The media product represents males aged 18-25 who enjoy socializing with friends through activities like going to clubs or concerts. They aim to look good and stay up to date on fashion to attract dates as single individuals. The front cover features an 18-25 year old female model to appeal to the target audience. The contents page uses bright colors and fonts to look attractive and put readers in a happy mood. Double page articles allow the target audience to experience the electronic dance music scene and be inspired by DJs.

1. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS ?
The social groups that are represented in my media product are males between the ages of 18-25.
He is well educated to normal standards and is average in terms of intelligence and sophistication.
They like to hang out with friends and do lively activities together like for example, going to the local
club to listen and dance to the latest hard-hitting tracks or going to attend a concert to see the top
DJs like Avicii or David Guetta. They always try to look good, even when it comes to fashion and
always are in constant check of the appearance in order to attract since they are being single and are
currently looking for dates. They also have quite an average and good social life and they would
want to maintain it by always going through out of their way to look decent for their friends and
being in touch with the latest news and information of what they can relate to.
Front Cover
The model that is being used as the main image for the front cover is clearly between the 18-25 year
old age range. Although the model is not of the male gender and instead a female, I’m pretty sure
that the target audience will be attracted to the model posing, since they will be attracted to
women. I think my music magazine is easily recognisable and potentially appealing to someone who
is specifically into Electronic Dance Music and its culture. I feel my magazine would be popular in this
social group as EDM is a very recognisable genre, as it publicised in the media through celebrities
and big music artists such as David Guetta and Avicii. The fonts I used were meant to be simplistic,
bold and basic in a clear set of colours. This was to help reach out to a wider audience. I believe it
effectively reflects my target audience, which are 18 to 25 year old males.
Contents Page
The range of bold and bright colours contribute to the originality and standing-out look that I am
trying to pursue in order for my music magazine to be attractive for my target audience. I believe
that the overall layout my music magazine adds to this as well, as everything is all positioned
appropriately and positioned in a way that adds to the simplicity and cleanness of the music
magazine. The image I had used for the contents page was to generate a happy mood for my reader
to be in when they go looking at the features of what my music magazine has in store for them. The
font I had used for the main text was “Tw Cen MT”. This font was very simple in looks yet had a very
elegant and sophisticated feel to it that made the text displayed look enjoyable to read, and most
probably further put the reader in a happy mood (general).
Double Page Spread
My magazine also represents particular social groups, as it acts as a form of escapism. Where
teenagers and young adults can rewind and relax from the pressures of coursework, working etc.
and just to aspire and think on how they could spend the best night out with friends, raving to their
favourite DJs performing live on stage in front of hundreds of people. What “Spectrum” does as this
will help them find the best opportunity for my target audience to have a good night out and propel
them head first into the realm of Electronic Dance Music and see what is like behind the scenes,
coming up and producing the next club banger and chart topper.The usage of the model being young
helps me represent the social group of 18-25 year olds, as it portrays their interest and appeals to

2. the younger audience, and hopefully inspire them to become as big as the DJs and music producers
that are being featured in music magazine as well. I have also given the model an uplifting and easy
look, to help appeal to making sure that the reader will feel relaxed and in a good mood when
reading along with the article. I have dressed my model in simple clothing as it’s not always about
looks when it comes to music and that beauty is not required when it comes to having fun raving
and making fresh new beats for everyone to listen to, not that my model isn’t attractive though.