Events Management

Events
Management
OAd 108
Frances Noegeline P. Manila
Instructor
1

Event
Management
for Tourism,
Sports,
Business and
Mice

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Part I Overview
➝Introduction to Events
➝Introduction to Event
Management
➝M.I.C.E and Special
Events in the Philippines
➝Forces Shaping the Event
Industry

Introduction to Events
Definition of an Event
Definition of a Special Event
The Economic Significance of Events
Types of Events
Trends
5

Learning Outcomes
After studying this Chapter, you will be able to
➝Define an event
➝Discuss the concept of the tourism multiplier
➝Explain events based on size
➝Identify the characteristics of events
categorized under M.I.C.E.
➝Classify events according to content and
purpose
6

➝Event
An event is a general term
indicating the coming
together of a number of
people in one place, to
confer or carry out a
particular activity
➝Special Events
A gathering of human
beings, generally lasting
from a few hours to a few
days, and designed to
celebrate, honor, teach
about, or observe human
endeavors.
7

Figure 1. Multiplier Effect: How
Tourism Spending Flows into the
Economy
➝Travelers Spend
For
Lodging
Food
Beverages
Clothing
Gifts & Souvenirs
Photography
Personal care,
drugs, & cosmetics
Internal
transportation
Tours &
sightseeing
Miscellaneous
➝Travel Enterprises Spend
For
Wages & salaries
Tips & gratuities
Payroll taxes
Commissions
Music and entertainment
Administrative & general
expenses
Professional services
Purchase of food &
beverages
Purchase of goods sold
Purchase of materials &
supplies
Repairs & maintenance
Advertising, publicity &
promotions
Utilities Transportation
Licenses
Insurance premiums
Rental of premises and
equipment
Interest & principal payments
of borrowed funds
➝Ultimate Beneficiaries
Accountants
Appliance stores
Architects
Arts and crafts products
Attorneys
Automobile factory
Bakers
Bank workers
Beach accessories
Butchers
Carpenters
Cashiers
Charities
Chemists
Cinemas
Clerk
Clothing Stores
Confectioners
Cooks
Cultural organizations
Diaries
Department stores
Doctors
Electricians
Engineers
Farmers
Fishermen
Freight Forwarders
8

9
Types of Events
➝Events vary in size, content and purpose making the industry extremely
diverse.
Events Based on Size
Mega Events – expressly targeted at the international tourism
market and may be suitably described as mega by virtue of their size in
terms of attendance, target market, level of public financial involvement,
political efforts, extent of television coverage, construction of facilities, and
impact on economic and social fabric of the host community (Hall, 1992)
Hallmark Events – are designed to increase the appeal of a
specific tourism destination or region (van der Wagen 2009)

10
Types of Events
M.I.C.E – is the fastest growing segment of the tourism industry. The
acronym means Meetings, Incentives, Conventions, and Exhibitions.
Meeting – takes place when two or more people come together
with a common agenda. People attend meetings for education, training,
decision-making research, sales, information exchange, networking,
strategic planning, teambuilding and problem solving.
Types of Meetings
➝ Conference -
➝ Congress
➝ Other Types of Meetings

11
Types of Events
Types of Meetings
➝ Conference –An event used by any organization to meet and exchange
views, convey a message, conduct a debate or give publicity to some
area of opinion on a specific issue.
➝ Congress – The regular coming together of large groups of individuals,
generally to discuss a particular subject. A congress will often last
several days and have several simultaneous sessions.
➝ Other Types of Meetings
Symposium – is a formal presentation where there is limited interaction
between presenters and the audience.
Lecture- is an individual presentation, often by one expert where the
audience can ask questions after the discussion.
Panel – two or more resource persons offer their opinions on a specific
topic.

12
Types of Events
Workshops – require hands-on activities to facilitate learning. These deal
with specific problems, issues or assignments. Face-to-face discussion
are expected from the participants.
Forum – is an interactive discussion led by invited speakers.
Seminars – provide room for interaction between attendees and resource
speakers. There is a lot of sharing of knowledge and experience from
both parties. This is preferred for use in small group s. For big groups,
the seminar changes format to either a forum or a symposium.
Clinic – refers to training activities, usually sports activities. It presents
drills and instructions on specific topics.
Retreats – are generally spiritual in nature usually conducted in a location
away from the city. It is used for bonding, planning sessions or for
relaxation and meditation.

13
Incentives – a gift for a job well done. It is also motivational tool
encourage employees to achieve business goals such as a sales quota
set by a company.
Conventions – defined as a meeting with an exhibit. Its strength comes
from the combined attractions of having multiple, simultaneous activities.
Exhibitions – Event at which products services or promotional material are
displayed to attendees visiting exhibits on the show floor. These events
focus primarily on business-to-business relationships.
Types of Exhibitions
Public or Consumer Show
Trader Show
Combined Exhibits
Exhibit Categories
Types of Events

14
Types of Exhibitions
Public or Consumer Show – Exhibition that is open to the public, usually
requiring an entrance fee.
Trader Show – refers to exhibits that are not open to the public. It is
considered a business-to-business event where products are not sold
directly during the exhibit.
Trade shows provides several advantages to exhibitors and sponsors. A
trade show provides participants with opportunities to:
➝ Initiate contacts with new customers
➝ Develop new trade leads
➝ Maintain and renew contacts with valued clients
➝ Launch new products and services thru live presentations and
demonstrations
➝ Enhance corporate profile and image
Types of Events

15
Combined Exhibits – are exhibits that are open to the trade for the first
couple of days. Two major categories are exposition and the fair.
Exhibit Categories – classified by industry, date, host country and by
organizer. Two major categories are the exposition and the fair.
Exposition – refers to a large-scale industrial, regional exhibition
scheduled for a longer period of time, often for several weeks in the same
venue.
Fair – is defined as occasional meeting of buyers and sellers
specifically to trade. The Center for International Trade Expositions and
Missions (CITEM) organizers local and international fairs and roadshows
to promote Philippine products and services. These are categorized into
five sectors, namely Consumer Goods, Industrial Goods and Services,
Food and Marine Sector; Information Technology (IT) and IT-Enabled
Services, and Home and Lifestyle Fashion.
Types of Events

16
Types of Events
3 Events Based on Purpose and Content –These are either marketing
activities, festivals, fandom, sports competitions or those promoting an
advocacy.
Marketing Events – a commerce-oriented event to facilitate bringing buyer
and seller together or to create awareness of a commercial product or
service, scheduled alone or in conjunction with other events (Silvers,
2004)
Open House – features a new residential and/or commercial property for
sale or lease.
Product Launch – introduces a product or service to entice people to buy.
There are companies that host a soft launch to gauge the reaction of the
media and/or potential customers. This also used as a teaser for the
public. A major launch follows soon after.

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Types of Events
Festivals – commemorate religious, cultural, social and historical icons,
traditions, beliefs and customs.
Religious Fiestas – are events that commemorate feast days and
celebrations focusing on one’s faith.
Cultural Events – are celebrations that refer to the arts as well as to
national, regional, ethnic or indigenous events that honor traditions[.
Social Events – include weddings, birthdays, reunions, parties, friends,
and/or colleagues.
Historical Celebrations – are held in honor of a person or a momentous
event. Some examples of these are birth anniversaries of national heroes
and war memorials.

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Types of Events
Fandom – refers to “people who are fans of a fiction genre, or of a
subgenre, who have their own clubs, conventions and amateur
magazines (fanzines).” This is a social group that organizes events for
their member only.
Sports Events – A spectator or participatory event involving recreational
or competitive sport activities, scheduled alone or in conjunction with
other events.
Advocacy and Philanthropic Events – These are events created by or for
a charitable or cause-related group for the purpose of attracting revenue,
support, and/or awareness, scheduled alone or in conjunction with other
events. (Silvers, CSEP)

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Types of Events
4 Special Events based on Natural Phenomena – These are events that
focus on natural wonders, and flora and fauna. Some examples are the
Northern Lights (Scandinavia), Wildbeest Migration (Kenya), Killer Whale
Safari (Norway), Summer Solstice (Stonehenge, United Kingdom), and
the Cherry Blossom festival (Japan).

Suggested Learning Activities
2. Prepare a report on
an upcoming
international event that
will be hosted in the
Philippines within the
next six months.
Present details on this
event, including the
type of event under
which it is classified.
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1. Recommend
the event that you
would like you
class to present at
the end of the
semester. Give at
least five reasons
explaining your
choice.

DISCUSSION QUESTIONS
1. Compare and contrast the types of events
based on size.
2. What are the different types of events based
on their content and purpose?
3. What does the acronym M.I.C.E mean?
4. Summarize the effect of the tourism multiplier
on a destination.
21

Introduction to Event
Management
Scope of Event Management
Phases of Event Management
Role of the Secretariat
Event Committees
Careers in Event Management
22

Learning Outcomes
➝ Discuss the scope of event management
➝ Understand the role, responsibilities and tasks
of the Secretariat
➝ Differentiate the basic and common
competencies in the Event Management
Services NCIII under Technical Education and
Skills Development Authority (TESDA)
➝ Explain the core competencies required in the
Event Management NCIII under TESDA
➝ Discover the various career opportunities in the
event industry 23

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Scope of Event Management
Event management is the process by which an event is planned,
prepared, and produced. As with an other form of management, it
encompasses the assessment, definition, acquisition, allocation, direction,
control, and analysis of time, finances, personnel, products, services, and
other resources to achieve objective.
Like any other business activity, it encompasses the overlapping nature of
managerial function. Successful events have a strategy and resources to
achieve its mission and objectives.

25
Phases of Event Management
Event Management follows the chronological unfolding of an event in
three phases. These are Pre-Event, Event Proper and Post-Event. The
scope of responsibilities for each phase usually overlap and tasks are
often done simultaneously.
Pre-Event – refers to the activities that need to be done even before the
event begins. This phase mainly focuses on planning all the specific
details of an event.
Event Proper – refers to the tasks and deliverables during the actual
event. This is highlighted by coordination managing and overseeing all the
resources needed to successfully execute the event.
Post-Event – refers to the evaluation of the event. This includes the
submission of financial statements, audit reports, survey results and other
documentation requirements.

26
The SECRETARIAT is the main team heading all committees managing
event arrangements. It is the committee that lays the ground work for the
event. Its members are responsible for the following:
1. Finalizing the event concept
2. Setting the objectives
3. Enlisting the support of the stakeholders
4. Creating the committees
5. Detailing contract terms and conditions
6. Overseeing the timetable for all deliverables
The Event Chairperson provides the leadership and the direction for the
event. She is official spokesperson for the entire team. Moreover, she
orchestrates the seamless execution of the even, from strategy to post-
event evaluation.

27
For large-scale, international events hosted in the country, the
Philippine Congress Manual enumerates the six main functions of the
Secretariat. These are central communication and information;
administrative services; printing and documentation; language services;
registration and information services; and convention evaluation.

28
Event Committees
Have you heard about the quotation “No man is an island?” Did you know
that it took hundreds of years to build the Great Wall of China? Neither
was Rome built in a day. The members of Marvel’s “justice league” work
together to save the world and even heroes have sidekicks.
Follows is an organization chart that illustrates the relationships
between the various event committees.
Figure 2. Sample Organization Chart for an International Convention
(Source: Philippine Congress Manual)

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Event Committees
A successful event requires money, machine, man and other resources.
Aside from the role of the Secretariat, specific committees manage the
numerous event arrangements such as transportation, accommodation
and airport reception. The committees responsible for specific tasks are
discussed in the relevant chapters. You may decide to add more
subgroups that you may need.

30
You can choose to work in the government, the academe or the private
sector. You can also decide either to work in the tourism and hospitality
industry; non-government organizations’ or in specialized tourism sectors.
Here are some of the opportunities in the event industry.
Government
➝ Officer in any of the Department of Tourism (DOT) Offices here and
abroad
➝ Officer in any of DOT Attached Agencies and related offices such as
the Center for International Trade, Expositions and Missions (CITEM)
➝ Director in a Local/Regional Tourism Office

31
ACADEME and TRAINING
➝ Instructor, Lecturer and Professor in a college or university
➝ Trainer for specific tourism and hospitality courses
➝ ASEAN Master Trainer
➝ TESDA Assessor
➝ Academic Manager
➝ College/ University President

32
CORPORATE
➝ Consultant
➝ Trade Show Organizer
➝ Meeting Planner
➝ Event Promoter
➝ Media Buyer
➝ Accounts Executive
➝ Convention Bureau Director
➝ Wedding Planner
➝ Production Assistant
➝ Part Host
➝ Festival Promotions Manager

33
CORPORATE
➝ Sponsorship Executive
➝ Tournament Coordinator
➝ Entertainment Executive
➝ Fashion Show Producer
➝ Stage Manager
➝ Technical Assistant
➝ Videographer
➝ Photographer
➝ Creative Director
➝ Head of Publicity and Promotions
➝ Marketing Manager

34
CORPORATE
➝ Catering Manager
➝ Venue Manager
➝ Banquet Officer
➝ Incentive Travel Supervisor
➝ Entertainment Manager
➝ Banquet Coordinator

35
INDUSTRY SECTORS
➝ Tourism and Hospitality specializing in Accommodation; Attractions;
Food and Beverage; Gaming and Entertainment; Transportation; and
Travel Trade
➝ Medical, Pharmaceutical and related disciplines
➝ Agriculture, Livestock and Poultry and Fisheries Organizations
➝ Advocacy, Philanthropic and Community-Based Organizations
➝ Sports and Athletic Organizations
➝ Destination Management Companies
➝ Non-government Organizations
➝ Radio and television Stations
➝ Volunteer groups
➝ All other industries

36
1. Interview a professional event organizer. Ask about her experiences in
the industry and lessons she has learned.
2. Start envisioning the committees you need to create for your event.
Using the sample organization chart, come up with your own structure.
You can refer to the next Chapters for the other committees involved
in event management.

37
Event Tasks
1. Search for jobs related to event management. Some of the more
common job titles are event manager, conference planner, special
events assistant, and bazaar coordinator. Go beyond organizing and
marketing jobs and look for careers in catering, décor, and travel and
our operations.
Choose one job. Write the scope of responsibilities and information such
as the name and address of the company, salary, and location of work, if
available. If you found the job in the internet, write the sources of the
information. If it was from a print publication, write the name of the
newspaper/ magazine and the date of publication.

M.I.C.E and Special
Events in the
Philippines
History
Update on the Philippines as Event Host and Destination
Prestigious Events
Republic Act 9593 (Tourism Act of 2009)
Tourism Promotions Board
Center for International Trade Exhibitions and Missions
(CITEM)
38

Learning Outcomes
➝ Discuss the history of M.I.C.E and special
events in the Philippines
➝ Define the role of the Department of Tourism
(DOT) in promoting M.I.C.E and events
➝ Evaluate the role of the Tourism Promotions
Board (TPB) in assisting event organizers
39

40
History
M.I.C.E and special events in the Philippines can trace their roots to the
Philippine Tourist and Travel Association. Established in 1950, it started
as a private initiative to promote the Philippines as a tourist destination.
In 1972, then President Ferdinand Marcos signed Presidential
Decree 1. This led to the establishment of the Department of Trade and
Tourism and the creation of a Philippine Tourism Commission.
One year after, the Department of Tourism become and
independent body. It was later renamed the Ministry of Tourism in
accordance with the amendments to the 1973 Constitution.
It was in 1976 when the Philippine convention industry was born.
The Philippine International Convention Center (PICC) – Southeast Asia’s
first convention center at the Cultural Center of the Philippines (CCP)
Complex – successfully hosted the International Monetary Fund – World
Bank Joint Conference.

41
Update on the Philippines as Event Host and
Destination
The Philippines is an ideal host for major international events. This is due
to the following reasons:
1. Availability of modern exhibition and convention facilities
2. English-speaking tourism and hospitality professionals
3. Unique mix of Western and Asian cultural traditions in cuisine, crafts
and festivals
4. Extensive choices of destinations
5. Wide range of entertainment options
6. World-class shopping malls

42
Update on the Philippines as Event Host and
Destination
However, the Philippine government urgently needs to address
weaknesses in its infrastructure and inconsistencies in service standards.
It also needs to strengthen the implementation of safety and security
guidelines and policies. Further, the country has to successfully
distinguish itself from its Southeast Asian competitors.
Aligned with these goals, the government is keen on pursuing programs
to ensure its position as an ASEAN tourism powerhouse. During the 8th
UNWTO Asia/Pacific Executive Training Program on Tourism Policy and
Strategy held in Bali, Indonesia, the country had committed.

43
Prestigious Events
Here is a shortlist of some of the main events that took place in the
country:
➝ ASEAN Tourism Forum 2016
➝ Asia-Pacific Economic Cooperation (APEC) Summit 2015
➝ NBA Global Games 2013
➝ FIBA (Federation Internationale de Basketball) Championships 2013
➝ 1st International Costume Festival 2013
➝ 9th Asian Food Expo and the 22nd Expo on Food Processing and
Handling Machinery
➝ Equipment and Technology 2013
➝ 12th Southeast Asian Survey Congress 2013

44
In a move to strengthen the role of tourism in economic growth, former
President Gloria Macapagal-Arroyo signed Republic Act 9593 or the
Tourism Act of 2009 which
declares tourism an engine of investment, employment, growth and
national development, and strengthens the Department of Tourism (DOT)
and its attached agencies to effectively and efficiently implement that
policy, and appropriates funds therefor.
The Act further declared that tourism is an
indispensable element of the national economy and an industry of
national interest and importance, which must be harnessed as an engine
of socioeconomic growth and cultural affirmation to generate investment,
foreign exchange and employment, and to continue to mold an enhanced
sense of national pride for all Filipinos.

45
Salient features of the law are the reorganization of the Department of
Tourism (DOT) and its attached agencies; the establishment of a Tourism
Development Fund; and the creation of specialized tourism zones.
Under the Tourism Act of 2009, there are eight DOT attached agencies,
namely;
1. Tourism Promotions Board (TPB)
2. Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
3. Duty Free Philippines Corporation (DFPC)
4. Intramuros Administration (IA)
5. National Parks Development Committee (NPDC)
6. Ngayong Pilipino Foundation
7. Philippine Retirement Authority (PRA)

46
The Tourism Promotions Board (TPB) was formerly known as the
Philippine Conventions and Visitors (PCVC).
According to Tourism Act of 2009, the PTB must “market the Philippines
as a major convention destination in Asia, taking charge of attracting,
promoting, facilitating and servicing large-scale events, international fairs
and convetions, congresses, sports competitions and the like. “ Thus, its
mandate is to “promote and ensure the convention handling capacity of
the country as a world class convention center.”
It will achieve these goals thru the Conventions and Incentives Travel Unit
(CIT) which assists meeting planners and incentive travel organizers in
the following areas:

47
1. Bid Preparation
2. Incentive Program Planning
3. Liaison Services
4. Site Inspection
5. Attendance Promotion
6. Promotional Materials Support

48
Center for international Trade Exhibitions and Missions
(CITEM)
The Center for International Trade Expositions and Missions (CITEM)
organizes local and international fairs and roadshows to promote
Philippine products and services.
The Manila F.A.M.E International is reputed to be the longest-running
trade fair in Asia and the first to feature “eco-luxury” items. It also holds
the distinction of the only fair in the Philippines recognized by the Union
Des Foires Internationales (UFI). The UFI is the global association of the
world’s leading tradeshow organizers and exhibition centre operators, as
well as the major national and international exhibition associations and
selected partners of the exhibition industry.

49
Discussion Questions
1. Discuss the strengths and weaknesses of the Philippines as an
international event host.
2. Explain how the CIT can specifically help organizers.

50
1. Download the ASEAN Tourism Strategic Plan 2016-2025. Discuss
your ideas on how the Philippines can become one of the major event
destinations in the ASEAN’region.
2. Select any member-country in the Association of Southeast Asian
Nations (ASEAN). Evaluate the strategies the country uses to
encourage M.I.C.E. and special events. Then compare these with the
initiatives of the Department of Tourism.

51
Event Tasks
1. Visit the website of the Tourism Promotions Board (TPB). Evaluate the
ongoing the TPB’s current initiatives designed to assist event
organizers.
2. Download the CITEM app on your smartphone or visit the CITEM
website. Write a reflection on how the organization is helping promote
the country as a destination for world-class products thru its trade
exhibits.

Forces Shaping the
Event Industry
Societal Forces
Technological Forces
Environmental Forces
Economic and Political Forces
Trends
52

Learning Outcomes
➝ Analyze the impact of societal, technological
and environmental changes on the event
industry
➝ Discuss the effect of political and economic
forces on the industry
➝ Implement best available practices in your
event
53

54
Societal Forces
1. CHANGING DEMOGRAPHICS
1.1 POWER OF THE BABY BOOMERS
By 2050, there will be about two billion senior citizens representing 25%
of the total population of the developed world. For the first time in the
history of modern man, the seniors will outnumber the younger
population.
This so-called silver market has completely reinvented the
meaning of retirement. Instead of sitting on rocking chairs, they are
leading active lives. Reitrees are now into travel, entertainment, sports
and leisure education and the internet. Retirees are reviewing career
options as mentors, consultants, advisors. They are pursuing hobbies and
investing in business.
No wonder the so-called “silver tsunami” has begun to shape
government policy and business practices across the globe.

55
Societal Forces
Some look at the increasing number of retirees as a crisis of massive
proportions. It has also been described as a social revolution without
parallel in our history. Extensive research is being conducted on virtually
all aspects of the way we currently live, in order to prepare for the socio-
political and economic changes that would result from the rise of the baby
boomers.
1.2 RISE OF THE MILLENIALS
Connecte. Content-Driven. Community. These are the buzzwords
characterizing the millennial. Gadgets, social networking and user-
generated sites are their main interests. Born between 1981 and 2000,
they will make up 40% of the population in the US, Europe and the BRIC
countries ( Brazin, Russia, India and China) by 2020.
This generation wants free WIFI. They want to be able to bring
their laptops and sit and type during conferences. They want to be
inspired, educated and engaged.

56
Societal Forces
According to Convention 2020: The Future of Exhibitions, Meetings and Events,
the desire for individual and group level participatory interaction appears to be
increasing,” requiring event business models that will provide the high levels of
interaction.
2. AUTHENTIC EXPERIENCES
Travelllers now choose tourism destinations based on the activities they can
participate in. This shifts the paradigm from “destination-based” criteria to “activity-
based” factors.
White, sandy beaches and historical tours are not enough to bring in the
numbers. Event leaders must create unique activities specifically targeting a niche
market. The shift also requires the delivery of a unique and personalized
experience for the delegates in a relaxed atmosphere.
3. NEED FOR COMMUNITY
Your connection with your stakeholders must begin even before the actual event.
The challenge is to manage the communities to extend the interest in your activity.

57
Societal Forces
You can use social media to start conversations before the event. then. Repurpose
this content into blogs and other social media after the event to continue the
engagement.
4. NEED FOR ENGAGEMENT
Attending conferences need not be boring. With web tools to view presentations,
take notes and chat with the resource speakers, you can turn passive audiences
into enthusiastic delegates.
Gamification is another method to engage your audience. Merriam-
Webster dictionary defines gamification as “the process of adding games or game-
like elements to something (as a task) so as to encourage participation.”
Gamification is a great way to encourage networking, interaction and participation
in the application. BY rewarding users for taking specific action with digital rewards
,such as points and badges, gamification can turn an event in a competition in the
best way possible. Part of the reason gamification is such a successful strategy is
because it taps in our most basic instincts and desire for competition and

58
Societal Forces
5. CORPORATE SOCIAL RESPONSIBILITY (CSR)
A company that takes Corporate Social Responsibility (CSR) seriously understands
that its decisions and activities will affect society, the environment and its own
quest for increase in shareholder wealth.
Referred to as the “triple bottom line” of people, planet and profit, CSR is
about sustainability across the business, markets and communities where the
company your event operates.
According to the World Business Council for Sustainable Development,
the triple bottom line refers to
“…the simultaneous pursuit of economic prosperity, environmental quality and
social equity. Companies aiming for sustainability need to perform not against a
single, financial bottom line, but against the triple bottom line.”

59
Societal Forces
Among the socio-economic benefits of responsible tourism are:
➝ Generates greater economic benefits for local people and enhances the well-
being of host communities, improves working conditions and access to the
industry.
➝ Involves local people in decisions that affect their lives
➝ Makes positive contributions to the conservation of natural and cultural heritage
to the maintenance of the world’s diversity
➝ Provides more enjoyable experiences for tourists through more meaningful
connections with local people, and a greater understanding of local cultural,
social and environmental issues
➝ Minimizes negative economic, environmental, and social impacts
➝ Engenders respect between tourists and hosts, and builds local pride and
confidence

60
These are all about gadgets and equipment; software applications; big data; and
robotics. There also refer to the ability to deliver information across platforms
seamlessly.
1. ACCESSSIBILITY
You are probably aware that stakeholders demand access to the internet – at all
times – across all gadgets. To reduce the anxieties over slow connection, offer
apps that feature an offline mode where event information can be downloaded and
stored.
Attendees – exhibitors, delegates and the general public – requires easy-
access information on their mobile gadgets. They prefer to receive notifications and
reminders about activities they are interested in. They need the ability to register,
pay and receive their events kits via their phone, tablet, notebook or desktop.
2. SOFTWARE and APPLICATIONS
Your event apps must not only serve the needs of your stakeholders, but should
facilitate the planning and management of your event. This greatly reduces paper
usage and inconvenience of printing and handling.

61
QR codes are fast becoming mainstream, enabling innovations and
creative outputs that generate excitement. These are also used for downloading
contact information’ registration; and checking in guests. They are also used to
store promotional teasers and publicity details for scanning into a smartphone.
3. WEARABLE TECHNOLOGY
Several companies are investing in wearable technology that allows for seamless
integration with their event. There are sensor integration systems that acknowledge
the presence of visitors at their exhibit booth.
4. AUGMENTED and VIRTUAL REALITY
PC Magazine defines augmented reality (AR) as “the combination of real and
computer-generated images in real time… where digital images or videos are
superimposed onto the real world.” With AR, your point of view has another layer or
dimension, making the image come alive. Your real-time view is “altered or
enhanced by computer generated information” (Financial Times, 2016).
Virtual reality, as defined by the same publication, is “a headset-based
virtual reality that is entirely immersive”.

62
You can used these technologies to deliver interactive and immersive views
creating a lasting impact on your audience.
5. ROBOTICS
Robots and drones have entered mass consciousness. Events now features these
mechanical “toys” to further enhance the event experience.
Robots are being used as booth attendants, bartenders, and
entertainment. “Mobile telepresence is being used by people who cannot physically
attend and event with a robot doing the actual rounds.”
Drones, on the other hand, are being used to capture aerial photography.
There are companies also experimenting on using drones for delivery services.
6. 3-D PRINTING
3D printing

Professional and
Business Ethics
The Competent Tourism Professional
Guide to Good Manners and Right Conduct
Business Ethics
Business Relationships
Principle of Professional and Ethical Conduct
63

Part II Event
Leadership
➝Professional and Business
Ethics
➝Protocol

Protocol
Definition of Protocol
Order of Precedence
Proper Display of the Philippine National Flag
Conduct of Flag Raising and Lowering Ceremonies
International Business Etiquette
Business Etiquette Practices from Around the World
Committees
65

Part III Event
Planning
➝Stakeholders
➝Concept and Objectives
➝Destination and Venues
➝Contracts and Bids

Stakeholders
Stakeholders
Clients
Organizers
Intermediaries
Sponsors
Suppliers
Delegates
67

Concept and Objectives
Concept Design
Setting Objectives
Types of Objectives
SMART Objectives
SMARTER Objectives
Trends
68

Destination and Venues
Definition of a Destination
Top Event Destinations in the Philippines
Definition of an Event Venue
Traditional Venues
Non-Traditional Venues
Major Venues in the Philippines
Top Convention Centers in the Philippines
Criteria in Choosing a Venue
Five-Star Grading System for Hotels, Resorts, and Apartment
Hotels in the Philippines
Trends
Commitees
69

Contracts and Bids
Definition of a Contract
What to Include in a Contract
Definition of a Bid
Definition of Riders
Trends
70

Part IV Event
Management
➝Project Management
➝Budget
➝Program
➝Production and Staging
➝Exhibit Set-Up
➝Catering
➝Security and Risk
Management

Project Management
Project Scheduling
Project Management Tools
Trends
72

Budget
Key Terms
Revenues
Expenses
Income and Expense Report
Financial Statements
Committees
73

Program
Participant
Program Activities
Guest Arrangements
Meetings and Conferences
Trade Shows
Program Flow
Trends
Committees
74

Production and Staging
Logistics
Physical Arrangements
Top 10 Factors Affecting Event Set-Up
Most Common Type of Seat Plans
Trends
Committees
75

Exhibit Set-Up
Exhibit Terminologies
Booth Construction
Booth Configurations
Exhibit Design
Trends
Committee
76

Catering
Menu Planning
Factors Affecting Menu Planning
Types of Food Service
Trends
Committee
77

Security and Risk
Management
Risk and Hazard
Potential Hazards
Risk Management
Crowds
Crowd Control
Risk Planning
Committee
78

Part V Event
Marketing
➝Marketing Management
➝Sponsorships

Marketing Management
Marketing
Marketing Mix
Additional 3Ps of Marketing
Marketing Collaterals
Trends
Committees
80

Sponsorships
Definition of Sponsorship
Sponsorship Campaigns
Sponsorship Packages
Sponsorship Benefits
81

Part VI Event
Evaluation
➝Quantitative and
Qualitative Techniques
➝Post-Event Report

Quantitative and
What to Measure
How to Measure
Quantitative Techniques
Trends
83

Post-Event Report
Format and Contents
84

“
Quotations are
commonly printed as a
means of inspiration and
to invoke philosophical
thoughts from the reader.
85

This is a slide title
➝Here you have a list of items
➝And some text
➝But remember not to overload your slides with
content
Your audience will listen to you or read the
content, but won’t do both.
86

Big concept
Bring the attention of your audience over a key concept
using icons or illustrations
87

White
Is the color of milk and
fresh snow, the color
produced by the
combination of all the
colors of the visible
spectrum.
You can also split your content
Black
Is the color of coal, ebony,
and of outer space. It is
the darkest color, the
result of the absence of or
complete absorption of
light.
88

In two or three columns
Yellow
Is the color of gold,
butter and ripe
lemons. In the
spectrum of visible
light, yellow is
found between
green and orange.
Blue
Is the colour of the
clear sky and the
deep sea. It is
located between
violet and green on
the optical
spectrum.
Red
Is the color of
blood, and
because of this it
has historically
been associated
with sacrifice,
danger and
courage.
89

A picture is worth a
thousand words
A complex idea can be
conveyed with just a single
still image, namely making it
possible to absorb large
amounts of data quickly.
90

Want big impact?
Use big image.
91

Use charts to explain your ideas
92
Item 1 Item 2
Item 3 Item 4
THE
CONCEPT

And tables to compare data
A B C
Yellow 10 20 7
Blue 30 15 10
Orange 5 24 16
93

89,526,124
Whoa! That’s a big number, aren’t you proud?
95

89,526,124$That’s a lot of money
100%Total success!
185,244 usersAnd a lot of users
96

Our process is easy
97
first
second
last

Let’s review some concepts
Yellow
butter and ripe
lemons. In the
spectrum of visible
light, yellow is found
between green and
orange.
Blue
clear sky and the
deep sea. It is located
between violet and
green on the optical
spectrum.
Red
Is the color of blood,
and because of this it
has historically been
associated with
sacrifice, danger and
courage.
98
Yellow
butter and ripe
lemons. In the
spectrum of visible
light, yellow is found
between green and
orange.
Blue
clear sky and the
deep sea. It is located
between violet and
green on the optical
spectrum.
Red
Is the color of blood,
and because of this it
has historically been
associated with
sacrifice, danger and
courage.

You can insert graphs from Google Sheets
99

Android
project
Show and explain your
web, app or software
projects using these
gadget templates.
Place your screenshot here
100

Place your screenshot
here
101
iPhone project
gadget templates.

102
Tablet project
gadget templates.

103
Desktop
project
gadget templates.

104
Thanks!
Any questions?
You can find me at
➝@username
➝user@mail.me

Credits
Special thanks to all the people who made and
released these awesome resources for free:
➝Presentation template by SlidesCarnival
➝Photographs by Unsplash
105

Presentation design
This presentation uses the following typographies and colors:
➝ Titles: Droid serif
➝ Body copy: Pontano Sans
You can download the fonts on these pages:
https://www.fontsquirrel.com/fonts/droid-serif
http://www.1001fonts.com/pontano-sans-font.html
➝ Cyan #33ccff
➝ Navy #162d5a
➝ Turquoise #33cccc
➝ Fluor green #a7ea52
You don’t need to keep
this slide in your
presentation. It’s only
here to serve you as a
design guide if you need
to create new slides or
download the fonts to
edit the presentation in
PowerPoint®
106

SlidesCarnival icons are
editable shapes.
This means that you can:
● Resize them without
losing quality.
● Change fill color and
opacity.
● Change line color,
width and style.
Isn’t that nice? :)
Examples:
107

Now you can use any emoji as an icon!
And of course it resizes without losing quality and you can change the
color.
How? Follow Google instructions
https://twitter.com/googledocs/status/730087240156643328
✋👆👉👍👤👦👧👨👩👪💃🏃💑❤😂
😉😋😒😭👶😸🐟🍒🍔💣📌📖🔨🎃🎈
🎨🏈🏰🌏🔌🔑 and many more...
😉
108

Events Management

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