Event planning

3. Marketing refers to any actions a company takes to attract an audience
to the company's product or services through high-quality messaging.
Marketing aims to deliver standalone value for prospects and
consumers through content, with the long-term goal of demonstrating
product value, strengthening brand loyalty, and ultimately increasing
sales.

4. Marketing is the key component of any venture and includes aspects like
writing product descriptions, designing website pages, improving customer
services, establishing business & market segments and conducting market
research.
Marketing involves strategies that aid in the growth of a business venture.

5. Event marketing is the process of developing a themed exhibit, display, or
presentation to promote a product, service, cause, or organization. It leverages
in-person engagement to connect with customers.
Event Marketing can mean one of two things:
Marketing tactics used to promote events
Or
The strategic use of events as a marketing tactic to promote an organization,
mission, etc.
In either scenario, whether promoting your events or leveraging events within
your marketing strategy, events are powerful.

6. Event Marketing is critically IMP as after a website, Events are the most effective
channel in their “marketing stack,” given the power of in-person and
virtual experiences and the ability to forge one-on-one connections.
It’s important for businesses to stand out from the crowd, and event marketing is
a great place to start.
It gives you new channels and methods to connect with future and returning
customers, the customer data you collect from other sources can allow you to get
to know them prior to the event, so they can be treated as individuals rather than
just part of the crowd and it works.
73% of event planners believe that personalization and data-driven marketing is a
priority for their events. Whether you are hosting a small webinar, a large-scale
international trade show, or an executive-level private function, event marketing
should be an integral part of your demand generation mix.

8. Main Objectives and the Benefits Of Event Marketing.
Event marketing can benefit your business in a variety of ways:
1. Build brand presence before, during or after an event
2. Educate your audience & Spread Awareness
3. Generate leads
4. Raise brand value
5. Create new opportunities
6. Promote a specific product or feature
7. Increase customer engagement, satisfaction and retention
8. Selling to Customers

10. 1. Product Launches
A product launch is a media event that debuts a product to the market. After a
product launch, consumers will have the ability to use a new product or service.
There are soft and hard product launches.
A soft launch will be when a company only provides a targeted, smaller user base
within the market a chance to use a product. Ex: Beta Apps, Cosmetic Products
etc
A hard launch will release a product to the entire marketplace. Often, a company
will put all its energy into marketing efforts surrounding the release day and build
anticipation, culminating in a product launch event.

12. 2. News/Press Conferences
A press or news conference is typically an event organizations or individuals use
to officially distribute information to the media and answer any questions they
might have.
Business Organizations will often host press conferences in response to a public
relations issue, but they also come with several other uses, such as:
a. Presenting a breakthrough.(new products or services)
b. Opening a new ad campaign or marketing strategy.
c. Announcing the acquisition of a new player for a sports team.
d. Revealing a company's financial statements or other financial records or
price.
e. Garnering attention for a new charity event or its contribution or problem
solving aspects.

14. 3. Photo Ops (Oppurtunity)
Another popular media event is a photo op, which is an arranged opportunity
for people to get their photograph taken with a celebrity, politician, or another
notable individual in a particular environment.
Photo ops initially rose to prominence in American politics to reach voters and
get them to trust a candidate. Now, companies use photo ops to showcase new
products or prominent figures in the company in the best light possible.

15. 4. Award Ceremonies
As the name suggests, an award ceremony is an event where individuals or
organizations receive accolades for achievements related to their field. These
events are usually anywhere between semiformal to formal and will often offer
trophies or memorabilia to winners to memorialize the occasion.
One company can host these ceremonies to honor their employees,
or employees can receive awards at larger industry conferences
where many companies are attending.

17. PR in Event Management
• Managing an event is a complex and multi-faceted task. It is important to have
a clear vision for what you want the event to achieve.
• To make the event successful, you need to build good relationships with the
public and generate positive image. This is where public relations professionals
can help you.
• The role of PR in EM is to create and maintain a positive image for the event.
This includes promoting the event to the public, media relations, build
relationships with key influencers and working with sponsors.
• A big part of event management is marketing and promoting the event to
ensure that people know about it and will want to attend. This is where PR
comes in. A good public relations strategy can help to increase awareness of
the event and generate interest.
• Event managers rely on public relations professionals to help them create a
successful event.

18. The Role of PR in Event Planning
An event becomes a success when the information about it reaches the right
target audience and when those people show up to attend the event too. Public
Relations should hence, be taken into account in the planning stages of the
event itself.
What PR can do when it comes to event planning: (few)
1. Using Channels to Their Best Ability
2. Making the Event Stand Out
3. Framing the Communication Message Properly
4. Creating Buzz About the Event

19. Elements of a Strategic PR Campaign
Public relations isn’t an exact science but it is relatable to science, also it does
require a strategic process.
Five key elements that comprise a strategic PR campaign:
1. Know your target audience.
2. Set realistic goals.
3. Develop a message.
4. Know your competition.
5. Stay relevant

20. How to Incorporate PR into the event planning process.
1. Tailor the PR plan to the event.
2. Start PR efforts as early as possible.
3. Plan your work and work your plan.
4. Identify your media target audience.
5. Craft messages for each communication channel.
6. Have an angle or hook.
7. Review past PR events & Be prepared for anything.
8. Collaborate with others
9. Use online tools.

25. There are several advertising mediums which can be categorized under
five heads:
a. Print Advertising- News papers, Broacher, Fliers, Magazines,
Handouts etc
b. Broadcast Advertising- Television, Radio
c. Outdoor Advertising- Banners, Posters, Wraps, Events
d. Digital Advertising
e. Product/Brand Integration

34. What Is A Roadshow?
Roadshows are the vehicles that propel your company into the customer’s
surroundings, raising brand exposure and providing a competitive advantage
through this innovative marketing solution. In comparison to a single, one-day
event, a roadshow can last for months, or even years!
A roadshow is an essential marketing tool because it provides a perfect forum
where a company can communicate directly with potential and existing clientele
to address any concerns or highlight successes!
In addition, a roadshow is a versatile marketing tool due to its ability to relocate
at any time. As a result, your brand will have complete control over the location
and timing of your event, whether in the heart of a city, customer’s workplace
or the next big expo.

35. A product needs a necessary strategy in order to engage your customers with
your latest innovation. The most successful product launches are those that focus
on the audience and how the new product will improve their lives. This will be our
chance to explain what it is, how it works, and how it may help them in their
personal or professional lives.
Brand Activation
To make our brand known to potential customers by increasing awareness and
engagement through a touching brand experience.
a free sample campaign of a new product can be a great way to introduce people
to your brand and get them talking. It’s about creating an emotional connection
between them and your brand so that it sticks in their mind, creating a bond, so
they are more likely to engage with your brand and become long-term customers.

39. STREETS FOR PEOPLE

43. “digital marketing is the act of promoting and selling products and
services by leveraging online marketing tactics such as social media,
search engine, and email marketing.”
It focuses on nurturing the customer through a journey of digital
interactions with the product or service. Digital marketing relies
heavily on content offers to engage the customer while ensuring that
content can be found at the right time in the customer’s unique buying
journey