We people make the difference

Learn who we are
We welcome you to get to know the agency pro event live-
communication and the people behind it. In doing so, we
prefer not to focus on every single detail. Additional
information can be found at www.proevent.net.

Preferably, we would like to talk to you in person.

people make the difference.

pro event | Unternehmensdarstellung 06.07.2012 | 2

„Only if people meet in person, mutual
trust can develop. That‘s exactly what
markets of the 21st century urgently
require.“
Helge Thomas, Creation & New Business

The pure facts

Office: Heidelberg

Foundation: 1993

Employees: 20 permanent employees
20 Freelancer

Memberships: FME (Forum Marketing Eventagenturen)
ESB (Europäische Sponsoring Börse)

Awards: EVA-Award | MeetingBusiness Award |
Gala-Award | Service provider of the year |
Großer Preis des Mittelstands |
CREA Credential Award


4 Principles

Green – Live – Style – People

„What places us ahead of the competition? A
clear competence in the field of environmentally
friendly live-communication.“
Jürgen May, Business Development

Is it all about being green?
It‘s not about desperately „greening“ exhibitions and
events, just because it‘s becoming a trend.

Above all, it’s about contemporary transparency.
Furthermore, the current purchasing behaviour of
customers suggests that enterprises are rewarded for
actively showing interest and responsibility within their
business environment.

If nothing else, there is a high potential of economic profit
by reusing materials and saving energy within the event
itself. In times of increasingly scarce resources and
decreasing budgets this aspect seems to be the most
valuable element of EVENTUMS®.


But what exactly is EVENTUMS®?
EVENTUMS® is the first environmental management
system for exhibitions and events in all of Germany. It
includes checklists and recommendations for action
regarding the topics mobility, accommodation, location,
exhibition stand construction, media technology, lighting
engineering, logistics, rental furnishing, procurement, staff,
catering, waste management, energy, water, CO2 balance
and compensation.
The special feature of EVENTUMS® is some kind of matrix.
A rating scheme which is able to transfer this complex
topic into an individually usable tool for your event. A half
day workshop is enough to introduce your employees to
the system and to make them use it straight away.


„Developing a long-lasting effect and
strong emotional feedback for messages,
information, brands and companies – this
is our daily business.“
Jörn Huber, Business Executive

We do it live!

Human voices and the truth of the moment. A direct
reaction of the guests followed by action. Live. For a
change, a spoken “I like”.

Apropos „I like“: the classical event is just one part of the
big puzzle. We do live in the age of ongoing dialogue.
Social Media became an integral part of our lives – offline
as well as online. Wherever communication takes place:
Markets are conversations. As an agency, we have the
ability to create everything which is considered to be live.

Because people do need to feel.

„We instinctively have a feeling
for the style corresponding to
your brand and your guests.“
Birgit Huber, Marketing

We do have style.

And like to use it sensitively. We consider style to be our
duty. It’s not just about the colour of the tablecloths or the
selection of flowers. We think of the overall picture which
works for you and your guests, especially.

People do feel if something is authentic and are grateful for
true appreciation of who they are as a person. A true
added value can only be achieved by considering the above
within the whole process: Conception, implementation and
communication.

„Have you ever been in love?
This feeling expresses what encourages
our project managers.“
Christine Tisken, Event Management

We are people.
Each and every one of us has got their own little secret. At
least that’s what they say. For us, it’s nothing which should
be hidden. It’s more like what defines us as a community
and adds that little something.

people make the difference.

If you should be interested to get to know the secrets of
our team members, feel free to have a look at our website.

www.proevent.net/people


„By full service we don‘t mean the all-
in-one solution. We focus on what we
do best. Everything else can be
carried out by specialists within our
business network.
Eva Heid, Project Controlling & Conception

3 Approaches

Consulting – Creation – Event Management

Consulting

„When talking about consulting we think of a personal
exchange which results in impulses for your brand.”
Frank Bölzle, Consulting & Strategy

Consulting – a pro event perspective:
Development of integrated concepts for
brands, products, themes and enterprises
Integration of live-communication into the
overall marketing strategy
Brand management and branding
Event and communication strategy
Marketing Communication
Evaluation and success control


Creation

„For us it’s about creating something
unique. It’s always starting with many
questions.”
Stefanie Goerger, Creation & Concept

Creation – a pro event perspective:
Creative direction
Content development
Story Telling
Film and Media production
Social Media concepts
Dramaturgy, media und design concept
Room, architecture and decoration concept
Stage and set design


Event management

„Not being noticed makes us happy since we are not the
ones who should be in the centre of everyone’s attention.“
Manuela Boppel, Event Management & Services

Event management – a pro event perspective:
Organisation and management of all disciplines and
service providers
Project and production management
Budgetary responsibility, advise on prices and
cost calculation
Production and technical planning
Directing and technical Management
Show production


Action speaks louder than words
The following references reflect our portfolio
and are carefully selected from all the
projects realised during the last 20 years.
Curious? www.proevent.net/projekte


SAP Deutschland AG & Co. KG
Wandel nimmt Gestalt an


„...a unique world of experience. It’s supposed to be a working space from
tomorrow onwards? I haven’t felt like sitting in an office at all.”
Quotation of a guest
06.07.2012 | 25

Wandel nimmt Gestalt an


Office Building-Opening ceremony

350 guests

The opening ceremony is given an
appropriate musical framework by
the SAP symphony orchestra.

Additionally, the guests experiences
culinary highlight and high quality
cigars.

The new office building reflects
elegancy and technical finesse.


maxit GmbH
Breaking New Ground

„Until this morning we used to be blue. However, being
green feels good somehow.”
pro event | Unternehmensdarstellung

06.07.2012 | 28

Breaking New Ground

maxit GmbH

Employee event

400 guests

To introduce a new Corporate Identity
within one day?

Say goodbye to the old one and
warmly welcome the new one by
setting up an emotional introduction.

Furthermore, by carefully listening to
your own employees and appreciating
their feedback.


Kick-Off Meetings 2002-2012

06.07.2012 | 30

„Each year we face changing parameters which
always create new challenges.“
Jörn Huber, Business executive, pro event live-communication


Mitarbeiter Kick-Off Serie 2002-2012

1.000 - 4.000 participants

Continuous high quality kick-off
meetings through a trustful
relationship between the SAP and the
agency.

Even adverse circumstances between
the conflicting priorities of information
brokering and employee mobilisation
were handled masterfully.


FAMAB Verband direkte Wirtschaftskommunikation e.V.
ADAM & EVA Award Ceremony

„The best award ceremony within the communication industry at all…that’s what I call
Champions League ready.“
Peter Blach, Publisher BlachReport

ADAM + EVA Preisverleihung

FAMAB e.V.

Galaveranstaltung

1.200 guests

ADAM + EVA is about Gold, Silver and
Bronze for effectiveness, impact and
emotion within the direct business
communication.

Agencies and their clients are awarded
for having the courage to
communicate surprisingly “different”.

Therefore, the aspiration for the event
to meet these standards was just as
high.


ADAM + EVA Preisverleihung

FAMAB e.V.

Galaveranstaltung

1.200 guests

For the first time, Social Media
channels were combined with the
communication strategy throughout
the whole event.

A detailed Sustainability concept
helped to reduce the impact on the
environment significantly and
encouraged the responsible
association to consider this way of
acting for future actions.

Film ansehen

SAS Institute GmbH
SAS Forum Deutschland

„A room concept works out if I capture the overall theme at first sight. Every single detail
counts and is worth looking at.”
Jan Koch, Eventmanagement & Services

The home of business intelligence

SAS Institute GmbH

SAS Forum Deutschland

1.300 guests

Motto – At home with the SAS

Networking in the living room and
meeting in comfortable mobile homes.

By creating a family environment, the
event could playfully be filled with
contentual links to the Business
Intelligence of SAS.


TDS AG
Tour de Suisse


„Daily routine returns way too quick. What lasts are beautiful pictures and pleasant
associations with a great trip and a friendly team.“

Tour de Suisse

TDS AG

Mitarbeiter-Incentive

30 guests

A good incentive does not necessarily
require long travels to foreign
locations.

It was about the perfect mixture of
impressive nature, unexpected
surprises and a great team
experiencing great moments as a
group.


DANNEMANN – El noble Cigarro GmbH
Brand staging

„The long-term cooperation creates synergies with an actual added value. Knowing each other
helps to fasten up processes and facilitates project related agreements.“
Jan Koch, Projekt manager

Eine Welt für Geniesser

DANNEMANN –
El noble cigarro GmbH

In order to create a brand experience –
position the DANNEMANN LOUNGE as
an event concept.

Long-term consulting and support for
the DANNEMANN team regarding the
overall development of the brand itself,
the marketing strategy right up to the
detailed organization of the road show.

The road show is in use all over
Germany and includes several lounge
variations for each type of location.


„Our references are diverse. From IT to building
materials, from consumer goods markets via
public institutions through to the industry
sector.“
Christopher Brandt, Account Management

„We like to get to know you!“
Maja Schenk, Project Assistance

pro event live-communication GmbH
Im Klingenbühl 1
69123 Heidelberg

Tel: +49 (0) 6221 – 73902-0
Fax: +49 (0) 6221 – 73902-50

info@proevent.net
www.proevent.net

We people make the difference

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