Digital rewards such as gift cards, pre-paid cards, and vouchers are growing in popularity compared to plastic cards due to their convenience, instant delivery, and more environmentally friendly nature. Over 60% of retail partners offer both digital and plastic redemption options, and Aimia is seeing a 20% shift from plastic to digital cards. More than 80% of Aimia's digital offerings can be redeemed via mobile or email. Common digital reward options include retail branded gift cards, pre-paid Visa cards, and funds deposited into a PayPal account.

1. THE GROWING POPULARITY OF DIGITAL REDEMPTIONS
PROVIDED BY: AIMIA BUSINESS LOYALTY STRATEGY TEAM
REWARD & RECOGNITION TRENDS
1
2
WHAT ARE DIGITAL REWARDS?
WHY GO DIGITAL?
CONVENIENT
(can be received via email or mobile)
Retail Branded Gift Cards
Ex. a Best Buy® gift card
54% of firms use this gift card option*
INSTANTANEOUS
Pre-Paid Cards
RE-SEND OPTION
ENVIRONMENTALLY FRIENDLY
(omit the plastic and mailing/packaging)
Ex. $100 Visa Card
MOST POPULAR TYPE OF REWARD OPTION –
3
68% of firms opt to use gift cards
of this type*
AIMIA FAST FACTS
60%
Over 60% of Aimia’s retail branded
gift card partners offer both plastic
and digital redemptions
20%
Aimia is seeing a 20% shift to digital
cards from plastic
80%
Over 80% of Aimia’s digital offerings
can be used via mobile or email.
PayPal Reward
Deposit of reward funds into a PayPal account
Vouchers
Ex. Create your own photo mug
or wall calendar
Source: Market Study: B2B Gift Cards, Incentive Research Foundation*
Best Buy® does not sponsor, endorse, approve or have any responsibility for this promotion.
BEST BUY, the BEST BUY logo and the tag design are trademarks of BBY Solutions, Inc.
FOR MORE INFORMATION, CONTACT SAMANTHA.DECKER@AIMIA.COM