The document discusses how mobilizing events through mobile apps, websites, and messaging can maximize attendee engagement. It provides three case studies where Aimia worked with companies to mobilize their events. This resulted in increased engagement metrics like website visits, messages posted, surveys completed, and app usage. Mobilizing events creates a memorable mobile experience for attendees, delivers eco-friendly alternatives to paper, and increases engagement before, during, and after events.

1. MAXIMIZE ATTENDEE ENGAGEMENT BY MOBILIZING EVENTS
1
BENEFITS TO YOU
• Acts as a
PERSONAL EVENT ATTENDANT
Through….
3
MOBILE WEB & APP APPLIED
Top Automotive Industry Manufacturer Customer Business Conference
• AUDIENCE: 352 Customer/Employee Attendees
• CLIENT OBJECTIVE: Increase Attendee Engagement
RESULTS:
88%
SMS
mobile web
mobile app
• MAXIMIZES participant experience &
event investment
• ELIMINATES costs of paper materials
& environmental impact
PROVIDED BY: AIMIA BUSINESS LOYALTY STRATEGY TEAM
of all
confirmed
attendees
were active
WEB ACTIVITIES
4,336
Q&A
visits
MESSAGING
12 messages
received
LIVE MESSAGE
BOARD
492 messages
posted
LIVE POLLING
Q&A SESSION
SURVEYS
156 responses
to 2 questions
255 questions
across 12 sessions
308 responses
to 3 surveys
World-Renowned Technology Company User Conference
• AUDIENCE: 6,054 High-Tech Customers, Partners and Employees
• CLIENT OBJECTIVE: Increase Social Engagement and Networking of Attendees
RESULTS:
APP ACTIVITIES
• NUMBER OF DOWNLOADS
EXCEEDED ATTENDEES
2
• 65,237
AIMIA’S APPROACH
visits
USING THE APP
Average of 47 minutes
ACCESSED APP
an average of 15 times
during the conference
MOBILE GAME
1,300 Attendees
played
• CREATES a mobile experience from the
lens of pre-event, at-event and post-event
4 SMS
• DELIVERS memorable experiences,
eco-friendly alternatives and increased
participant engagement
• AUDIENCE: 1,727 Executive Managers, Dealers, Business Partners, Vendors and Guests
• CLIENT OBJECTIVE: Increase Attendee Engagement While Reducing Paper Consumption
• RESULTS in an always-on, always-at-hand
connection between participants & event
Recognized Auto Company National
Business Conference
RESULTS:
• Clickable SMS sent-13,749
• Total clicks-2,721
• Overall click rate-19.8%
• 7.7% increase in clicks from 2011
FOR MORE INFORMATION, CONTACT SAMANTHA.DECKER@AIMIA.COM