) Al- Hassan Diamond Gallery 1 month
Mina Bazzer outlet, Promoter 2, Display
Product For Valentines' day.
(3,4) Airtel Door to Door Campaign 21 day’s,
Male 1, Female 1, per area For Special
Package.
1
2
3
4
7. Pran
(1,2)Pran Powder Milk 30 Day’s 3 District,
Town show sells & Activation. Male Promoter
1, Supervisor 1, Full Branding
Pickup 1, Driver 1, Sound System 1….
(3,4)Pran up soft Drink Pushing sell 1
Promoter per shop
1 2
3
4
8. Pran Chatny
Pran chatny School Campaign Dhaka City, Quiz
Competition Male promoter 3, Female Promoter
1, X-Banner, Banner, Car 1.
9. Power Energy Drink
Power Energy Drink Conversion Program 30
Day’s of 6 District , Promoter 2, Supervisor 1,
Soundman 1, Driver 1, Pickup 1 Full Branding
and with Game.
10. The Impact of Events
But one thing is non-negotiable:
events must be memorable to
make an impact. Of course, the
desired impact depends on your
goals. But most companies want
events to be more than just a
staged advertisement for their
brand.
When done well, events have the power
to create a lasting and powerful
positive impression of all that your
company can deliver. By allowing
people to experience and interact with
your company, product or service
while participating in an event, you
are connecting with potential buyers.
It’s no wonder most companies
include event marketing as part of
their overall marketing mix.
According to the 2012 IDC Tech
Marketing Benchmarks Study, on
average event marketing, on average
event marketing constitutes 1/5 of the
marketing budget, a pretty sizeable
percentage.
Percentage of Marketing
Budget Allocated to Events
11. Physical Events
events require physical attendance and interaction takes place in person. While they often
require more investment than virtual events, offline events allow face-to-face interactions
that are essential to building long-term business relationships. Don’t underestimate the
impact a handshake or personal meeting can make on a prospect or customer.
Tradeshows
A tradeshow is a physical gathering of
individuals in a particular industry or
profession in a forum that typically features
numerous companies in a specific market.
A business may sponsor or participate in a
tradeshow to show off a product or simply
to network and strengthen its presence in
the market.
Seminars
The term seminar is usually used to describe
smaller meetings, road shows, or field events.
Some seminars are set up similar to a
classroom lecture, where an expert shares
information with the audience in a traditional,
formal style. Others are styled as road show or
field events, through which marketers take
their company’s message out to the public or to
employees or partners.
Conferences
Conferences are often company-specific
marketing events that gather attendees
for the purpose of delivering information,
such as a user summit. These events tend
to be on the larger side (as compared to
seminars), and are held by companies for
training or educational purposes.
Face to Face Marketing
hether considering a tradeshow, proprietary
event, or a mobile tour, face-to-face
interactions provide significant business
benefits. At its core, face-to-face engagement
creates a personal connection and builds
trust between a company and its target
audience. Giving a warm handshake, carrying
an engaging conversation, and getting to
know customers and prospects on an
individual level can help form stronger, more
meaningful, and more profitable business
relationships
12. Big Four Reasons for Events
When considering hosting, sponsoring, or participating in an event,
your business should identify the outcomes it wants to derive from the
event and develop a concrete plan of attack for achieving those results.
13. Branding & Awareness
A key reason for a business to participate in an event is to establish and
build its brand. Event marketing allows your company to cultivate and
express its particular identity firsthand. Through events, you gain the
perfect venue to share your ideas, thoughts, and name in the exact manner
you want to present them.
Your company may choose to partake in an event to align itself with other brands that
are participating in that event – such as complementary solution providers –or to access
a targeted demographic. Many businesses choose events based on the branding
opportunity afforded by the event. Others host events in order to create and showcase
the personality of their business. Hosting events also allow you to own vs. rent the
attention of your prospects and customers, which can be more cost efficient.
People have an easier time remembering experiences that engage all of their senses, so
by having a physical presence at an event, you reach customers in a very memorable way.
You can also use your event to associate your brand with specific ideas and feelings.
Think about each of the following events. What images do you associate with them?
• The Road Show
• Door to Door Campaign
• School Campaign
• University Campaign
• Trade fair
• Trade Show
Whether you want to reinforce your image as an organization that caters to
entrepreneurs, provides luxury, or protects the environment, there is an event that is
right for your organization
What your
Goal
Decide
your
Audience
&
massage
Action
14. Lead Generation
Another important reason businesses choose to participate
in an event is to generate leads. And what better way to do
so than to be part of an event where your target
demographic is present? The right events allow your
company to interact with a group of prospects that already
have an interest in who you are and what you do.
An event may not be the first encounter with a prospective customer,
but it can be one of the most memorable and powerful. Using events
to showcase your solutions is important, but couple that with a
strong personal connection, a platform for conveying thought
leadership, all in a fun, informative, interactive environment, and
you have a recipe for a potentially lucrative relationship. If your
company is hosting an event, you may be inviting prospects as well as
current customers. The key is to invite those you know will be
interested in the chosen theme and topic of the event. In other
words, to generate quality leads from your event, you need to
determine your target audience. By carefully segmenting your
database and reaching out to the most interested demographic, you
can attract attendees that are Prospective buyers. And by executing
pre- and post-event campaigns and scheduling on-site meetings with
targeted attendees, you can return to the office with a list of truly
qualified leads.
15. Customer Engagement & Upsell
Events offer an unparalleled level of customer
engagement, with an opportunity for positive personal
interaction that builds loyalty. Plus, every marketer knows
that companies can realize the biggest ROI on their
marketing dollars by retaining and growing existing
customers. The Challenge is to gain the attention of your
customers amid the distractions of daily work. At events,
you enjoy the chance to upsell customers by introducing
them to products or services they may not know about – or
may not realize could address their needs.
Properly planned and executed events can generate a huge amount
of buzz long after the event has ended. In other words, you multiply
the impact of your event by giving attendees a reason to share their
experience with colleagues and peers after the fact.
What’s Your Level of Engagement?
We define “engaged” prospects as those who show real interest by
attending a Webinar, educational session, or one-on-one meeting at
a trade show. These people are far more engaged than those who
simply threw business cards into your bowl at the trade show